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Contents
1. Foreword
2. Startups market overview
3. Fintech startups focus
4. Top 20 Fintech Startups
5. Future predictions
6. Credits
Foreword
We consider digitalisation to be an enabler and a driver rather than a standalone
activity, and fintech companies play an important role in generating ideas and in
the relation with established banks. As such, we see the development of this
industry as an opportunity and we are involved in various initiatives in this area
both in Romania and at the Group level. Moreover, UniCredit has already
launched in many of the countries in which it operates, partnerships that aim to
collaborate with fintech operators, to develop and support various innovative
technologies that can then be made available to our customers.
As a simple pan-European commercial bank, wishing to have a more agile
business model, we are therefore ready to adapt more easily to the new
economic and technological environment in which we operate.
with 2 new seed funds being launched in 2018 in excess of $50m, Startup-related conferences: ~40/year
Tech/startup meetups: ~1000/year
while more are expected in 2019.
Coworking spaces and hubs: 51
The local digital and IT&C market has been steady growing, and
Private investments made yearly
nowadays local startup can start by maturing their products by
selling them on the local market before growing internationally. - Angel investors: ~ €1 millions
- Accelerators: ~ €500 thousands
International services like Uber, Revolut or Taxify prioritise their ef-
- Venture Capital: ~ €5 millions
forts for launching locally, and pressure local players, both startups
and corporate, to innovate and improve their services. Startup exits/acquisitions:
~ 60 (40 of them sold in the last 5 years )
Good news bring new challenges. While new R&D centres contin-
Exit total valuation: ~ €300 millions
ue to grow, with Fitbit, Amazon, GoPro and many others opening
their doors in the last years, the workforce pressure has grown to
record highs. Startups have a very hard time to both hire engineers
Startups market
overview
1.6%
crowdfunding
14.8% 11.5%
banking
SEMs
6.6% 6.6%
both
26.7% financial
markets
not launched
11.5%
loans
31.1%
B2C
73.3% 62.3%
B2B
launched 13.1% 19.7%
crypto payment
11.5%
blockchain 9.8%
personal finance
Fintech startups
focus
Fintech is the new wonder kid of the startup world. Across the But, on the same time, other very successful FinTechs found that
globe, more than 7,500 FinTech firms, combined, have raised over the success path could be a well defined partnership with the
USD 109.8 billion. traditional firms.
Fintech’s popularity among VCs at all stages speaks to its core During the last few years, the relationship between FinTechs and
attributes: well-defined market opportunities in its major segments, traditional financial institutions has changed from competition to
long-developing innovation cycles and significant growth oppor- collaboration.
tunities amid the best-developed segments.
The most important competitive advantage of Fintech firms are According to the World FinTech Report
their agility and execution speed: how fast they are identifying a 2018, 75% of FinTech startups are open to
market need, how fast they are launching a new product and how collaborate with traditional financial
fast they are pivoting after an unsuccessful launch.
services firms.
Some of the most successful FinTech startups found that the suc-
cess key is the focus on super well defined feature sets, niche
segments or addressing some key pain points in the customer
journey.
Fintech startups
focus
But both traditional financial institutions and FinTechs have strug- The increasing focus on managing regulatory requirements and
gled in finding the right partner, implementing change, scaling up compliance contributed to an increase in funding for regtech
the innovation and create a meaningful culture fit. companies. In just 6 months, VC funding to regtech companies
has already exceeded regtech funding raised during all of 2017.
In the more mature fintech areas of payments and lending, domi-
nant market players continued to emerge over the first 6 months Open banking is not just the future of financial services; it is the
of 2018, attracting larger and larger deal sizes. future of commerce itself as open ‘banking’ is just the start – as it
progressively extends to other segments of the financial services
Meanwhile, a broader range of companies focused on newer areas industry and then beyond, including energy, telecommunica-
of fintech innovation, such as artificial intelligence (AI) and data tions, etc. Open data will be the catalyst for a new phase of en-
analytics, also attracted attention from fintech investors. ablement and disruption, leveraging technology and data to
Regulatory issues have been a hot button topic for corporate and create new and improved products and services for customers.
other fintech investors so far this year, particularly in Europe, as a Open banking regulation in the UK, Europe, the United States
result of the implementation of Payment Services Directive 2 and Australia is the start of this change.
(PSD2) and General Data Protection Regulation (GDPR).
