You are on page 1of 40

!!

Boston Consulting Group Potential Test


Practice Test

igotanoffer.com !!

BCG Potential Test #1 !! !

Copyright © 2017 IGotAnOffer Ltd.


!!
How to make the most of this practice test (1/2)

We have designed our tests to resemble the official BCG Potential Test as closely as possible. The
layout of this test follows exactly the one offered by BCG in most of its offices. Here are a few tips to use
this test as efficiently as possible:

Do not print out the test.


Remember, the BCG Potential Test is an online test. When you will be sitting the test in the BCG offices,
you will have to do the test on a computer screen and will not be allowed to print it. You should therefore
get used to reading the questions and documents on a computer screen and working through your
answers on scrap paper. If you print out the test and take notes directly on it, you will not experience the
real test conditions.

Do the whole test under real time conditions: you have 45 minutes to complete it.
At the end of the 45 minutes, put your pen down, even if no one is there to ask you to. The reason this is
important is that you need to track your progress across different sample tests. If you do not stick to the
allocated time, you will have no way of knowing for sure whether you are progressing or not.

Check your answer sheet against the answer key.


Grade each of the questions: +3 points for correct answers, -1 point for incorrect answers, 0 points for
questions not answered and then calculate your total score. Your objective is to improve your score
compared to the last sample test you tried. In fact, it is likely that your score in the first test you solve will
be fairly low (around 30 points). This is completely normal, as you are still learning about the format of
the test, and how to use your answering method within the time allocated. If you stick to the method, and
review your answers carefully, you should see a quick improvement in your score.

Copyright © 2017 IGotAnOffer Ltd.


How to make the most of this practice test (2/2)

Review the solutions in the answer key carefully


And compare them with your notes, to see whether or not you approached the question correctly in the
first place. A careful review requires that you go through the steps given in the solution, pencil in hand,
and re-do all the steps that aren’t obvious to you. This will take some time, but will prove invaluable to
your progress.

Do the test again


Once you are comfortable with all the answers, you can move on to the next sample test. After going
through all the available practice tests, you should return to the ones you have already done, and make
sure that you can now solve them easily within the time limit. When you do so, use a different piece of
scrap paper, so that you don’t get distracted by your previous notes, and feel like you are under real test
conditions.

Finally, we are here to answer any of your questions, so if you get stuck trying to understand the
explanations in the answer key, just drop us a line at: support@igotanoffer.com. We’ll be happy to fill any
gaps!

Copyright © 2017 IGotAnOffer Ltd.


Instructions

Online case. During your recruiting process with BCG you will have to go through an online case. The
purpose of this exercise is to test your analytical and logic skills as well as your business sense.

Each question is divided into 2 parts:


•  on the left, you will find the question itself
•  on the right, you will find the information you need to answer the question

No calculator. This sample test has been designed to be completed without a calculator. However, we
have worked with candidates in Israel and Russia who have been allowed to use a calculator when
completing their test. We therefore advise you to contact your local HR at BCG to clarify whether you will
be allowed to use a calculator or not during your actual test.

Sample. This document is a sample of 23 questions put together by IGotAnOffer. Its purpose is to help
you prepare for the actual online exercise you will have to complete. If you find out that you are allowed
to use a calculator, you should complete this test in about 35 minutes instead of the standard 45 minutes
without a calculator.

Scoring system. You should select one or more answers for each question. During the actual test you
will be able to move onwards and backwards and change your prior answers so you should feel free to
do the same here. For each right answer you will get +3 points, 0 points for no answer and -1 point for a
wrong answer.

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 1 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


What is the profit margin of
the home entertainment
category?
Profit margin

1.  20.0% Company overview Finances – End of FY 2014


2.  17.5%
3.  12.5% HTE‘s financials
4.  10.0% High Tech Entertainment (HTE) is a
multinational conglomerate with Revenues Profit margin
headquarters in London. The company is (£ bn) (%)
one of the leading electronics A - -
manufacturers in the world and has more
B 12 12.5%
than 500 stores worldwide. HTE mainly
sells TVs, white goods, video games, C 5 10.0%
sound systems, smartphones and digital
Question
cameras and x it/ is23known for the quality of D 8 12.5%
its high end products. Total 40 15.0%

The company has experienced a decline Competitors’ profitability in home


in profitability over the last three years. As entertainment
a consequence, it is trying to increase the 30%
profit margins of all its business streams. 25%
20%
HTE segments its products in four main
15%
categories: home entertainment (A), white
goods (B), smartphones (C) and digital 10%
cameras (D). Segment A in North America 5%
is limited to TVs only. 0%
Sonic Labs Yosi Peach QPN
Electronics Sound

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 2 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


How much will the total cost of
category B be at the end of FY
2019 assuming revenues grow
Profit margin
at 5% p.a. and profits decline
at 10% p.a. in each segment? Company overview Finances – End of FY 2014

1.  £18.5bn HTE‘s financials


2.  £14.4bn High Tech Entertainment (HTE) is a
multinational conglomerate with Revenues Profit margin
3.  £12.2bn headquarters in London. The company is (£ bn) (%)
4.  None of the above / we one of the leading electronics A - -
lack sufficient information manufacturers in the world and has more
B 12 12.5%
than 500 stores worldwide. HTE mainly
sells TVs, white goods, video games, C 5 10.0%
sound systems, smartphones and digital
Question
cameras and x it/ is23known for the quality of D 8 12.5%
its high end products. Total 40 15.0%

The company has experienced a decline Competitors’ profitability in home


in profitability over the last three years. As entertainment
a consequence, it is trying to increase the 30%
profit margins of all its business streams. 25%
20%
HTE segments its products in four main
15%
categories: home entertainment (A), white
goods (B), smartphones (C) and digital 10%
cameras (D). Segment A in North America 5%
is limited to TVs only. 0%
Sonic Labs Yosi Peach QPN
Electronics Sound

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 3 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


How does HTE’s profit margin
in the home entertainment
category compare to its
Profit margin
second least profitable
competitor? Company overview Finances – End of FY 2014

