Professional Documents
Culture Documents
Introduction
The De La Salle Araneta University is a Roman Catholic educational institution inspired
by the charisma of faith and zeal of Saint John Baptiste de La Salle. The DLSAU is a member of
the 350-year - old international network of 1500 Lasallian schools in 82 countries worldwide.
The Lasallian School focused on agricultural, forestry and veterinary education programmes. It
also has a basic education department (primary and secondary schools), a college and a graduate
school department. The department of basic education is an academic preparation department for
the university.
Parenting plays a key role in children's lives during and after education. There were many
questions about who a parent is. However, anyone who provides the needs of a child during his
or her adult years qualifies as a parent. For humans, a parent can be a biological father or mother
or a relative or anyone who acts as a guardian in the absence of parents without any relationship.
In today's competitive world, where everyone wants to be fair or foolish before others.
Parents have different expectations about their children and their perceptions. The perception of
parents consists of a number of factors over the period of time. Age, gender, income, occupation,
education, language and psychographic attitudes, values, personality and interests are the factors
that shape the parent's perceptions. What most parents perceive their children to be educated is
for their own economic gains and well - being. Those parents who have low incomes or minimal
earnings want their children to be educated and earn a lot to improve living standards.
Based on these facts and insights, this study aims to find parents personal perception in
taking their children to the University of De La Salle Araneta. Researchers decided to determine
whether the services provided to the students were helpful and met their expectations. This study
has dramatized its intentions. Whereas the study findings could in any way be a perception, this
gives a presentation of the actual feeling of the parents about how De La Salle Araneta
ACADEMIC SERVICES?
PERCEPTION?
Theoretical Framework
Perception Theory
Perception Theory is our expectations, experiences, moods and sometimes cultural norms are
often influenced or even biased. This is where the mind enters, not the brain alone. We can even
fool ourselves because of our expectations. Our eyes play a role in our brain's perception of
information, but our mind really has the greatest power. The psychological factors that determine
our perception of the environment are our perception set (Jenkins, Perceiving is Believing).
https://www.ukessays.com/essays/psychology/theories-perception-2618.php
Conceptual Framework
Academic
Human ware
quality Parents Expectations
Expectations
Quality of
hardware
This figure shows that parents in the center of everything. This explains best how parents
perceive the services of DLSAU for their students in terms of academic teaching factors
represented by the courses and curriculum programmes; Quality of human ware, including
faculty through professors, administrators and staff support through medical services, guidance
and discipline; quality of hardware through dormitory facilities, transportation, canteen and
security services; and, lastly, expectations in terms of employability / graduates job placement.
Significance of the study
This research could deal with the misconceptions of parents about the value of the De La Salle
approach. By listening to parents and families, we were able to identify ways of communicating
To make university officials aware of what parents perceive in academic instructions and the
quality of human ware, which consider faculty competence, administration and staff support, the
quality of the hardware that includes dormitories, transport, canteen, security services and
discipline, and finally, the expectations which includes job placement opportunities for
graduates.
This research can become quite useful for other schools in La Salle as eye openers to consider
Finally, this research hopes to find explanations to the persistent question as to why the
University of De La Salle Araneta was chosen as a school for its student. The justifications for
Education of academic services: Basis for strategic marketing plan is specifically seeks to answer
the following:
1.1 Age
1.2 Gender
1.3 Occupation
2.2 quality of human ware (faculty, administration, staff support through medical
The study specifically focused on the perceived parent’s behaviour towards De La Salle
Araneta academic services. Survey will be generated inside the University specifically in Basic
Education upon one hundred of its students. The respondents will be limited to one hundred who
This thesis employs qualitative and quantitative methods of research. The main data collection
techniques for this research work are an interview and a questionnaire. He interviewed two
managers of two English schools in Langfang to learn from their experiences in the case
company. He also distributed a questionnaire and sent the students who are now studying at the
Sparkle International English School 30 questionnaires. The theoretical framework deals with all
concepts related to the strategic marketing plan. The result of this research is a viable strategic
marketing plan based on the Sparkle International English School analysis. The strategic
marketing plan based on the method of five ' Ps'. On the basis of this research, new strategies are
also being developed for the Sparkle International English School (Yuan, 2012).
