Professional Documents
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Somewhere, right now, a child is suffering — stricken by a cause people in the U.S. rarely, if ever, have
to worry about. Acute malnutrition. Malaria. Diarrhea from drinking bad water. Untreated pneumonia.
And the awful truth is, that child may die.
Because every day, 24,000 children die — even though the medicines, vaccines, and technologies that
could save them already exist.
Since its inception, UNICEF’s main goals have been to reach as many children as possible with effective,
low-cost solutions to counter the biggest threats to their survival, and to provide them with the protection
and education all children deserve. UNICEF’s work is having an extraordinary impact.
This year, we were able to announce that the number of children under the age of five who die each
day has dropped significantly: from 25,500 three years ago to 24,000 today. In fact, over the last 50
years, UNICEF and its partners have helped cut
the worldwide child mortality rate by more than
Number of child deaths per day, 1991–2008
half. Most notably, new statistics show that the
35 35
decline in child mortality is actually accelerating,
even as the overall population increases.
child deaths per day
It’s been a challenging but extremely rewarding year at the U.S. Fund for UNICEF. You’ve shown
phenomenal support, despite a troublesome economy that continues to affect us all. Your steadfast
commitment has helped UNICEF remain the world’s safety net for vulnerable children.
Last year, UNICEF contained a raging cholera outbreak in Zimbabwe; drilled wells so children in Sudan
could drink clean, safe water; rescued and rehabilitated children abducted by armed combatants in the
Democratic Republic of the Congo; immunized against deadly tetanus in Indonesia; built schools in
Afghanistan so girls have a chance to learn; provided a lifeline to families struggling amid the debris of
hurricane-ravaged Haiti. And these represent just a fraction of UNICEF’s interventions on behalf of the
world’s children.
The recent outstanding news of a continuing significant drop in worldwide child mortality confirms
— in a very concrete way — that UNICEF’s leadership, efficiency, and comprehensive child survival
strategies are getting us closer to a day when no child dies from preventable causes.
In Fiscal Year 2009, your support helped the U.S. Fund generate more than $486 million in total revenue.
We cannot thank you enough.
But we must not let the ongoing financial turmoil erode any of the hard-won child survival gains we have
made together. We ask you to join with us as we marshal all our willpower, all our resources, to make
sure that — in the fight for survival — not a single child is forgotten.
Organized under the laws of New York State as a not-for-profit corporation, the U.S. Fund for UNICEF is exempt from tax under Section 501 (c) (3) of the Internal Revenue
Code and is governed by an independent and non-salaried board of directors. The U.S. Fund for UNICEF qualifies for the maximum charitable contribution deduction by
donors. U.S. Fund for UNICEF activities for the year ended June 30, 2009, are described in this report, which also includes a summary of financial highlights for the year.
UNICEF makes the most of your support, saving and improving children’s lives through innovative,
affordable, and proven strategies. For example, UNICEF reaches more than half of the world’s children
with inexpensive immunizations against lethal diseases like measles and tetanus. In 2008, UNICEF
bought 2.6 billion doses of vaccines to protect children throughout the world. It also remains one of the
largest purchasers of anti-malaria bed nets — last year alone, UNICEF distributed 19 million of these
lifesaving nets in 48 countries. In response to the global food crisis, UNICEF increased its acquisition
of ready-to-use therapeutic foods by 450 percent over the last two years. These “miracle” foods, such
as the high-protein paste Plumpy’nut®, have the power to quickly bring a child back from the verge of
starvation and are saving many lives in the intensifying fight against malnutrition. Critical materials like
these are distributed through UNICEF’s worldwide supply network, including its vast, state-of-the-art
warehouse in Copenhagen and hubs in Dubai, Panama, and Shanghai.
None of this would be possible, of course, without UNICEF’s more than 10,000 highly skilled staff
members who work in over 150 countries and territories to aid children threatened by disease,
malnutrition, natural disaster, war, and exploitation. Ninety percent of UNICEF personnel work in the
field — everywhere from remote areas of countries like the Lao People’s Democratic Republic to
bustling urban centers like Nairobi. They provide crucial emergency relief in the wake of crises and also
develop and maintain long-term programs that safeguard children’s health and well-being. In conflict-
ridden countries like Afghanistan, Iraq, and Somalia, these devoted workers often risk their own lives
to save the lives of children.
