special advertising supplement

BMW

Joe Machens BMW the ultimate

1-877-BMW-2660 Driving Machine
®

Joy is youthful.
Joy seeks out the kid in all of us. It knows there’s fun to be had right around the next
corner, just over the next hill. Joy knows that after you experience it for the first time,
there’s no looking back. You’re hooked for life. We realized a long time ago that what you
make people feel is just as important as what you make. And at BMW, we make Joy. Joy
lives at bmwusa.com/Joy.

Joy is BMW. Less emissions. More driving pleasure.

BMW Ultimate Service™

Pay nothing. 4 years/50,000 miles. The most comprehensive maintenance plan (including wear-and-tear items) in its class.*

Brake Pads: $0 Brake Rotors: $0 Engine Belts: $0 Oil Changes: $0 Wiper Blade Inserts: $0 Scheduled Inspection: $0

While most luxury carmakers are cutting their maintenance programs, BMW offers the most comprehensive, no-cost
maintenance program available. As an independent company, we can do what we believe. Like stand behind our cars.
Joe Machens BMW
1510 I-70 Drive S.W.
Columbia, MO 65203
877-269-2660 or 573-446-2691 bmw.joemachens.com
©2010 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks.
 special advertising supplement

A Word With Gary

In This Issue
May 2010

Meet Our Team.....................5

Test Drive.............................7
Car Care...............................9
Machens Community..........11
Biz Buzz........................13,19
In Your Words.....................17

Visit a
Joe Machens
Dealership Gary Drewing
in Columbia President
Joe Machens Dealerships
s Joe Machens

