PRODUCT MARKETING BUDGET TEMPLATE

How to Use T
This template will A) help you plan your produc
projected budget to what you actually end up s

Just fill in your projected expenses for the corre

Product/Market Fit, Product Testing, etc.) and t
then update the actual expenses to see how we
identify how much you have left to spend each

Your projected and actual totals will automatica

chart, as well as the Product Marketing Year-to
compare your budget to your actual spend, whi
add your budget for each quarter, the Y axis wil

*Wondering how product marketing affects your over

template and plug them into the MASTER marketing b
 How to Use This Template*
you plan your product marketing budget and B) let you compare that
you actually end up spending.

expenses for the corresponding time periods and categories (e.g.

ct Testing, etc.) and totals will be calculated automatically. You can
penses to see how well you're sticking to your budget and easily
ve left to spend each quarter.

totals will automatically populate into the Year-to-Date Summary

uct Marketing Year-to-Date Summary bar graph. Use this graph to
our actual spend, while monitoring the category breakdown. As you
quarter, the Y axis will automatically adjust.

rketing affects your overall marketing budget? Take your totals from this
he MASTER marketing budget template.
PRODUCT MARKETING BUDGET
Fill in your projected expenses here. Fill in your actual expenses
(Those "€100" entries are placeholders.) (Those "€100" entries are placeh

Jan-18 Feb-18
Budget Actual Budget
PRODUCT / MARKET FIT
Paid research 100.00 100.00 100.00
Competitive analysis 100.00 100.00 100.00
Focus groups 100.00 100.00 100.00
PRODUCT TESTING
User testing sessions 100.00 100.00 100.00
Testing software 100.00 100.00 100.00
PRODUCT RELEASES
Product management/release software 100.00 100.00 100.00
Launch event 100.00 100.00 100.00
Paid advertising 100.00 100.00 100.00
PR 100.00 100.00 100.00
CONTENT
White papers 100.00 100.00 100.00
Case studies 100.00 100.00 100.00
Product demo videos 100.00 100.00 100.00
TOTAL ### ### ###

Amount
Year-to-Date Summary Budget Actual Lef
PRODUCT/MARKET FIT € 900.00 € 900.00 € -
PRODUCT TESTING € 600.00 € 600.00 € -
PRODUCT RELEASES ### ### € -
CONTENT € 900.00 € 900.00 € -
TOTAL ### ### € -

Your year-to-date totals will

automatically populate here.
Fill in your actual expenses here.
(Those "€100" entries are placeholders.)

Feb-18 Mar-18 Q1 Apr-18

Amount
Actual Budget Actual Budget Actual Lef Budget Actual

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00

100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
### ### ### ### ### € - € - € -

Product Marketing Year-to-Date Summary

€ 4,000.00

€ 3,500.00

€ 3,000.00

€ 2,500.00 CONT
€ 4,000.00

€ 3,500.00

€ 3,000.00

€ 2,500.00 CONT
PROD
PROD
€ 2,000.00
PROD

€ 1,500.00

€ 1,000.00

€ 500.00

€-
Budget Actual
 May-18 June-18 Q2 July-18
Amount
Budget Actual Budget Actual Budget Actual Lef Budget Actual

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
€ - € - € - € - € - € - € - € - € -

ummary

CONTENT
CONTENT
PRODUCT RELEASES
PRODUCT TESTING
PRODUCT/MARKET FIT
 Aug-18 Sept-18 Q3 Oct-168
Amount
Budget Actual Budget Actual Budget Actual Lef Budget Actual

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00

0.00 0.00 0.00

0.00 0.00 0.00
0.00 0.00 0.00
€ - € - € - € - € - € - € - € - € -
 Nov-18 Dec-18 Q4 2018 Total
Amount
Budget Actual Budget Actual Budget Actual Lef Budget Actual

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00

0.00 0.00 0.00 300.00 300.00
0.00 0.00 0.00 300.00 300.00
€ - € - € - € - € - € - € - ### ###
18 Total
Amount
Lef

0.00
0.00
0.00

0.00
0.00

0.00
0.00
0.00
0.00

0.00
0.00
0.00
€ -