Professional Documents
Culture Documents
INTRODUCATION
1
2. THE COMPANY ORGANISATION
2.1History of the company:
Sprouted under the umbrella of an earning conglomerate “Chiripal Group” in
1994.
Driven by zeal and passion, under the leadership and guidance of Mr. Deepak
chiripal.
Nandan Denim Private Limited has a production Capacity of meters per annum.
In 2004, Company forayed into denim manufacturing with an initial facility of
6MMPA.
Company should be installed denim and spinning production capacity to meet the
increasing consumer demand.
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2.3 MISSION, VISION AND VALUES
Mission:
Vision:
To develop Nandan into a Fashion Brand
Smooth transitioning from manufacturing to service provider
Values:
Passion leading to excellence: It is the driving force that prods us towards greaterheights in
whatever we do.
Agility to stay ahead and to innovate: Nandan Denim is self-motivated towards being a
stepahead of the competition and pioneering changes that revolutionize the industry.
Aggression for growth of all shareholders: Growth for us means collective progress forall
our stakeholders - our customers, employees, investors and the community at large.
Ethical behavior: That underlines all our practices - We strive to be absolutely fair
andtransparent in all our dealings with our stakeholders.
Respect for diverse views: Value opinions and beliefs of company’s individuals
andcommunities without any bias that allows us to have a well-rounded approach.
Care for the environment and the community: Company make sure their processes
andproducts are eco-friendly and constantly work towards a more sustainable future for all
Collaborative and relationship driven: Value of our relationships with our
employeesas well as the communities that we come in contact with and strive relentlessly
to empower them.
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Secretarial Auditor M/s. Geeta Serwani & Associates
Vice President
General Manager
Worker Employee
Manager Manager
Admin. Personal
Employee
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2.6 PRODUCTS
Denim
Yarn
Shirting
Denim:
Denim fabric is the primary product of Nandan
The Company has a manufacturing capacity of 110 MMPA of denim
This business accounts for ~90 per cent of turnover
Types of Denim
The “Core classics” includes the selection of
Core Classics timeless “regular basic denims” that are
essential items in everybody’s wardrobe.
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Presenting an amazing combination of the
Novelty popular favourites Slubs / Crosshatch /
Textures & Linen Blends
Shirting:
Nandan’s state-of-the-art infrastructure addresses the manufacture of shirting fabrics.
The Company possesses a production capacity of 10 MMPA.
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Types of Shirting
fil a fils with carbon peaching to provide
Basics
smooth touch and comfort
Yarn
This business complements the Company’s denim segment
Nandan possesses a yarn manufacturing capacity of ~140 TPD
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Nandan can offer the high quality dyed yarn in various blend & count for hosiery &
weaving segment. Company Product Mix includes 100% Cotton, Blended Yarn, Special
Open End Yarn, Organic Cotton, Core-Spun Yarns, and 100% dyed yarn
Nandan yarn dyeing plant has a complete infrastructure to develop any shade in
packaged yarn as per customer’s requirement within 48-72 hrs
Nandan has a well-equipped laboratory for the Color matching system from X-rite
Colori-7, a Color matching light box from X-rite Spectra Light QC (III). Customers can
choose a wide range of colors from our shade card. Our lab can match any shade as per
customer’ requirement. We use Pantone color card for quick shade matching and
reference
Nandan Yarn Dyeing can supply 100% dyed yarn for knitting and weaving segment in
both single & double counts with reactive, PMF& sulphur dyes.
Nandan can supply as well as100% cotton mélange yarn in sulphur dyes
Nandan Yarn Dyeing can supply100% cotton space-dyed yarn up to 8 colors. The Large
package size of 1200-1300 grams resulting in fewer cone changes on the
knitting/warping/leading to higher knitting/warping/ efficiency and less wastage. Large lot
sizes (upto1000kgs/batch) resulting in better lot management at customer end and less
wastage
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3. FUNCTIONAL AREAS
3.1 Markets and Marketing
Nandan Denim’s marketing function is directed at deepening engagements with existing customers,
addressing new customers, engaging in market-widening activity and protecting/enhancing
realizations. The Company addresses two kinds of customers - distributors and direct brands who
consume the fabric in-house. . The team is divided into two segments- domestic and exports. The
Company’s competence is reflected in a low delivery turnaround time, product customization and a
superior price-value proposition, translating into enduring customer relationships marked by long-
term association. The Company has distributors and direct brands that it markets to, domestically
across India and exports to more than 28 countries.