Involved
Ford Lincoln Mercury
Main Showroom
1911 W. Worley St.
800-745-4454

In Every Way
Truck Center
600 Bernadette Drive
800-745-4454
Machens Vandiver

E
416 Vandiver Drive
888-261-5510 ven if you’re not in the market
for a vehicle, you will find all
s Joe Machens Toyota Scion kinds of fun things going on
900 Bernadette Drive at one of the Joe Machens
866-519-4450 Dealerships. A perfect example of this is
on Page M11. Our Nissan store recently
s Joe Machens BMW
hosted The Little Black Dress Party
1510 1-70 Drive S.W.
benefiting The Shelter. Nearly 300 ladies
877-269-2660
attended, making the first annual event a
s Joe Machens huge success!
Automotive Group This past month, the Ford Lincoln
Mazda, Mercedes-Benz, Mercury store hosted the 6th annual
Cadillac and Pontiac Spring Pony Roundup in conjunction
500 Vandiver Drive with the Central Missouri Mustang &
866-907-0339 Ford Club; proceeds went to the Ronald
McDonald House Charities. Cars of all
s Joe Machens Nissan ages, shapes and sizes were there along with
201 Nebraska Ave. food, prizes and live music. We even had
877-305-1660 vehicles here from out of state!
Excitement is building at our BMW
store in anticipation of the arrival of the
2011 BMW 5 Series on Wednesday, June
23! Stop by our BMW store that day and
take a test drive that is certain to knock
your socks off! Give Richard Vairo a call
www.Machens.com
at the BMW store to get more details on a
BMW you do not want to miss.
Of course, we aren’t the only ones
involved in keeping our stores exciting.
All our manufacturers are as well. The new
vehicles we are receiving daily are causing
a stir in our stores. In last month’s issue
of Machens Advantage, we highlighted
the new 2011 Toyota Avalon that has
some fantastic enhancements! At the
Ford Lincoln Mercury store, we have just
introduced the brand-new 2011 Ford
Super Duty. At the more compact end of
the lineup we have the Ford Fiesta, new in
the United States and really turning heads!
Later this fall, you will be able to check out
the new Nissan Leaf, an all-electric vehicle
that is sure to impress!
So whether you’re coming to a Joe
Machens dealership to check out your
next vehicle, leave your vehicle at the Body
Shop, pick up your next rental or kick up
your heels for another great cause, we’re
always glad to be involved in the many
things you do! s
Machens Advantage s M3
 special advertising supplement
Marcia Rasmussen
Operations Manager/Customer Relations
Joe Machens Ford Lincoln Mercury
How long have you worked for the Joe Machens
Dealerships? Since July 1, 1983
What brought you to Columbia? I was born in Los Angeles,
Calif., and moved to Columbia at the age of 3.
What do you like to do for fun? Trips to Las Vegas and
watching NASCAR and my favorite driver, Carl Edwards
Accomplishment you are most proud of: My son, daughter
and my amazing three grandchildren
You’d never guess that I … used to own and drive my own
motorcycle.
Why I’m proud to be affiliated with the Machens
Dealerships: I can say without reservation, that it is a plea-
sure and a privilege to work in this organization with such a
remarkable boss as Gary Drewing. His philosophy, as well as
every employee’s, is making sure that customer satisfaction is
a priority. This has been an important ingredient to our many
successful years in business.
Your first car: 1978 Ford Fairmont
www.Machens.com
Meet Our Team
Kate Driskill
Sales Manager
Joe Machens Toyota
How long have you worked for the Joe Machens
Dealerships? 19 years
What brought you to Columbia? I moved here from Kansas
City, Kan., with my parents when I was 12 years old.
What do you like to do for fun? I love to cook and look for
antiques.
Accomplishment you are most proud of: It is a combina-
tion of my success professionally and my wonderful marriage
of 23 years. I have a wonderful husband that supports and
encourages me in whatever I do in life, and with that support,
I have managed to succeed professionally in the car business.
Through determination, hard work and lots of encourage-
ment, I have progressed to become the one of only a few
female managers in the car business.
You’d never guess that I … come from a large family. I am
one of seven; I have four sisters and two brothers.
Why I’m proud to be affiliated with the Machens
Dealerships: The Machens dealerships are the most competi-
tive and exciting dealerships there are. They are very customer
oriented and employee oriented. I am proud to be a part of
this team.
Your first car: 1973 AMC Javelin — bright yellow!
Machens Advantage s M5

Prepare To Be
Amazed
There’s a surprise inside every Lincoln MKT
O
n the outside, the MKT wears
its Lincoln refinement well.
The lines are clean with a sweet
aerodynamic sweep from tip to tail. The
front grille makes a powerful, look-at-me
statement. In fact, the entire exterior is
dramatic, especially on the test model,
which gleamed with Red Candy paint
and optional 20-inch polished aluminum
wheels.
It’s a beautiful vehicle but that’s not the
surprising part. It is a Lincoln, after all,
and that company has been building head-
turning vehicles for years.
The surprise comes when you open the
door and take in the interior. Suddenly
you’re faced with this paradox: the Lincoln
MKT looks larger on the inside than it
does on the outside. So large, in fact, that
it can accommodate a third row of seating.
Sticker Stats MSRP: Starting at $44,200; test model sticker price: $55,115
Fuel economy: FWD 16 mpg city/24 highway; AWD 15 mpg city/22 highway
www.Machens.com
special advertising supplement
Test Drive: 2010 Lincoln MKT
Lincoln’s offering to the crossover mar-
ket is a luxurious automobile that doesn’t
sacrifice sophistication to utility. With
room for seven, it can meet the transporta-
tion needs of a large family and the gear
they bring along. Comfort was clearly on
the minds of the Lincoln designers who
included such thoughtful touches as tri-
zoned heating and air conditioning, an
available refrigerated console, program-
mable ambient lighting and 12-way power
driver and front-passenger seats. The list
of amenities goes on and on and includes
the SYNC voice-activated communications
system, an optional dual-headrest DVD
entertainment system and the panoramic
Vista Roof.
On the road, the MKT handles like a
dream, thanks to the multilink indepen-
dent rear suspension and power rack-and-
pinion steering. The 3.5 (or optional 3.7)
liter V-6 produces ample power for quick
acceleration and the test model, already
outfitted with a tow package, is more than
adequate to the challenge of towing a boat
or trailer. Another surprise: the MKT has
an impressively tight turning radius.
Car shoppers will surely be impressed
by the safety features that come standard
on the MKT, including crash severity
sensor, roll stability control, front and
side-curtain airbags and rollover sensor, the
SOS Post-Crash Alert System, and much
more. The test model was also equipped
with BLIS (Blind Spot Information System)
and Active Park Assist that can turn
anyone into a parallel-parking prodigy.
Check out the Lincoln MKT and dis-
cover all its amazing features for yourself at
Joe Machens Ford Lincoln Mercury. s
Machens Advantage s M7

