Research Methodology question bank Research Methodology

question
(1) A well established MNC company is engaged in the manufacture of detergent cakes and powder. The
Company wants to do in depth study on the consumer profile of detergent cake to readjust its brand
positioning. How would you go about doing this?

(2) Suppose you are the marketing manager of a newly established electronic industry interested in
manufacturing Televisions (TVs). How would you go about assessing the present demand for TVs in the
country and the forecast for the next five years?

(3) Suggest your own methods for overcoming the resistance to using market research if you are
employed as marketing head of a large manufacturing organisation?

(4) What is cluster analysis? What are its possible applications?

(5) State how the following techniques differ from each other (a) Cluster Analysis
(b)Discriminant Analysis.

(6) An airlines marketing manager wants to segment his customer. How can cluster analysis be used for
this purpose?

(7) Give few examples of marketing situations where Conjoint analysis can be used?

(8) Discuss with the help of examples the areas where Multi-dimentional Scaling(MDS) can be applied
for?

(9) Define conjoint analysis and state its potientail applications?

(10) Describe some marketing research problems that you feel may be amenable to conjoint analysis and
explain how you would use conjoint analysis in these situation?

(11) What are the steps involved in conjoint analysis? Explain with the help of examples.

(12) What are the ways in which percentages may be computed in a cross-tabulation table? which way is
the best?

(13) In a contingency table, what type of hypothesis is tested using chi-square test? What precautions
may be taken while applying the test?

(14) What are the various measures used to 'measure the strength of association between two nominal
variables? Describe them and clearly mention their limitations, if any.
(15) Discuss the problem of using the contingency coefficient in intepreting the results of correlation
analysis?

(16) Explain the difference between correlation & regression?

(17) What is the basic use of nulls hypothesis t'? What are type I and Type II errrors?

(18) Explain the diffrence between infrential and descriptive graphics in analysis of data?

(19)Describe, in brief, the importance of editing, coding, classification, tabulation and presentation of
data in the context of research study?

(20) Discuss the different aspects of classification of data.What are the likely problems encountered in
the classification and how they can be handled?

(21) Why tabulation is considered essential in a research study? Give the characteristics of a good table?

(22) Write briefly about the different forms of data presentation devices?

(23) Discuss the fundamental rules of code construction?

(24) Discuss with the help of suitable examples various steps involved in data processing?

(25) Highlight the main, differences between qualitative and quantitative research?

(26) With the help of examples, discuss the areas where qualitative research can be used in marketing?

(27) What are the various methods of conducting qualitative research? Discuss advantages and
limitations of each of these methods?

(28) What are the four different levels of measurement? Discuss the mathematicaloperations which may
or may not be used under each level of measurement?

(29) Explain the three criterion of measuring the usefulness of an attitude scale?

(30) Distinguish between graphic and itemised rating scale What are the advantages of itemised scale
over graphic rating scales? Name the level of measurement which corresponds to the data collected by
graphic rating scale?

(31) Distinguish between the following:

(a) Telephone and Internet response formats
(b) structuired and unstructured formats
(c) Disguised and undisguised formats

(31) Show with the help of an example how you can convert ordinal scale measurement to nominal scale
measurement?

(33) What you cannot measure you cannot manage". Discuss?

(34) Indicate giving reasons the scale of measurements for the following variables:
(i) Geographical area
(ii) Costs
(iii) Importance of attribute
(iv) Preferences
(v) Occupation

(35) Distinguish between the validity and reliability of a measure. How may the reliability of a measure
be evaluated?

(36) What is meant by a questionnaire?

(37) What sort of marketing information can he collected with the help of a questionnaire?

(38) What are the merits and demerits of a structured questionnaire?

(39) In what sort of marketing studies will you use an unstructured questionnaire?

(40) Explain the' meaning of open-ended and closed-ended question?

(41) Compare and contrast quota sampling with stratified sampling?

(42) Point out the basic difference between stratified sampling and cluster sampling?

(43) Explain in detail the various sampling designs under non-probability sampling method. Also bring
out their relevance in marketing research studies?

(44) One of the important reasons for the use of surveys is that they can obtain sound information on
what people actions in the future will be. Do you agree? Give reasons for your answer?

(45) Discuss the main sources of primary and secondary data?

(46) What is the type of data available from official publications?

(47) What are the limitations associated with the use of secondary data?
(48) What are the tools of collecting data from respondents?

(49) Discuss the important sources of error in both secondary and primary data?

(50) Explain the various extraneous variables which if not controlled in an experiment contaminate the
effect of the independent variable?
(51) What are the marketing research situations suitable for
(a) Focus group study
(b) Panel research design
(c) Cross-sectional design
(d) Quasi-experimental design

(52) Distinguish between exploratory and descriptive research design?

(53)What are the major reasons for growing importance of Marketing Research in India'?
(54) What are the different ways of conducting marketing research'? Describe the scope for outsourcing
of marketing research services in India?

(55) Suggest some possible areas where marketing research would find increasing application in India'?

(56) Briefly comment on the problems faced by researchers in conducting marketing research in India?

(57) What is marketing research?

(58) Briefly comment on the definition of marketing research?

(59) Indicate whether marketing research is relevant to each of the following organization and if so, how
each might benefit from it.

(a) Your company

(b) comparative study of management institutes in Mumbai
(c) A retail shop
(d) A bank
(e) A courier service business

(60) What are the major weaknesses/limitations of marketing rese-1rch?

(61) Suggest some of the precautions to be adopted in the problem definition stage?

(62) Suggest some possible areas of application of marketing resea