UNICEF’s work is funded exclusively by voluntary contributions from a diverse range of supporters,
including individuals, non-governmental organizations, corporations, foundations, and governments —
all of whom are invaluable partners in the fight for children’s survival.
UNICEF was founded in 1946 to help children in post-war Europe, China, and the Middle East. Today, as the United Nations Children’s Fund, it serves children
and families in developing countries worldwide and depends entirely on voluntary contributions. The U.S. Fund was established in 1947, the first of 36 national
committees set up globally to support UNICEF through fundraising, education, and advocacy. Since its inception, the U.S. Fund has provided UNICEF and various
NGOs with more than $3.7 billion in cash and gifts-in-kind.
Capitalizing on more than 60 years of experience, as well as its singular efficiency and expertise, UNICEF
will take on any challenge to give every child the basics for a safe and healthy childhood.
UNICEF focuses on a core set of programs that are designed to deliver the maximum impact for children
in need. Working with governments, non-governmental organizations, community leaders, and other
partners, UNICEF provides comprehensive health services that include immunizations against deadly
diseases, therapeutic foods to combat malnutrition, prenatal and postnatal care, and prevention and
treatment of disease. UNICEF also finds sustainable ways to make sure children have safe drinking
water and adequate sanitation, aids families caught in emergencies and conflicts, protects children from
violence and exploitation, and gives millions of girls and boys the opportunity for a better life through
education.
Following is a collection of stories of children and families who have benefited from UNICEF programs.
For more detailed information on UNICEF’s work, please visit: unicefusa.org/work
Then Jacqueline started to feel sick herself. She soon found out that she was HIV-positive
and began getting treatment. “As soon as I felt better, it was my son I was worried about,”
she said.
Five-year-old Giaum was also ill. His mother took him to the UNICEF-supported Chantal Biya
Foundation, a hospital for children in Cameroon’s capital city, Yaoundé. There, Jacqueline
learned the boy was also infected with HIV. He received free medicine and health care at
the facility and started getting better.
When Jacqueline became pregnant again, she went back to the Chantal Biya Foundation
to participate in a program for the prevention of HIV transmission from mother to child.
Treating a woman with doses of an antiretroviral drug during pregnancy can decrease the
chance of the virus being passed on to her unborn child.
For Jacqueline, the result was miraculous: her daughter Alexis was born HIV-free.
Communities in this isolated part of Indonesia have lost young and old alike to the menace
of malaria. The disease, which kills approximately 1 million people worldwide every year,
is spread through parasites that are transmitted from person to person by certain types
of mosquitoes. Watery environments are perfect breeding grounds for the mosquitoes,
which prey almost exclusively at night.
For Esther Rahmat, who lives in a small village accessible only by boat, the disease
resulted in heartrending tragedy. When one of her twin twenty-one-month-old daughters
came down with a fever, she took the infant to the health clinic. “They said it was malaria,”
Esther recalled. “They gave her something, but it was too late.”
Two of her neighbors’ babies also succumbed to malaria around the same time. Esther
then contracted the disease herself and was treated at the hospital. When malaria doesn’t
kill, it can lead to debilitating anemia, vomiting, convulsions, and diarrhea. In children, the
disease can also impede mental and physical development.
UNICEF and its partners are helping the government of Indonesia combat malaria through
a prevention program that includes the mass distribution of insecticide-treated mosquito
nets. Use of these nets, which cost less than $7 each, can reduce overall under-five
mortality rates by about 20 percent in areas where malaria is prevalent. UNICEF is one of
the world’s largest buyers of the nets, acquiring 19 million in 2008 alone. The number of
nets purchased by UNICEF today is nearly 20 times greater than in 2000.
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To protect her other children, Esther now sleeps with them under a new bed net. “I don’t worry
when we go to sleep now,” she said. “I don’t worry about getting bitten by mosquitoes. We can
all sleep peacefully.”
To purchase insecticide-treated mosquito nets to protect children against malaria, please visit
unicefusa.org/bednets
When five-year-old Khesna Ibro arrived in her father’s arms at Bissidimo Hospital in
Ethiopia’s Oromia Region, she was weak and glassy-eyed from acute malnutrition.
