Agorapulse

Classification
Prioritization No classification (Agent will see all mentions)
No Priortization & sentment analysis options are
& Sentiment
there on Agorapulse
Analysis
Assignment Manual Assignment
about analysing channels.
Tracking Agorapulse only allows you to keep an tap on
Customer info "type of user" e.g. (Normal user,clients,etc.)
Previous
No such option is available in Agorapulse
history
Analytics
No such analytics are there in Agorapulse as such
CSAT/NPS NO CSAT/NPS integration is there
Email
No email integration is there on Agorapulse
Management
Call/SMS No call/sms support is there on Agorapulse
 OneDirect
OneDirect classifies mention into actionable or non-actionable
All actionable
(based tweets are created as tickets and along with it, the
on keywords)
sentiment analysis and priority is also set for every ticket
Automated assignment of tickets
(according to shifts,
1. Query making priority
option of tickets,
is available onround-robin , source
OneDirect for twitterwise)
2. Can track
OneDirect willnews
givewebsites,
an option blogs,
to saveforums (overall
customer 150+
details forwebsites)
future
reference (will help in analysis)
OneDirect allows an agent to see previous history of compaints of
same user(average respose time,average resolution time) will help
2. Metrics
you to understand
OneDirect will helpperformance on social
to gather feedback media
from your customers which
will further help to improve
OneDirect will give you an option to integrate email (support id) -
will be easywill
OneDirect forgive
agent
youtoan
reply to customers
option havingofcomplaints
to create tickets users
complaining through calls
 Peer
Comparison
Leads
Reputation
Management
Content
strategy
Sectoral
Parameters
reports
for Data
representation
Analytics
Tracking
Flexibility of
usage
 Agorapulse
2. Doesn't track the effectiveness of campaigns run by your peers

1. Tool doesn't allowed to know your potential customers

1. No such option is available as of now
No as such word cloud formation is there
Only overall analysis can be extracted from Agorapulse
2. No possibility to filter data according to need or requirement
1. You are restricted to/limited by a given set of charts for analyses 2. Reports only with
Data being shown to you by Agorapulse (No customization is there)
5. You do not have the flexibility to add new URLs for tracking

1. Does not offer Multiple views on the graphs

1. You can add as many competitors asBrandwatch you want
2. Track effectiveness of campaigns run by your peers
1.
3. Find your Potential
Brandwatch customers
will analyse "Right time for a brand to engage customers ?"
2. Brandwatch
1. Understand thewill purchase
help you in intent of customers
conducting PR activities (Key advocates & detractors)
2. Brandwatch will help you in understanding
Word clouds - Best way to analyse unstructured yourdata,
reputation
understand what people are talking
about
Categorization - You can build your own categories andcampaigns
further this will help you to design your marketing accordingly
perform analysis around those
1. You canwise
(Category create 7 different types of Dashboards according to need
reports)
2. Components
1. You - 4 main
have a given set ofcomponents,
dashboards25 andsub components
you & 37 individual
also have custom paramters
dashboards that you
3. Countless combinations of filters to
can build basis whatever you want to look at. fetch data
3.
2. There is no limit
Customized on the
reports will number
be shared of competitors
by our teamthat
withyou can track.
insights
2. 98% of the graphs in Brandwatch are interactive in nature. This lets you look at the
mentions that led to the analysis and hence you can be sure of the analysis that is being