Professional Documents
Culture Documents
by
Kaitlyn Paradise
Master of Science
Boca Raton, FL
August 2014
Copyright by Kaitlyn Paradise 2014
ii
ACKNOWLEDGEMENTS
Dr. Kyle Prescott and Dr. Marc Rhorer, for taking the time to enrich my education, and to
my committee chair, Alejandro Sánchez-Samper, for always having time for me with my
best interest at heart. Additionally, I wish to express heartfelt gratitude towards Dr. Ira
Abrams, Dr. Mary Kay Boyd, Michael Zager, my loving parents and friends, and all of
my coworkers at AEG Live SE, especially Scott Gartner, for the combined and
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ABSTRACT
Title: Digital Music Streaming in the 21st Century: The Music Industry
Becomes Radio-Active
Year: 2014
Digital music streaming websites have taken over the musical landscape. While
the digital music market is booming, both data and time have revealed that the current
system as it exists will not provide a sustainable future for creators of content or for
technology companies. Although some consumers are willing to pay for content they can
access for free, many are still enjoying content without paying. Both the technology
companies and creators of content have sacrificed to meet consumer demands, but the
technology companies have been too willing to make creators of content be the ones
Recent legislative efforts have provided a good start to balancing a system that is
clearly in distress, but there is still much be done to move the music industry forward.
This paper examines the current issues facing the digital music streaming industry and
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DEDICATION
This manuscript is dedicated to the friends and family who saw my success when
BECOMES RADIO-ACTIVE
Introduction ............................................................................................................................1
vii
Issues Affecting Creators of Content .....................................................................................28
Conclusion .............................................................................................................................46
References ..............................................................................................................................49
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TABLES
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INTRODUCTION
Digital music streaming websites are taking both the music industry and the
Internet by storm. The number of music streaming websites available to users is growing
every day at an astronomical rate, and eventually music streaming is predicted to make
the sale of digital downloads obsolete. In addition to the growing number of available
streaming websites, there are new types of websites and new ways to access digital
streaming websites being born into existence every day. Gone are the days of simply
listening to music – users now posses the ability to create a personalized and unique
Consumers have made it clear that digital music streaming abilities, available at
the touch of a button, are the next big thing and the music industry has no choice but to
follow the demand. Due to updates in technology that make consumers’ demands
possible, artists and songwriters have also benefitted. Artists and songwriters are now
able to reach fans in ways they were never able to before, generating profits without the
backing of a label or publisher, which was once only dreamed of. With a demand this
strong for access to content and multiple ways to reach consumers, the technology
companies, artists, songwriters, record labels, and publishers alike should be jumping for
However, several notable streaming websites have complained that they are not
able to keep enough of the profit that is being generated by traffic to their website. Digital
music streaming websites are required to pay out licensing fees and the royalties that
1
result from the stream of copyrighted music, or content, over the Internet. Most digital
music streaming websites are complaining that these rates are too high for them to ever
become profitable. Some have even gone to court in an effort to lower their required
royalty rates. Creators of the content being streamed, on the other hand, feel that they are
getting less than what is fair market value for the licensed use of their work, often making
percentage points of pennies for every stream, and sometimes even less. Why is there
such a discrepancy when it is clear that the digital music industry is booming?
At this moment, the question of whether digital music streaming will ever provide
includes artists, songwriters, music publishers, and record labels, holds no promise of a
fast answer. One of the major issues surrounding the topic of digital music streaming is
that the necessary regulation for how much each party involved in digital music
streaming should be compensated has not been legally set, leaving many players to fight,
literally, for themselves. This has allowed the technology companies to lower the value
that the industry places on those who create content, in addition to their songs. Without
question, if the streaming industry continues on its current path, the digital music industry
Although the digital music streaming industry has the potential to become a highly
profitable revenue stream, the monetization of digital music streaming has complicated
what profits technology companies, artists, songwriters, record labels, and music
publishers are entitled to; consequently, creators of content have seen their value within
2
A BRIEF HISTORY OF COPYRIGHT LAW
protection in 1787, meaning authors should be compensated for their creations in order to
reads, “The Congress shall have the Power… To promote the Progress of Science and
Useful Arts, by securing for limited Times, to Authors and Inventors the exclusive Right
to their respective Writing and Discoveries (U.S. Const. art. I, § 8.).” As explained in the
Exclusive Rights in Copyrighted Works Statute (2011), the rights granted to an author
compensation for the use of his or her copyrighted works by others. Additionally,
3
an illegal use of a work that occurs when the author’s permission is not obtained by the
end user. The public also benefits from copyright protection, as it allows and encourages
new works to be created from copyrighted works, so long as the proper permission is
obtained. In this way, a mutually beneficial situation exists because Federal law
encourages the processes of creation and discovery. Copyright protection has become
especially important in the digital age due to issues such as file sharing and illegal
downloads.
All recorded musical works in existence are protected by two separate copyrights.
The first and oldest musical copyright protects the musical composition, which holds the
basics of the song – the notes, rhythms, harmonies, lyrics, etc. – on a manuscript or
written document. The income generated from the use of a musical composition by
others, whether through streaming or through the purchase of the sheet music, generally
goes to the songwriter and music publisher. In some cases, the songwriter is not always
the recording artist, who is compensated separately for their contributions. The second
copyright protects the sound recording that a listener hears when they listen to a song.
The recording artist(s), record label, producer, and background musicians generally
receive the income generated from the use of the sound recording (Brabec & Brabec,
2011).
4
MECHANICAL ROYALTIES AND THE COPYRIGHT ACT OF 1909
Although copyright was established in 1787, the Copyright Act of 1909 was the
first act to establish copyright protection for musical compositions (Brabec & Brabec,
2011). For the first time in history, each public performance of a copyrighted musical
composition or each sale of a song’s sheet music would produce a royalty payment. The
Copyright Act of 1909 also granted copyright protection to the musical composition
written on piano rolls, which were very popular during that time (Moser & Slay, 2012).
In 1909, the work must have been previous published to gain copyright protection.
The Copyright Act of 1909 was also significant for music publishers because with
this act came the creation of the mechanical license, an important license still used today.
The Copyright Act of 1909 established that any person seeking to reproduce a musical
composition is required to obtain a mechanical license from the copyright owner, usually
the music publisher, before being lawfully allowed to distribute or reproduce the
copyrighted work (Moser & Slay, 2012). In 1909 the mechanical royalty rate was set at 2
cents for each copy of the work. Today, that rate is set at 9.1 cents per download or 1.75
cents per minute for songs running over five minutes, whichever is greater (Brabec &
The creation of the mechanical license brought with it the need for an
from the users proved too difficult a task to be accomplished solely by the author of each
5
work. A larger entity was needed to provide these services to authors. Performing rights
The first performing rights organization, or PRO, was established in 1914 to solve
the issues surrounding the public performance of musical compositions. The American
Society for Composers, Authors, and Publishers, better known as ASCAP, was created by
a group of American composers who wished to police the use of their works and ensure
the payment of royalties owed to authors for the public performance of copyrighted
musical compositions. ASCAP is a non-profit entity that collects and distributes royalties
directly to artists and songwriters. Direct distribution is a huge benefit to artists and
songwriters because no other entity can keep part or all of an artist or songwriter’s profits
under this distribution structure. Over 100 years later, ASCAP still exists to grant blanket
licenses for use of its catalogue to entities seeking to publicly perform copyrighted
musical compositions and collects and distributes royalties for the artists and songwriters
ASCAP is not the only PRO in existence. The Society for European Stage
Authors and Composers, or SESAC, was the second PRO to exist, starting in 1931.
