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Industrial Awareness

FMCG - Beverages
Group No. 5
Mohammad Saif
Sabitra Subhadarsan Panda
Abhishek Sinha
Rahil Badashah M Maniyar
Kumar Amit
Arun Kumar Pasi
Rajeshkumar V
Table of Contents
Table of Contents....................................................................................................... 2
Executive Summary....................................................................................................3
Market Overview.........................................................................................................3
Hot Drinks................................................................................................................3
Alcoholic Drinks.......................................................................................................4
Soft Drinks...............................................................................................................4
Major Players.............................................................................................................. 4
PepsiCo India........................................................................................................... 4
Coca-Cola India........................................................................................................5
United Breweries.....................................................................................................5
SABMiller India.........................................................................................................5
Impact of Government policy on Giant Players in the beverage market....................6
Coke in India ...........................................................................................................6
Pepsi in India........................................................................................................... 6
Indian Regulatory Environment..................................................................................7
Centre for Science and Environment.......................................................................7
Impact of Economic reform on Beverage Industry......................................................8
Impact of Union budget on FMCG Sector....................................................................8
Measures.................................................................................................................8
Impact.....................................................................................................................8
Implication of International treaties such as WTO/ Free trade agreements for the
sector.........................................................................................................................9
Innovative products entering the market:................................................................10
Key drivers of cost /profitability/growth....................................................................10
Key events in the recent past...................................................................................11
The key Management Personnel...............................................................................12
United Breweries -India.........................................................................................12
SABMiller India.......................................................................................................12
Promoters.............................................................................................................. 13
Listed or Not Listed................................................................................................13
Market Capitalisation.............................................................................................13
References and Data Sources...................................................................................13
Financial Overview of Pepsi Foods and Coca-cola.................................................13
Sales overview of soft drinks.................................................................................15
Sales overview of carbonates................................................................................17

Executive Summary
India’s economy is set to continue its growth, with GDP growth expected to keep increasing in
the coming fiscal year. This means that more people will obtain higher buying power which can
drive the beverages sales in the country. As a result a number of beverage manufacturers seek to
take advantage of the opportunities presented by India's sustained economic growth.

BMI recently published India Food and Drink Report for Q310. As per that report,
approximately 120 billion liters of beverages are consumed by Indians every year, but only 5%
represent store-bought packaged beverages. The majority of Indian consumers (75%) still
consume non-alcoholic store-bought beverages ‘less than once a day’, highlighting a large
untapped market opportunity, particularly in the carbonated drinks and juice or juice-based
categories (estimated to be worth $1.5 Billion and $.25 billion respectively). In order to increase
consumption and penetration of such beverages, manufacturers will have to address the two
primary reasons why some Indians abstain entirely, that is, health concerns and undesirable taste.

Market Overview
Hot Drinks
India’s hot drinks sector is fairly mature. The country’s tea industry has a growth forecast of only
9.7% to INR 53.14bn in 2014. Faced with a saturated domestic market, India’s leading tea
manufactures, such as Tata Tea and Apeejay are looking outside India for better opportunities.
Contrary to tea, the opportunities for India’s coffee industry look very bright. A sales growth of
64.6% to INR 107.3bn in 2014 is forecast. The coffee sector has attracted significant investment
in recent months. Local players like Coffee Day have also entered the high-growth coffee sector.
Alcoholic Drinks
A growth of 77.2% is forecast between 2009 and 2014 during which the value of the industry is
expected to reach INR 1122bn. This level of value growth indicates the sums being invested by
the global companies into production capacity increases and marketing and branding initiatives.
Beer is set to witness growth of 38% by 2014 which, although very strong, still falls behind the
growth in fast-emerging wine industry, which is forecast to grow at an impressive rate of 73%
growth in volume sales by 2014.

Soft Drinks
Sales of soft drinks in terms of value are expected to increase by an impressive 66.1% over the
period 2009-2014. This will still result in only sales of INR 159bn in 2014 – a modest sum given
India’s vast population and also a comparative immaturity of many of the soft drink industry’s
subsectors, such as health drinks.

