SUMMER TRAINING PROJECT REPORT

ON

“INVESTMENT OPPORTUNITIES & TREND OF INVESTMENT

AMONG WORKING PROFESSIONALS”

SUBMITTED IN THE PARTIAL FULFILLMENT OF THE

REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION
(BBA)

TRAINING SUPERVISOR: SUBMITTED BY:

MR. SUMIT GOYAL MUKESH PASWAN

ENROLLMENT NO- 13

SESSION: 2016-2019

JAGANNATH UNIVERSITY

JAIPUR

ACKNOWLEDGEMENT

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I hereby take this opportunity to thank the people who have helped me a lot during the
project work of two months. The successful accomplishment of this project, involves
sincere guidance from my Faculty Ms. TIMSY SARANA for her excellent guidance,
encouragement and patience made possible the successful completion of project. I would
also like to thank Mr. SUMIT GOYAL, my sharekhan’s training supervisor for his
sincere guidance, in the accomplishment of my project. It gives me pleasure to present
the project report on “Investment Opportunities & Trend Of Investment among Working
Professionals” for Sharekhan Ltd. It was altogether a different and wonderful experience
to be there in Sharekhan Securities Ltd. as a summer trainee. Last but not the least I am
thankful to the whole staff of Sharekhan Ltd. who directly or indirectly helped me
throughout the project tenure.

EXECUTIVE SUMMARY

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This project represents information regarding various investment options available in the
market and awareness of Sharekhan as a financial service provider. The main objective
of the project is to “Study what is risk and return combination and whether the general
public is aware of the various investment options available and the risk and return
associated with them”

This research work will also help in future in understanding the behavior of customer
towards investment. For execution of the project, methodology adopted is the collection
of data through questionnaire, processing and analyzing the data.

Organizations have to concentrate on direct marketing activities. The consultancy should

develop its long-term relationship with the customers. The consultancy must give much
more emphasis on creation of customer who make repurchase. The company should
increase the level of interaction between the customer and the Consultancy. The
organization should focus on developing long-term relationship with the customers.
According to the respondents the quality of the service is very important. So the company
should project itself as a brand in the market that gives end user the best quality of
service with handy operations.

Sl. No Table of Content Page No

1 CHAPTER 1

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  INTRODUCTION 1

2 CHAPTER 2
 INDUSTRY PROFILE 2

3 CHAPTER 3
 COMPANY PROFILE 9
4 CHAPTER 4

 RESEARCH METHEDOLOGY 21
5 CHAPTER 5

 DATA ANALYSIS AND INTERPRETATION 23

6 CHAPTER 6
 FINDINGS 33
7 CHAPTER 7
 SUGGESTIONS 34
8 CONCLUSION 35
9 ANNEXURE 36
10 BIBLOGRAPHY 38

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 CHAPTER- 1

INTRODUCTION

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 CHAPTER- II

INDUSTRY PROFILE

6
 CHAPTER-III

COMPANY PROFILE

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 CHAPTER-IV

RESEARCH METHODOLOGY

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 CHAPTER-V

DATA ANALYSIS

AND INTERPRETATION

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 CHAPTER- VI
FINDINGS OF THE PROJECT

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RECOMMENDATIONS

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ANNEXURE

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BIBLIOGRAPHY

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