https://www.theseus.fi/bitstream/handle/10024/53973/thesis_work_Yuan_Xiao%20xiao.pdf?sequence
=1
primary premise for developing marketing strategies for higher education institutions. The first
dimension lies in the theoretical notions of the essence of marketing, including transactional
marketing, marketing relationship and spiritual marketing. The second dimension consists of
marketing research methods and accurate marketing concepts, while the third is marketing
information channels. The article also samples marketing strategies based on these criteria,
emphasizing that every higher education institution uses its own strategy (Professor Lidia Białoń,
2015)
file:///C:/Users/CityGov'tValenzuela/Downloads/Bialon-Lidia_Creating-marketing-strategies-for-higher-
education-institutions.pdf
NIGERIA
The results also demonstrate that there will be a significant relationship between the adoption of
marketing strategies and student registration. Based on the results, it was concluded that the
adoption of effective marketing strategies in private secondary schools can increase enrolment,
increasing school income opportunities for the organization's sustainability and quality of
service. Therefore, it is recommended that marketing strategies such as school websites / social
media, quality school programs, infrastructural development, media advertising should be used
institution's values to the future. This will increase the registration rate, thus increasing the
country's literate population for social and economic well – being (Uchendu, Chika C. Et., al.,
2015)
https://files.eric.ed.gov/fulltext/ED560683.pdf
The recruitment of sufficiently qualified students becomes an important topic for colleges and
effective marketing and recruitment strategies, prospective students choose which institution to
attend. The aim of this study is to present current research and literature on the factors that
influence the college choice process and recruitment marketing practices (Han, 2015).
The purpose of this study is to evaluate the impact of leadership efficiency and marketing
strategies of selected Metro Manila higher education institutions on student satisfaction and
loyalty in order to provide the basis for a strategic plan to improve student satisfaction and
loyalty. This study used a descriptive method of research with a questionnaire as the main tool
for data collection. Four groups of respondents were comprised of administrators, faculty
members, non - academic staff and students from the selected higher education of institutions
(HEI). Frequency and percentage, weighted mean, single-way variance analysis and moment
correlation between pearson and product were used as statistical tools. The results showed that
the students are generally satisfied with the selected HEIs and loyal to them. The effectiveness of
leadership and marketing strategies adopted by selected HEIs are directly correlated to the
satisfaction and loyalty of students. Therefore HEIs must enhance their marketing program to
determine and develop new much better marketing strategies (Feliciano, 2015).
http://www.ijern.com/journal/2015/September-2015/31.pdf
These pioneer retailers in Tarlac City have been left behind by what these shops offer: parking
space, one stop shop, service attendant, convenience and many other factors related to products,
promotion, people, location and prices. RA no. 8762, otherwise known as the Retail Trade
Liberalization Act, which opened the doors to foreign capital in the distribution of food,
healthcare, personal care and, most recently, luxury goods, critics described the law as a ban on
small businesses. The mall retail environment offered to Tarlaquenos had reduced the number of
medium - sized retailers operating and serving Tarlaquenos for more than a decade, especially
those alongside F. Tanedo St., considered the main commercial area of Tarlac or road with the
highest level of traffic, is accessible to other The product or service is located in a way that other
retailers can reach the consumer. Mall trends have started and are steadily growing in Tarlac, but
over the years small and medium - sized enterprises are still visible and survived (Ramirez,
2015).
http://ww.sibresearch.org/uploads/2/7/9/9/2799227/riber_sb14-178_502-522.pdf
EFFECTIVENESS OF MARKETING STRATEGIES OF LPU-HIGH SCHOOL
This study is decriptive in nature. It used a self - made questionnaire as its main data
collection tool, validated by a field expert. The high school students from LPU-High School
participated. The results were calculated, coded and interpreted by means of frequency
distribution and weighted mean. The researchers recommend that the school be more vigilant
about its students ' satisfaction and consider improving its less efficient marketing strategies; and
that the school consider rapidly building rooms and facilities to facilitate its growing population
https://nbmconference.files.wordpress.com/2017/03/378-388.pdf
ACADEMIC
SUPPORT SERVICES
Although the number of disabled youth enrolling in post - secondary education has increased in recent
decades, poor post - secondary graduation rates remain a major concern for this population. This
secondary analysis used the National Longitudinal Transition Study-2 dataset to examine the role of
academic preparation in high school and the receipt of post - secondary academic support services in
predicting graduation among students with learning disabilities. The variables of academic preparation in
high school included the completion of a college curriculum and a GPA. Logistic regression analysis
showed that young people with learning disabilities who completed a college preparatory curriculum were
almost 16 times more likely to graduate from a 2-or4-year college than those who did not, even after
student demographics and GPA. In addition, access to post - secondary academic support services, such
as a tutor, a study center or a writing centre, has increased the likelihood that students with learning
disabilities will graduate from college only among young people who have completed a college
preparation program. The results underline the importance of including a college preparatory curriculum
in transitional planning for students with post - secondary education as a goal (Yu, 2017).