Given the low levels of disposable income in the market, major players have had to prioritize
volume sales over value sales. The real driver of growth to 2014 and beyond will be the
increased interest in non-carbonated, healthy drinks category. The sales of fruit juices and bottled
waters are expected to soar. The bottled water sales in India is forecast to increase by 118% to
reach INR 68626bn by 2014, with double digit annual sales growth likely to be sustained.

Major Players
PepsiCo India
PepsiCo India is the local subsidiary of US soft drinks major PepsiCo. The company is the
second largest player in the Indian soft drinks market, with a value sales market share of 35%
and volume sales market share of 30%.

The company continues to invest heavily in India and in November 2009, it announced that it
would invest a further $ 200m into its Indian operations. Capacity expansions, both at existing
sites and new Greenfield facilities, with greater investment in supply chain efficiency, market
infrastructure and R&D are key elements of its strategy. In 2009, PepsiCo launched a cut-price
beverage to shore up customer loyalty during a period of weak consumer demand.
Coca-Cola India
Coca-Cola India, the local subsidiary of US soft drinks giant The Coca-Cola Company, is the
market leader in India’s soft drink industry, with a 60% share of the soft drinks. It operates
across all soft drinks sectors in the country including CSDs (Carbonated Soft Drinks), fruit
juices, energy drinks and bottled water.

The company has revamped its marketing and distribution to improve its competitiveness. Coca-
Cola will now improve its focus on the high-growth non-carbonates sector and contemplate an
enhanced waters partnership with Tata Tea. However, it also plans to establish a number of small
local sales teams. In December 2008, the company unveiled its new Parivarthan programme,
which will see Coca-Cola target around 6,000 small retail outlets in second- and third-tier towns,
training shopkeepers on product display and stock-keeping best practices.

United Breweries
UB is the main brewer of alcoholic drinks major UB Group. The company is the local market
leader with a share of just over 50%, obtained primarily through its flagship Kingfisher brand.
Despite its market leadership, UB is closely pursued by SABMiller; as such it focuses heavily on
branding and expansion investments. Domestically it pursues a strategy of constant innovation,
both creating new products, such as premium lagers, and creating value-added offerings for its
existing range, ex, party kegs of Kingfisher. Internationally, the company entered into
partnership with S&N to distribute S&N’s brands in India and UB’s brands globally using
S&N’s superior distribution network, while a distribution deal with Heineken has also been
reached. With two greenfield breweries under construction and a further INR920.5mn
(US$19.2mn) from a first quarter share rights issue pegged for investment, UB looks to record
further strong results. In the financial year ending March 2010 the brewer sold over 100mn cases
of beer representing an increase of 20% compared to volume sales in the previous financial year.
The brewer expects to sell 120mn cases of beer in FY11 as a result of its new marketing
arrangement with Heineken.

SABMiller India
Anglo-South African brewer SABMiller is one of the world’s largest brewers with brewing
interests or distribution agreements in over 60 countries. It entered the Indian market in 2000
through a JV and its later acquisition of the Narag breweries, and has subsequently made several
more acquisitions, most notably its 2001 purchase of the Mysore Breweries and its Knock Out
brand, followed by the 2003 acquisition of Shaw Wallace’s beer brands Royal Challenge and
Haywards. Having established its presence in India and holding around 38% of the beer market,
SABMiller is now looking to extend its current market share through further investment.

SABMiller India is structured into three core operational regions, with this decentralized
organizational model allowing it to tailor its operations to the specifications of each region. It has
also sought to diversify its product range, introducing mass-market and premium brands to
support its economy products. In October 2008, it nationally launched Indus Pride, which was
created with the objective of expanding the mild beer segment in the country and is soon to be
sold in export markets as well. SABMiller also plans to launch its global Miller beer brand in the
Indian market. Recent reports suggest that SABMiller is reconsidering its emerging market
priorities with ongoing regulatory frustrations in India appearing to have pushed the company to
prioritize investments in Latin America, China and, in particular, Africa.

Impact of Government policy on Giant Players in the beverage market


Coke in India
Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveals its
formula to the government and reduces its equity stake as required under the FERA Act which
governed the operations of foreign companies in India. After 16 year absence, Coco Cola
returned to India in 1993, cementing its presence with a deal that gave Coca- cola ownership of
the nation’s top soft drink brands and bottling network.