Initially, SESAC was only available to authors located in Europe, but it has since grown
to include American authors as well. SESAC is a for-profit entity, and is the smallest of
the PRO’s operating in the U.S (Brabec & Brabec). Finally, Broadcast Music
Incorporated, BMI, came into being in the U.S. in 1939. Initially, BMI was created due to
the fact that radio broadcasters claimed ASCAP’s fees were becoming too high for them
to keep operating. These broadcasters joined together to stop ASCAP’s rate increases
(Moser & Slay, 2012). Today, BMI operates in the same fashion as ASCAP, as it is also a
6
non-profit entity. All three PRO’s are still in operation throughout the U.S. for the
advocacy of artists and songwriters. BMI is currently the largest performing rights
The Harry Fox Agency is not a performing rights organization, but acts as a third
party to distribute mechanical licenses for the reproduction and distribution of musical
compositions. The HFA is different from PRO’s because it only distributes mechanical
licenses for the purposes of reproducing and distributing copies of a musical composition;
the rights granted from the HFA do not include the public performance of musical
compositions (HFA, 2013b). The HFA also represents all of the PRO catalogues. The
usually a music publisher, in order to issue mechanical licenses, collect royalties, and
Sound recordings faced challenges until the mid part of the twentieth century.
Performance royalties were only to be paid for the musical composition contained within
a sound recording, and not for the sound recording itself (Spahn, 2013). In 1972, an
amendment to the 1909 Copyright Act finally afforded copyright protection to sound
recordings created after the amendment’s effective date, on a limited basis (Moser &
Slay, 2012). These limitations brought many challenges to the music industry towards the
turn of the century, when the Internet phenomenon created a new outlet for music to be
publicly performed. It was not until 1990 that Congress recognized that leaving the public
7
performance of a sound recording out of the scope of public performance rights was
DPRSRA, in 1995 to grant copyright protection for the public performance of sound
recordings. This was an important step for copyright protection because the digital
performance right. With this act, compensation to copyright owners for the digital
service became mandatory (Brabec & Brabec, 2011). The U.S. Copyright Act, Title 17,
Section 106 (6) reads, “Subject to sections 107 through 122, the owner of copyright under
this title has the exclusive rights…in the case of sound recordings, to perform the
rights organization SoundExchange was created after the enactment of this act to issue
licenses for the public performance of sound recordings and to monitor the usage of these
licenses for the purpose of collecting and distributing royalties (Thomson, 2004).
statutory licenses that cover the digital performance of copyrighted sound recordings as
outlined in Section 112 and 114 of Copyright Law. ASCAP, BMI, and SESAC only
cover the license for the underlying musical composition. By law, SoundExchange is the
only organization that is allowed to collect royalties from digital music streaming
websites that stream sound recordings under the aforementioned Copyright sections
(Brabec & Brabec, 2011). SoundExchange keeps 5.3% of the royalties it collects for
8
administrative purposes, then gives 50% of the remaining royalties to the sound
recording’s owner, usually the label, 45% goes to the featured recording artist, and 5% is
and songwriters as the music industry has transitioned into a predominately digital
market. The royalties generated from the digital stream of songs has become one of the
biggest sources of income for artists and songwriters as the sale of digital and physical
records decline. All PRO’s are essential because they keep the digital music streaming
websites honest about usage – they directly monitor the stream of songs, allowing PRO’s
to assure the artists and songwriters they represent that the royalties paid to them by
digital music streaming websites, as well as others who use the work of a creator of
content, are accurate. With the size and scope of the music industry today, this is a task
Congress saw, still, the expansion and widespread use of the Internet and sought
to provide authors with greater protection from users illegally acquiring their copyrighted
works through file sharing networks. The Digital Millennium Copyright Act (DMCA)
was brought to life three years after the DPRSRA. The DMCA contains five titles, which
cover three main issues: prevention of piracy, the liability of online service providers
including safe harbors, and guidelines for webcasters. These provisions have been set
forth in order to make the Internet a safe place for both creators of content and for the
technology companies that wish to use copyrighted content for financial gain. The
DMCA also protects users by creating boundaries for the legal and digital consumption
9
of copyrighted music, and provides “safe harbor” for websites that might otherwise be
held liable for infringement due to the illegal activity of its users (Moser & Slay, 2012).
With the advent of the Internet came technological advances that extended to
computer equipment. In the early 1990’s, consumers were able to purchase equipment
that would allow them to copy works protected by copyright as many times as desired,
with the end copy still exhibiting exceptional listening quality (Lamy, Duckworth, &
Kennedy, 1997). This led to a decline in record sales for creators of content, as
consumers were able to illegally copy albums from friends and relatives for free rather
The Audio Home Recording Act of 1992 was created to establish that
manufacturers distributing equipment with the ability to copy “digital audiotapes” also
include security features that prevent users from being able to copy these digital
this type of equipment must pay royalties to artists and songwriters referred to as DART
computers do not have to pay DART royalties on new personal computers. DART
royalties must also be paid on blank mediums that consumers use to hold copies of
works, such as blank tapes or blank CD’s. DART royalties were deemed necessary by the
Audio Home Recording Act in order to offset any financial losses artists and songwriters
would face from the illegal mass copying and distribution of their legally protected works
10
THE POLITICAL SIDE OF MUSIC
Certainly, there have been positive changes to the legislative landscape as the
music industry has grown and changed. Compensation for the legal use of a work’s
musical composition and sound recording are now guaranteed thanks to developments in
legislation. In fact, creators of content are able to receive royalties at all for the digital
stream of music thanks to efforts in legislation that have brought the industry forward,
and legislation that prevents the illegal use of works. Acts such as the Digital
Performance Right in Sound Recordings Act have even been created to meet the needs of
Millennium Copyright Act has provided a safe harbor for technology companies.
These efforts were truly just the beginning of a much larger battle. Rising in
equity with the popularity of digital music streaming websites are the issues surrounding
them. Real changes need to be made to ensure that the technology companies and
creators of content and their advocates are all treated fairly as the music industry moves
forward into the digital age. As of right now, technology companies, which include
digital music streaming websites, terrestrial radio, and others, have the upper hand within
the music industry and with legislators due to their clout. The digital music streaming
system is also unbalanced in favor of the technology companies, which has led to the
devaluation of creators of content within the entire industry. However, creators of content
are starting to be heard by legislation and possibilities for changes to the current system
are in sight.