The result is engagements as product supplier to the following brands, among others:
Domestic:
Pantaloons
ITC
Future Group
Max
Foreign:
Baykanlar Textile
Denimco Textile
Denimer Kumas Ltd
Teks-Park
J.K. Textile
Fateks Kums
3.1.1 Competitors:
Arvin
L&J
Oswal
Jindal
R,V
Mehak
Kanchan
Vived
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SWOT, strength and weaknesses are internal factors whereas opportunities and threats are external
to the organization.
Strength Weakness
Opportunity Threats
BCG Matrix
Market growth rate of denim is high and market share of denim is high they situation known is
Star. Market rate is high and market penetration expand Nandan company. That the investor can
invest in more of the situation of growth rate is high.
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Market growth rate of denim is high and market share of yarn is low is they situation known is
Question mark. Market rate is high and market share is low the company establishing their
research and development more and collect the information of the yarn.
Place
Product Nandan Arvind Oswal Jindal Mahek Kanchan Vinod
Ahmedabad
Mumbai
Delhi
Nayka
Kolkata
Mehshana
Promotion
Product Nandan Arvind Oswal Jindal Mahek Kancha Vinod
Social Media
Banner
Feshan show
Pricing
Product Pri Nanda Arvin Oswa Jinda Mahe Kancha Vino
ce n d l l k n d
Denim 100
-
130
Yarn 100
-
110
Shirting 100
-
110
Denim:
Nandan Denim possesses the capability to dye denim yarns with sheet dyeing andrope
dyeing technologies.
The Company manufactures large or small volumes in various colors, reflectingits
enhanced flexibility.
The Company’s fabric finishing techniques include wet chemical application, foam
application, over-dyeing, peaching, coating, resin application, etc.
The Company’s denim range includes 100% cotton denim including cotton
Stretches
Poly denims with stretches
Cotton and manmade blends
With Stretches
Coated denim
Cotton modal
Power stretch
Light weight printed denim
Denim with dual core yarns
Colored denim
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b. SUPPLY CHAIN AND LOGISTICS
• Machines Avilablity
1.Machine All Set Up • Testing
• Sydokuoq
2.Looms • Toyoto
• Dying
3.Ball Wrapping • Sheet
• Rope
• Wet,Foam, OD
4.Finishing • Mever,Designed,Coat
• Wash Denim
• Width
5.Quality • shade,Weave
• Damage
• Damage
6.Folding& • Width
Inspection
• Package
7.Dispatch to • Label,Grand
Godown
• Meter,Shorting
• Pricing
8.Marketing • Delievery
1. Machine All Setup: The all machines which are required are first set up as per
therequirements. Then the checking of the machines that they are working properly or not.
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2. Looms: Looms mainly consists the type of the machines: Sydokuoq and Toyota this two
company’s machines are using the organization.
3. Ball Wrapping: Ball wrapping mainly consist the dying function in dying the Sheetsand
ropes.
4. Finishing: Finishing is the main functions which is made by many other small
chunkfunctions like wet, Foam, OD,Mever, Designed, Costly, and washing the Denim. For
giving the finishing to the product all these small functions are done on the Product.
5. Quality: The products quality is check in this phase. In quality company checks thewashed
denim’s width, its color shade, weave, and check that there is no damage and make sure that
the product is as per the requirements of customers.
6. Folding and Inspection: After the quality checks they inspect the product that ifthere is
any damage or problems related to the product than all problems resolved over here.
7. Dispatch to Go Down: After the quality checking it goes to the go down and there
allabelling and packing and sizing, shorting are done over there.
