Professional Documents
Culture Documents
28-36
Bendisch, F, F., Larsen, G and Trueman, M (2007). Branding People: Towards A Conceptual
Framework. Bradford University School of Management, UK. Working Paper No 07/22, pp. 121-
132
Bjerre, M., Heding, T. and Knudtzen, C. F. (2009), ‘Using the dynamic paradigm funnel to
analyze brand management’, in K. Tollin and A. Caru (eds) Strategic Market Creation: A New
Perspective on Marketing and Innovation Management, Chichester: Wiley, pp. 211
Conley, L. (2008). OBD: Obsessive Branding Disorder. Philadelphia, PA, Public Affairs, p.
41
d' Alessandro, D. F. (2004). Career Warfare: 10 Rules for Building a Successful Personal
Brand and Fighting to Keep It. New york, NY: McGraw-Hill, pp. 21-46
Evans, Martin, Jamal, Ahmad & Foxall, Gordon (2009). Consumer Behavior, 2nd edition,
Chichester: John Wiley, pp. 11-16
Flemings, H. E. (2007). The Brand YU Life Canton, MI, The Third Generation Publishing, pp.
101-102
Hodgkinson, S. (2005). The Leader's Edge: Using Personal Branding to Drive Performance
and Profit. Lincoln, NE, iUniverse, pp. 221
J. Rosenberg, N. Egbert, Online impression management: Personality traits and concerns for
secondary goals as predictors of self-presentation tactics on Facebook, Journal of Computer-
Mediated Communication, 17 (1) (2011), pp. 1-18
Kerrigan, F., Brownlie, D., Hewer, P. and Daza-LeTouze, C. (2011), “Spinning’ Warhol:
celebrity brand theoretics and the logic of the celebrity Brand”, Journal of Marketing
Management, Vol. 27 Nos 13/14, pp. 1504-1510
Klein, Naomi (2002) “The Failure of Brand USA: Why the Bush Administration Can‟t Sell
America Abroad” In These Times, April 15, p. 54
Labrecque, Lauren I., Ereni C. Markos, and George R. Milne (2011), “Online Personal
Branding Processes, Challenges, and Implications,” Journal of Interactive Marketing, 25 (1), 37-
50.
Lair, D.J., K. Sullivan and G. Cheney. 2005. Marketization and the recasting of the
professional self: The rhetoric and ethics of personal branding. Management Communication
Quarterly 18: 307-430.
M. Deuze, 2011. “Media life,” Media, Culture & Society, volume 33, number 1, pp. 137–148.
McCorkle, D., J. Reardon, D. Dalenberg, A. Pryor, and J. Wicks, “Purchase or Pirate: A Model
of Consumer Intellectual Property Theft,” Journal of Marketing Theory & Practice, Vol. 20, 2012,
pp. 73-86
McCorkle, Denny E., Joe F. Alexander, and Memo F. Diriker (1992), “Developing Self-
Marketing Skills for Student Career Success,” Journal of Marketing Education, pp. 57–67.
Peters, Tom .(1997). “The Brand Called You,” Fast Company, pp. 92
Rein, I., Kotler, P., Hamlin, M., & Stoller, M. (2006). High visibility: Transforming your
personal and professional brand. New York, NY: McGraw-Hill, pp. 78-81
www.psychnology.org.
Schawbel D. (2009), Me 2.0: Build a powerful brand to achieve career success, New York,
Kaplan Books, pp. 63-67
Shaker, F. and Hafiz, R. (2014). Personal Branding in Online Platform. Global Disclosure of
Economics and Business, pp. 201
Shepherd, D. A., & Haynie, J. M. (2009). Birds of a feather don’t always flock together:
Identity management in entrepreneurship. Journal of Business Venturing, pp. 316-337.
Shepherd, I. (2005). From cattle to coke to charlie: Meeting the challenges of self marketing
and personal branding. Journal of Marketing Management, pp. 589-606.
Winch, Alison and Webster, Anna (2012). “Here comes the brand: Wedding media and the
Management of transformation” Continuum: Journal of Media & Cultural Studies, pp. 51-59.
Zarkada, A. (2012). Concepts and constructs for personal branding: An exploratory literature
review approach. Athens University of Economics and Business & Hellenic Open University,
Athens. Preluat din http://ssrn.com/ abstract=1994522, pp. 51- 67, accesat 09-07-2018