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THE SONGWRITER’S EQUITY ACT
Equity Act in the early part of 2014 (Christman, 2014a). If passed, the Songwriter’s
Equity Act would provide creators of content with more fairly based royalties for the use
of their works in the digital music streaming marketplace. Specifically, the Songwriter’s
Equity Act would allow the Copyright Royalties Board, which determines the mechanical
royalty rate, to consider other royalties when setting new royalty rates, and would allow
for an increase to the current mechanical royalty rate of 9.1 cents. ASCAP writes, “The
Songwriter’s Equity Act is an important step toward modernizing the music licensing
system and leveling the playing field to ensure that songwriters, composers, and
publishers are appropriately compensated for the use of their intellectual property
(ASCAP, n.d.).” As digital music streaming websites attract more users, the need for a
fair and clearly defined royalty rate is essential. If passed, the Songwriter’s Equity Act
would provide fairness to creators of content, subsequently bringing value back into the
Another legislative effort that has recently come to life is the RESPECT Bill. This
bill was born from the fact that creators of content are no longer receiving royalties for
the digital stream of their sound recordings that were made before February 15th, 1972.
The copyright law that applies to songs written prior to 1972 is different from today’s
songs, and digital music streaming websites have translated the copyright law
surrounding these recordings to mean that a license is not needed for the public
12
performance of the sound recording for songs falling into this category. Paying out
royalties to these creators of content for use of the sound recording, therefore, is not
recordings represent “the hitmakers of Motown, the legends of Jazz & Blues, and the
people who gave birth to Rock & Roll (Project72, n.d.).” SoundExchange also estimates
that $60 million has been lost to the industry just in the year 2013, and half of those
dollars should have gone directly to the respective artists and songwriters who created
those works (Project72, n.d.). The good news for these creators of content is that this bill
has more of a likelihood of becoming a reality due to the fact that it addresses only one
concern in the music industry, instead of trying to conquer multiple issues (Peoples,
2014b).
Although there are efforts in place to establish fairness within the music industry,
real legislation takes time to develop and to be passed. This process can take years to get
underway, and each step that a new legislative effort must go through to be passed
presents a threat to the possibility of that legislation becoming a reality (Spahn, 2013).
Furthermore, it is not usually one party that is able to reap the benefits of legislation, but
rather a compromise over what each party believes should happen. Without a doubt, the
fact that Congress is starting to open its eyes to the issues that plague the music industry
today is promising – but these efforts only scratch the surface of the changes that need to
be in place for creators of content to thrive in the digital music streaming marketplace.
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2014 MUSIC LICENSING HEARINGS
It has become apparent that Congress is willing to take the issues within the music
industry seriously enough to start affecting change. June 10th, 2014 marked the first of
two hearings set to take place regarding the current state of music licensing. Several key
players in the music industry, such as Neil Portnow, President and Chief Executive
Officer of the Recording Academy, David Israelite, President and Chief Executive
Officer of the National Music Publishers Association, and Michael O’Neill, Chief
Executive Officer of BMI were present to tell their sides of the story. The topics at hand
included potential changes to the current licensing system, how and when each party
expected these changes to occur, and what benefit each of these proposed changes would
have for the future of the music industry as a whole. Specific topics included the
Songwriter’s Equity Act, the RESPECT Bill, and terrestrial radio, among other topics
(Peoples, 2014c).
Mr. Portnow, Mr. Israelite, Mr. O’Neill, and Mr. Lee Thomas Miller, songwriter
Congress the dire situation facing creators of content today. Each representative also
shared with the U.S. Judiciary system just how imperative it is that changes occur quickly
in order to keep the music business thriving. Mr. Portnow said in his opening argument,
“We are not asking for special treatment. We are simply asking for what is fair. Fair
market pay, for all music creators, across all platforms. A simple concept. A single bill. A
just framework for music licensing (USHR02: Music Licensing under Title 17 part one,
Mr. Lee Knife of the Digital Media Association on the rise in royalty payouts creators of
14
content have seen over time, Congress appeared to be interested this time in hearing from
those who represent the creators that copyright law was created to protect. The next
15
DIGITAL MUSIC STREAMING SERVICES
The later part of the 20th century saw some very important developments in
copyright law with respect to music streaming over the Internet, including the creation of
PRO’s, and many changes are clearly still ahead. Much of the issue surrounding today’s
musical compositions and sound recordings so that songs may be legally broadcasted. To
understand why updates are so important to the digital music industry as it continues to
develop its online market, an understanding of the role that copyright plays in digital
Today, there are several different types of digital music streaming available to
users. The most basic type is referred to as non-interactive, which applies to both Internet
and Satellite radio only, when speaking digitally, although this discussion focuses solely
on digital music streaming via an internet connection. There are even more ways that a
user can stream music in an interactive setting, as indicated in Table 1 below. A brief
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Table 1. A Breakdown of Digital Music Service Types
The first digital radio platform to exist was satellite radio, which has its
beginnings in the early 1990’s. The first satellite radio company to exist was XM Satellite
Radio, followed quickly by Sirius Satellite Radio. Satellite radio offers consumers
channels to choose from much like terrestrial radio, such as a news channel or a genre-
specific channel; unlike terrestrial radio, a user can choose from over 150 stations.
Furthermore, these stations travel with the user and can be heard clearly at any location in
the U.S., as the stream of satellite radio is connected to a satellite orbiting above Earth
(Frenzel, 2012).
In 2008, the two existing satellite radio companies merged to form Sirius XM
Radio. Satellite radio is perhaps most known for its presence as an added bonus feature
found in many new cars (Reuters, 2010). Satellite radio has become an important part of
the access versus ownership of music debate due to its presence in new cars, making
access to music instant and available at any place, anytime. The presence of satellite radio
in new vehicles has led to over 25 million paying subscribers for digital music
(SiriusXM, 2014).
Thus far in the development of the digital music streaming industry, non-
interactive streaming seems to be the most preferred among users (Holmes, 2014). As
previously mentioned, there are two copyrights involved in the stream of each song,
The first copyright protects the musical composition, and the second protects the actual
18
sound recording that the user hears when the song is streamed. Non-interactive streaming
relies on temporary copies of songs that are stored as “ephemeral” copies on the
website’s server. This allows one song to stream as the next song to be streamed is
loading. This type of streaming also prevents users from being able to illegally duplicate
the song onto their computer or other device at any point during the stream (Donnelly et
al., 2014).
When a digital music streaming website wants to add a song to their non-
interactive streaming catalogue, they must obtain two licenses. First, a license to be able
to legally and publicly perform the musical composition on a digital platform, which is
issued by the PRO representing that particular song, is required. PRO’s generally award
digital music streaming websites a blanket performance license for use of any song
contained in their catalogue for a specific amount of time. Also required is a license to
have the ability to legally and publicly perform the sound recording on a digital platform.