Fintech startups
focus
Open banking regulation in the UK, Europe, the United States and
Australia is the start of this change.
Fintech 20
Intro
HTW presents its first annual Romanian Fintech Innovators report. It compiles
a list of the year’s best fintech startups in Romania.
The report presents the most innovative companies, creating products and
services at the intersection of technology and financial services who are seek-
ing to disrupt the existing processes and products that dominate the market.
1. Product stage
2. Investment
3. Team
4. Geographic distribution
5. Addressable market
4secunde
Value proposition:
4Secunde is a software robot that automates the management of the They need to do this for many clients in a very small time-interval
many monthly fiscal reports in the accounting services companies. (a few days for hundreds or even thousands of documents)
4Secunde automates 12-17 steps (depending on the needs of
Product description: each company) and reduces the human repetitive tasks by 90%
‘The accounting industry faces the same human resources problem while rising the accuracy.
most industries do.
Their particularity is that the result of their work is contained by the We were launched in 2012, have 2 Big Four companies and a lot
fiscal documents they prepare on behalf of their clients. These of other international accounting and audit companies as clients.
should be internally managed (carefully looked for in order not to The biggest client we have has 1.000 clients itself
miss one, renamed, archived, etc.) but also uploaded to the authori-
for the accounting services. The second one has
ties in a sequence of manual web upload, later checked using some
680 clients."
received indexes, download the server response and so on.
Category: Software robots
Product stage: Growth
Investment type: Bootstrapped
Located in (city): Bucharest
Year founded: 2012
Active in: Romania
Team size: 1-5
Main co-founder(s): Eduard Alexandrian
Stefan Voinea
4secunde.ro
Argentum
Value proposition:
Get paid 50% faster. We make it simple.
How it works
Product description:
Argentum’s SMS invoice delivery system is the quickest, surest
way to get paid on time by enabling your customers to pay in-
Upload details to
voices with the click of a button. Simply upload your invoices and Send SMS Invoices Get paid
Argentum Cloud
customer phone numbers to the Argentum Cloud and we take
care of the rest.
Category: Payments, Money transfers
Product stage: Launched
Investment type: Angel
Located in (city): Cluj-Napoca
Year founded: 2016
Active in: Romania
Team size: 1-5
Main co-founder(s): George Voina,
Andrei Barabas
lp.argentumapp.com
Beez
use-beez.com
Coinflux
coinflux.com
Confidas
Value proposition:
Users can also utilise our debt collection tools, which will help
We help SMEs get paid on time by providing credit reports and allow-
improve their cash flow.
ing users to register defaults against bad payers.
Product description: corporations, SMEs and other public data sources. This data is
combined and presented in one easy-to-use interface, giving
"Confidas is a credit reporting bureau. We enable businesses of all sizes
you a better understanding of your debtors and the credit risk
to access credit risk information on any entity in Romania to determine
they represent.
what sort of risk they represent to their business.
confidas.ro
Dollarbird
Value proposition:
Category: Personal finance
Manage your personal finances as easily as managing a calendar, by
yourself or by collaborating with family members.
Product stage: Launched
Investment type: Bootstrapped
Product description: Located in (city): Cluj-Napoca
Dollarbird is a calendar-based personal finance app, that takes a calen- Year founded: 2013
dar-based approach to personal finance. It makes tracking expenses Active in: Global
and forecasting cashflow as easy as adding events to a calendar. It is
Team size: 1-5
mainly targeted at younger users and families that want the easiest
Main co-founder(s): Szabo Levente,
possible way to manage their finances. Szekely Szabi
The company takes pride in its rapid organic growth, influenced by the
Connect with us:
rising awareness and interest in digital currencies, but also in the posi-
Szabi Szekely
tive reputation CoinFlux has in the community, the focus on perma- hello@dollarbird.co
nent improvement and authentic availability to consider customer
feedback."
dollarbird.co
Ebriza
Value proposition:
Software Cloud POS connected to your business
Grow your business and make your life easier by integrating with all
the services you need: different payment methods, delivery, reserva-
Product description:
tions, goods suppliers, advanced reporting or stock keeping. Just
Ebriza is a point of sale system offered as a service for bars, restaurants, install the app and use it for as long as you need it. It will completely
cafes, food trucks, delivery, retail, services and more. change the way you do business!