Pepsi in India
The post liberalization period in India saw the comeback of cola but Pepsi had already beaten
Coca-Cola to the punch, creatively entering the market in the 1980s in advance of liberalization
by way of a joint venture. As early as 1985, Pepsi tried to gain entry into India and finally
succeeded with the Pepsi Foods Limited Project in 1988, as a JV of PepsiCo Punjab government-
owned Punjab Agro Industrial Corporation (PAIC), and Voltas India Limited. Pepsi was
marketed and sold as Lehar Pepsi until 1991 when the use of foreign brands was allowed under
the new economic policy and Pepsi ultimately bought out its partners, becoming a fully-owned
subsidiary and ending the JV relationship in 1994.
Indian Regulatory Environment
The main law governing food safety in India was the 1954 Prevention of Food Alteration Act
(PFA) which contained a rule regulating pesticides in foods but did not include beverages. The
Food Processing Order (1955) required that the main ingredient used in soft drinks be “potable
water” but the Bureau of Indian Standards (BIS) had no prescribed standards for pesticides in
water. One BIS directive stated that pesticides must be absent and set a limit of 0.001 parts per
million but the Health Secretary admitted, “There are lapses in PFA regarding carbonated
drinks.”

Indian law enforcement was minimal with virtually no conviction under PFA. In the absence of
national standards, NGOs such as the CSE turned to the United States and the European Union
for “international norms.” Under EU food laws for example, milk, fruit, and basic staples such as
rice and wheat would need to be imported into India to satisfy safety standards.

Centre for Science and Environment


The CSE, an NGO, was established in India in 1980 by a group of engineers, scientists
journalists and environmentalists to “catalyze the growth of public awareness on vital issue in
science, technology, environment, and development.” Led by Sumita Narain, a former
schoolmate of Coke India CEO Gupta, the CSE’s efforts included communication for awareness,
research and advocacy, education and training, documentation, and pollution monitoring.

CSE’s August 2003 report claimed that soft drinks were extremely dangerous to Indian citizens
based on tests conducted at the Pollution Monitoring Laboratory (PML). All samples contained
residues of lindane, DDT, Malathion, and chlorpyrifos, toxic pesticides and insecticides known
to cause serious long term health issues. Total pesticides in all Coca-Cola brands averaged
0.0150 mg/l, 30 times higher than the European Economic Commission (EEC) limit. PML also
tested samples of Coke and Pepsi products sold in the United States to see if they contained
pesticides and they did not.

Regulations on soft drinks were weak in India, even compared to bottled water, as neither the
Prevention of Food Alteration Act (PFA) nor the Fruit Products Order (FPO), aimed at
regulating food standards in India, addressed pesticides in soft drinks, and there were no
standards to define ‘clean’ or ‘potable’ water. The report called on the government to put in
place legally enforceable water standards and chastised the multi-nationals for taking advantage
of the situation at the expense of consumer health and well-being.

Impact of Economic reform on Beverage Industry


India’s one billion people, growing middle class, and low per capita consumption of soft drinks
made it a highly contested prize in the global CSD market in the early twenty-first century. Ten
percent of the country’s population lived in urban areas or large cities and drank ten bottles of
soda per year while the vast remainder lived in rural areas, villages, and small towns where
annual per capita consumption was less than four bottles. Coke and Pepsi dominated the market
and together had a consolidated market share above 95%. While soft drinks were once
considered products only for the affluent, by 2003 91% of sales were made to the lower, middle
and upper middle classes. Soft drink sales in India grew 76% between 1998 and 2002, from
5,670 million bottles to over 10,000 million and were expected to grow at least 10% per year
through 2012. In spite of this growth annual per capita consumption was only 6 bottles versus 17
in Pakistan, 73 in Thailand, 173 in the Philippines and 800 in the United States.

Impact of Union budget on FMCG Sector


Measures
• GST to be implement by April 2011

• MAT increased to 18% from 15%


• Allocation of Rs 40,100 cr under NREGA in 2010-11.
• Rs 66,100 cr provided for Rural Development.
• Revision in tax slab
• Setting up of cold storages exempted from service tax
• External commercial borrowing will be available for cold storage.