Filters:
F
ilters are your vehicle’s first line of
defense to ensure performance, lon-
gevity and interior comfort, accord-
ing to the Car Care Council.
The oil filter traps contaminants, allow-
ing the oil to flow through the engine un-
restricted. The fuel filter separates harmful
contaminants that may cause problems with
carburetors or intricate fuel injectors. The
air filter traps dirt particles, which can cause
www.Machens.com
special advertising supplement
Your Vehicle’s First
Line of Defense
damage to engine cylinders, walls, pistons
and piston rings. The air filter also plays a
role in keeping contaminants off the airflow
sensor (in fuel-injected cars). The cabin
filter helps trap pollen, bacteria, dust and
exhaust gases that may find their way into a
vehicle’s ventilation system.
“Your air filter has a big job since your
car’s engine can use more than 10,000 gal-
lons of air for every gallon or fuel burned,”
Car Care
Take Control Of
Your Vehicle’s
Safety: Check Its
Suspension
L
ike your car’s brake system, the steer-
ing and suspension systems are key
to your car’s safety. Together, they
largely determine your car’s ride and han-
dling. The Car Care Council recommends
regular checks of your vehicle’s steering and
suspension systems — at least once a year
and usually with a wheel alignment.
“Over time, steering and suspension
components wear out and require replace-
ment. The suspension system maintains the
relationship between the wheels and the
frame or unibody, and interacts with the
steering system to provide vehicle control,”
says Rich White, executive director of the
Car Care Council. “Regular checks are criti-
cal to the safety of your car.”
Symptoms of steering and suspension
wear include:
s Pulling
s Uneven tire wear
s Noise and vibration while cornering
s Loss of control
Several factors that affect steering and
suspension wear include driving habits,
operating conditions, vehicle type and the
frequency of regular maintenance such as
chassis lubrication and wheel alignment.
says Rich White, executive director of the
Car Care Council. “Regularly checking all
of your vehicle’s filters and replacing them
as needed is a simple and inexpensive way
to care for your car.”
Filters are normal wear items that require
regular checks and replacements. Factors that
affect replacement intervals include mileage/
time, driving habits, driving and road con-
ditions, type of filter and vehicle type. s
Machens Advantage s M9
 special advertising supplement

Machens Community

Celebrating Community
Friends mingled and enjoyed the laughs at Déjà Vu’s Comedy
Night in support of Job Point. More fun was on tap when
Joe Machens Nissan hosted The Little Black Dress Party
benefiting The Shelter.

Dan a
nd Le
Bill Schulz and Tom Schultz ah Be
th Sim
on
Marty Sid
dall, Cind
Vicki and Jo y Koestner,
hn Ott

Brooke Heuer, Marcia Rasmusse

n,
Marcia Schoen and Charlotte
Gaddy

Dave Fann
ing, Mary a
nd Ken Red
ders

re out
g, showing hi
s alerships we
Gary Drewin ter. di es of Jo e Machens De sed to impress!
r Th e Sh el La ing and dres
support fo for the even
www.Machens.com Machens Advantage s M11
 special advertising supplement

