Multiple Comparisons

Dependent Variable: Sales

(I) In-Store Promotion (J) In-Store Promotion Mean Difference Std. Error Sig. 95% Confidence Interval
(I-J) Lower Bound Upper Bound

Medium 2.100* .769 .037 .11 4.09

High
Low 4.600* .769 .000 2.61 6.59
High -2.100* .769 .037 -4.09 -.11
Scheffe Medium
Low 2.500* .769 .012 .51 4.49
High -4.600* .769 .000 -6.59 -2.61
Low
Medium -2.500* .769 .012 -4.49 -.51
Medium 2.100* .769 .011 .52 3.68
High
Low 4.600* .769 .000 3.02 6.18
High -2.100* .769 .011 -3.68 -.52
LSD Medium
Low 2.500* .769 .003 .92 4.08
High -4.600* .769 .000 -6.18 -3.02
Low
Medium -2.500* .769 .003 -4.08 -.92
Medium 2.100* .769 .033 .14 4.06
High
Low 4.600* .769 .000 2.64 6.56

High -2.100* .769 .033 -4.06 -.14

Bonferroni Medium
Low 2.500* .769 .009 .54 4.46
High -4.600* .769 .000 -6.56 -2.64
Low
Medium -2.500* .769 .009 -4.46 -.54

*. The mean difference is significant at the 0.05 level.

 Uhi #Ume# Ulo

No different between effect of them in sale
 Descriptives
Sales
N Mean Std. Deviation Std. Error 95% Confidence Interval for Mean Minimum Maximum
Lower Bound Upper Bound
High 10 8.30 1.337 .423 7.34 9.26 6 10
Medium 10 6.20 1.751 .554 4.95 7.45 4 9
Low 10 3.70 2.003 .633 2.27 5.13 1 7
Total 30 6.07 2.532 .462 5.12 7.01 1 10

Test of Homogeneity of Variances

Sales

Levene Statistic df1 df2 Sig.

1.353 2 27 .275

ANOVA
Sales
Sum of Squares df Mean Square F Sig.

Between Groups 106.067 2 53.033 17.944 .000

Within Groups 79.800 27 2.956
Total 185.867 29

 Reject ho: Uhi #Ume# Ulo

 Different effect on sale

N way ANOVA

Tests of Between-Subjects Effects

Dependent Variable: Sales

Source Type III Sum of df Mean Square F Sig.

Squares
Corrected Model 162.667a 5 32.533 33.655 .000
Intercept 1104.133 1 1104.133 1142.207 .000
promotion 106.067 2 53.033 54.862 .000
coupon 53.333 1 53.333 55.172 .000
promotion * coupon 3.267 2 1.633 1.690 .206 Commented [A1]: Interaction of two factors in sale

Error 23.200 24 .967

Total 1290.000 30
Corrected Total 185.867 29
a. R Squared = .875 (Adjusted R Squared = .849)
p-pro=0.000 < 0.05 => reject
p-coupon= 0.000< 0.05 => reject

ANCOVA

Tests of Between-Subjects Effects

Dependent Variable: Sales
Source Type III Sum of df Mean Square F Sig.
Squares
Corrected Model 163.505a 6 27.251 28.028 .000
Intercept 103.346 1 103.346 106.294 .000
clientel .838 1 .838 .862 .363
coupon 53.333 1 53.333 54.855 .000
promotion 106.067 2 53.033 54.546 .000
coupon * promotion 3.267 2 1.633 1.680 .208
Error 22.362 23 .972
Total 1290.000 30
Corrected Total 185.867 29
a. R Squared = .880 (Adjusted R Squared = .848)

Do not reject
Shouldn’t divide poor or rich customer
CORRELATION
 Correlations

Attitude Duration
Pearson Correlation 1 .936**
Attitude Sig. (2-tailed) .000
N 12 12
Pearson Correlation .936** 1
Duration Sig. (2-tailed) .000

N 12 12
**. Correlation is significant at the 0.01 level (2-tailed).

Strong relationship
H0: p=0
H1: p#0
 P<0.05 reject Ho
 Accept H1
Significant correlation