Her father, Ibro Bekeri Yusef, had carried the young girl for a full day to get from his
small farm to the UNICEF-supported feeding unit at the hospital. Immediately, nutrition
workers there assessed Khesna’s condition and began a feeding program to help her
body recover from the shock of malnutrition.
Soon, Mr. Ibro and Khesna were sitting in the hospital’s courtyard, where he gently gave
her small sips of therapeutic milk from a bright orange cup. The milk is rich in vitamins
and micronutrients and is the first food given to severely malnourished children (in small
doses, eight times a day) because it helps condition their bodies to digest food again. At
first, Khesna’s system was unable to cope with even a little milk, and she threw it back
up. Slowly but surely, though, her body would begin to adjust.
The global economic crisis has hit Ethiopia incredibly hard — in 2008, food prices
nearly doubled. And severe drought has exacerbated an already bad situation. Drought
is particularly deadly in this country, where 80 percent of the population lives off the
land. Livestock have died, fertilizer is scarce, and fuel prices have skyrocketed. In short,
people in Ethiopia — especially children — are in trouble.
UNICEF estimates that over 100,000 of the country’s children are severely malnourished.
Khesna’s father, Yusef, was deeply worried about his six children back at home. “My
other children are also suffering,” he said. “I used to live well with the income I earned.
But now the price of grain has gone up. We can’t afford to buy sorghum…. We have
no water.”
In Ethiopia (and many other countries), UNICEF is the main provider of ready-to-use therapeutic
foods like Plumpy’nut® — a high-protein peanut paste that is a particularly effective tool for fighting
malnutrition on a mass scale, because it requires no mixing or refrigeration and comes in easy-
to-use packets. Plumpy’nut has already saved so many children from starvation, it’s often called a
miracle food.
UNICEF and its partners are working closely with the Government of Ethiopia to respond to the
emergency there. But the problem is huge: UNICEF estimates it will require as much as 1,100 tons
of ready-to-use therapeutic foods per month to stave off Ethiopia’s nutrition crisis.
Three weeks earlier, Azra and her family had fled their home in Mingora, the main city in
Pakistan’s Swat Valley. Bloody fighting between Taliban militants and government forces
in that area had driven over 2 million people — more than half of them children — far from
their homes. Azra and her family eventually made it to Sheikh Yasin Camp for Internally
Displaced Persons in Mardan. There, Azra visited a UNICEF-supported Comprehensive
Healthcare Unit for an urgently needed prenatal checkup.
Dr. Neelum Jehangir, a medical officer at the Healthcare Unit, estimated that there were
around 400 pregnant women in Sheikh Yasin Camp alone. “Most of these women are
traumatized and arrive at the camp in a very bad state. They are often in need of urgent
medical attention,” she said.
At the Healthcare Unit, expectant mothers are given comprehensive prenatal care and
regular checkups. They also receive essential vaccinations to protect them and their babies
against deadly diseases such as maternal and neonatal tetanus, which kills 128,000 infants
and up to 30,000 women worldwide each year. To make sure the women receive the care
they need during childbirth, UNICEF helps to transport them to the hospital, provides them
with medical attention, and even makes sure they have nutritious food to eat. “We ensure
that they deliver their babies safely,” says Dr. Jehangir.
The Healthcare Unit at Sheikh Yasin Camp is one of four such health centers set up with
UNICEF support to help displaced people living in camps in northwest Pakistan. Over 1,100
women are being cared for in the facilities. UNICEF works tirelessly to give women like
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In the camp’s health center, Azra reflected on everything she had left behind when fleeing her
home. “I have nothing for my unborn child,” she said with sadness. “I had made so many clothes
for my baby, but I couldn’t bring them with me.” With UNICEF’s support, though, Azra will be
providing her infant with the greatest gift of all — a safe, healthy entrance into the world.