The importance of college for individuals and society has led recent policies and accountability systems
to emphasize university readiness as the primary benchmark for the success of high schools. Advanced /
honorary courses, advanced (AP)/dual credit courses and talented programs are the most common
advanced academic service options available in public schools to ensure readiness for college. This study
examined school year data for 2014 - 2015 for 2,792 students in five high schools in five different school
districts in remote rural Appalachian Kentucky. The aim was to see which advanced academic service is
most closely linked to ready students at college. The readiness of the college was measured in two ways:
ACT composite scores and full - time university admission immediately after high school. Findings from
descriptive and comparative analyzes showed that participation in both AP and dual credit courses was
linked to higher ACT composite scores and post - graduate university enrolment. Students taking
advanced / honorary courses showed relatively low ACT composite scores and did not have a higher
attendance at college after graduation than the general public. These results raise questions about
rural remote schools. In order to make better use of limited funding and other support, the results
of this study suggest that state and district policies and systems to account for student college
readiness may need to reconsider which advanced academic services best promote college
readiness and ensure that student records and accountability systems better analyze which
Although very few university athletes ever enter the professional world of athletics, they focus more on
their athletic performance than on their academic achievement. Statistically important relationships
between academic advisors and student athlete relationships and by type of institution, the number of
academic services offered by division and the provision of special academic orientation programmes.
There were no statistically important findings between males and females. Connected results indicate that
consultants empower and support consultants in many ways. This study can provide institutions with
academic advice and support services to better serve college athletes. (Frezza, 2016).
http://scholarsarchive.jwu.edu/dissertations/AAI10236378/
DISTRICT”
Parent involvement in a child's education is consistently linked to the academic performance of a child. In
order to learn and teach the learning environment, students must be safe, but little research has been done
into the mechanisms that explain this association. This study focuses on the perception of the parent about
the emerging trend of private tuition classes towards the education of children. It discusses the different
aspects of private schools, in particular their influence on the perception of the parent. Data was selected
from parents who have school - age children in the Kaluwachikudy Divisional Secretariat in the
Batticaloa district through a self - administered questionnaire. This research has shown that a positive
parent's perception of private tuition classes definitely empowers a school - age child and their teachers to
perform their tasks more efficiently. Both of these are interrelated and we can conclude that parents have
a positive perception of private tuition classes and that the positive perception is supported by results from
http://ir.lib.seu.ac.lk/handle/123456789/3004
Education quality is an important factor in India and parents pay adequate fees for their
children's schooling. There are many private schools and colleges around Krishnagiri and the
competition between private schools is increasing, reflecting the quality of education, goodwill
and infrastructure. At the same time, the structure of fees at private schools is quite high. In this
study, the structure of education and fees will be the main influence factor for society, so that
parents play a key role for their children. Every person needs the quality of their education in
various jobs. The questionnaire survey tool was used to collect data. This research is therefore
interested in studying the important relationship between the qualities of education and the fee
structure and differences of opinion about the perception of parents towards education (Ravi,
2017)
http://www.indusedu.org/pdfs/IJRIME/IJRIME_976_66422.pdf
Perceptions of Parents on the Practice of Private Tuition in Public
Private tuition outside normal class hours is a phenomenon that has prevailed in Kenya's basic education
institutions, despite the government 's repeated ban. The aim of the study was to establish parental
perceptions of extra education in Kenya's public schools. All null hypotheses have been tested with the t-
test for independence of means at a meaning level of 0.05. The data analyzed were presented in
Frequency Tables. The study showed that parents had a positive perception of private schooling. Among
the reasons for this favorable attitude towards practice was that private tuition improved the average grade
of children, improved overall school performance, facilitated syllabus coverage, improved academic
performance and increased knowledge in a variety of subjects. Furthermore, the findings revealed that the
parents ' gender does not influence their perceptions of extra tuition. Similarly, the opinions of parents
whose children attended private school and those whose children did not take part in the practice were
homogeneous and therefore not statistically significant. The study recommends that the Kenyan
government should not outlaw the practice; instead, the practice should be encouraged and taxed, as is the
case in Israel and Australia, where private tuition contributes to these countries ' revenues in each case.