8. Marketing: After the packaging it goes into the market all pricing and delivery ofproducts
are done in this phase.
9. Customer: After Successful delivery are done than it goes to the customers.
Managing Director
Execution Director
General Manager
Manager, Personal
Services
Personal Office
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There are lots of things company cared about which are related to the employees which
is define below:
Personal Development Plan:
We make our employees undergo a
comprehensive analysis of their skills,
defining what is important to them, what
they want to achieve, what strengths they
already have that help to achieve their
goals, and what they need to improve and
develop with time.
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Role of HRM:
The role of human resource management in organization is at counter stage.
Managers are aware that HRM is a function that must play a vital role in the
success of organization. It is an active participant in charting the strategic course
an organization must take place to remain competitive, productive and efficient.
Its focal point is people, people are the life blood of the organization. The
uniqueness of HRM lies in its emphases on the people in work setting and its
concerns for the well living and comfort of the human resources in an
organization. The HRM function is much more integrated and strategically
involved. HRM and every other functions must work together to achieve the level
of organization. Effectiveness required competing locally and internationally.
It is the action oriented, individual oriented, globally oriented and future oriented.
It focuses on satisfying the needs of individual at work.
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Financial Ratio Analysis:
(1) LEVERAGE RATIO :
(1) Debt To Equity Ratio = Debt/equity: The debt to equity ratio is a financial, liquidity ratio
that relates a company's total debt to total equity. The debt to equity ratio displays the percentage
of company financing that comes from creditors and investors. A higher debt to equity ratio
shows that more creditor financing is used than investor financing. Each industry has diverse
debt to equity ratio benchmarks, as some industries tend to use more debt
financing than others.
Year 2018 2017 2016
Total Debt 37187 45204 31824
Assets 134529 128016 102165
Ratio 0.27642 0.35311 0.38001
(2) ACID TEST RATIO = C.A -INVENTORY/C.L :It is supplementary to the current ratio.
The
acid test ratio is a more severe and stringent test of a firm's ability to pay its short-term
obligations 'as and when they become due. Quick Ratio establishes the relationship between the
quick assets and current liabilities
Year 2018 2017 2016
Current Assets 60360 46480 42963
Inventory 24750 21621 19510
Current liabilities 47831 39973 34127
Ratio 0.74449 0.62189 0.68722
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3. cash ratios
Cash and cash 1765.61 1697.04 1746.93
equivalents
Current liabilities 47831 39973 34127
ratio 0.0369 0.0424 0.0511
4. DECISION MAKING
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Company has appointed independent agency as Internal Auditors to access the adequacy
and effectiveness of all internal control systems and suggest improvements. Significant
issues are brought to the attention of the Audit Committee for periodical review.
Moreover,the Company has obtained best-in-class certifications and adheres to standard
operating practices in its manufacturing and operating activities.
The statements in this Management Discussion and Analysis report could differ
materially from those expressed or implied. Important factors that could make a
difference to the Company’s operation include raw material availability and prices and
pricing in the Company’s principal markets, changes in the governmental regulations, tax
regimes, forex markets, economic developments within India and the countries with
which the Company conducts business and other incidental factors.
Tactical decisions focus on more specific day-to-day issues, such as the quantities and
timing of specific resources, and how specific resources are used. They are bound by
strategic decisions. Tactical decisions must be aligned with strategic decisions because
they are the key to the company’s effectiveness in the long run. Tactical decisions
provide feedback to strategic decisions, which can be modified accordingly. Without the
direction provided by strategic decisions, companies may pursue competition in areas that
do not directly contribute to the business plan and waste resources.
There are lots of Risk can be arrived in the business:
Nandan believes that prudent risk management is the stepping stone towards a more
balanced risk-reward paradigm. Hence, it concentrates on understanding the risks that the
business might be exposed to and undertakes relevant measures to mitigate them.
My Learning
After The doing this internship I can understand the process of making denim clothes and
which kind of resources are needed and most importantly I learnt how to keep growing in
market with our product and how the marketing is done in the organization.