SoundExchange issues this license. Both PRO’s and SoundExchange pay royalties to the
proper parties for the monitored usage of licensed works, based on the number of streams
each song generates on a particular digital music streaming website (Donnelly et al.,
songwriter’s percentage of total plays rather than on a per-stream basis. Thanks to this
model, creators of content have seen a gradual increase in Spotify royalty rates over time
(Spotify, 2013). An artist or songwriter must reach a minimum number of plays for their
subscription; therefore, the user does not have as many capabilities as they would with a
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paid subscription. The non-interactive streaming system follows the same skeleton as
terrestrial or AM/FM radio – a user may pick a specific station based on an artist or
genre, but the user is not able to call upon a specific song or artist and have their
“on-demand” streaming works a little differently. There are several different types of
downloading only. In an interactive streaming setting, a user may call upon any song or
artist in the catalogue at will and immediately hear the selection. Unlike non-interactive
streaming, the user is in complete control and can determine which song or artists they
want to hear next. Because of the way this system works, the user is required to maintain
a paid subscription with a digital streaming service in order to have access to this type of
Three licenses go into the play of a song over an interactive streaming site. A
digital music streaming website must pay the licensing fees for the public performance of
the musical composition and for the public performance of the sound recording, just like
pay for a license to digitally reproduce the musical composition, also known as a
mechanical license. When a digital music streaming websites wants to add a song to their
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interactive catalogue, a mechanical license must be supplied by the Harry Fox Agency or
a song is reproduced when a user ‘demands’ the song, hence the need for a mechanical
license for the reproduction of the musical composition. Due to the fact that the user has
copy suffices. For interactive streaming, the entire catalogue needs to be able to be
type of streaming.
service for users to access when and where they want. Artists are therefore available the
instant a user wants access to them, which has pushed the music industry to develop a
new market and expand upon current revenue possibilities. Thanks to the Internet,
creators of content and fans are able to connect in ways that were not possible in the past,
companies should be cashing in on increased listening and their good fortune – yet the
many issues currently surrounding the digital stream of music means the music industry
21
ISSUES AFFECTING DIGITAL MUSIC SERVICE PROVIDERS
Although the technology companies represent a larger entity within the music
industry that hold more clout than creators of content, digital music streaming websites
and terrestrial radio alike are facing their own challenges. Many digital music streaming
websites have yet to become financially successful businesses, despite their immense
popularity with users. Pandora has been at the forefront of the issues that plague
technology companies as the music industry changes to a digital market. Pandora has
even pushed for legislative action to try and change the distribution structure of royalties,
affording them greater compensation to cover the overhead costs they have struggled to
pay.
Since Pandora cut the ribbon of its digital ‘open’ banner in 2000, the company has
fought left and right to keep as much revenue as possible. Pandora has been so public
about its financial battle that it is doubtful that any consumer who knows about Pandora
does not also know how hard it has fought to become profitable. The Internet Radio
Fairness Act, heavily backed by Pandora as well as others technology companies, was
introduced to Congress in 2012 to create fairness within the digital music marketplace. In
truth, Pandora backed this act with the intention of making it legal to pay creators of
content less of its revenue, putting more revenue into its pocket to create profitability. In
the end, the Internet Radio Fairness Act was not passed, but it did reveal that certain
22
technology companies, including Pandora, are more interested in their own profits than in
The Internet Radio Fairness Act of 2012 stated that its purpose was, “To adopt
fair standards and procedures by which determinations of Copyright Royalty Judges are
made with respect to webcasting, and for other purposes.” The IRFA was founded under
the idea that the licensing fees that digital music streaming websites are required to pay in
order to stream music have translated into a reality where technology companies are not
able to exist profitably (Lewis, 2012). The IRFA sought to create an even platform
between the royalty rates that digital music streaming websites pay out to creators of
content and the royalty rates that terrestrial radio stations must pay to music publishers,
which are traditionally very low due to the ‘promotional value’ of terrestrial radio play.
At its core, the IRFA was created to financially benefit technology companies such as
Pandora, leaving creators of content with, literally, pennies for use of their works.
MusicFIRST is an open group of music lovers that has been dedicated to the fair
pay of creators of content since its start in 2007 (musicFIRST, 2014a). MusicFIRST
discusses the math regarding the proposed biased bill, stating that 85% of the profits that
go to artists and songwriters would have been cut if the IRFA had passed (musicFIRST,
2014b). Clearly, the money that would no longer be paid out to artists and songwriters
would instead stay with technology companies, which hardly seems fair. This would
certainly solve the technology companies’ profitability issues, but it would do so at the
expense of creators of content. That puts artists and songwriters out of money, and out of
the inspiration that the Copyright Act sites as being necessary to promote the continuous
23
Luckily for creators of content, Congress saw through any mention of the word
‘fair’ by technology companies to the true nature of the IRFA, and the act was not passed.
One article notes of the hearings, “Lawmakers criticized the National Association of
Broadcasters representative for seeking lower online royalty rates even though terrestrial
radio stations do not pay sound recording owners a performance royalty (Peoples, 2013).”
The IRFA quickly faced its demise and was even abandoned by Pandora due to its failure
(Peoples, 2013). Efforts to undercut creators of content through legislation made it clear
that technology companies have no interest in the success of the creators of content that
they take from. Holding more revenue when creators of content are already seeing so
little payouts reminded the public of the true interest of big business – itself.
In 2012, Pandora had enough of its fight for prosperity and went so far as to file a
lawsuit against performing rights organization ASCAP. In filing suit, Pandora’s goal was
to establish a royalty rate that would be more fairly based for their services. Pandora
believed it had been overpaying the artists and songwriters represented by ASCAP for
use of its catalogue within Pandora’s streaming catalogue, which includes songs streamed
for free. If the court battle turned out to be successful, Pandora believed it could keep
At the start of the infamous 2012 trial, Pandora’s chief executive at the time,
Joseph Kennedy, testified that Pandora was to “pay artists and labels almost $250 million
this year – that’s more than 50% of the company’s revenue (Knopper, 2012).” That
number is staggering, but it does not translate as clearly as Kennedy makes it seem. The
24
money that is paid out by digital music streaming websites must be split in a number of
different ways. So, Pandora is not paying out to artists and record labels directly as one
might interpret from Kennedy’s statement. While Pandora may actually be paying out
50% of its revenue, by the time any profit reaches an artist or songwriter, it has been
divided multiple times, often translating to a royalty rate of fractions of one penny per
stream (Peoples, 2012). Furthermore, the 50% of revenue that Pandora claims to be
paying out pales in comparison to the approximately 70% of gross revenue that Spotify
Keeping in mind that PRO’s are paid for both the free and paid stream of music in
a digital music streaming setting, the breakdown of where this revenue goes is as follows.