Biz Buzz

News Briefs
From The Automotive Industry

Cadillac
CTS Coupe
Inspires New
iPad App

C
adillac and Cool Hunting have
launched a new application for
the Apple iPad. The applica-
tion features exclusive iPad
content inspired by the all-new 2011
wCadillac CTS Coupe.
Available now in Apple’s App Store,
the free Cool Hunting iPad app features
exclusive Cool Hunting coverage inspired
by the CTS Coupe’s dramatic design and
performance, as well as unique content on
Cadillac’s new luxury sports car.
“The Cadillac CTS Coupe serves as
muse for our design and technology sto-
ries,” says Josh Rubin, founder and editor-
in-chief of Cool Hunting. “We’re always es this summer as a dramatic new option design, culture and technology, including
looking for ways to inspire our audience for luxury and sports car enthusiasts. The inside looks at the people who create them.
— both with the content we create and the sleek new coupe includes a 304-hp Direct “CTS Coupe is designed to capture the
way we deliver it. We’re excited that our Injection engine that reduces emissions, imagination of a new generation of luxury
relationship with Cadillac enabled new op- backing a design that is the most dynamic and sports car buyers,” says Don Butler,
portunities for our readers to engage with expression of Cadillac’s Art & Science vice president of Cadillac marketing. “We’re
our content while pushing the innovative philosophy. pleased that the car inspires this type of
ways we work with brands.” Cool Hunting is a daily update on ideas innovative content, reaching leading-edge
Cadillac’s new 2011 CTS Coupe launch- and products in the intersection of art, consumers.”

BMW Advanced Diesel Sedan and CO2 emissions superior to the bulk of vehicles in its class,
while providing all the safety, creature comforts and driving en-
Wins Green Cars Award joyment that would make it pleasant to own.

F
or the second year in a row, BMW has been named one
of the Top 10 Green Cars for 2010 by Kelley Blue Book’s
kbb.com. The BMW 335d sedan has been named to the
list both years since it went on sale in 2009.
According to Kelley Blue Book’s kbb.com, each vehicle con-
sidered for the green Top 10 was required to offer fuel efficiency
In describing the BMW 335d, the kbb.com editors said, “To
most passersby the 335d looks like any other BMW 3 Series. To
the driver, however, the 335d is something truly special. To the
styling, luxury, and refinement of the standard 3 Series, the 335d
adds a six-cylinder diesel engine. Immediate power, robust accel-
eration and 36 miles per gallon highway fuel economy make us
wish more cars featured a diesel option.”

www.Machens.com Machens Advantage s M13

 special advertising supplement

In Your Words

Happiness ...
Is A New Vehicle From Joe Machens

“When it is time to shop for our “I love all the safety

next new vehicle, we’ll be back features, handling,
roominess and especially
to Joe Machens Ford Lincoln the terrific gas mileage
Mercury!” — Dwayne and Ellen Goodwin of my new Prius. My Prius
is as much fun to drive as
my husband’s Porsche!”
—  Barb Freeman
“I buy my cars at Joe Machens Ford Lincoln Mercury
because I am a very busy person and don’t have
time to wait around. I call Mack McKinney and he
takes care of everything.” — Wayne Poston

“It was
a great
experience.
I love BMWs!” “I like the car and my
— Stephen Hudnell
salesman — very friendly.”
(Salesman: Rafael Romero) — Richard Mann

www.Machens.com Machens Advantage s M17

 You, the road, the sky, one.
BMW 2010
The 1 Series. Pure BMW. We set that precedent in 1968 with the 2002 sports sedan; today we are 128i Convertible

renewing the vows. It’s everything below you, nothing above you. The perfect marriage of design
and engineering. The perfect blend of form and function. The 1. Our rear-wheel-drive, 230-hp wind
Joe Machens BMW The Ultimate
machine that leaves you wondering: are you catching the sun, or is it vice versa? It’s pure BMW. 1-877-BMW-2660 Driving Machine
®

BMW Ultimate Service™

Pay nothing. 4 years/50,000 miles. The most comprehensive maintenance plan (including wear-and-tear items) in its class.*

Brake Pads: $0 Brake Rotors: $0 Engine Belts: $0 Oil Changes: $0 Wiper Blade Inserts: $0 Scheduled Inspection: $0

While most luxury carmakers are cutting their maintenance programs, BMW offers the most comprehensive, no-cost maintenance program
available. As an independent company, we can do what we believe. Like stand behind our cars.