To help mothers and children displaced by fighting in Pakistan, please visit unicefusa.org/pakistan
Following is a list of the more than 150 countries and territories in which UNICEF works:
The Americas and the Haiti Eastern and Southern Tanzania, United Ghana Iraq East Asia and the Pacific
Caribbean Honduras Africa Republic of Guinea Jordan Cambodia
Antigua and Barbuda Jamaica Angola Uganda Guinea-Bissau Kuwait China
Argentina Mexico Botswana Zambia Liberia Lebanon Cook Islands
Barbados Montserrat Burundi Zimbabwe Mali Libyan Arab Jamahiriya Fiji
Belize Nicaragua Comoros Mauritania Morocco Indonesia
Bolivia Panama Eritrea West and Central Africa Niger Occupied Palestinian Kiribati
Brazil Paraguay Ethiopia Benin Nigeria Territory Korea, Democratic People’s
British Virgin Islands Peru Kenya Burkina Faso São Tomé and Principe Oman Republic of
Chile Saint Kitts and Nevis Lesotho Cameroon Senegal Qatar Lao People’s Democratic
Colombia Saint Lucia Madagascar Cape Verde Sierra Leone Saudi Arabia Republic
Costa Rica Saint Vincent and the Malawi Central African Republic Togo Sudan Malaysia
Cuba Grenadines Mozambique Chad Syrian Arab Republic Marshall Islands
Dominica Suriname Namibia Congo Middle East and North Tunisia Micronesia, Federated
Dominican Republic Trinidad and Tobago Rwanda Congo, Democratic Africa United Arab Emirates States of
Ecuador Turks and Caicos Islands Seychelles Republic of the Algeria Yemen Mongolia
El Salvador Uruguay Somalia Côte d’Ivoire Bahrain Myanmar
Grenada Venezuela, Bolivarian South Africa Equatorial Guinea Djibouti Central and Eastern Europe Nauru
Guatemala Republic of Swaziland Gabon Egypt and the Commonwealth Niue
Guyana Gambia Iran, Islamic Republic of of Independent States Palau
Albania Papua New Guinea
Armenia Philippines
Azerbaijan Samoa
Belarus Solomon Islands
Bosnia and Herzegovina Thailand
Bulgaria Timor-Leste
Croatia Tokelau
Georgia Tonga
Kazakhstan Tuvalu
Kyrgystan Vanuatu
Macedonia, the former Vietnam
Yugoslav Republic of
Moldova, Republic of South Asia
Montenegro Afghanistan
Romania Bangladesh
Russian Federation Bhutan
Serbia India
Tajikistan Maldives
Turkey Nepal
Turkmenistan Pakistan
Ukraine Sri Lanka
Uzbekistan
In the face of challenging times, U.S. Fund for UNICEF supporters, partners, Board members, and staff banded
together for children this year. Because of our shared purpose and determination, we not only weathered the
economic crisis — we made remarkable strides in spite of it.
The U.S. Fund for UNICEF raised more than $486 million in total revenue, and our standing as an organization
proved stronger than ever. Charity Navigator awarded the U.S. Fund its fifth consecutive 4-star rating — a ranking
accorded to only 4 percent of charities evaluated by this esteemed entity. We also continued to meet all 20 of
the Better Business Bureau’s Wise Giving Alliance Standards for Charity Accountability and received an “A”
rating from the American Institute of Philanthropy. In addition, our mission resonated on Capitol Hill, where the
U.S. Government made its largest-ever contribution to UNICEF. We welcomed new partners and supporters and
launched successful campaigns. The real significance of these collective efforts and achievements, of course, is
this: more children are alive, more children are healthy, and more children have the chance to grow up.
What follows is a look at some of the education and public information programs, advocacy campaigns, and
fundraising initiatives that have made this year’s extraordinary progress possible.
• The U.S. Fund’s Office of Public Policy and Advocacy in Washington, D.C. organizes a grassroots campaign every
year to help secure the U.S. Government’s annual contribution to UNICEF. Thanks in part to these efforts, Congress
approved a $130 million allocation to UNICEF for Fiscal Year 2009 — its highest funding recommendation ever.
In addition, the U.S. Fund worked with NGO partners such as the U.S. Coalition for Child Survival to increase
U.S. Government resources for international child and maternal health programs. Advocacy collaboration with
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• Created 59 years ago, Trick-or-Treat for UNICEF is the U.S. Fund’s flagship educational fundraising campaign. Trick-or-Treat for UNICEF is often the first experience
children have of taking action locally to serve their community globally. With appeal across generations, the program has inspired many participants to become
lifelong supporters of UNICEF programs. This year, Trick-or-Treat for UNICEF lived up to its promise to “Make Halloween Count®” by raising over $4.4 million to
help the world’s most vulnerable children. The proceeds support UNICEF’s global programs, marking another year when thousands of children, parents, teachers,
community groups, and corporations across America showed their commitment to do whatever it takes to save a child.