1.  25% higher HTE‘s financials


2.  33% higher High Tech Entertainment (HTE) is a
multinational conglomerate with Revenues Profit margin
3.  41% higher headquarters in London. The company is (£ bn) (%)
4.  100% higher one of the leading electronics A - -
manufacturers in the world and has more
B 12 12.5%
than 500 stores worldwide. HTE mainly
sells TVs, white goods, video games, C 5 10.0%
sound systems, smartphones and digital
Question
cameras and x it/ is23known for the quality of D 8 12.5%
its high end products. Total 40 15.0%

The company has experienced a decline Competitors’ profitability in home


in profitability over the last three years. As entertainment
a consequence, it is trying to increase the 30%
profit margins of all its business streams. 25%
20%
HTE segments its products in four main
15%
categories: home entertainment (A), white
goods (B), smartphones (C) and digital 10%
cameras (D). Segment A in North America 5%
is limited to TVs only. 0%
Sonic Labs Yosi Peach QPN
Electronics Sound

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 4 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


Rank the manufacturing
regions from the most cost-
efficient to the least cost-
Manufacturing efficiency
efficient.
Manufacturing plants Cost distribution
1.  Europe, North America,
Asia, Australia
2.  Europe, Asia, North HTE has manufacturing facilities across North
Europe Asia Australia
four continents. The company opened its Am.
America, Australia 100%
first facility in Europe thirty years ago and
3.  Asia, Europe, North then expanded to North America and 90%
90%
America, Australia Australia. Recently, it started developing 90%
90%
79% 78%
4.  Asia, Europe, Australia, in Asia to take advantage of attractive 80%
74% 79%
79% 78%

Cost mix within region (%)


78%
North America labour costs. Europe has traditionally 74%
74%
70%
been HTE‘s biggest market. In 2014, 64%
Question
of revenuesxin/ home23 entertainment came 60%
from the region, 12% from North America,
16% from Asia and 8% from Australia. 50%
41%
41%
41%
40% 39% 39%
39% 37%
37%
37%
36%
36%
36%
The percentage distribution of
manufactured devices for each region is 30%
40% in home entertainment, 30% in white
goods, 20% in smartphones and 10% in 20%
digital cameras every year. In total, in 10%
2014, 62.50m devices were manufactured 34%
34% 59%
59% 88%
88%
34% 59% 88%
in Europe, 40.00m in Asia, 50.00m in 0%
North America and 11.04m in Australia. 0 10 20 30 40 50 60 70 80 90 100
HTE’s total manufacturing costs across all Cost split between regions (%)
categories and all regions amount to Labour Raw Materials Overheads
£9.2bn.

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 5 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


Which statement best explains
why Australia’s cost profile is
different from those of the
Manufacturing efficiency
other three regions?
Manufacturing plants Cost distribution
1.  Labour costs in Australia
are a lot higher than in the
other regions HTE has manufacturing facilities across North
Europe Asia Australia
four continents. The company opened its Am.
2.  HTE’s raw materials costs 100%
first facility in Europe thirty years ago and
in Australia are high due then expanded to North America and 90%
90%
to low manufacturing Australia. Recently, it started developing 90%
90%
79% 78%
volumes in Asia to take advantage of attractive 80%
74% 79%
79% 78%

Cost mix within region (%)


78%
3.  HTE’s overhead costs in labour costs. Europe has traditionally 74%
74%
70%
Australia are low because been HTE‘s biggest market. In 2014, 64%
Question
of revenuesxin/ home23 entertainment came 60%
HTE has relatively small from the region, 12% from North America,
operations there 16% from Asia and 8% from Australia. 50%
4.  Raw materials costs in 40% 39% 39%
39% 37%
37%
41%
41%
41%
36%
36%
36% 37%
Australia are a lot higher The percentage distribution of
than in the other regions manufactured devices for each region is 30%
40% in home entertainment, 30% in white
goods, 20% in smartphones and 10% in 20%
digital cameras every year. In total, in 10%
2014, 62.50m devices were manufactured 34%
34% 59%
59% 88%
88%
34% 59% 88%
in Europe, 40.00m in Asia, 50.00m in 0%
North America and 11.04m in Australia. 0 10 20 30 40 50 60 70 80 90 100
HTE’s total manufacturing costs across all Cost split between regions (%)
categories and all regions amount to Labour Raw Materials Overheads
£9.2bn.

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 6 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


Assuming that the profit
margin of the home
entertainment category is the
Manufacturing efficiency
same across all regions and
that HTE has zero inventory in Manufacturing plants Cost distribution
Europe what was the TOTAL
cost per device in Europe in
home entertainment in 2014? HTE has manufacturing facilities across North
Europe Asia Australia
four continents. The company opened its Am.
100%
first facility in Europe thirty years ago and
1.  £395.65 then expanded to North America and 90%
90%
2.  £328.40 Australia. Recently, it started developing 90%
90%
79% 78%
3.  £307.20 in Asia to take advantage of attractive 80%
74% 79%
79% 78%

Cost mix within region (%)


78%
4.  £289.15 labour costs. Europe has traditionally 74%
74%
70%
been HTE‘s biggest market. In 2014, 64%
Question
of revenuesxin/ home23 entertainment came 60%
from the region, 12% from North America,
16% from Asia and 8% from Australia. 50%
41%
41%
41%
40% 39% 39%
39% 37%
37%
37%
36%
36%
36%
The percentage distribution of
manufactured devices for each region is 30%
40% in home entertainment, 30% in white
goods, 20% in smartphones and 10% in 20%
digital cameras every year. In total, in 10%
2014, 62.50m devices were manufactured 34%
34% 59%
59% 88%
88%
34% 59% 88%
in Europe, 40.00m in Asia, 50.00m in 0%
North America and 11.04m in Australia. 0 10 20 30 40 50 60 70 80 90 100
HTE’s total manufacturing costs across all Cost split between regions (%)
categories and all regions amount to Labour Raw Materials Overheads
£9.2bn.