Impact
Increased allocation under various rural development and employment scheme will raise income
level in rural area, thereby will boost rural demand. Further, the readjustment of tax slabs will
raise disposable income, thereby will boost demand. Hike in excise duty on cigarettes and
tobacco will have marginal negative impact on cigarette manufacturers like ITC, VST and
Godfrey Phillips. Roadmap for rollout of Goods and Service tax (GST) by April 1, 2011 is a key
positive for the industry. Implementation of GST will lead to reduction of retail consumer prices
which may result in higher volumes. Further, consolidation of supply chain will result in cost
savings.

Implication of International treaties such as WTO/ Free trade agreements for


the sector
Indian markets were vehemently protected from outside competition till 1990’s through various
trade barriers and tariffs’. It was after the liberalisation that many big FMCG companies were
attracted towards India. Many of these companies started with a joint venture with an Indian
partner but later matured and started their own operations. While some Indian FMCG companies
with inefficient operation died, the efficient companies actually improved their processes further
and were not only able to compete with the MNC’s but actually outperform them.

India was a founding member of GATT, the General Agreement on Tariffs and Trade so when
the Uruguay Round and the WTO came into existence in 1995 India was one of the signatories.
This further lowered the trade barriers and more and more companies were attracted towards
Indian markets. After this there have been free trade agreements with more and more countries
like Srilanka and Thailand. With the advent of free trade movement there has been a lot of
pressure on Indian government on not to dilute the ROR. Rules of origin define the minimum
local content or value addition for manufactured goods to enjoy the duty benefits of a free trade
agreement. Government wants to dilute the ROR to attract more foreign investment but Indian
FMCG companies are opposing it as this could harm their bottom line.

It is increasingly seen that the FMCG companies are becoming more responsive to health and
environmental concerns. This is due to increased consumer awareness and strict government
regulation. The Food Safety and Standards Authority of India (FSSAI) has imposed strict
regulations to fix ingredient levels and caffeine content, as well as deal with other risk factors
and deliver appropriate regulation of the products. In cognizance of these regulations carbonated
beverage majors like Coca Cola and Pepsi Co. have put strict standards for water being use in
their plants. Pepsi Co. has even gone a step further and has taken various initiatives to replenish
the ground water resources. The FMCG companies like HUL and P&G are taking their CSR
initiatives to new levels and are also using these as tool for marketing their products.
Innovative products entering the market:
• Nimbooz by 7-Up (PepsiCo India) targeted local Indian taste with lime flavour and this has
helped the company retain its leading position in terms of off-trade value sales.
• Carbonates:
o Parle Agro Pvt Ltd launched a new product in carbonates named Grappo Fizz.
o Coca cola launched Fanta Apple nationally.
o Aqua Montana has launched diet carbonated energy drink Explode.
• There was also experimentation with green tea in soft drinks: Tata Tea’s T!ON and Nestlé
India’s Nestea Iced Premix Mint Flavour with Green Tea were launched in 2009.
• Dabur India Ltd launched Real Burrst in mango, apple, orange and mixed fruit flavours.
• Coca cola has ventured into dairy segment launching Maaza Milky Delite.

Key drivers of cost /profitability/growth


• As the beverage industry looks to the future, India is the country that offers the greatest
potential, even more so than China. Right now, India accounts for approximately 10% of
global beverage consumption. That makes beverage consumption in India the third largest in
the world, after the United States and China. And when it comes to carbonated soft drinks,
the market has not even been properly tapped. The situation is similar in the case of bottled
and packaged juices and water and PET packaging. Given its size, the Indian market is still in
its infancy. Volatile costs for the raw materials used to make drinks - such as the corn
syrup used as a sweetener, the aluminum used in cans, and the plastic used in bottles is
always a key factor for beverage industry. Also constant price wars with rival Coca-Cola put
a strain on profit margins of PepsiCo. India scores well in terms of country structure limits,
with market immaturity, a huge population – the world’s second largest – and a sound long-
term economic structure all helping to offset the exceptionally low level of GDP per capita.
The country’s drink market limits drag the score down. The majority rural population’s per
capita food and beverage consumption levels being so low, is affecting the growth of
beverage industry in rural India.