One of the most important differentiators of Ebriza is accessing the Ebriza is a software service that allows the merchant to always be
software service according to the typology and size of the business, the connected to his business, to use integrated applications (Delivery,
customer being able to configure his subscription with applications Providers, Payment, Reservations, Stocks & more) in a functional
from Ebriza marketplace. ecosystem, and to use a Point of Sales application for several types of
Ebriza Marketplace - https://ebriza.com/MarketplaceApps business."
Category: POS system
Product stage: Scale-up / established
Investment type: Seed
Located in (city): Cluj - Bucharest
Year founded: 2015
Active in: Romania, Region, Europe
Team size: 10-20
Main co-founder(s):
Alexandru Mares - CEO & Co-Founder,
Cristian Dinescu - CCO & Co-Founder
ebriza.com
FinTech OS
Value proposition: While greatly reducing cost of operations in any enterprise, this layer acts
FintechOS is an innovation acceleration platform that combines cut- as a foundation of innovation, empowering all systems and processes
ting edge digital technology with a powerful financial core to enable that are built on top of it.
a 10 times faster digital transformation of financial services compa-
nies at a fraction of costs. On top of this innovation core FintechOS provides a powerful RoboDe-
signer tool that enable data modeling and development of amazingly
complex digital processes and customer journeys without having to
Product description: write software code. RoboDesigner is capable to author processes like
"FintechOS skillfully blends together cutting edge technologies like evo- onboarding, origination, quote & bind, claims, underwriting process that
lutive data models and analytics, digital signature and smart contracts, AI are automated through our artificial intelligence capabilities.
based identity management and biometrics, IoT connectivity, and natu-
ral language processing together with the latest business innovations in Finally, FintechOS offer digital experience portals with branded omni-
terms of customer 360 engagement, risk assessment, new digital prod- channel interactions. An open api gateway is provided out of the box en-
ucts and services and automated core financial processes. suring that whatever you build is 100% open and accessible securely
thru API."
Category: Consumer banking, Insurance, SME finance
Product stage: Launched
Investment type: Seed
Located in (city): Romania, Europe, US
Year founded: 2017
Active in: Global
Team size: >20
Main co-founder(s): Teodor Blidarus,
Sergiu Negut
fintechos.com
iFactor
Value proposition:
"iFactor is a Independent invoice trading marketplace platform. iFactor is a efficient and scalable online marketplace, acting as a digi-
iFactor brings together Small-Medium sized companies, interested in tal broker, enabling Legacy Financial players (Banks , NBFI's) and Al-
selling their individual outstanding invoices for immediate cash, and ternative Financial Players ( Investors) to gain access and finance the
Banks and Investors , looking for diversifying their asset portfolio with small businesses considered non bankable (underbanked).
a low risk investment."
Factor has a proprietary KYC , Risk assessment software customizable
Product description: on any Regulatory frame in the world whilst all the competitors have
"SME's do not have access to working capital facilities from banks, as big barriers in pass-porting and scaling to other markets.
they are low ticket size in combination with high process costs due to iFactor's KYC and Risk assessment process enables Banks to become
the necessary Risk Analysis and complex portfolio monitoring. Facing peer Buyers of invoices on the Platform , giving iFactor a huge com-
this problem SME's are incapable of growth and expansion. petitive advantage."
Category: Analisys, Lending, SME finance
Product stage: Launched
Investment type: Bootstrapped
Located in (city): Bucharest
Year founded: 2016
Active in: Romania, Region, Europe
Team size: 10-20
Main co-founder(s): Cosmin Curticapean,
Manuel Costescu, Sebastian Presecan, Mihai Grosu
ifactor-online.com
Instant Factoring
Value proposition:
Our target are micro and small companies in the CEE region (45.000 com-
"Instant Factoring is a fintech factoring platform providing liquidity
panies as Total available market only in Romania; 25.000 in Croatia; 115.000
to small entrepreneurs in maximum 24h, powered by robo-under- companies in Poland). Those SMEs have very limited access to financing and
writing, transactions transparency using the blockchain, and devel- we want to serve them.
oping machine learning based credit risk algorithms.
We make financing easy, disrupting the traditional invoice financing sector - Monthly Recurring Financing amount 700 K EUR
with friction-free online client on-boarding, automated credit risk analysis, - License approved by National Bank 7th of September 2018
2 hours credit approval, cash in account within 24 hours, and full transpar- - Average Value per transaction EUR 2.000
ency on pricing.
