Survey Overview

Dixie Strategies is pleased to present the results of this Dixie Strategies/KUTV-2 public opinion
survey. This section outlines the research techniques used in gathering the information presented
in this report. The project director for this study was Jon Woodard, and he was assisted by
general staff support. This report contains the results of a telephone survey of n= 936 “likely”
General Election voters in Utah’s 4th Congressional District. Responses to this survey were
gathered October 25, 2018.

Dixie Strategies’ polling is conducted by automated dialing services for landline phones and live
calls for cellular phones. The model for this survey was created using a modeling software
package specifically designed for Dixie Strategies, using a combination of random and stratified
sampling. All respondents interviewed in this study were part of a fully representative sample
based on the latest voter registration figures and turnout models built using recent election data.
The confidence interval associated with a sample of this type is such that 95% of the time results
will be within the margin of error of the “true values” where “true values” refers to the results
obtained if it were possible to interview every “likely” voter in the district.

Editing, coding, and computer processing of the data was done at the St. Augustine, FL office of
Dixie Strategies. The computer tabulation was produced using a software program specifically
designed for Dixie Strategies and verified by Dixie Strategies staff members for accuracy.

Survey date = October 25, 2018

Sample Size = 936 likely voters

Margin of Error = ± 3.2%

Confidence level = 95%

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