• Owing to India’s complicated state-by-state taxation and distribution laws, generally high
taxes and minimum control over retail pricing, Beverages strong market share has not
translated into strong profitability. Coca-Cola has revamped its marketing and distribution
strategies in order to offset its recent profitability losses in India and to improve its
competitiveness. It will now improve its focus on the high-growth non-carbonates sector:
investing more in promoting its Kinley bottled water and Georgia tea and coffee ranges;
launching a number of new products in the noncarbonated sector – namely Minute Maid fruit
juice, ready-to-drink wellness tea range and Burn energy drink; and contemplating an
enhanced waters partnership with Tata Tea.

• The division between the urban rich and the rural poor is as great as ever, meaning drink
manufacturers do not have access to the entire population – in fact, not even the majority of
it. Rising commodity costs are a threat to beverage processors, pushing up operating costs
and undermining profits in an environment in which it is hard to pass costs on to consumers.
Rising raw ingredient and distribution costs threaten to undermine HUL’s efforts to keep
consumer prices low, with the firm recently announcing a drop in profits, despite rising sales.
Despite an extensive nationwide sales network, undeveloped supply chain infrastructure
continues to make distribution costly for beverage industry.

Key events in the recent past


• In mid-April 2010, US beverage behemoth PepsiCo announced it is to form a soft drinks
joint venture (JV) with local major Tata Tea Limited (TTL).

• In mid-February 2010, Goldwin Healthcare, the manufacturer of Cloud 9 energy drinks,


announced plans to enter the soft drinks, juices, and mineral water and soda sectors in India.

• In late January 2010, India's largest consumer products company Hindustan Unilever Limited
(HUL) announced the launch of its vitamin loaded tea brand – Brooke Bond Sehatmand – in
Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand and Chhattisgarh.

• In January 2010, Coca-Cola India, the local subsidiary of US soft drinks giant The Coca-Cola
Company (TCCC), launched its non-carbonated lemon juice drink Nimbu Fresh in India.

• Through the launch of the Nimbu Fresh brand, the company aims to challenge PepsiCo
India’s Nimbooz brand, which was launched in 2009.

• In early January 2010, bottled water major Bisleri launched its new premium water brand
Vedica in India.
• Coca-Cola India launched its global energy drink brand Burn in India on December 1 2009.

• In early November 2009, US beverage and snack food giant PepsiCo announced that it would
invest a further US$200mn into its Indian operations.

• In early November 2009, leading Indian biscuit producer Britannia Industries announced the
launch of its milk-based health drink ‘Actimind’.

The key Management Personnel


The data about UB and SABMiller India are given below:

United Breweries -India


Dr. Vijay Mallya – Group chairman

Mr. S.R Gupta – Executive Vice chairman

Mr. V.K Rekhi - President, spirits division

Mr. Kalyan Ganguly – President, breweries division

Mr. Ravi Nedungadi – President and CFO

Mr. Deepak Anand – President, Fertilizer division

Mr. Sammy D.Lalla – joint President, spirits division

Mr. P.A Murali – Deputy President, Finance USL

SABMiller India
Paolo Lanzarotti
Managing Director

Shalabh Seth
Director - Supply Chain

Martin Lehmacher
Director – Technical

Hari Krishna
Director - Human Resources

Kevin Heydenrych
Director – Finance

Sundeep Kumar
Director - Corporate Affairs & Communication
T. J. Venkateshwaran
Director- Sales

Derek Jones
Director- Marketing

Promoters
The promoters of the various companies are listed below :

PepsiCo : Britvic Soft Drinks Ltd

UB : Unites Spirits Limited (USL)