The most accessible financing for SME's working cap, a fintech solution for
End of Month 7:
online factoring, with a response time of 2h and funding 24h from the ap-
We financed more than 250 SMEs with 2.1 mil EUR in 7 months and more
proval. We get an average of 3% fee of the invoice value per month, with-
than 1500 processed invoices with zero default rate. "
out any hidden costs.
Category: Lending, Insurance, SME finance
Product stage: Scale-up / established
Investment type: Series A, B
Located in (city): Bucharest
Year founded: 2018
Active in: Romania, Europe
Team size: 5-10
Main co-founder(s): Elisa Rusu,
Cristian Ionescu, Alex Lapusan, Piotr Swieboda,
Cosmina Pirlea
instantfactoring.com
Minutizer
minutizer.com
Moneymailme
Value proposition:
Moneymailme is an innovative chatting app that combines the social Social money is a new term used to describe the transfer of funds
interaction with the joy of sending and receiving money directly on through social technology such as chat applications. The mix
your smartphone. Banks and Investors , looking for diversifying their between chatting and sending or receiving money is a natural step
asset portfolio with a low risk investment." in today’s increasing connected world. As a direct result, the current
methods of transferring social money are quickly becoming out-
Product description: dated. Time taken to transfer funds on a P2P basis are extraordinari-
"From sending money back to your friend who paid earlier for your ly long, especially if one finds herself / himself in a situation where
coffee at the University, to contributing with your office colleagues to they need an immediate transfer of cash. In an emergency situa-
buying a gift for your boss, Moneymailme facilitates micro-payments, tion, you have to be able to chat with your friend or relatives, con-
file sharing and chatting at the same time, allowing you to make a really stantly assuring them you are there to help. Moneymailme brings
enjoyable social experience out of payments. this reassuring feeling to people. No more going home or to an
office to complete a transfer! Do it immediately from your phone.
We are proud to be the first company in the world to release an app
that offers video calls with money transfers integrated!
Category: Money transfers
Product stage: Launched
Investment type: Angel
Located in (city): London
Year founded: 2016
Active in: Global
Team size: 10-20
Main co-founder(s): Mihai Ivascu
Accelerators: FbStart Program,
by Facebook, 2017
moneymail.me
MONY
Value proposition:
A personal finance app that requires no manual input, developed for Mony relies on SMS alerts you receive from
people who want a simple way to track and analyse their spendings.
the bank each time you use your card.
Product description: This saves you from manually typing in the amounts. Most transac-
"Mony is an expense tracking app, and what sets it apart from the com- tions are automatically grouped into categories based on merchant
petition is the simplicity and the lack of manual input required from it’s information. You even see how your categories are trending histori-
users. You won't end up forgetting to type in your expenses, and you cally and identify areas of improvement.
won't be swamped with notifications reminding you to do so. The
more established tracking apps also come with complex features that While the target clearly includes the busy crowd with a wish for a fast
make things more difficult for people who just want a quick, clear over- and automatic spending tracker, its simple way of presenting stats
view of their spendings. All this creates frustration that leads to high based on your purchases is sure to impress users who are accus-
abandon rates. tomed to more complex but cumbersome apps."
Category: Personal finance
Product stage: Pre-revenue
Investment type: Bootstrapped
Located in (city): Cluj-Napoca
Year founded: 2018
Active in: Romania
Team size: 1-5
Main co-founder(s): Crafting Software
Innovation SRL
craftingsoftware.com
Ocean Credit
Value proposition:
Online automated lending platform, with instant payouts even out- Category: Lending
side banking hours.