Joe Machens BMW

1510 I-70 Drive S.W.
Columbia, MO 65203
877-269-2660 or 573-446-2691 bmw.joemachens.com
©2010 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks.
 special advertising supplement

Biz Buzz

News Briefs
From The Automotive Industry
Nissan
Unveils Its
370Z 40th
Anniversary
Edition

T
he Datsun 240Z arrived
in North America 40 years
ago and changed the sports
car landscape forever. Now
Nissan has rolled out a dynamic 40th
Anniversary Edition of 370Z. The
Anniversary Edition starts out as a
370Z Coupe Touring model equipped
with manual
transmission and Only 1,000 40th
sport package Anniversary
(including 370Zs will be
SynchroRev available.
Match™, front
chin spoiler, rear spoiler, Nissan Sport
Two Ford Brakes, 19-inch Rays forged aluminum-
Vehicles Make alloy wheels and viscous limited-slip
differential) and adds a premium
Edmunds’ Best “40th Graphite” exterior color and red
Family Cars

P
leather-appointed interior.
arents magazine and Additional exclusive equipment
Edmunds.com have includes a high-luster smoke wheel
joined forces to finish, red brake calipers and 40th
present the 15 Best Anniversary badges on the rear hatch
Family Cars for 2010, and after and front strut tower brace. Inside,
judging hundreds of vehicles for along with the red leather-appointed
performance, reliability, safety seats are red door panel inserts, 40th
and family-friendly features, two Anniversary seatback and floor mat
Ford vehicles have made the grade. embroidery, red stitching on the center
The Ford Fusion Hybrid — 2010 stack, shift boot and kneepads, smooth
North American Car of the Year leather steering wheel with red stitching
— was selected in the Hybrid and a plaque of authenticity. Only
category and the Ford Flex was a 1,000 of the 40th Anniversary 370Z
top pick in the Big Car group. will be available in the United States. s

www.Machens.com Machens Advantage s M19

 Get the best deal right now on the
2010 Motor Trend Car of theYear. ®

Quality that can’t be beat by Honda or Toyota.1 Outstanding fuel

efficiency and cutting-edge technology. It’s all here.

And so is Ford Fusion, Motor Trend’s 2010 Car of the Year. ®

Ford Fusion gets up to 34 highway miles per gallon.2 Fusion Hybrid

gets 41 city miles per gallon. 3 That’s 8 mpg better than Camry
Hybrid. Plus, Fusion Hybrid can take you up to 700 city miles
on one tank of gas.

Available SYNC ® technology allows you to play music, make phone

calls and more with simple voice commands. It provides traffic
information, driving directions, weather, sports and news. 4

Test-drive a Ford Fusion today. And you’ll know why Ford Fusion
has been named Motor Trend’s 2010 Car of the Year. ®

2010 Ford Fusion

1
Based on RDA Group’s GQRS cumulative survey at 3 months of service in 3 surveys of 2009 Ford and competitive owners conducted 9/08-5/09. 2EPA-estimated 23 city/34 hwy/27 combined mpg, Fusion S,
I-4 automatic.3EPA-estimated 41 city/36 hwy mpg. Actual mileage will vary. 17.5-gallon fuel tank. 4 Driving while distracted can result in loss of vehicle control. Only use mobile phones and other devices,
even with voice commands, when it is safe to do so.

Quality Ford Dealers. Drive one.