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Part-2
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Introduction
One of the best ways to raise the service level is by knowing the customers perceptions
(Zemke, Woods 1998, 273).It is only when you know your customers’ perceptions of
your business, your service and your products, that you truly know whether your business
is going in the right direction or not. Everything what the customers see, hear and
experience is linked together and forms their overall perception of the company. The
purpose of this thesis is to find out how the case company’s customers perceive them,
both when it comes to the actual store itself but also, more importantly, how the
customers experience the service they receive and the products they are offered.
The concept of customer perception is built up by customer experiences, how they
perceive the service they are offered and ultimately by whether they actually are satisfied
with their experiences or not.
The objectives of this thesis are two folded. Firstly, the aim is to analyse the existing
customers’ perception of the company, its products and service. Secondly, the aim is to
investigate how the company can use this knowledge and develop their business and
customer service even further.
Customer satisfaction (often abbreviated as CSAT, more correctly CSat) is a term
frequently used in marketing. It is a measure of how products and services supplied by a
company meet or surpass customer expectation. Customer satisfaction is defined as "the
number of customers, or percentage of total customers, whose reported experience with a
firm, its products, or its services (ratings) exceeds specified satisfaction goals." The
Marketing Accountability Standards Board (MASB) endorses the definitions, purposes,
and constructs of classes of measures that appear in Marketing Metrics as part of its
ongoing Common Language in Marketing Project.
Literature Review
A Study on Consumer Attitude towards Buying in Sri Devi Textiles, Mrs. B. Chitra
(2011)
In this report the author had studied about the consumer attitude related to textiles
production and for that analysis author studied different methods like black box model
analysis. The source of data was sample of 100 respondents are selected from the
Coimbatore city using convenient random sampling method. Descriptive Analysis and
Chi-Square Analysis statics tools was used during the study. The study said that
Customer behaviour study is based on consumer buying behaviour, with the customer
playing the three distinct roles of user, payer and buyer. Research has shown that
consumer behaviour is difficult to predict, even for experts in the field. Relationship
marketing is an influential asset for customer behaviour analysis as it has a keen interest
in the re-discovery of the true meaning of marketing through the re-affirmation of the
importance of the customer or buyer. A greater importance is also placed on consumer
retention, customer relationship management, personalisation, customisation and one-to-
one marketing. Social functions can be categorized into social choice and welfare
functions.
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A Study on Consumer Behaviour towards Branded Garments among Male
Shoppers,
Syed Ahamed.S1, Dr. A. Ravi2(2014)
During the study the source of data was students pursuing their engineering education in
HKBK College of Engineering and Cambridge Institute of Technology, Bangalore. 150
students were taken as samples for the study by using convenience sampling method.
This study include that Many developments and changes are taking place around us with
all the industries and firms within each industry including garment industry with an
intention to keep pace with the changes and diverse needs of the people. Though for
decades together, marketers have regarded „consumer‟ as the king and evolved all
activities to satisfy him, this concept is gaining more momentum and importance today.
This can largely be attributed to the prevailing market situation. Not only competition has
become intense but over and above with the market being flooded with many products.
The challenge before the marketers is to understand the diversity of consumer behaviour
and offer goods and services accordingly. Today the company image is built and made
known by its customers. Thus, the success of the firm will be determined by how
effective it has been in meeting the diverse consumer needs and wants by treating each
customer as unique and offering products and services to suit his needs and creating a life
time value and relationship.
This study said that Consumer preferences relating to apparel fall in to two categories
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namely those related to apparel attribute and those related to store attribute. Apparel
attributes include variety, its durability, price, size available. Store attributes include the
location of a store, its size and its service. Apparel is an item of regular consumption,
which enables consumers to develop stable preferences. Enduring involvement reflects
feelings experienced toward a product category that are persistent over time and across
different situations (Forsythe, 1994). When consumers become involved with a product,
they process product-related information more readily. This information is processed
deeply and is, therefore, retained for a longer duration. When consumers form an attitude
toward a product, they make evaluative associations between the product and its
attributes. Some of that attributes may be utilitarian such as durability or comfort -or
hedonic such as color, fashion, or styling.