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 7 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


Which of the following
statements regarding the
revenues of the home
Manufacturing efficiency
entertainment category in 2014
are correct? Manufacturing plants Cost distribution

1.  The revenues generated in


each region are HTE has manufacturing facilities across North
Europe Asia Australia
four continents. The company opened its Am.
proportional to the total 100%
first facility in Europe thirty years ago and
manufacturing cost then expanded to North America and 90%
90%
2.  The region with the lowest Australia. Recently, it started developing 90%
90%
79% 78%
total manufacturing cost in Asia to take advantage of attractive 80%
74% 79%
79% 78%

Cost mix within region (%)


78%
had also the lowest labour costs. Europe has traditionally 74%
74%
70%
revenues been HTE‘s biggest market. In 2014, 64%
Question
of revenuesxin/ home23 entertainment came 60%
3.  Regions with low from the region, 12% from North America,
overhead costs tend to 16% from Asia and 8% from Australia. 50%
have higher revenues 40% 39% 39%
39% 37%
37%
41%
41%
41%
36%
36%
36% 37%
compared to regions with The percentage distribution of
high overhead costs manufactured devices for each region is 30%
40% in home entertainment, 30% in white
4.  Regions with similar goods, 20% in smartphones and 10% in 20%
manufacturing cost digital cameras every year. In total, in 10%
distribution profile had the 2014, 62.50m devices were manufactured 34%
34%
34%
59%
59%
59%
88%
88%
88%
same level of revenues in Europe, 40.00m in Asia, 50.00m in 0%
North America and 11.04m in Australia. 0 10 20 30 40 50 60 70 80 90 100
HTE’s total manufacturing costs across all Cost split between regions (%)
categories and all regions amount to Labour Raw Materials Overheads
£9.2bn.

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 8 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


What will be the average cost
per device in segment A in
Asia for 2015 assuming that
Product quality
the price per device remains
£360? Faulty products Segment A units sold

1.  £306
2.  £298 After the expansion of its manufacturing
facilities in Asia, HTE noticed a reduction 20
3.  £284 in product quality in the region. This
4.  £275 18
seems to be one of the reasons for HTE‘s
profit margin decline. HTE analysts 16
predicted that the average profit margin in 14
Asia will drop by 25% in the home

Million of units
entertainment segment in 2015. Currently, 12
Question x / 23of HTE in the home
the profit margin
10
entertainment category is the same
across all regions. 8
6
HTE offers a 12-month warranty and
every faulty product returned costs the 4
company £50. This includes shipping, and 2
replacement of faulty parts. The
probability that a product manufactured in 0
North
Europe is faulty is 5%. This probability is Europe Asia Australia
America
10% in Asia, 4% in North America and 2%
2013 13,03 6,25 10,00 2,45
in Australia. The average price for the
home entertainment category in 2014 was 2014 15,64 5,00 1,93 2,70
£652 in Australia, £933 in North America, 2015 18,77 4,00 10,00 2,52
£360 in Asia and £613 in Europe.

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 9 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


Which of the following actions
will NOT help HTE prevent a
further profit margin decline in
Product quality
Asia?
Faulty products Segment A units sold
1.  Improve product quality
2.  Increase training for the
employees of the After the expansion of its manufacturing
facilities in Asia, HTE noticed a reduction 20
manufacturing facilities in in product quality in the region. This
Asia 18
seems to be one of the reasons for HTE‘s
3.  Streamline the profit margin decline. HTE analysts 16
manufacturing process predicted that the average profit margin in 14
across all regions Asia will drop by 25% in the home

Million of units
entertainment segment in 2015. Currently, 12
4.  Expand manufacturing Question x / 23of HTE in the home
the profit margin
capacity further 10
entertainment category is the same
across all regions. 8
6
HTE offers a 12-month warranty and
every faulty product returned costs the 4
company £50. This includes shipping, and 2
replacement of faulty parts. The
probability that a product manufactured in 0
North
Europe is faulty is 5%. This probability is Europe Asia Australia
America
10% in Asia, 4% in North America and 2%
2013 13,03 6,25 10,00 2,45
in Australia. The average price for the
home entertainment category in 2014 was 2014 15,64 5,00 1,93 2,70
£652 in Australia, £933 in North America, 2015 18,77 4,00 10,00 2,52
£360 in Asia and £613 in Europe.

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 10 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


Which of the following
statements are true:
Product quality
1.  Products in regions with
higher prices are less Faulty products Segment A units sold
likely to be faulty
2.  2014 was a really bad year
for HTE in North America After the expansion of its manufacturing
facilities in Asia, HTE noticed a reduction 20
3.  In Europe, HTE’s unit in product quality in the region. This
sales increase by 20% 18
seems to be one of the reasons for HTE‘s
every year in segment A profit margin decline. HTE analysts 16
4.  The high probability of predicted that the average profit margin in 14
faulty products in Asia Asia will drop by 25% in the home

Million of units
entertainment segment in 2015. Currently, 12
was the main reason for Question x / 23of HTE in the home
the profit margin
the sales decline in the 10
entertainment category is the same
region. across all regions. 8
6
HTE offers a 12-month warranty and
every faulty product returned costs the 4
company £50. This includes shipping, and 2
replacement of faulty parts. The
probability that a product manufactured in 0
North
Europe is faulty is 5%. This probability is Europe Asia Australia
America
10% in Asia, 4% in North America and 2%
2013 13,03 6,25 10,00 2,45
in Australia. The average price for the
home entertainment category in 2014 was 2014 15,64 5,00 1,93 2,70
£652 in Australia, £933 in North America, 2015 18,77 4,00 10,00 2,52
£360 in Asia and £613 in Europe.