Product stage: Launched
Investment type: Bootstrapped
Product description:
Located in (city): Bucharest
Ocean Credit is an automated instant lending solution. The platform
Year founded: 2016
offers an exclusive online service, accessible to registered users directly
from their smartphones. The loan principal is instantly payed out on the Active in: Romania
user's card even outside banking hours. Team size: 10-20
Main co-founder(s): Radu Ciorba
Connectwith
Connect withus:
us:
Radu Ciorba
info@oceancredit.ro
oceancredit.ro
Pago
Value proposition:
Pago is the app which brings all your utility bills in one account and Category: Payments
allows you to pay them all with one confirmation. Product stage: Growth
Investment type: Seed
Product description: Located in (city): Bucharest
Over 75% of utility bills in Romania are still being paid offline, mostly Year founded: 2016
with cash. This takes time, effort and is difficult to manage. Some may Active in: Romania
say online platforms from utility companies and banks already solve Team size: 10-20
this, by allowing online payments. But this still requires several different
Main co-founder(s): Adrian Cighi
accounts, where the same information is required over and over again Alexandru-Gala Popescu
for each payment. Pago brings utility bills from 75+ companies in one Accelerators: MKB Fintechlab, Budapest, 2018
account, where they are updated in real time and can be paid in a few
seconds every month - our record so far is 33 bills paid in 28 seconds,
Connect with us:
with one FaceID confirmation. In addition, the app offers the ability to
Adrian Cighi
manage and pay bills for multiple locations, full payment history, in-
adrian@pago.ro
cluding payments done outside Pago, PDFs of all bills, automatic pay-
ments on a set date of the month and notifications for new bills and pagoplateste.ro
when they are due.
Pay24
symphopay.ro
ThinkOut
Value proposition: As a consequence, cash flow problems are listed among top
ThinkOut is a cash flow analysis platform dedicated to small and problems that entrepreneurs face as SMEs grow very slowly or
medium sized companies, which helps managers to easily access not at all, focusing mostly on survival.
an overview of past financial trends and better understand the
future of their business. ThinkOut offers a real time overview of a business in a matter of
minutes directly connecting the bank accounts. Managers can
start focus more on strategic, creative thinking instead on
Product description:
spending hours in compelling or updating burdensome reports
"ThinkOut helps SMEs managers to better understand how money and spreadsheets with numbers and transactions.
move their business.
ThinkOut provides a financial diagnose in an easy and fast
As SME owners or managers have to fulfill many different roles si- manner, based on reliable, real-time data as it is imported
multaneously, their companies are often run based on intuition. A directly from the bank accounts and tertiary financial data
real business analysis and forecast is out of hand, especially due to sources. Leveraging the analysis of the past, ThinkOut provides
the effort needed and the lack of easy-to-use apps. a better understanding of the present situation in order to help
the entrepreneurs make informed future business decisions. "
Category: Analisys, SME finance
Product stage: Launched
Investment type: Angel
Located in (city): Iași
Year founded: 2016
Active in: Romania, Region
Team size: 1-5
Main co-founder(s): Cristi Bârlădeanu
Accelerators: Cristi Bârlădeanu
thinkout.io
Volt Finance
Value proposition:
"Volt is a mobile app that facilitates instant peer-to-peer money
transfers, on any bank card, to one or more friends.a low risk
Category: Money transfers
investment." Product stage: Launched
Investment type: Launched
Product description: Located in (city): Bucharest
"Volt is a mobile application based on peer-to-peer technology that fa- Year founded: 2016
cilitates instant transfers between cards, even if the cards are issued by Active in: Romania
different banks. A valid phone number is required to initiate a transfer.
Team size: 5-10
The application allows users to either request or transfer money
Main co-founder(s): Radu Ciorba
instantly, both individually (from or to a single friend), as well as, in large
groups. Volt is available on both iOS and Android.
younify.ro
Future predictions
We expect the use of partnerships or alliances will likely in- Investments in insurtech and regtech are expected to grow
crease over the next 12 months as insurance companies look over the next 6 months, in addition to investments in
to combine their services with companies that have already enabling technologies like AI, RPA and blockchain. Open
established customer bases. Such alliances could be particu- banking will likely continue to gain ground around the world
larly effective as a means for insurtechs to fuel expansion into — including Asia, where the Hong Kong (SAR) Monetary Au-
other regions of the world. thority recently published its open API framework.
The global fintech market is expected to remain strong over There is also expected to be an increase in B2B offerings both
the remainder of 2018. Leading players in payments and from fintechs and from traditional corporates that have de-
lending will continue to emerge in the most mature markets, veloped successful digital products and see offering them to
focusing their growth efforts on expanding the breadth of other financial institutions as an opportunity to create a new
their product and service offerings. As leading companies revenue stream.
become more pronounced, there will also likely be some
consolidation of platforms unable to achieve scale.
Credits
We collaborate with startups, companies, VC funds and accelera-
tors on topics like product management, idea validation,
go-to-market strategy, business development, startup scouting or
investment strategy (www.activize.tech)