• More than 3,100 volunteers joined the Tap Project, which asks diners at participating restaurants to pay $1 or more for the tap water they would usually enjoy for
free. Campaign volunteers contributed an estimated 84,475 hours to recruit restaurants, promote the campaign in their local communities, and dine at participating
restaurants. Volunteers also coordinated Tap Project programs in their workplaces and helped organize Water Walks in Chicago and New York City. During the Water
Walks, kids and adults carried up to a gallon of water for a mile to demonstrate their support for the millions of children worldwide who must carry water from
distant sources each day.
• In Fiscal Year 2009, the U.S. Fund’s Education Department expanded the breadth and depth of its free classroom resources. The department developed 11 thematic
units consisting of 30 lesson plans and created a web page for easy viewing of numerous UNICEF videos. All lesson plans and supporting media are located at
teachUNICEF.org. A new monthly eNewsletter, launched as a means of keeping in touch with educators, is now sent to over 5,000 subscribers.
• Key Club International once again provided outstanding support for programs aiding orphans and vulnerable children in Swaziland, raising more than $700,000
in the 2008 Trick-or-Treat for UNICEF campaign. In addition, Key Club passed a resolution to direct their Trick-or-Treat for UNICEF 2009 fundraising efforts to child
protection programs in Uruguay. Four members visited the country in June to observe UNICEF-supported programs that are helping at-risk adolescents by providing
education, family counseling, job skills, recreation, and social services.
• A new Campus Initiative National Council was formed. Five students from around the country were selected and
charged with supporting and expanding the more than 65 UNICEF campus clubs. As a result of their efforts and
those of U.S. Fund staff, many new clubs are under way, campus leaders feel a stronger connection to UNICEF, and
a national campus summit took place in June in New York City, with more than 70 attendees.
Sources of Support
The U.S. Fund’s total public support and revenue this year topped $486 million. What follows is a close look at this
year’s remarkable fundraising activities.
• Despite the economic downturn, individual donors demonstrated extraordinary commitment to UNICEF’s mission
over the past year. Over 330 individuals supported the U.S. Fund for UNICEF with a gift of $10,000 or more, and four
exceptionally generous donors made gifts of $1 million or more. The latter group — led by national Board Directors
Amy L. Robbins of the Nduna Foundation and Bob Manoukian, along with Pat Lanza and the Lanza Family
Foundation, and an anonymous donor — committed over $10 million to support UNICEF programs worldwide. In
addition, individual supporters also provided a future for children through planned gifts totaling $7.5 million in legacies
and bequests.
• UNICEF’s Change for Good® program on American Airlines had a record-breaking year. American Airlines employee
volunteers, known as “Champions for Children,” collected nearly $1 million in foreign and domestic currency from
customers onboard select flights and at Admiral’s Clubs.
• With a $1 million pledge over the next five years to support child survival, BD continued to strengthen its role as a
leader in the movement to eliminate maternal and neonatal tetanus.
• Gucci continued its annual Campaign to Benefit UNICEF, in which Gucci stores worldwide donate a percentage of
sales from a special group of products designed by Gucci Creative Director Frida Giannini. In 2008, Gucci launched
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• Johnson & Johnson’s commitment to healthy mothers and children produced a generous grant benefiting newborn and maternal health programs in Pakistan,
India, and Nepal. Their support has also touched the survivors of natural disasters through a contribution for relief efforts following China’s devastating earthquake
and Myanmar’s Cyclone Nargis.
• Users of Windows Live™ Messenger and Windows Live™ Hotmail® made UNICEF their number one cause for the second year in a row through the i’m Initiative
from Microsoft®, raising over $350,000 for the U.S. Fund for UNICEF. In addition, the generosity of Microsoft and its employees resulted in matching gift revenue
of more than $220,000.
• Pampers continued its global “One Pack = One Vaccine” campaign to help protect women and their newborns from maternal and neonatal tetanus. The largest
cause-marketing initiative ever conducted in North America to support UNICEF, the program provided funding for over 30 million vaccines through the 2009 U.S.-
Canada campaign, with donations of more than $2.5 million. The global campaign has generated funding for over 200 million vaccines to date, helping UNICEF move
closer to reaching its goal of eliminating this preventable disease.