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 11 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


What is the variable cost per
TV in Europe?
TV business
1.  £150
2.  £160 TVs in Europe Data for Europe 2014
3.  £170
4.  £180
The home entertainment segment is the
biggest one for HTE. Therefore, the Average Market
company has decided to investigate this Price (£) Share
category further, in order to identify other
reasons for the profitability decline than TVs 800 40%
the decline in product quality. Total European market size (# of units)
Within Europe, products in the home 2,000,000
Question x / category
entertainment 23 account for a
Fixed cost of TVs
large share of total revenues. In
particular, televisions are a very important 40% of 2014 revenues from TVs
product in the region. When HTE started
manufacturing in Europe it only produced
two types of TVs. Today they offer a Based on their experience, the European
range of models from small LCD screens managers of the company know that they
to large plasma TVs and home cinemas. break even at 400,000 units in the TV
category .
HTE‘s pricing strategy is different in each
region. The prices of TVs are 40% higher The break even point is the point at which
in Europe than in Asia and 20% higher the company’s revenues are equal to its
than in Australia. TV prices in North total costs.
America are 40% higher than in Australia.

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 12 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


In Asia, how does the price of
TVs differ from the average
product price in the home
TV business
entertainment category
assuming that this price is TVs in Europe Data for Europe 2014
£360?

1.  £185 higher The home entertainment segment is the


biggest one for HTE. Therefore, the Average Market
2.  59% higher company has decided to investigate this Price (£) Share
3.  £151 higher category further, in order to identify other
4.  36% higher reasons for the profitability decline than TVs 800 40%
5.  It’s the same the decline in product quality. Total European market size (# of units)
Within Europe, products in the home 2,000,000
Question x / category
entertainment 23 account for a
Fixed cost of TVs
large share of total revenues. In
particular, televisions are a very important 40% of 2014 revenues from TVs
product in the region. When HTE started
manufacturing in Europe it only produced
two types of TVs. Today they offer a Based on their experience, the European
range of models from small LCD screens managers of the company know that they
to large plasma TVs and home cinemas. break even at 400,000 units in the TV
category .
HTE‘s pricing strategy is different in each
region. The prices of TVs are 40% higher The break even point is the point at which
in Europe than in Asia and 20% higher the company’s revenues are equal to its
than in Australia. TV prices in North total costs.
America are 40% higher than in Australia.

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 13 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


How much profit did the TV
business generate in North
America in 2014, assuming
TV business
that the profit margin across
all regions is the same? TVs in Europe Data for Europe 2014

1.  £780M
2.  £360M The home entertainment segment is the
biggest one for HTE. Therefore, the Average Market
3.  £190M company has decided to investigate this Price (£) Share
4.  None of the above / we category further, in order to identify other
lack sufficient information reasons for the profitability decline than TVs 800 40%
the decline in product quality. Total European market size (# of units)
Within Europe, products in the home 2,000,000
Question x / category
entertainment 23 account for a
Fixed cost of TVs
large share of total revenues. In
particular, televisions are a very important 40% of 2014 revenues from TVs
product in the region. When HTE started
manufacturing in Europe it only produced
two types of TVs. Today they offer a Based on their experience, the European
range of models from small LCD screens managers of the company know that they
to large plasma TVs and home cinemas. break even at 400,000 units in the TV
category .
HTE‘s pricing strategy is different in each
region. The prices of TVs are 40% higher The break even point is the point at which
in Europe than in Asia and 20% higher the company’s revenues are equal to its
than in Australia. TV prices in North total costs.
America are 40% higher than in Australia.

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 14 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


How long will it take for HTE to
break even if the company
decides to acquire Sonic Labs
Sonic Labs
taking into account the risk of
failing certification and Ultra HD 4D Curved TVs Acquisition information
assuming that the fixed and
variable costs here are
negligible? Sonic Labs, one of HTE‘s new Increase in sales
competitors, developed a unique ultra HD
4D curved TV. Currently HTE has a large # of new 4D TVs / year 500
1.  24 months range of TVs on offer but not a 4D model.
2.  36 months Sonic Labs’ TV is connected wirelessly to Price (including 2 armchairs) £4,080
3.  40 months special armchairs that vibrate based on
what is displayed on screen. The product Cannibalisation
4.  48 months
currently has a patent pending status and
Question
has not x / 23 the required safety
achieved For every 10 new 4D TVs HTE sells, its
certifications yet. traditional TV sales go down by 1 TV

Price of traditional TVs £800


The board of directors of HTE is
considering acquiring Sonic Labs in order Risk of failing safety
to add the new TV to their product range. 10%
certifications
HTE is planning to develop an app that
lets users stream content from HTE‘s Acquisition price £5.4m
smart phones to the new ultra HD curved
TV via Wi-Fi.

Yosi Electronics, which generated £175M


of profit in the TV business in 2014, and
has the same pricing strategy as HTE,
has also shown interest in Sonic Labs.

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 15 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


What would be the % increase
in Yosi Electronics’ revenues
in the TV business in 2015
Sonic Labs
relative to 2014 if they
acquired Sonic Labs assuming Ultra HD 4D Curved TVs Acquisition information
that the profit margin of Yosi
Electronics in the TV business
is the same with their overall Sonic Labs, one of HTE‘s new Increase in sales
competitors, developed a unique ultra HD
profit margin in the home 4D curved TV. Currently HTE has a large # of new 4D TVs / year 500
entertainment category, no range of TVs on offer but not a 4D model.
cannibalisation takes place Sonic Labs’ TV is connected wirelessly to Price (including 2 armchairs) £4,080
and the sales of traditional special armchairs that vibrate based on
what is displayed on screen. The product Cannibalisation
TVs remains at the same
currently has a patent pending status and
levels with 2014? Question x / 23 the required safety For every 10 new 4D TVs HTE sells, its
has not achieved
certifications yet. traditional TV sales go down by 1 TV
1.  0.026% Price of traditional TVs £800
2.  0.26% The board of directors of HTE is
3.  2.6% considering acquiring Sonic Labs in order Risk of failing safety
to add the new TV to their product range. 10%
4.  26% certifications
HTE is planning to develop an app that
lets users stream content from HTE‘s Acquisition price £5.4m
smart phones to the new ultra HD curved
TV via Wi-Fi.

