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ON
RollNo-:BM015300
This is declared that this project work entitled “Analysis of buying behavior of
consumersatAmbujaCementLtd”embodiestheoriginalworkdonebySajjad Haider
(BM-015300) of IMS Ghaziabad. The project report is being submitted as partial
fulfillment of the requirement of PGDM Program of IMS Ghaziabad.
The project undertaken is completed under the guidance of Ms. Shalini Kapoor.
I hereby declare that the following project report titled “Analysis of buying
behaviorofconsumersatAmbujaCementLtd.”.Thesurveyisanauthenticwork done
by me. It is to the best of my knowledge and belief. This is to declare that all my
work indulged in the completion of this Project Report such as survey and sales
promotion is a profound and honest work ofmine.
Date :
Place :
(Sajjad Haider )
ACKNOWLEDGEMENT
“Thepleasurethatfollowsthesuccessfulcompletionofanassignmentwouldremain
incomplete without a word of gratitude for the people, without whose cooperation
the achievement would have remained a distant dream. It is not a mere formality to
place on record the tireless efforts, ceaseless cooperation, constant guidance and
encouragement of the people closely associated with the assignment but a distinct
necessity for the authenticity and credibility of the project Analysis of buying
behavior of consumers at Ambuja CementLtd.
I would like to express my deep sense ofgratitude:
To (Ms. Shalini Kapoor), Faculty Guide for not only being a guide but also a
mentor and his support and guidance in the course of my project and its
completion.
To all my fellow colleagues and seniors too, for being an immense help to mein
thisproject.
All of us have together worked towards the common organizational objective,
shared our experiences and aided each other in times of need.
TABLE OF CONTENT
CHAPTERS
ExecutiveSynopsis ............................................................................................................................ 1
8. Conclusionandrecommendation ............................................................................................65-66