Alternatively, the government must revise the entire educational structure, which places a high premium
on exams for the practice to be monitored and ensures that children have time for leisure (Mwebi, 2016).
https://eric.ed.gov/?id=EJ1092408
PERCEPTIONS OF PARENTS, STUDENTS, AND TEACHERS OF PIKIT
This study aimed to determine the perceptions of teachers, students and parents in the Philippine
government 's K-12 programme. The descriptive research design was used to obtain information from the
100 respondents selected (30 teachers, 40 students and 30 parents). The study was carried out at the
National High School of Pikit in Pikit, Cotabato, Philippines. The results showed that parents, students
and teachers seemed to understand the program K to 12. On the contrary, they still felt that there were
areas where improvements and concerns were needed, such as: K to 12 programs were expensive, poor,
lacking adequate facilities, classrooms and laboratory equipment; salary delays and insufficient number of
senior high school teachers. In light of these findings, it is recommended that the government of the
Philippines allocate sufficient budget for the K to 12 program to succeed and allow stakeholders to share
their feelings about the deficiencies and/or insufficiency of facilities to meet the needs of the growing
https://www.researchgate.net/publication/319487362_Perceptions_of_Parents_Students_and_Teachers_of_Pik
it_National_High_School_Pikit_Cotabato_on_the_Implementation_of_the_K_to_12_Program_of_the_Depart
ment_of_Education
THE PERCEPTION OF THE PARENTS AND STUDENTS ON THE
PHILIPPINES
The aim of the study is to know the perception or understanding of parents, students and the community about
the implementation of the K – 12 Basic Education Program (BEC) in the Balabac Schools Davison district of
Palawan at the Mangsee National High School (MNHS), Philippines. The researcher has come across many
different perceptions or understandings of parents, students and the community. Some informants have a
positive and negative reaction to the program in question. The aim of the study is to contribute to the
progressive development of the Mangsee National High School and to advocate parents for the main objectives
of the programme, students and the community in the District of Balabac as well as in the entire country
since this K – 12 Program is new curriculum that implemented by the former President of the Republic of
the Philippines Benigno Aquino III and his Education Secretary Dr. Armin Luistro in 2013 (Mohammad,
2016).
http://jurnal.unmuhjember.ac.id/index.php/IECO/article/view/544
Parents’ Perception on De La Salle University-Dasmariñas
Services
The study was conducted to determine the perception of parents in the De La Salle University-
Dasmariñas services grouped as follows Academic Instruction Factor Quality of human goods (including
faculty, administration, medical assistance, guidance and discipline Quality of equipment (sleeping
facilities, transport facilities, canteens and security services and Expectations graduates’ job placement. As a
result of this study, the highest percentage is the Business Administration College with 20.6% followed by the
Liberal Arts College with 20.3%. However, the College of Engineering, Architecture and Technology,
followed by 16.1% of the International Hospitality Management College, is 14.5% and the College of Science
is 13.5%. The College of Education represents 8.1% and the College of Law Enforcement and Public Safety
accounts for 6.8%. When asked about their perception of DLSU-D services, these parents responded in terms
of academic education factor. Quality of human ware (faculty, administration, support of staff through medical
services, guidance and discipline); quality of hardware (support services through dormitories, transport,
canteen and security); and (expectations (graduates finding jobs). The service factor was second in
expectations, with an average of 2,3877. This covers the details of higher job opportunities, 2.48 graduates
exude self - confidence, 2.47 graduates, 2.43 more opportunities for better placement, 2.43 comprehensive
training and preparation, and 2.13 job assistance after graduation. The quality of human goods, which includes
faculty, administration, medical services, guidance and discipline, was closely followed by an average of
2,2965 third. The details include discipline and guidance with an average of 2.42, administrators within reach
are 2.34, support staff are efficient, 2.26, faculty members are competent, 2.25 and the' loco parentis' principle
is practiced at the university, 2.20. The lowest average of 2,2332 was reflected in the service factor on
hardware quality, which includes support services through dormitories, transport, canteen and security (Antig,
2011).
https://eric.ed.gov/?id=ED519426
Chapter 2
Methods
Research Locale
This research is to conduct a survey inside the vicinity De La Salle Araneta University and
specifically in Basic Education Department. DLSAU located at 303 Victoneta Avenue, Potrero,
Research Design
In this study, quantitative research methods will be used to determine and describe the Parents
the perception of parents regarding academic services basis for strategic marketing plan.
Research Sampling
population. The sampling method located inside of De La Salle Araneta University. In order to
have better accuracy of the result, the questionnaire is distributed by the researchers within the
University Campus. Researchers will ensure the respondents are those who is a parents of
The participants of this research are the nursery to grade 10 students of DLSAU. The
Research Instrument
Using a survey questionnaire about customer perception indicates 14-items likert scale on
general questions, 10- items likert scale about image, 5-items likert scale about service, 11- items
likert scale about products to conduct survey and support this study.
The researchers, on the discussion above using survey questionnaire to gather specific
data on the other hand to justify this study to include research and entitled Parents Perception on
De La Salle Araneta University among Basic Education of academic services: Basis for strategic
marketing plan. The researchers also searched for more related information on the subject on