Any group that has administered publishing rights to Pandora is entitled to royalties that
are earned based on the number of songs streamed and the number of times each songs
was streamed, per each PRO’s catalogue. Pandora keeps what is not paid out to
performing rights organizations and the Harry Fox Agency. Once the profit is distributed
to these three PRO’s and the HFA an administrative fee is kept to keep the PRO’s
functioning, and a fee is kept by the HFA. The remaining profits are then distributed out
to the proper creators of content. The division of which specific creators of content get
what, at this point in the division process, is not an even percentage; cite the previous
content. Still, Pandora believed the rate it was required to pay ASCAP for use of its
The motivation behind Pandora’s decision to target ASCAP in its lawsuit was
questionable. Pandora was seeking to have its required royalty rate for publishers match
25
that of terrestrial radio, which is currently set at 1.7% for the use of catalogued songs
(Sisario, 2014b). In 2013, Pandora paid only 4% of its revenue to publishers, of which,
ASCAP only saw 1.85% (Sisario, 2014a). That means ASCAP, and thus the artists and
songwriters it represents, are receiving crumbs. Pandora’s claim seems outrageous due to
the fact that, in any form of a digital music subscription, Pandora’s programming does
not provide users with the same overall content format as AM/FM radio. Terrestrial radio
has DJ’s with daily talk shows in between the play of songs, news features, weather,
traffic, and other features that Pandora simply does not offer. Claiming that free digital
music streaming is the same as terrestrial radio because it is free to users seems to be
ASCAP’s goal for the lawsuit’s outcome was for artists and songwriters to see a
higher licensing payout to match the success of digital streaming websites and to more
fairly compensate artists and songwriters with the decline of downloads. Due to the
decline in downloads and the rise of digital music streaming, artists and songwriters will
soon begin to see digital streaming royalties as their main source of income. As the
digital market continues its expansion, it will become even more important that artists
The president of the National Music Publisher’s Association, David Israelite, has
said of the suit, “It’s outrageous Pandora would try to reduce the already nominal amount
they pay songwriters and music publishers, when Pandora’s business model is based
to pay songwriters what is less than a fair rate, ASCAP argued that Pandora was
devaluing the role that songwriters and other artists play in the music industry, and
26
especially in Pandora’s success as a household name. Certainly, Pandora could find a
way to balance the monetization of digital music streaming with their overhead costs
without de-valuing the parties it takes from, although that was not what Pandora chose to
do.
Unfortunately for ASCAP, Judge Denise L. Cote sided with Pandora in her
March 2014 ruling. Yet the ruling did not truly play out in any particular party’s favor.
Pandora is still required to pay out the same 1.85% of revenue to ASCAP that it was
paying before the suit. ASCAP, on the other hand, will not see a gradual rate increase in
Pandora’s payout over time, as it desired (Sisario, 2014b). This case could have set a
benchmark for the word ‘fair’ as it pertains to digital streaming rates paid to music
publishers, adding even a little value to work that creators of content do; instead, the only
benefit that will come out of the case is that Pandora and ASCAP will not be able to fight
The issue regarding Pandora’s continuous battle to become profitable is not the
fact that Pandora and other digital music streaming websites are attempting to become
profitable; the issue is that these companies have attempted to create profitability at the
expense of the creators of content they exploit. Like Pandora, Spotify has yet to become a
profitable digital music streaming website, yet the company has not been at the forefront
of efforts to make itself profitable at the expense of creators of content. After review, it
seems that all efforts by Pandora to become profitable have attempted to take profit away
from the creators of content whom Pandora and other digital music streaming websites
27
Financially undercutting creators of content is not the only way that Pandora
could eventually become a profitable digital music streaming website. Pandora opened in
2000, yet it has not considered raising the rates it charges paying subscribers until this
year, 2014 (Pagliery, 2014). Instead, it has sought other ways so that consumers are not
popular digital music streaming website and a potentially strong revenue stream for
creators of content, each effort to lower royalty rate payouts puts Pandora in a bad light.
Pandora’s efforts have in part left a bad taste in the mouths of certain music industry
content have other battles to face within the changing landscape. The irony of the
situation is that, for all of their efforts to take revenue away from creators of content, the
technology companies still are not able to profit. But to be fair, if digital music streaming
websites are not able to eventually become profitable, creators of content may have
bigger issues to contend with, such as what their next sustainable revenue stream will be.
28
ISSUES AFFECTING CREATORS OF CONTENT
The result of recent technological developments that have led to the popularity of
digital music streaming websites means that creators of content should be thriving. As the
industry shifts from owning music to accessing it, the possibilities for new revenue
streams for creators of content have soared. Even the digital music streaming sites that
remain in business are constantly attracting new users, providing creators of content with
the promise of a prosperous future. Chief Executive of the International Federation of the
Phonographic Industry, IFPI, Frances Moore recently wrote in the annual IFPI Digital
Music Report (2014), “The music industry has become a mixed economy of diverse
consumer channels and revenue streams. This has been an amazing transformation,
dramatically expanding the way artists reach their fans across the globe.”
Although it seems that digital music streaming websites are merely giving
consumers what they want, or acting as a medium that brings artists and fans together to
generate profit for all involved, it is the technology companies that are devaluing creators
of content and the actual content itself because no one involved is making any money.
For every new revenue stream that opens its digital doors, it seems that there is another
way in which creators of content are actually losing profits when they should be thriving.
The future of the music industry remains largely questionable as the industry
continues its struggle with the issue of making digital music streaming a profitable
venture. The issue is not the technology itself – the benefits of streaming websites means
an optimistic future for the music industry is possible – the issue is with the technology
29
companies, also known as big business, which seek to lower royalty and licensing
payouts to creators of content and instead keep the profits that are generated for their own
prosperity.
experience, consumers are starting to move away from ownership of music, or the
purchase of music, altogether in favor of access to it. The IFPI’s annual Digital Music
Report (2014), which tells of 2013 global music trends, indicates this shift with the
statement, “Revenues from downloads globally fell slightly by 2.1 percent in value, the
overall digital revenue growth in the majority of markets.” This could actually be good
news for creators of content, because digital music streaming websites have serious
potential to eventually become a more profitable alternative for the music industry than
downloading, even when downloading occurs legally. It has also been noted that, “The
subscription model is leading to more payment for music by consumers, many of whom
appear to be shifting from pirate services to a licensed music environment that pays
artists and rights holders (International Federation of the Phonographic Industry, 2014).”