Research Gap
Limited number of respondents
There may be error due to data transferring
The respond is mainly given to the main brand that is denim
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The main objective of the study is to find out the level of satisfaction among the internal
customers.
Research Methodology
Source of Data: study will use one source of data primary
Primary Data: The study would be empirical one based on primary data. For the data
collection
of primary data, a structured questionnaire would be framed. With the help of
questionnaires,
survey would be conducted also.
Scheduled in Methodology:
Sr no Question Answers
1 Type of research Descriptive
2 Research design Primary data
3 Type of sampling Convenience Sampling
4 Sample size 30
5 Data collection Tool Qustionnairs
6 Data collection Method Survey
Frequency Table
Turnover Per Month
Turnover Frequency Per%
Below 200000 0 0
200000-400000 9 29.0
400000-600000 7 22.6
600000-800000 9 29.0
More than 800000 5 16.1
The sample respondent classified according to turnover per month. It was found that out
of the 30 respondents 29.0% are 200000-400000 and 600000-800000. 22.6% respondents
are 400000-600000 and 16.1% are more than 800000 turnovers per month respectively
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Q.1 Since how long you are purchasing products of Nandan Denim Pvt Limited?
Frequency Per%
< 2 Year 0 0
2-4 Year 12 38.7
4-6 Year 5 16.1
6-8 Year 8 26.7
> 8 Year 5 16.7
The sample respondent classified according to purchasing product of Nandan Denim. The
study foun the out of the 30 respondent 38.7% are 2-4 years and 6-8 years 26.7%, 16.7
respondent are more than 8 years, 16.1% respondents 4-6years. The table shows the
customers how long period purchasing product of Nandan Denim
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4.2 Cotton Poly Lygra
Frequency Per%
< 300000 Mtr. 9 29
< 300000-500000 Mtr. 8 25.8
500000-700000 Mtr. 7 22.6
>700000 Mtr. 6 19.4
The sample respondent classified according to purchasing product of Cotton Poly Lygra
to Nandan Denim. The study foun the out of the 30 respondent 25.8% are less than
300000-500000 Mts and 22.6% are 500000-700000, 19.4% are greater than 700000, 29%
are less than 300000 respondents. The table shows the customers purchasing product of
Cotton Poly Lygra to Nandan Denim.
4.3 Cotton
Frequency Per%
< 300000 Mtr. 8 25.8
< 300000-500000 Mtr. 9 29.0
500000-700000 Mtr. 8 25.8
>700000 Mtr. 5 16.1
The sample respondent classified according to purchasing product of Cotton to Nandan
Denim. The study foun the out of the 30 respondent 29.0% are less than 300000-500000
Mts and 25.8% are 500000-700000, 25.8% are less than 300000, 16.1% are greater than
700000 respondents. The table shows the customers purchasing product of Cotton to
Nandan Denim.
4.4 Shirting
Frequency Per%
< 300000 Mtr. 3 9.7
< 300000-500000 Mtr. 9 29.0
500000-700000 Mtr. 10 32.3
>700000 Mtr. 8 25.8
The sample respondent classified according to purchasing product of Shirting to Nandan
Denim. The study foun the out of the 30 respondent 32.3% are 500000-700000 Mts and
29.0% are less than 300000-500000, 25.8% are greater than 700000, 9.7% are less than
300000 respondents. The table shows the customers purchasing product of Shirting to
Nandan Denim.
Q.5 How much is the production of each of the following product in a year?
5.1 Jeans
Frequency Per%
<100000 0 0
100000-200000 9 29.0
300000-400000 15 48.4
>400000 6 19.4
The sample respondent classified according to purchasing product of Jeans to Nandan
Denim. The study foun the out of the 30 respondent 48.4% are 300000-400000 and
29.0% are 100000-200000, 19.4% are greater than 400000, 0% are less than 100000
respondents. The table shows the production of Jeans in Nandan Denim.