Yosi Electronics, which generated £175M


of profit in the TV business in 2014, and
has the same pricing strategy as HTE,
has also shown interest in Sonic Labs.

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 16 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


Assuming that 50% of HTE’s
new customers use the app,
and that the TV receives the
Sonic Labs
safety certification, how much
should HTE charge per app Ultra HD 4D Curved TVs Acquisition information
download, in order to increase
its revenues by £500 in 2015?
Sonic Labs, one of HTE‘s new Increase in sales
competitors, developed a unique ultra HD
1.  £2.00 4D curved TV. Currently HTE has a large # of new 4D TVs / year 500
2.  £2.80 range of TVs on offer but not a 4D model.
3.  £20.0 Sonic Labs’ TV is connected wirelessly to Price (including 2 armchairs) £4,080
4.  £28.0 special armchairs that vibrate based on
what is displayed on screen. The product Cannibalisation
currently has a patent pending status and
Question
has not x / 23 the required safety
achieved For every 10 new 4D TVs HTE sells, its
certifications yet. traditional TV sales go down by 1 TV

Price of traditional TVs £800


The board of directors of HTE is
considering acquiring Sonic Labs in order Risk of failing safety
to add the new TV to their product range. 10%
certifications
HTE is planning to develop an app that
lets users stream content from HTE‘s Acquisition price £5.4m
smart phones to the new ultra HD curved
TV via Wi-Fi.

Yosi Electronics, which generated £175M


of profit in the TV business in 2014, and
has the same pricing strategy as HTE,
has also shown interest in Sonic Labs.

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 17 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


Assuming that HTE meets its
2015 target, how much of the
increase in smartphone
Increasing sales
revenues would be attributable
to online advertising? Marketing campaign Marketing media effectiveness

1.  £240m
HTE has concluded that its profitability 35
2.  £680m

Media effectiveness index


decline is not related to the TV category. 4 30
3.  £800m 30
Instead, it seems to be driven by a 5
4.  £920m decrease in sales in the smartphone 25
12
category. 20
15
HTE has been developing a new smart
phone, called HTE K7, over the past two 10 9
Question
years. It isxexpecting
/ 23 that the phone’s 5
unique features will make it the best
0
smartphone of the year. TV Online Magazine Radio

In order to boost sales of the new model, HTE measures the efficiency of its
the company has launched an aggressive investments in different channels via an
marketing campaign. The campaign will index. The higher the index, the more
use different media channels: online, TV, efficient the investment.
magazines and radio.
Smartphone revenues (£ bn)
HTE hopes to increase sales in the
smartphone category by 40% in 2015 as 2014 5
a result of the new marketing campaign. 2015 -

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 18 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


Which piece of information
would you need in order to
calculate the payback period
Increasing sales
of the marketing campaign?
Marketing campaign Marketing media effectiveness
1.  The cost of the campaign
2.  The actual profit
HTE has concluded that its profitability 35
generated by the

Media effectiveness index


decline is not related to the TV category. 4 30
campaign 30
Instead, it seems to be driven by a 5
3.  The actual revenue decrease in sales in the smartphone 25
12
generated by the category. 20
campaign 15
4.  Answers 1 and 2 HTE has been developing a new smart
phone, called HTE K7, over the past two 10 9
Question
years. It isxexpecting
/ 23 that the phone’s 5
unique features will make it the best
0
smartphone of the year. TV Online Magazine Radio

In order to boost sales of the new model, HTE measures the efficiency of its
the company has launched an aggressive investments in different channels via an
marketing campaign. The campaign will index. The higher the index, the more
use different media channels: online, TV, efficient the investment.
magazines and radio.
Smartphone revenues (£ bn)
HTE hopes to increase sales in the
smartphone category by 40% in 2015 as 2014 5
a result of the new marketing campaign. 2015 -

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 19 Doc 1 Doc 2 Doc 3 Doc 4 Doc 5 Doc 6


Assuming that the overall
media effectiveness remains
constant what should be the
Increasing sales
advertising strategy for the
whole company for next year? Marketing campaign Marketing media effectiveness

1.  Focus only on online


HTE has concluded that its profitability 35
marketing

Media effectiveness index


decline is not related to the TV category. 4 30
2.  Focus on online and TV 30
Instead, it seems to be driven by a 5
marketing decrease in sales in the smartphone 25
12
3.  Maintain the same category. 20
strategy 15
4.  None of the above / we HTE has been developing a new smart
phone, called HTE K7, over the past two 10 9
lack sufficient information Question
years. It isxexpecting
/ 23 that the phone’s 5
unique features will make it the best
0
smartphone of the year. TV Online Magazine Radio

In order to boost sales of the new model, HTE measures the efficiency of its
the company has launched an aggressive investments in different channels via an
marketing campaign. The campaign will index. The higher the index, the more
use different media channels: online, TV, efficient the investment.
magazines and radio.
Smartphone revenues (£ bn)
HTE hopes to increase sales in the
smartphone category by 40% in 2015 as 2014 5
a result of the new marketing campaign. 2015 -

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 20 Doc 7
Assuming that HTE’s decline
in online sales follows the
same trend from 2012, that the
Online business
company does not acquire
Sonic Labs, and that Peach Underperforming business Competitive online sales
Sound continues to grow its
online sales at the same pace
what would be the difference Another reason for HTE‘s profitability 10
decline seems to be linked to its online QPN
in online sales between the
business. 9
two companies in 2018?
HTE‘s market analysts identified that the 8
1.  £7bn competition grew its online sales rapidly, 7
2.  £8bn while HTE‘s online sales declined.
3.  £9bn Additionally, the profit margins of each of 6
Question x / 23in the online business
HTE‘s competitors
Yosi
HTE *
Electronic

£ bn
4.  £10bn is equal to their respective profit margin in 5
the home entertainment segment while
4
HTE‘s profit margin in online sales is half
of its overall profit margin. This is due to 3
Peach
the inefficiency of HTE’s delivery system. Sonic
2 Sound
Labs
In an effort to increase its online sales,
1
HTE has decided to restructure its online
business from the ground up. For this 0
purpose, they set aside a £75M budget 2011 2012 2013 2014 2015 *
with a targeted payback period of 2 years.
* Predictions for 2015 take into account the
acquisition of Sonic Labs by HTE.