The shift from “owning music to using music” means creators of content earn a
royalty payment each time one of their songs is streamed (Simson, &Abdo, 2014). This
happens regardless of whether the user maintains a paid account with a legal music
streaming site or chooses to make use of a free yet licensed stream. In the past, the sale of
an album or digital download represented one royalty payment per consumer. The
30
payment received by the creators of content for a download is a mechanical royalty, with
a distribution fee deducted by the downloading service, for the licensed copy of the song
The ownership model differs from the access model in that, with ownership, the
consumer pays the mechanical royalty with their purchase. In the access setting, the
service provider pays. For every 99-cent download on iTunes, Apple keeps roughly 30%,
and the record label and others who must be paid divide this number further before an
artist sees any profit (Hansell, 2008). After the sale of a download, no more royalties can
be generated from that one consumer concerning that particular song, yet the consumer is
non-interactive or interactive setting, a royalty payment is also generated for the owner of
the musical composition and the owner of the sound recording. It can be assumed that a
single user will access the same song multiple times over the course of their streaming
site use because, by their very nature, streaming sites are designed to play songs that a
user likes multiple times. With the widespread shift from ownership of music to a
preference for access to music, consumers are spending more revenue-inducing listening
time. The industry is therefore generating more instances of royalties occurring for
creators of content, even though this higher percentage does not yet translate into a higher
royalty payout. As a result, access to music rather than ownership of it provides a greater
31
APPLE GETS THEIR PIECE OF THE PIE
The shift from ownership to access has recently caught the attention of Apple
Inc., one of the world’s largest technology companies and owner of iTunes music. Apple
Inc. announced in May 2014 that its plan to purchase Beats Electronics for $3 billion has
become reality, and the deal will finalize in September 2014 (Adegoke, & Gensler,
2014). Beats Electronics was started by Dr. Dre and has focused primarily on the sale of
compliment its headphones and speakers, and Apple immediately took notice (Simpson,
2014). When the deal is finalized, Apple will gain control over Beats’ audio products, but
more importantly, Apple will also gain control of the new Beats subscription music
streaming service (Sisario, 2014c). The completion of this purchase puts an end to the
access vs. ownership debate, because it marks the date that the creator company and
owner of the most popular digital download market iTunes, which built its success upon
on the basis of consumer ownership of music, recognizes that access is truly the future of
streaming over time, and there exists real possibility for this to be the case (Adegoke, &
Gensler, 2014). Billboard has reported, “Streaming music has yet to stem the tide of
industry revenues’ general decline, down worldwide by $600 million last year. That, in
threatening situation could occur for creators of content if they must continue to fight to
keep what little profits they receive if the consumer switch from ownership to access
remains this unbalanced. Creators of content need their royalty rates to rise fairly quickly
32
to offset the change in market. Still, with the possibilities for a more prosperous future
with digital music streaming, downloading may eventually become just a story we can
Apple is not the only company making changes to its financial business structure.
Clear Channel, known as a titan of terrestrial radio with 850 stations in its arsenal, sent
shockwaves through the music industry when it announced in 2012 that the company was
making private deals with record labels to pay revenue from play on Clear Channel
terrestrial stations to artists on those labels. Traditionally, royalties are not paid to all of
the creators of content for terrestrial radio play due to what is considered a promotional
value. This value has been projected to lead consumers to purchase the music heard on
the radio. Clear Channel’s efforts mark a change to the way terrestrial radio traditionally
handles payment to creators of content. Currently, Clear Channel has made deals with
Warner Music, Big Machine Label Group, and Wind-Up Records, among others,
regarding royalties for terrestrial radio play only on Clear Channel radio stations
(Christman, 2013).
The exciting part of this news was that the idea that artists should receive royalties
for all radio play, regardless of how it is transmitted, is now becoming a reality. Deputy
Director for the Future of Music Coalition Casey Rae (2012) wrote enthusiastically of the
deals, “Clear Channel has signaled that broadcasting sound recordings is worth
something in the ‘willing buyer, willing seller’ market, and that terrestrial airplay can
33
trigger compensation.” Yet these deals could leave creators of content with major issues
While private Clear Channel deals with labels can be viewed as a success for
creators of content, these deals could actually do more harm in the long run than good.
Although Clear Channel is paying out for terrestrial radio play on its stations, it is doing
so at the cost of digital royalty rates. In other words, Clear Channel is lowering their
payout of digital royalty rates for play on their online stations in order to create what
appears to be another revenue stream. In actuality, this is not a new revenue stream for
artists and songwriters, but more of a big business scam to make Clear Channel look like
the hero in the music industry. Clear Channel will go down in the books as the first
terrestrial radio broadcaster to pay for the terrestrial play of songs, but what these deals
will ultimately do for artists and songwriters as the digital music streaming industry
evolves is unclear.
Making matters worse, record labels have agreed to a cap on the amount of
royalties that are allowed to be collected from Clear Channel’s online radio stations
(Busch, 2012). This could end unfavorably for creators of content if, for instance, a Clear
Channel station continues to play a recording artist’s hit in order to meet the demand of
listeners after this ‘cap’ is filled, yet does not feel obligated to pay royalties on this play.
Record labels such as Warner Music and Big Machine have signed away their rights to
these royalties, which will ultimately be to the detriment of artists and songwriters if such
an instance occurs.
Another major concern for artists and songwriters is how these deals will be
affected by the growth of digital music streaming and the decline of terrestrial radio.
34
Much of the available data has pointed to the fact that terrestrial radio has been slowly
fading out for almost a decade, and listeners are switching to digital streaming (Sommer,
2014). In theory, accepting a lower royalty rate in exchange for an apparently new
revenue stream seems like a worthwhile strategic move by the record labels. In reality,
Clear Channel deals are another ploy for big business to avoid having to pay for ‘free,’
leader.
If Clear Channel wants to start paying for the play of songs on terrestrial radio,
the real question becomes this – at what point in the decline of terrestrial radio will Clear
Channel change the terms of its deals with record labels to match the growth of digital
music streaming? Music business writer Bobby Owsinski (2013) writes, “In exchange for
a few dollars of terrestrial radio play, [the labels who accepted a private Clear Channel
deal] bargained for a lower digital payout. Does anyone really think that digital streaming
is not going to increase in the next few years?” The motives behind the record labels’
If all of radio, meaning terrestrial radio as well as digital radio, decides to follow
Clear Channel’s lead and negotiate deals on their own, the market would certainly turn
into a free-for-all, leaving creators of content behind. Rae (2012) writes, “If every label
pursued direct deals with broadcasters, we might end up splintering the marketplace
while simultaneously leaving artists high and dry… Without a basic guarantee of artist
compensation, we’re moving backwards.” For all of the possibly negative outcomes, the
Clear Channel deals have one thing right – these private deals point to the fact that
someone, specifically legislation, needs to step in and control the market before it truly
35
goes out of control. A prosperous future for the music industry is certainly possible, but
A common theme for creators of content regarding the issues that keep occurring
with digital music streaming is who must pay for ‘free’ content. Spotify, one of the top
digital music streaming websites, is only able to boast that after nearly six years of
(Brustein, 2014). That means 75% of Spotify users, or roughly 30 million people, are
using a streaming system that has no predetermined or legally mandated royalty rate for
creators of content. This is due to the fact that a mechanical license for the reproduction
and distribution of a song is not needed for the streaming system that 30 million
subscribers are using. Few consumers are willing to pay for what they can get for free,
and there are still too many free options available for substantial or consistent profits to
Furthermore, the gross discrepancy between the large amounts of traffic that
digital music streaming sites boast and the little to no profit they are claiming to able to
keep is that someone has to pay for ‘free;’ but despite how the situation appears, it is not
the digital music streaming sites that are paying. It is true that streaming sites are not
generating enough in-house profits, but the real issue with the current way that digital
streaming sites function lies in the fact that creators of content, not necessarily the
technology companies, are the ones who have to pay for ‘free.’ Until Congress steps in
36
and sets standards for the how much digital music streaming websites should be paying
out for free digital streaming, the music industry will continue to fracture.
