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To: Whom It May Concern

Fr: Pulse Opinion Research

RE: Survey Data for Maine Governor

Date: October 11, 2010

On October 7, 2010, Pulse Opinion Research conducted a telephone of survey of 500 likely voters in Maine
for the 2010 Maine Gubernatorial election.

The margin of sampling error for the full sample is +/- 4.5 percentage points with a 95% level of
confidence. This means that an identical survey conducted under the same circumstances would generate
a result within the margin of sampling error 19 times out of 20.

There are other potential sources of error in any survey including question wording. Pulse Opinion
Research did not develop the questions for this survey.

The survey was conducted using an established automated polling methodology. Calls were placed to
randomly-selected phone numbers through a process that insures appropriate geographic representation.
After the calls are completed, the raw data is processed through a weighting program to insure that the
sample reflects the overall population in terms of age, race, gender, political party, and other factors.
The processing step is required because different segments of the population answer the phone in
different ways. For example, women answer the phone more than men, older people are home more and
answer more than younger people, and rural residents typically answer the phone more frequently than
urban residents.

The population targets were based upon census bureau data, a series of screening questions to determine
likely voters, and other factors. Pulse Opinion Research determines its partisan weighting targets through
a dynamic weighting system that takes into account voting history, national trends, and recent polling.

Pulse Opinion Research does not comment on any survey work commissioned by clients.

For additional information, see www.PulseOpinionResearch.com


Maine Survey of 500 Likely Voters
Conducted October 7, 2010
By Pulse Opinion Research

1* If the 2010 election for Governor of Maine were held today would you vote for Republican
Paul LePage, Democrat Libby Mitchell or Independent Kevin Scott?

38% LePage
40% Mitchell
8% Scott
15% Not sure

2* I’m going to read you a short list of people in the News. For each, please let me know if you
have a very favorable, somewhat favorable, somewhat unfavorable, or very unfavorable
impression.

First, Kevin Scott 3% Very favorable


22% Somewhat favorable
24% Somewhat unfavorable
9% Very unfavorable
42% Not sure

3* Next, Libby Mitchell 22% Very favorable


25% Somewhat favorable
19% Somewhat unfavorable
30% Very unfavorable
4% Not sure

4* Last One, Paul LePage 26% Very favorable


21% Somewhat favorable
14% Somewhat unfavorable
37% Very unfavorable
3% Not sure

NOTE: Margin of Sampling Error, +/- 4.5 percentage points with a 95% level of confidence

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