• A number of long-time U.S. Fund corporate partners offered generous product support again this year. Pfizer contributed enough of its antibiotic Zithromax® to treat
more than 10 million people for the debilitating and blinding disease, trachoma. And Merck continued to facilitate UNICEF’s treatment of over 9 million people for
river blindness through product donations of its medicine, Mectizan®.
• For the fifth consecutive year, Delta Air Lines SkyWish, the charitable arm of the SkyMiles® frequent flyer program, selected the U.S. Fund for UNICEF as a
charitable partner to receive donated miles from Delta customers for travel by our staff in support of UNICEF’s work. These donated miles have allowed the U.S.
Fund to significantly reduce business travel costs, directly impacting the organization’s ability to help save more children’s lives.
• UNICEF’s Next Generation was founded in Fiscal Year 2009 by the Next Generation Steering Committee, which consists of 30 young professionals from diverse
fields — all with dedication and passion for UNICEF. Chaired by Jenna Bush Hager, UNICEF’s Next Generation mobilized young supporters and launched a new
commitment to raise $175,000 to support innovative nutrition programs in Guatemala.
• The U.S. Fund’s online presence expanded beyond unicefusa.org, the Fieldnotes blog, and UNICEF eNews to include sites for Inspired Gifts (inspiredgifts.org); the
UNICEF Snowflake (unicefsnowflake.org); a YouTube channel (youtube.com/unicefusa); profiles on Facebook (facebook.com/UNICEF-USA) and MySpace (myspace.
com/unicefusa); and even a Twitter feed (twitter.com/unicefusa). The U.S. Fund for UNICEF acquired a mobile short code (864233, which spells UNICEF on a
telephone keypad) that enables cell phone users to instantly donate $5 to the U.S. Fund by texting a keyword such as GIVE, TOT, or HELP to UNICEF. All told, the
U.S. Fund’s web and mobile channels for giving generated more than $7.8 million in donations.
• Partnerships with non-governmental organizations produced significant results this year. UNITAID, an international
drug-purchasing facility, helped UNICEF secure 20 million insecticide-treated mosquito nets to combat malaria. U.S.
Fund for UNICEF partner Malaria No More provided $3 million this year to support the distribution of a portion
of these nets in Angola, the Democratic Republic of the Congo, and Nigeria, in addition to a $2 million donation in
Fiscal Year 2008 to fund the delivery of nets in Tanzania. The U.S. Fund matched the Malaria No More grants with
a $5 million contribution, which will speed the delivery of lifesaving nets to children and their families in seven
African countries. UNICEF strives to prevent children from becoming the next generation to fall prey to HIV/AIDS.
Through Prevention of Mother to Child Transmission (PMTCT) programs, HIV-positive mothers receive antiretrovirals
to prevent passage of HIV to their children and halt the progression of HIV/AIDS. They also learn healthy behavior
through life-skills education. Zonta International, whose mission is to advance the status of women and adolescent
girls, joined UNICEF in supporting PMTCT activities in Rwanda with a generous grant of $600,000.
• In 2008, thousands of children, teachers, parents, communities, groups, and corporations took action for child survival,
participating in the U.S. Fund for UNICEF’s signature campaign, Trick-or-Treat for UNICEF (TOT), and raising over $4.4
million in support of UNICEF’s global programs. Teen sensation Selena Gomez joined the campaign as the 2008
Trick-or-Treat for UNICEF National Spokesperson, promoting TOT through media interviews, encouraging her fans to
participate, and hosting the launch event. Procter & Gamble once again served as National Sponsor, contributing
$250,000 and featuring TOT and UNICEF in its P&G brandSAVER™ insert distributed to over 57 million households
worldwide. Coinstar, Inc., Hallmark Gold Crown®, and Pier 1 Imports® continued as Proud Supporters. Key Club
International partnered with the U.S. Fund to raise more than $700,000 for its Swazi Children Care Project, while
MLS W.O.R.K.S. — Major League Soccer’s community outreach initiative — launched its partnership with Trick-or-
Treat for UNICEF. TOT 2008 introduced innovative programming beyond door-to-door outreach, including “Text-or-
Treat,” receiving donations by mobile text, and registering over 600 Halloween fundraising parties.