Famed guitarist Jack White said in an interview with Robert Levine in his 2011
book, Free Ride, “If the music is free and no one’s buying the record, who’s paying for it
to be made?” The Internet has created an atmosphere where the do-it-yourself album is
often encouraged, but consumers want to hear professionally produced works that require
a hired team of professionals. Offering free digital music streaming seems like a great
idea in theory, but so many have taken advantage of it that free streaming has minimized
the value of creators of content and their outputs in turn. If digital music streaming
websites can attempt to justify before a court that paying artists such little royalties per
stream in order to compensate them for ‘free’ play is fair, it brings the value of the artist
and songwriter down with it. Regardless of what technology companies believe, the
public performance of any work should always translate into a royalty for those who
Now more than ever, advocates for creators of content are needed to keep the
industry in check and to push for new legislation. It seems for every potential move
forward that creators of content see there are five steps backwards. Without advocates
striving for fair market value of content, the thought of bringing value back to creators of
content and all they provide the music industry with will remain an impossible task. But
unfortunately at this moment, even the advocates are being threatened out of existence.
37
THE FUTURE OF PERFORMING RIGHTS ORGANIZATIONS
songwriters due to their advocacy for rights within the music industry. However, PRO’s
have recently come under fire, and their relevance to the way the music industry
functions today is being questioned. Publishers backed by labels such as Sony/ATV have
decided not to renew their terms with ASCAP in favor of negotiating deals directly with
digital music streaming services (Warren, 2014). By negotiating directly with streaming
websites rather than having to go through ASCAP, certain publishers, especially those
backed by large labels with clout, can potentially strong-arm more of a profit for both
Direct negotiations with digital music streaming services sounds like a benefit to
artists and songwriters, yet if labels are negotiating these rates instead of PRO’s, which
pay artists directly, artists and songwriters may be forced to deal with stagnant royalty
rates while their labels cash in, or may even have royalties held against their advances,
never seeing their earnings. Additionally, the court’s decision to rule against ASCAP in
the Pandora v ASCAP suit sent a message to the music industry that PRO’s are not
effective in advocating for artists and songwriters, and may no longer be needed as the
The combined effect of a lost court battle and publishers turning away from
PRO’s has not helped the case of performing rights organizations. Both of these gestures
symbolize the idea that PRO’s may not have the authority they once did to protect artists,
and PRO’s may eventually even disappear altogether. The loss of this vital infrastructure
has the potential to send the music industry further backwards, leaving songwriters and
38
artists behind while big business profits off of a form of creativity that is not theirs.
Several major players in the music industry have expressed concern. Ben Sisario of the
New York Times writes, “Big music publishers like Sony/ATV and Universal are calling
on the government to overhaul the [Internet radio] system, and technology companies are
accusing the publishers of trying to skirt the federal rules meant to protect them (Sisario,
2014a).” The only way to regulate big business and create peace is through legislation,
and Congress is needed to protect those who advocate for the authors that the copyright
The U.S. Department of Justice has recently announced that it is taking the future
of PRO’s into its own hands, and is reviewing the consent decrees that have been in place
much longer than the Internet has. These consent decrees define how ASCAP and BMI
function, and are somewhat responsible for the issues that music publishers have been
having with PRO representation. For instance, a music publisher cannot have partial
digital representation from a PRO – the entire catalogue must be in the PRO’s digital
catalogue, or there cannot be any representation from that PRO. This has frustrated music
publishers who have sought to negotiate digital rights deals on their own yet want PRO
backing for other licensing purposes, especially when the publishers believe they can do
it better on their own. A review of the existing consent decrees could move PRO’s into
the present, or they could potentially threaten their existence by labeling PRO’s as
39
A SAVING GRACE FOR PERFORMING RIGHTS ORGANIZATIONS
A new proposed deal is offering hope for artists and songwriters represented by
performing rights organizations. For the past six months, SESAC has been looking into
the purchase of the Harry Fox Agency, the organization responsible for issuing
mechanical licenses to digital music streaming websites. The deal between SESAC and
the HFA is remarkably significant for its potential to combine the necessary digital
licenses for digital streaming websites, creating a multi-purpose licensing entity for those
who need multiple licenses to function legally. If ASCAP and BMI eventually disappear,
all would not be lost for artists and songwriters, so long as these creators of content are
The combination of SESAC and the HFA would provide both organizations a
distinct advantage. The possibility for the new organization to bundle the required
mechanical licenses with blanket use licenses that digital music streaming websites need
could result in a better licensing atmosphere for artists and songwriters. Additionally, the
multi-purpose setting could make both SESAC and the HFA more successful operations.
Music publishers have already made it clear that they are quickly becoming less
If ASCAP and BMI do fade away as it has been predicted, artists and songwriters would
organization, publishers may also feel more comfortable working directly with the
organization. If a music publisher places their catalogue within the hands of SESAC they
may be able to obtain the revenue believed to be unobtainable through any ASCAP or
40
BMI efforts. Any negotiations performed by SESAC to generate a higher digital music
payout from digital music streaming websites would also financially benefit SESAC.
Both parties, in this case, would win, and the technology companies may be brought
down to size and forced to start paying their fair share of the digital music streaming
boom. The value of artists and songwriters may even find its way back into music
Of course, any drawbacks of the potential deal between SESAC and HFA need to
be considered. If ASCAP and BMI do disappear, SESAC and HFA acting as a single
monopoly may mean that digital music streaming websites would be pushed out of the
market due to costs that are too high for these sites to remain in operation. Copyright
protection exists to further creation; but if the price of creation is too high, it may
discourage technology companies and certain artists and songwriters, stifling a certain
Although there are consequences for the music industry to consider regarding the
possible deal between SESAC and the HFA, it is unlikely that any negative changes to
the licensing process would happen overnight. Considering all of the recent attention the
music industry is getting, it is hard to believe that a new system would be allowed to
create more chaos. Furthermore, the resulting benefits of SEASAC and the HFA acting as
one organization could be enough to start moving the issues surrounding music licensing
forward. All aspects of this deal need to be considered; but, overall, a deal between two
licensing companies that could result in a bundling of licenses for technology companies
41
seems like a step in the right direction for the music industry, and for creators of content,
42
ISSUES AFFECTING CONSUMERS
Thus far in the shift from ownership to access, consumers have not been forced to
pay the price for free music. Music is easily and instant accessible, and even free in many
cases. Many consumers have opted to pay, such as the 10 million paid Spotify users, but
even more consumers are comfortable sitting through music streaming interrupted by
advertising to keep a free subscription (Spotify, 2014). Yet with an unpredictable future
that could mean higher fees paid by digital music streaming websites to creators of
Several sources have pointed out that since digital music streaming has become a
reality, there is no shortage of music for users to stream. Spotify has a catalogue of over
20 million songs globally and counting (Spotify, 2014). Pandora offers its users up to 100
personalized stations, with the ability to customize each station according to a user’s
individual preferences (Pandora, 2014). Each digital music streaming website has
something different to offer users in efforts to attract users to their website and, with any
luck, get them to pay for a subscription. After all, access to music is now instant and can
often be reached anywhere, even on a user’s cell phone. In the words of New York Times
writer David Carr (2014), “We are no longer collecting music; it is collecting us on
various platforms.”