SABMiller : Mohan Meakin’s beer

Listed or Not Listed


Coca Cola – Listed on NYSE and DOW JONES

PepsiCo - Listed on NYSE

UB – Listed on BSE and NSE

SABMiller – Listed on Ghana stock exchange

Market Capitalisation
Pepsico - $ 107.21 Billion

Coca Cola – $ 134.2 Billion

UB – 64.54 billion rupees

SABMiller - $ 8 billion

References and Data Sources


Financial Overview of Pepsi Foods and Coca-cola

PEPSI FOODS PVT LTD


Key Ratios
2009 2008 2007 2006 2005
Debt-Equity Ratio 0.01 0 0 0.01 0.01
Long Term Debt-Equity Ratio 0.01 0 0 0 0
Current Ratio 3.69 2.82 2.39 2.67 2.77
Turnover Ratios
Fixed Assets Ratio 12.5 6.43 3.7 3.09 3.42
Inventory Ratio 15.41 13.13 10.52 9.46 12.21
Debtors Ratio 2.27 3.53 4.06 3.16 2.86
Interest Cover Ratio 498.2 376.93 0 62.17 107.22
PBIDTM (%) 19.44 20.22 11.64 4.46 9.19
PBITM (%) 18.72 19.62 6.98 3.13 7.3
PBDTM (%) 19.4 20.17 11.64 4.41 9.12
CPM (%) 12.6 13.02 8.76 2.45 6.57
APATM (%) 11.88 12.41 4.09 1.12 4.69
ROCE (%) 34.15 35.27 11.7 4.71 12.21
RONW (%) 21.95 22.37 6.86 1.69 7.92
Debtors Velocity (Days) 161 144 136 150 0
Creditors Velocity (Days) 75 82 66 66 0
Assets Utilisation Ratio (times)
Value of Output/Total Assets 1.2 1.2 1.3 1.33 0
Value of Output/Gross Block 11.07 7.31 6.98 6.97 0

COCA-COLA INDIA PVT LTD


Key Ratios
2009 2008 2007 2006 2005
Debt-Equity Ratio 0 0 0 0 0
Long Term Debt-Equity Ratio 0 0 0 0 0
Current Ratio 3.26 3.08 3.72 5.03 3.88
Turnover Ratios
Fixed Assets Ratio 4.79 4.61 4.34 4.45 5.25
Inventory Ratio 28.91 23.48 19.91 18.93 21.36
Debtors Ratio 1.95 1.37 1.06 1.02 1.1
Interest Cover Ratio 0 357.97 0 0 0
PBIDTM (%) 33.61 17.59 9.47 16.41 30.06
PBITM (%) 23.21 15.77 7.55 14.43 28.42
PBDTM (%) 33.61 17.55 9.47 16.41 30.06
CPM (%) 24.46 11.71 6.55 11.31 19.55
APATM (%) 14.06 9.89 4.63 9.34 17.91
ROCE (%) 36.29 19.66 7.15 12.57 29.76
RONW (%) 21.98 12.33 4.39 8.13 18.75
Debtors Velocity (Days) 187 215 206 223 0
Creditors Velocity (Days) 248 238 201 298 0
Assets Utilisation Ratio (times)
Value of Output/Total Assets 1.15 1.07 1.1 1.07 0
Value of Output/Gross Block 4.79 5.14 5.19 5.28 0
Sales overview of soft drinks
Brand Shares of Soft Drinks (RTD) by Total Volume 2006-2009
Brand Company 2006 2007 2008 2009
Bisleri Parle Bisleri Ltd 16.1 20.3 22.6 23.9
Kinley Coca-Cola India Pvt Ltd 13 12.9 13.2 14
Aquafina PepsiCo India Holdings 7.2 7.5 8.1 8.2
Pepsi PepsiCo India Holdings 5.7 5.2 4.8 4.5
Thums Up Coca-Cola India Pvt Ltd 5.6 5.1 4.6 4.4
Oxyrich Dhariwal Industries Ltd 3.5 3.8 4 4.2
Sprite Coca-Cola India Pvt Ltd 4 3.9 3.7 3.7
Mirinda PepsiCo India Holdings 3.9 3.6 3.2 2.9
Coca-Cola Coca-Cola India Pvt Ltd 3.5 3.1 2.8 2.6
Fanta Coca-Cola India Pvt Ltd 3.5 3.2 2.9 2.6
Limca Coca-Cola India Pvt Ltd 3 2.8 2.4 2.3
Maaza Coca-Cola India Pvt Ltd 2 2.1 2 2.1
Frooti Parle Agro Pvt Ltd 1.9 1.9 1.9 1.8
Rasna Pioma Industries Ltd 2.2 2 1.8 1.6
7-Up PepsiCo India Holdings 2 1.8 1.6 1.5
Bailley Parle Agro Pvt Ltd 1.7 1.2 1.2 1.2
Mountain Dew PepsiCo India Holdings 1.6 1.4 1.3 1.2
Evervess PepsiCo India Holdings 1.6 1.4 1.2 1.1
Slice PepsiCo India Holdings 0.8 0.8 0.8 0.8
Real Dabur India Ltd - 0.6 0.6 0.7
Duke's PepsiCo India Holdings 1.1 0.9 0.7 0.6
Tropicana Tropicana Beverages Co 0.4 0.5 0.5 0.5
Himalayan Mount Everest Mineral 0.3 0.4 0.5 0.5
Appy Parle Agro Pvt Ltd 0.3 0.4 0.4 0.4
Minute Maid Coca-Cola India Pvt Ltd - 0.1 0.2 0.2
Mother Dairy Mother Dairy Calcutta 0.2 0.2 0.2 0.2
Lipton Hindustan Unilever Ltd - 0.1 0.1 0.1
Red Bull Red Bull GmbH 0 0 0.1 0.1
Evian Danone, Groupe 0.1 0.1 0.1 0.1
Rooh Afza Hamdard (Wakf) 0.1 0.1 0.1 0.1
Kissan Fruit Kick Hindustan Unilever Ltd - 0.1 0.1 0.1
Diet Pepsi PepsiCo India Holdings 0.1 0.1 0.1 0
Diet Coke Coca-Cola India Pvt Ltd 0.1 0.1 0 0
Tang Kraft Jacobs Suchard 0 0 0 0
Coolers Dabur India Ltd - 0 0 -
Sunfill Coca-Cola India Pvt Ltd 0 0 - -
Real Dabur Foods Ltd 0.5 - - -
Lipton Hindustan Lever Ltd 0.1 - - -
Kissan Fruit Kick Hindustan Lever Ltd 0.1 - - -
Real Twist Dabur Foods Ltd 0 - - -
Private label Private Label 0.7 0.8 0.8 0.9
Others 13.1 11.7 11.6 10.7
Total 100 100 100 100