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 21 Doc 7
Which company generated the
highest profits in online sales
in 2014?
Online business

1.  QPN Underperforming business Competitive online sales


2.  Yosi Electronics
3.  HTE
4.  Peach Sound Another reason for HTE‘s profitability 10
decline seems to be linked to its online QPN
5.  Sonic Labs
business. 9

HTE‘s market analysts identified that the 8


competition grew its online sales rapidly, 7
while HTE‘s online sales declined.
Additionally, the profit margins of each of 6
Question x / 23in the online business
HTE‘s competitors
Yosi
HTE *
Electronic

£ bn
is equal to their respective profit margin in 5
the home entertainment segment while
4
HTE‘s profit margin in online sales is half
of its overall profit margin. This is due to 3
Peach
the inefficiency of HTE’s delivery system. Sonic
2 Sound
Labs
In an effort to increase its online sales,
1
HTE has decided to restructure its online
business from the ground up. For this 0
purpose, they set aside a £75M budget 2011 2012 2013 2014 2015 *
with a targeted payback period of 2 years.
* Predictions for 2015 take into account the
acquisition of Sonic Labs by HTE.

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 22 Doc 7
Which of the following
statements CANNOT be
concluded, based on the
Online business
information given?
Underperforming business Competitive online sales
1.  If HTE had acquired Sonic
Labs in 2013, then it
would have had the Another reason for HTE‘s profitability 10
decline seems to be linked to its online QPN
highest online sales in
business. 9
that year
2.  If HTE does not acquire HTE‘s market analysts identified that the 8
Sonic Labs, its online competition grew its online sales rapidly, 7
sales would go down in while HTE‘s online sales declined.
2015 Additionally, the profit margins of each of 6
Question x / 23in the online business
HTE‘s competitors
Yosi
HTE *
Electronic

£ bn
3.  If Sonic Labs is not is equal to their respective profit margin in 5
acquired by HTE, it would the home entertainment segment while
4
have more online sales HTE‘s profit margin in online sales is half
than HTE by 2018 of its overall profit margin. This is due to 3
Peach
4.  If Yosi Electronics had the inefficiency of HTE’s delivery system. Sonic
2 Sound
acquired Sonic Labs in Labs
In an effort to increase its online sales,
2014, then it would have 1
HTE has decided to restructure its online
had the highest online business from the ground up. For this 0
sales for that year purpose, they set aside a £75M budget 2011 2012 2013 2014 2015 *
with a targeted payback period of 2 years.
* Predictions for 2015 take into account the
acquisition of Sonic Labs by HTE.

Copyright © 2017 IGotAnOffer Ltd.


BCG Potential Test – High Tech Entertainment

Question 23 Doc 7
What market share does HTE
need to capture in 2016, in
order to achieve the targeted
Online business
payback period, assuming that
the market size in 2016 is the Underperforming business Competitive online sales
same as in 2014 and that
HTE’s online sales in 2015
meet the prediction given in Another reason for HTE‘s profitability 10
decline seems to be linked to its online QPN
the chart?
business. 9

1.  41.45% HTE‘s market analysts identified that the 8


2.  34.64% competition grew its online sales rapidly, 7
3.  22.95% while HTE‘s online sales declined.
4.  16.32% Additionally, the profit margins of each of 6
Question x / 23in the online business
HTE‘s competitors
Yosi
HTE *
Electronic

£ bn
is equal to their respective profit margin in 5
the home entertainment segment while
4
HTE‘s profit margin in online sales is half
of its overall profit margin. This is due to 3
Peach
the inefficiency of HTE’s delivery system. Sonic
2 Sound
Labs
In an effort to increase its online sales,
1
HTE has decided to restructure its online
business from the ground up. For this 0
purpose, they set aside a £75M budget 2011 2012 2013 2014 2015 *
with a targeted payback period of 2 years.
* Predictions for 2015 take into account the
acquisition of Sonic Labs by HTE.

Copyright © 2017 IGotAnOffer Ltd.


Answer key

Question 1 Question 2
Correct answer: 1 Correct answer: 2

The profit margin for segment A can be calculated by The total cost for category B can be forecasted as
taking the following steps: follows:

1.  Segment A revenues: 1.  Estimate revenues for segment B in 5 years:


Revenues A Revenues B (2019)
= Total Revenues – (Revenues B + Revenues C + = 12 x (1 + 5% x 5) = 12 x 1.25 = £15bn
Revenues D)
= 15 2.  Calculate profits in 2014:
Profit B (2014) = 12 x 12.5% = £1.5bn
2.  Segment A profits:
Profit A 3.  Estimate profits in 2019:
= Total Profit – (Profit B + Profit C + Profit D) Profit B (2019) = 1.5 x (1 – 10% x 5) = 1.5 x 0.5 =
= Total Profit – (Revenues B x Profit Margin B + £0.75bn
Revenues C x Profit Margin C + Revenues D x
Profit Margin D) 4.  Calculate costs for 2019:
=3 Cost B = Revenues B – Profit B = £14.25bn

3.  Segment A profit margin: The closest answer is therefore answer 2.


Profit Margin A = Profit A / Revenues A = 20%
Note that we have used an estimate method to project
Answer 1 is therefore the correct answer. revenues and profits here. The precise calculation for
revenues gives: 12 x (1 + 5%)5 = 15.32 vs. our
estimate: 12 x (1 + 5% x 5) = 15. Similarly for profits.

Copyright © 2017 IGotAnOffer Ltd.