• The innovative Tap Project, which asks diners at participating restaurants to pay $1 or more for the tap water they
usually enjoy for free, continued its nationwide expansion. More than 1,500 restaurants throughout the United States
took part in the Tap Project, which raised nearly $820,000 in the U.S. to support UNICEF’s lifesaving water and
sanitation programs.
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• UNICEF greeting cards and products accounted for more than $3.4 million in net revenue this year. Long-term partners Pier 1 Imports® and IKEA U.S. once again
sold UNICEF holiday greeting cards in their nationwide stores and gave 100 percent of sale proceeds to the U.S. Fund. UNICEF greeting cards and gifts were also
available year round at participating Hallmark Gold Crown® and Barnes and Noble stores, and online at unicefusa.org/shop.
Trick-or-Treat
for UNICEF 1%
Foundations 4%
Greeting Cards 1%
NGOs 1%
A National Board of Directors governs the U.S. Fund for UNICEF. Five Regional Boards carry out the
U.S. Fund’s mission in Atlanta, Boston, Chicago, Houston, and Los Angeles. Our volunteer directors
hail from all over the country with a diverse range of backgrounds — the private sector, non-profit
organizations, foundations, media, and publishing, just to name a few. What brings them together is a
shared, unyielding dedication to child survival. Board members shape the U.S. Fund’s work, contribute
expertise and funds, and build key relationships with important communities.
In May, National Board members Mary Callahan Erdoes, Pamela Fiori, and U.S. Fund President and CEO
Caryl M. Stern hosted an event that convened over 100 outstanding women philanthropists in New York
City to spotlight women who are championing charitable causes around the world. Building on its long-
term relationship with the Southeast Regional Board, Delta Air Lines chose the U.S. Fund for the fifth
consecutive year as a charitable partner to receive donated miles from Delta customers (the U.S. Fund
has received a total of 73 million miles over the last five years). In September 2008, members of the
Southwest Regional Board organized the Mystique of India gala in Houston, which featured traditional
Indian music and decorations and raised more than $714,000 for child survival programs in India.
The Midwest Regional Board maintained its vigorous support of UNICEF’s Accelerated Child Survival
and Development program, surpassing the $5 million mark in a $6.5 million fundraising campaign that
began in January 2007. Board members from the Southern California region hosted ten cultivation
events for their friends and area donors. The New England Regional Board and office continued its
Women’s Luncheon Series, which brought together professional and philanthropic women from Boston
and featured presentations by UNICEF Rwanda Representative Joseph Foumbi and other speakers.
In May, a U.S. Fund advisory circle in Seattle gathered local donors to celebrate UNICEF’s work and
engage new supporters. And in June, at a luncheon hosted by U.S. Fund friends in Denver, President
and CEO Caryl M. Stern captivated the audience with first-hand accounts of field visits.
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From Brazil to Sierra Leone, India to Mozambique, Ethiopia to Vietnam — in Fiscal Year 2009,
U.S. Fund for UNICEF donors and partners traveled to countries around the world in order to observe
UNICEF programs that are saving and improving children’s lives in dynamic, innovative ways.
A group visiting Myanmar in the wake of Cyclone Nargis spent time with UNICEF staff who were delivering
emergency relief supplies as well as helping to identify more than 1,000 children separated from their
families during the storm. A trip to Tanzania gave supporters the chance to see UNICEF-assisted child-
friendly schools, which empower students to take an active role in their schools’ governance. Partners
traveling to Honduras visited a UNICEF-supported program that feeds the children of street vendors and
provides them with health care, immunizations, and other essential services. In Malawi, a U.S. Fund
delegation saw the diverse and vital ways UNICEF is helping children in that country who are infected
with HIV/AIDS.
Fiscal Year 2008/2009 represented the fourth year that the U.S. Fund for UNICEF has been
engaged in internal control strengthening through documentation, implementation, and testing,
which are critical to maintaining best practices. The U.S. Fund’s controls were proven effective
during the financial crisis.
The financial summary on page 27 represents highlights from the U.S. Fund’s financial
statements, audited by KPMG, LLP. A complete set of financial statements, including related
notes with the auditors’ opinion, is available upon request.
The Audit Committee of the Board of Directors, in concert with U.S. Fund management,
continues to focus on matters of compliance, accountability, data dependability, and risks that
could affect the internal control systems of the organization.