Off-trade Sales of Soft Drinks by Sector: Value 2004-2009(Rs million)


2004 2005 2006 2007 2008 2009
Carbonates 35.5 38.7 37.7 39.1 41.2 44.3
Fruit/Vegetable Juice 9.7 11.2 13.3 16.1 19.6 24
Bottled Water 12.3 15.8 18.9 22.7 28.5 35.6
Functional Drinks 0.1 0.1 0.2 0.4 0.6 0.9
Concentrates 2.4 2.6 2.6 2.7 2.8 2.9
RTD Tea 0.2 0.2 0.2 0.3 0.3 0.3
RTD Coffee - - - - - -
Asian Speciality Drinks - - - - - -
Soft Drinks 60.3 68.6 72.9 81.2 93 108.1
Sales overview of carbonates
Off-trade Sales of Carbonates by Subsector: Value 2004-2009(Rs million)
2004 2005 2006 2007 2008 2009
Cola Carbonates 16,452.90 17,021.80 15,780.10 16,105.50 16,813.80 18,169.10
- Regular Cola Carbonates 16,452.90 16,720.00 15,491.10 15,801.60 16,492.60 17,828.10
- Low Calorie Cola - 301.9 289 304 321.2 341.1
Non-Cola Carbonates 19,093.90 21,638.60 21,953.90 22,962.70 24,349.10 26,143.60
- Lemonade/Lime 8,612.70 10,044.90 10,183.50 10,787.30 11,658.50 12,850.90
- Orange Carbonates 6,601.90 7,360.70 7,434.90 7,689.60 8,033.70 8,434.40
- Mixers 2,152.10 2,292.90 2,342.20 2,404.70 2,459.30 2,526.50
- Other Non-Cola 1,727.30 1,940.10 1,993.30 2,081.10 2,197.60 2,331.70
Total Carbonates 35,546.80 38,660.50 37,734.00 39,068.20 41,162.90 44,312.70

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