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● Timeline/tasks

○ Tuesday the 4th Advisory Release (a two paragraph summary) 1 week and one
day from now; Staff or leaders call to confirm
■ Advisory release to press houses
○ Thursday December 6th: Press Release, staff follow up call
■ Embargoed Study release with Press Release
○ Friday the 7th: sorry if we sent this twice email no call
○ Monday the 10th: Early am TV calls - I usually email and then call the news desk
for each TV place ahead of their Monday am roll out meeting. (This means
sending the release a third time).
○ Tuesday the 11th: submit op-ed (altho you can do this earlier too), best if they
run the op-ed after their readers have seen the press conference story.
● Natali:
○ Location
○ Who's speaking
○ Quotes from each person speaking
○ Why is this report so important?
○ Key staff:
■ Ponsella
■ Rachel
○ Speakers:
■ Joe Rec
■ John Powell
■ Church leader: _____________
○ What is the big news:
■ Series of coordinated recommendations that cover the aspects of water
equity and water security discussed thus far
■ This all started with a simple letter to the mayor asking him to be a
champion and correct these issues. He did not take action, we did.
Recommendations that can be taken my mayor, county commissioners,
citizens.
■ What comes out of this: Water affordability plan for the entire region,
identified the cost of implementing it
● We are asking the Great Lakes Water Authority address these
issues of inequity
● Timing ideal because this is when new governor can appoint
○ Bigger Issue:
■ Rotting infrastructure in this county
■ Detroit water problems underscore this larger problem in the country
■ The study/report is a collection of recommendations
■ Arguably biggest problem in michigan
■ National Audience: The country has to deal with this
■ John co-chairs the health and population with Henry Ford: Health aspects
of this on the entire region
■ Focused attention on this issue while standing next to renowned health
leader
● What she needs for advisory:
○ What are the 3 highlights from the report? (Joe)
○ Quotes that match these highlights:
○ List of who's speaking (Joe gives bio of Joe and John)
○ Location: suggestion of the water department, one of the schools that was closed
■ Check in about location that really shows the issue
○ Time
○ Banners/Visuals: Do we have pictures from the report? Need to show how
infrastructure in bad condition
■ Need to visualize what is happening in Detroit
■ What is our big ask coming out of Report:
■ What is our big dramatic takeaway
○ Need to get to her Monday, 3pm AT THE LATEST
○ Can send out 3pm on Tuesday
● How will we be distributing report?
○ Website for report, take the full document, make it indexed and searchable by
section,
○ Printed copies, to have at the report
● What is the pre and post gameplan (Ponsella)
○ This is opening to a water equity summit in fall of 2019
○ Gary Brown Detroit Water and Sewage Department
● Who are the politicians?

● How to get national audience


○ Washington Post written a bunch on this
● Special audiences,
○ Ability to target Black press: Joe Madison around infrastructure
○ Target Blavity
○ Religious outlets: Catholic TV station
■ Shelter Force
■ Forward
● Press Conference phone calls:
○ Making phone calls to specific locations
● Pitching the Detroit Free Press on Oped
○ John Powell and Joe writing an op-ed
___________________________________________________________________________

● Three MOSES leaders that are comfortable talking to the press


● Getting on the radio
● Break out the sections of targets:
○ Press
Local:
Analise Frank afrank@crain.com 313 446 0416 (Detroit Crains)

National:
Allyson Chiu, allyson.chiu@washpost.com no number

○ TV
■ Local and national
○ Radio
■ Bankole Thompson
■ Joe Madison @ the Black Eagle (Sirius Radio)

○ Magazine
■ Articles: Shelter Force, American prospect
● Haas Institute & MOSES
■ Reaches:
● The Atlantic
● NPR
■ Colorlines

Followup:
- Who are leaders:
- John, Joe, + Clergy
- The water department Union
- State district council (who should get this)

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