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5.2 Shirt
Frequency Per%
<100000 1 3.2
100000-200000 9 29.0
300000-400000 13 41.9
>400000 7 22.6
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Company offers gifts to
6 0 0 1 7 22 4.7 0.535
customers.
Company offers cash
7 discount on a lots of 0 0 3 9 18 4.5 0.6823
orders.
Company offers
8 extended credit to its 0 0 0 14 16 4.533 0.5074
customers.
Raw material packaging
9 0 0 7 14 9 4.067 0.7397
is safe and good.
Raw material’s quality is
10 0 0 3 20 7 4.133 0.5713
good.
Nandan is better brand
11 0 0 5 15 10 4.167 0.6989
than other.
Company offers
12 extended credit to its 0 0 1 20 9 4.267 0.5208
customer.
Replacement of damage
13 0 0 3 18 9 4.2 0.6103
product is given.
Services of company are
14 0 0 1 15 14 4.433 0.5883
good.
Company offers wide
15 0 0 0 9 21 4.7 0.4661
range products.
Credit period for one
year is better for the
16 0 0 1 12 17 4.533 0.5713
Retailer for fulfil the
Amount.
I am Satisfied with the
given Cash Discount
17 0 0 1 15 14 4.433 0.5683
From the Manufacture
Firm.
The Government charges
18 heavy Duties and Taxes 0 0 1 12 17 4.533 0.5713
on Denim
Denim brand is better
19 raw material as compare 0 0 0 10 20 4.667 0.4795
the another brand.
Raw material of Denim
20 0 0 5 25 4.833 0.379
are defect free.
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DATA ANALSIS, FINDINGS AND INTREPRETATIONS
Spss Output Of Chi-square
No Qustion Production
1 Company offers wide range products. .583
2 Price of products are competitive. .322
3 Colour combination f fabric offered by company is as per requirements. .073
4 Quality of fabric is acceptable. .047
5 Packaging of product is attractive. .026
6 Company offers gifts to customers. .083
7 Company offers cash discount on a lots of orders. .071
8 Company offers extended credit to its customers. .105
9 Raw material packaging is safe and good. .505
10 Raw material’s quality is good. .013
11 Nandan is better brand than other. .730
12 Company offers extended credit to its customer. .738
13 Replacement of damage product is given. .662
14 Services of company are good. .828
15 Company offers wide range products. .360
16 Credit period for one year is better for the Retailer for fulfil the Amount. .475
17 I am Satisfied with the given Cash Discount From the Manufacture Firm. .309
18 The Government charges heavy Duties and Taxes on Denim .503
19 Denim brand is better raw material as compare the another brand. .468
20 Raw material of Denim are defect free. .549
Interpretation:
The Signification difference of the variable who have value more than 0.05 on that
question. We have to accepted the H1 hypothesis and for those question who have value
less than 0.05, we have to accepted H0.
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Colour combination of
fabric offered by
3 company is as per
0.527 0.5071 0 0.161 H1Accepted
requirements.
Quality of fabric is
4 acceptable.
0.527 0.5164 0.5164 0.722 H1Accepted
Packaging of product is
5 attractive.
0.3333 0.488 0.5477 0.273 H1Accepted
Services of company
14 are good.
0.527 0.6172 0.5164 0.493 H1Accepted
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Denim brand is better
raw material as
19 compare the another
0.5 0.4577 0.5477 0.618 H1Accepted
brand.
Raw material of Denim
20 are defect free.
0.3333 0.414 0.4082 0.865 H1Accepted
Interpretation:
From the above test it is being found that for the most cases H1 is accepted and this is no
signification difference between customer behaviors on the basic type of customer.
Interpretation:
From the above test it is being found that for the most cases H1 is accepted and this is no
signification difference between customer behaviors on the basic type of customer.
Factor Analysis
Reference
Website:
www.nandandenim.com
www.denim.com
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