Answer key

Question 3 Question 4
Correct answer: 2 Correct answer: 1

QPN is the second last profitable competitor. QPN’s Cost efficiency can be defined as the cost of
profit margin in the home entertainment category is manufacturing per device.
15% and HTE‘s 20% (calculated in Q1).
To calculate the cost of manufacturing per device in
The percentage difference can be calculated as each region, you should first calculate the total cost in
follows: (0.2-0.15)/0.15 = 33% a given region as: total cost x percentage share of
total costs for that region, and then divide by the
Therefore answer 2 is the correct answer. number of devices produced in that region.

A faster and equivalent way to determine the cost


efficiency ranking is to divide the share of total costs
by the number of devices for each region:

•  Europe: 34% / 62.50 (ignore the % to make the


calculation easier) => 34 / 62.56 = 0.54
•  Asia: 25 / 40 = 0.62
•  North America: 29 / 50 = 0.58
•  Australia: 12 / 11.04 = 1.09

Therefore the right ranking is:


Europe, North America, Asia, Australia

The correct answer is therefore answer 1.

Copyright © 2017 IGotAnOffer Ltd.


Answer key

Question 5 Question 6
Correct answer: 2 Correct answer: 3

1.  Wrong. We only have information about the labour Europe: 62.50 M devices
cost for HTE in Australia. Therefore we can not Segment A Europe: 25.00 M devices – 40% in home
conclude that the labour cost in Australia is in entertainment
general higher than any other region.
2.  Correct. HTE Australia can’t take advantage of Revenues A: £15.00bn – from Doc 1
economies of scale due to low manufacturing
volumes. Therefore the raw materials cost is Revenues A Europe: £9.60bn - 64% of total
higher compared to other regions.
3.  Wrong. There is not enough information to Profit A Europe: £1.92b - 20% profit margin
conclude to this statement. Also, small companies
tend to have very high overheads. Cost A Europe: Revenues – Profit = £7.68bn
4.  Wrong. Similar to Answer 1 we only have
information about raw materials costs for HTE in Cost per device Europe: Cost A Europe / # of devices
Australia and not for all the companies in Australia. = £307.20

Therefore answer 3 is the correct answer.

Note that the question is asking to calculate the total


cost per device. Avoid the confusion of calculating the
total manufacturing cost from the graph.

Copyright © 2017 IGotAnOffer Ltd.


Answer key

Question 7 Question 8
Correct answer: 2 Correct answer: 1

1.  Wrong. Europe’s revenue in home entertainment We know that the price per device in Asia is £360 for
sector is 64% of total revenue which is 4 times the home entertainment category and that the profit
higher than the revenue of Asia (16%). The total margin dropped by 25%.
manufacturing cost for Europe is 34% which is
less than double of the manufacturing cost of Asia Profit Margin (2015) = 20% x 0.75 = 15%
(25%).
2.  Correct. Australia is the region with the lowest total Profit Margin = (Revenues – Cost) / Revenues =
manufacturing cost (12%) and it also has the (Price – Cost per device) / Price =>
lowest revenues in the home entertainment sector
(8%). Cost per device = Price - Price x Profit Margin = £306
3.  Wrong. Australia has low overhead costs but it
also has low revenues. Therefore answer 1 is the correct answer.
4.  Wrong. North America and Asia have very similar
manufacturing cost distribution profiles but they
don’t have the same revenues.

Copyright © 2017 IGotAnOffer Ltd.


Answer key

Question 9 Question 10
Correct answer: 4 Correct answer: 3

1.  Wrong. Improved product quality will prevent a 1.  Wrong. Prices in North America are higher than
further decline in profit margin. those in Australia and so does the probability of a
2.  Wrong. Increasing the training of the employees product being faulty.
could possibly lead in less faults during the 2.  Wrong. We only have information about the home
manufacturing process and therefore improved entertainment category and not HTE as a whole in
product quality which will prevent a further decline North America.
in profit margin. 3.  Correct. Looking at the data in the graph we can
3.  Wrong. Streamlining the manufacturing process calculate that HTE sales in home entertainment in
across all regions will help reduce the cost of Europe increase by 20% every year.
manufacturing and therefore prevent a further 4.  Wrong. Product quality might decrease sales
profit margin decline. based on the information we have in the document
4.  Correct. The reduction in product quality that has but we do not know if it is the main reason for the
lead to a decrease in profitability seems to be sales decline in Asia.
linked to an increase in production capacity in
Asia. As a consequence, increasing capacity is
least likely to improve profit margin.

Copyright © 2017 IGotAnOffer Ltd.


Answer key

Question 11 Question 12
Correct answer: 2 Correct answer: 2

The key here is to first write down the formula that The price of TVs in Europe (£800) is 40% higher than
defines HTE’s break even point in Asia. Therefore the price of TVs in Asia is:
£800 = Price in Asia x 1.4 => Price in Asia = £571.43
# of units to break even x price
= fixed cost + # of units to break even x variable cost The average price in the home entertainment
category in Asia is £360 so the difference is:
The unknowns in the above formula are the fixed and
variable costs. Fixed costs are 40% of revenues (£571.43 - £360) / £360 = 211.43 / 360 = 0.59 or 59%
according to the data. Revenues therefore need to be
calculated first. Therefore answer 2 is the correct answer.

Revenues
= # of TVs sold x price
= market share x market size x price
= 2M x 40% x £800 = £640M

Fixed costs
= 40% x £640M = £256M

Therefore:
Variable costs
= (400,000 x £800 - £256,000,000) / 400,000
= £160

Copyright © 2017 IGotAnOffer Ltd.


Answer key

Question 13 Question 14
Correct answer: 2 Correct answer: 2

The profit margin in the home entertainment category The following formula defines the break even point:
for HTE has been calculated in question 1 and it is
20%. Acquisition cost
= (Annual Revenues – Annual Losses) x # of years x
From Doc 2 the revenues of the home entertainment Probability of success
category for North America in 2014 are 12% of the
total revenues of this segment. Total revenues of the Each element can then be calculated separately:
home entertainment category are given in Doc 1 •  Annual Revenues = 500 x £4,080 = £2,040,000
(15bn). •  HTE is losing one customer for every ten new
customers therefore the losses are:
Therefore revenues in North America Annual Losses = (500/10) x £800 = £40,000
= 15bn x 12% = £1.8bn •  Probability of success: 1-10% = 90%
•  Acquisition price = £5.4M
The profit in the home entertainment category for
North America is then; £1.8bn x 20% = £0.36bn or The different values can then be used in the formula:
360M. £2M x 90% x # of years = £5.4M

Doc 1 mentions that in North America the home The number of years is therefore 3 years or 36
entertainment category is limited to TVs only. months.
Therefore the profit in the TV business for North
America is £360 and answer 2 is the correct answer. Answer 2 is therefore the correct answer.