Many battles lie ahead of the music industry before the digital music streaming
market becomes a balanced market for technology companies and creators of content,
with each party sacrificing its fair share to keep digital music streaming in business. As a
43
result of these changes, users may be faced with higher subscription fees or a limited
catalogue for free subscriptions to encourage users to pay for subscriptions. For example,
if SESAC purchases the HFA, the cost of licensing fees may rise, and technology
companies will need to find a way to pay for the fees. If the Songwriter’s Equity Act
passes, the mechanical royalty rate paid to creators of content will rise, and again,
technology companies will need to find a way to adjust. Thus far, consumers have been
the only party that has not had to pay for a free and legal digital music streaming reality.
A prosperous future for the music industry may mean consumers have to give up their
“Something for Nothing economy” as it pertains to music to play a role in making the
44
CREATING A PROSPEROUS FUTURE
Clearly, the music industry is at a crossroads. It is more important now than it has
ever been for legislation to step in and make changes to the current licensing system so
that a viable market can be made of digital music streaming. More importantly, creators
of content need to start seeing fair market value for their outputs in a way that does not
threaten the digital music streaming structure created by the technology companies.
Sisario notes an important point when he states, “the nature of royalties has changed,
going from larger payments attached to CDs and downloads to fractions of a penny from
streaming services (Sisario, 2013).” At this point, creators of content, which are a highly
valuable part of the success of the music industry, need to start being compensated
accordingly. If the value of what creators of content do and the goods they provide can be
brought back to a reasonable standard, the music industry can begin to move forward
once again.
its solutions to the licensing issues that creators of content and digital music streaming
services are currently facing. The RIAA is a trade organization that exists to protect
creators of content and preserve that the music industry be a viable profession for creators
existing issues within the digital music streaming marketplace and bring balance back to
45
an industry that has recently faced much turmoil (Peoples, 2014a). Multiple parties
presented these and other suggestions to Congress in the June 10th, 2014 hearing
(Peoples, 2014c).
The RIAA suggests bundling the necessary licensing rights for digital music
streaming websites could help move the industry forward. If one blanket license existed
for digital music streaming websites that combined the necessary licenses from PRO’s,
SoundExchange, and the HFA, some of the issues in obtaining licenses would disappear,
and court cases such Pandora v ASCAP would remain in history. It would consequently
become easier for PRO’s and technology companies to work together to create a better
digital music market for all involved if rights were bundled (Peoples, 2014a).
An entity that issued bundled licenses would mean both creators of content and
the technology companies could rely on one organization to have their individual needs
met, streamlining the digital music system. As aforementioned, artists and songwriters
who are currently backed by a PRO may even see a better licensing atmosphere with the
bundling of rights and fewer parties involved in the streaming system. Furthermore, if
SESAC follows through with the purchase of the HFA, the idea of bundling necessary
licenses may become a reality for the music industry. Bundling licenses is a good step
forward, but it will not solve every problem within the digital music streaming industry
today.
licensing rates, whether for terrestrial radio or for mechanical licenses (Peoples, 2014a).
This seems to be where the real issues within the digital music streaming market lie. A
system that offers creators of content payment without set rates has allowed the industry
46
to cut the value of creators of content, and has allowed them to be the ones who are stuck
paying for a free market when a free market is not sustainable for anyone. As Kyle
Billings (2013) writes, “Only a legally mandated performance right can bring the entire
industry forward.”
fair in the digital music streaming market. This task, despite the challenges it presents to
legislation, has certainly become necessary in order to keep the music industry flowing
and balanced. Several parties within the music industry have called for help in dealing
with the current issues at hand. Mr. Portnow of the Recording Academy suggested in the
first of two Music Licensing Hearings that Congress adopt a “Music Omnibus Bill” to
establish fair treatment and fair pay for all creators of content, regardless of which
platform their works are presented on (USHR02: Music Licensing, 2014). Such a bill
would allow Congress to solve many issues within the music industry in one fell swoop,
allowing both Congress and the music industry to finally move on and focus on creation
The main issue with current copyright and licensing standards is that the digital
market was not in existence when the current laws were created (Peoples, 2014a). It is
difficult to control a system or bring it into the modern age when legislation simply does
not exist that has previously set the standard for what is acceptable. Both creators of
content and digital music streaming websites have their own belief as to what is an
become a reality. According to Brian Day (2009), “It is incumbent upon Congress to
ensure that those who host performances that increasingly substitute for sound recording
47
reproduction royalties compensate the copyright holders in an equitable and sustainable
manner.” The key to this sentence is, “equitable and sustainable.” Congress needs to be
the voice of reason when it comes to establishing what is fair in the digital music
48
CONCLUSION
As the music industry continues to develop its digital market, many changes will
take place within the legislative landscape. Legislative acts were put in place to resolve
specific industry issues in the twentieth century, and new legislative acts will come into
being in the twenty first century too. The benefit of all these changes to the music
landscape is that new revenue streams exist and are being created for creators of content,
For all of its potential long-term benefits, the digital music streaming industry has
certainly presented many challenges to its players thus far. Technology companies have
struggled to become profitable in attempts to keep up with the necessary licensing fees
and royalties and may continue to struggle as changes are enacted. The efforts of
themselves profitable may soon have to end as creators of content begin to see fair
market value for their work. Technology companies will face new challenges as they
navigate a changed music licensing landscape. Creators of content may see more revenue
from the stream of digital music, and may even find the value of their creative efforts
restored over time; but there may be consequences to this victory as well.
As the digital music streaming industry works towards providing profitability and
sustainability, even consumers may have to pay a price to keep the digital music
streaming market alive. But in all of the turmoil lies the hope for a prosperous future – a
profitable digital music streaming industry can exist if changes to the current system
49
occur. A balance needs to be established within the music industry so that technology
companies are able to profit without devaluing creators of content, and long-standing
efforts for these changes are beginning to be heard by those with the power to initiate
change. Creators of content can be fairly compensated without putting the technology
companies out of business, but the definition of ‘fair’ as it pertains to the digital music
Effort and cooperation by many parties will absolutely be needed as the landscape
changes, but a successful future for the digital music streaming industry is possible. In all
of the chaos, there is still new music to be heard, and there are still consumers who are
eager and ready to listen. As Placido Domingo, chairman of the International Federation
for the Phonographic Industry, wisely reminds us in the Digital Music Report (2014),
50
APPENDIX A. ABBREVIATIONS AND ACRONYMS
51
REFERENCES
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http://www.billboard.com/biz/articles/news/digital-and-mobile/6099405/apple-
buys-beats-in-3-billion-deal-iovine-dr-dre-to
ASCAP. (n.d.) Support the #Songwriterequityact: Get the facts. Get involved. ASCAP.
equity-act.aspx
Billboard. (2014, May 29). iTunes store customer spending down 24% (report).
and-mobile/6106217/itunes-store-customer-spending-down-24-report
Billings, K. (2013, November 22). A closer look at the Clear Channel and Warner Music
http://www.hypebot.com/hypebot/2013/11/looking-more-closely-at-the-deal-
between-clear-channel-and-warner-music-group.html
Brabec, J. & Brabec, T. (2011). Music, money, and success: The insider’s guide to
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