Under the direction of the Audit Committee, U.S. Fund management has continued to assess
the reliability and effectiveness of its internal controls — reporting the findings back to the
Audit Committee and sharing them with our independent auditors. We also have applied the
same rigor when reviewing our Information Technology systems, where the focus has been on
protecting donor privacy and fraud.
We believe that continued enhancements to existing U.S. Fund internal controls, with oversight
and periodic testing, will provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with
generally accepted accounting principles.
26
2009 2008
Total Total
Public support and revenue Note 1
Public support: Through the Office of Public Policy and Advocacy in Washington, D.C., the U.S.
Corporate $16,747,751 $17,690,430 Fund for UNICEF acts as an advocate for the well-being of the world’s children.
Major gifts 22,350,899 24,863,900 One of the specific functions of the Public Policy Office is to advise both the
Foundations 19,057,548 12,703,266
administration and Congress about the importance of the voluntary contributions
Private volunteer organizations (NGOs) 6,394,894 5,845,014
made to UNICEF by the U.S. Government. The U.S. Fund for UNICEF’s efforts
Direct marketing 32,163,529 35,262,887
in this regard helped to get Congress to direct the U.S. Government to allocate
Trick-or-Treat for UNICEF 3,710,251 4,174,863
Internet 7,828,644 11,840,634 $130 million to UNICEF in 2009. This funding is provided directly to UNICEF
Other 1,283,878 2,145,207 and is not reflected as Revenue in the Summary of Financial Highlights. Related
Gifts-in-kind 374,294,150 316,804,231 expenses are included in total program services.
Special events income 3,267,177 5,278,145
Bequests and legacies 7,578,453 10,584,613
Note 2
Total public support 494,677,174 447,193,190
The U.S. Fund for UNICEF has total net assets of $43.7 million that consist of:
Revenue: Amount $
Greeting cards revenue, net 2,928,691 3,267,123 Unrestricted 11,934,125
Temporarily restricted 30,249,019
Investment income and other income (11,363,577) (1,413,872)
Permanently restricted 1,538,329
Total revenue (8,434,886) 1,853,251
Total $43,721,473
The following list reflects contributions UNICEF Leaders’ Circle Gifts of $100,000 and above
made to the U.S. Fund for UNICEF between Gifts of $100,000 and above Anonymous
Bridgewater Associates, Inc. Ibrahim El-Hefni Technical Training Foundation
July 1, 2008 and June 30, 2009.
Cartier William Wrigley Jr. Company Foundation
First Data Corporation
Corporations
GE Foundation Gifts of $50,000 and above
Companies and/or their employees who supported Montblanc Elton John AIDS Foundation
the U.S. Fund for UNICEF: NASDAQ OMX Group, Inc. Kind World Foundation
Sweet People Apparel, Inc. The Summit Foundation
UNICEF President’s Circle Tiffany & Co.
Gifts of $1,000,000 and above Turner Broadcasting System, Inc. Gifts of $25,000 and above
American Airlines Walsh/Valdes Productions Anonymous
BD* Western Union Foundation The Barstow Foundation
GUCCI
The Link Foundation
Merck & Co., Inc. We would also like to thank the following for The Mary Lynn Richardson Fund
Pfizer Inc. donating valuable services and media in support The Wasily Family Foundation, Inc.
Pier 1 Imports, Inc. of the U.S. Fund for UNICEF’s humanitarian efforts:
The Procter & Gamble Company
Gifts of $10,000 and above
*includes a multi-year pledge Coinstar, Inc. Anonymous (2)
Delta Air Lines The Austin Foundation, Inc.
UNICEF Directors’ Circle Google, Inc. BMI-RUPP Foundation
Gifts of $250,000 and above
The Gerald and Henrietta Rauenhorst Foundation
AMI Brands, LLC/Volvic Foundations I Do Foundation
IKEA U.S.
Gifts of $1,000,000 and above The LEF Foundation
ING
The Bill & Melinda Gates Foundation Milagro Foundation
Johnson & Johnson
Conrad N. Hilton Foundation Tosa Foundation
Kimberly-Clark Corporation
Wodecroft Foundation
Microsoft Corp.
Gifts of $250,000 and above
The NVIDIA Foundation
Irene S. Scully Family Foundation
The UPS Foundation
Not On Our Watch
38