Copyright © 2017 IGotAnOffer Ltd.


Answer key

Question 15 Question 16
Correct answer: 2 Correct answer: 1

Yosi Electronics profit in 2014 in the TV business was The new customers will be 500 therefore 250 of them
£175M and their respective profit margin is 25% (from (50%) will download the app.
Doc 1). Therefore the revenues for 2014 in the TV
business are: £175M / 25% = £700M In order for HTE to increase its revenue by £500 the
price of the app should be £500 / 250 = £2
The additional revenues from the acquisition of Sonic
Labs in 2015 will be: 500 x £4080 x 90% = £1.83M Therefore answer 1 is the correct answer.
Note that here we need again to include the
probability of the new TV failing the safety
certification.

The percentage increase in Yosi Electronics’ revenues


is then £1.83M / £700M = 0.0026 = 0.26%

Therefore answer 2 is the correct answer.

Tip: There is no need to do the final calculation. You


can see that the increase in sales (£1.8M) is less than
1% but more than 0.1% of the total revenues
(£700M).

Copyright © 2017 IGotAnOffer Ltd.


Answer key

Question 17 Question 18
Correct answer: 3 Correct answers: 4

HTE hopes that smart phones revenue will grow by Payback period is calculated as follows:
40%. The expected growth is therefore:
£5bn x 40% = £2bn Payback period = Cost of project / Annual Profits

Online media’ contribution can then be calculated as Therefore answers 4 is the correct answer.
follows:
1.  Total media effectiveness is 30 (from the graph)
2.  Calculate online media’s percentage contribution:
12 / 30 = 40%
3.  Calculate online media’s actual contribution:
£2bn x 40% = £800M

The correct answer is therefore answer 3

Copyright © 2017 IGotAnOffer Ltd.


Answer key

Question 19 Question 20
Correct answer: 4 Correct answer: 2

There is not enough information to answer this Looking at the graph and the information given in the
question. question we can create the following table:

The media effectiveness given is only for the smart 2014 2015 2016 2017 2018
phone segment. No additional information is provided
for the other segments. Peach
6 7 8 9 10
Sound
Moreover, there is not enough information about the HTE 6 5 4 3 2
cost of last year’s campaign and whether any of the
media channels reached their saturation point.
Note that the prediction for HTE for 2015 should not
Therefore answer 4 is the correct answer. take into account the Sonic Lab acquisition.

Therefore the difference in 2018 is £8bn and answer 2


is the correct answer.

Copyright © 2017 IGotAnOffer Ltd.


Answer key

Question 21 Question 22
Correct answer: 2 Correct answer: 2, 3

The profit margin of all competitors in their online 1.  Wrong. This statement CAN be concluded since
business is the same with their profit margin in the the combined online sales of Sonic Labs and HTE
home entertainment category which is given in Doc 1. in 2013 would have been £9bn (7+2) which is the
highest for that year.
HTE‘s profit margin in its online business is 15%/2= 2.  Correct. We don’t have enough evidence to predict
7.5% the online sales of HTE in 2015 therefore this
statement CANNOT be concluded.
Online sales profits in 20014: 3.  Correct. Again we don’t have enough information
HTE: £6bn x 7.5% = £0.45bn to predict the future online sales of Sonic Labs
Yosi Electronics: £7bn x 25% = £1.75bn therefore this statement CANNOT be concluded.
Peach Sound: £6bn x 10% = £0.6bn 4.  Wrong. Similar to answer 1 the combined sales for
QPN: £9bn x 15% = £1.35 2014 would have been £9.5 (7+2.5) which is the
Sonic Labs: £2.5bn x 20% = £0.5bn highest for that year. Therefore this statement
CAN be concluded.
Yosi Electronics has the highest profits in online sales
therefore answer 2 is the correct answer.

Tip: There is no need to do all the calculations.


Looking at the features it can be estimated that either
QPN or Yosi Electronics will have the highest profits in
online sales.

Copyright © 2017 IGotAnOffer Ltd.


Answer key

Question 23
Correct answer: 3

The cost of the investment is £75M and in order for


HTE to achieve a two year payback period it needs to
generate £75M of additional profits in online sales in
two years.

The profit margin for the online sales of HTE is 7.5%


therefore the additional revenues that need to be
generated from the online sales is:
£75M / 7.5% = £1bn

The 2015 revenues in online sales remain the same


with the revenues in 2014 therefore the 2016
revenues need to increase by £1bn. Therefore 2016
online sales need to be £7bn.

The market size of 2016 is the same with the market


size of 2014 which is 6 +7 + 6 + 9 + 2.5 = £30.5bn

Therefore HTE‘s market share in 2016 needs to be:


£7bn / £30.5bn = 22.95%

Answer 3 is the correct answer.

Copyright © 2017 IGotAnOffer Ltd.


IGotAnOffer is not affiliated to the Boston Consulting Group. Use of
“BCG”, “BCG Potential Test”, “BCG Test” or any other variations do not
imply any affiliation with or endorsement by the Boston Consulting
Group. The information provided on igotanoffer.com and its related
products is for educational purposes only. It is provided on an "as is"
basis with no warranties expressed or implied. The information is
believed to be accurate, but is not guaranteed to be so. By reading
this content, you agree to waive IGotAnOffer Ltd. of any liability from
the action you may take as a result of using the information available
on igotanoffer.com and its related products.

Copyright © 2017 IGotAnOffer Ltd.

You might also like