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information. Computers play the important role in information technology. We can say
IT is a technology to maximize the efficiency and production and improves the working
efficiency. The world has become a Global HUB due to developments of IT.
Churchman (1968) defined environment as those factors which not only are outside
the system's control but which determine in part how the system performs.
Uncertainty is the difference between the amount of information required to perform
the task and the amount of information already possessed by the organization
(Galbraith, 1973:5; Schoderbek, 1967).
System theorists have recognized the importance of "feedback" for the survival of the
system (Miller, 1955) and for maintaining a "steady state" or "homeostasis" (Katz and
Kahn, 1966). Organizations are purposive systems that learn of the impending threats
by scanning. Scanning is the process by which the organization acquires information
for decision making. The modes (surveillance and search) of scanning are primarily
determined by the external environmental stimuli and are determined by the
magnitude and by the direction of the discrepancy between the goal and its realization
(Schoderbek, Schoderbek & Kefalas, 1980). While surveillance is useful for
information-gathering process, search is oriented toward finding a satisfactory
solution to a specific problem. Complex systems require complex controllers (Ashby,
1956). IT will provide the "complex controller" to the increasingly complex
organization. The information systems of an organization need to evolve to remain
consistent with the changing organizational structure (Daniel, 1961). Referring to the
obscurity of causal laws of turbulence, Aldrich (1979: 73) argued that scanning could
provide the firm with the desired "competitive edge."
Law of requisite variety (Ashby, 1956) implies that the rate of change of
organizational systems must correspond to the rate of change of environmental
systems, i.e., organizations with complex environmental interactions would develop
complex structures (Becker and Neuhauser, 1975: 71) like adhocracies or networks.
Adhocracy is suitable for a dynamic and complex environment, when the firm has
sophisticated technical systems and the focus is upon consistently offering
differentiated products (Mintzberg, 1979) for retaining the customers. Future
organizations would be "networks" (Keen, 1991) characterized by adhocracies with
flexible systems of projects and teams (Drucker, 1988; Malone and Rockart, 1993;
Mintzberg, 1979) brought together quickly to accomplish specific tasks (Ramstrom,
1974; Rockart & Short, 1989; Toffler, 1985). Some existing organizations have
already "farmed out" their operations by establishing them as separate organizations
or contracting them out to other organizations (Mintzberg, 1979).
Selective use of lateral decision processes for situations involving task uncertainty
increase the information processing capacity of the organization (Galbraith, 1973: 18;
Ramstrom (1974). Bringing the points of decision down to the points of action (where
the information originates) reduces the information overload on the managers. Since
specification of "procedures" in complex situations (Becker and Neuhauser; 1975)
creates inefficiencies, organizations in turbulent environments would use more IT
resource for delegating the decision-making to workers ("empowerment"). Increased
use of groupware (Wilke, 1993) for lateral coordination will spell the demise of
middle-management (Bluementhal, 1963; Leavitt and Whisler, 1958, 1970).
Business needs are incessantly driving the demands for increased capabilities of IT. In
turn, increasingly advanced IT is being utilized in more and more sophisticated ways
by the businesses to outdo competition (Rockart & Short, 1989). IT, which is being
deployed as a solution to the increased complexity and uncertainty of the
environment, has paradoxically contributed to the situation by "compressing time and
distance." In absence of the present day advances in IT, would we be talking of
globalization or time-based competition? Perhaps, not. The pace of complexity is
increasing fast. Hopefully, the advances in technology would be able to keep up with
the environmental changes.
The first thing to think about is the type of business transaction you’re going
for. When you think about the business you want to run, who do you see
yourself selling to? Is your business B2B, B2C, C2C, or C2B?
Do you have an idea for a type of ecommerce business that you’ve been
thinking about for a while? Do those acronyms make your head spin? Let’s take
a look at the most common ways online transactions occur.
B2B Ecommerce
A B2B model focuses on providing products from one business to another.
While many ecommerce businesses in this niche are service providers, you’ll
find software companies, office furniture and supply companies, document
hosting companies, and numerous other ecommerce business models under this
heading.
B2B ecommerce examples you may be familiar with include the ExxonMobil
Corporation and the Chevron Corporation, Boeing, and Archer Daniel
Midlands. These businesses have custom, enterprise ecommerce platforms that
work directly with other businesses in a closed environment. A B2B ecommerce
business typically requires more startup cash.
B2C Ecommerce
The B2C sector is what most people think of when they imagine an ecommerce
business. This is the deepest ecommerce market, and many of the names you’ll
see here are known quantities offline, too. B2C sales are the traditional retail
model, where a business sells to individuals, but business is conducted online as
opposed to in a physical store.
C2C Ecommerce
B2B and B2C are fairly intuitive concepts for most of us, but the idea of C2C is
different. What does a consumer-to-consumer ecommerce business look like?
Created by the rise of the ecommerce sector and growing consumer confidence
in online sales, these sites allow customers to trade, buy, and sell items in
exchange for a small commission paid to the site. Opening a C2C site takes
careful planning.
Despite the obvious success of platforms like eBay and Craigslist, numerous
other auction and classified sites (the main arenas for C2C) have opened and
quickly closed due to unsustainable models.
C2B Ecommerce
C2B is another model most people don’t immediately think of, but that is
growing in prevalence. This type of online commerce business is when the
consumer sells goods or services to businesses, and is roughly equivalent to a
sole proprietorship serving a larger business.
Reverse auctions, service provision sites like UpWork, and several common
blog monetization strategies like affiliate marketing or Google AdSense also fall
under this heading.
B2G (also called B2A), for businesses whose sole clients are governments
or type of public administration. One example is Synergetics Inc. in Ft.
Collins, Colorado, which provides contractors and services for government
agencies.
C2G (also called C2A): typically individuals paying the government for
taxes or tuition to universities.
Two sectors that are closed for entrepreneur owners but are growing include
G2B for government sales to private businesses, and G2C, for government sales
to the general public.
Drop Shipping
The simplest form of ecommerce, drop shipping lets you set up a storefront and
take the customers’ money. The rest is up to your supplier. This frees you from
managing inventory, warehousing stock, or dealing with packaging, but there’s
a major caveat.
If your sellers are slow, product quality is lower than expected, or there are
problems with the order, it’s on your head (and in your reviews). Wacky
Hippo is an example of an ecommerce site using drop shipping. I wouldnt base
my business on dropshipping – and I totally agree with this article.
If you are dead set on dropshipping – print on demand is the way to go.
If you have a product idea and need to find a manufacturer, Try Sourcify.
White Labeling
White labeling is similar. You choose a product that is already successfully sold
by another company, but offers white label options, design your package and
label, and sell the product. This is common in the beauty and wellness
industries, but more difficult to encounter in other niches.
One problem with white labeling is demand. You’re stuck with whatever you
order, and most of these companies set a minimum production quantity. If you
can’t sell it, you’ll have to live with it. Consider this option when you’re willing
to work full time on your business and know your product is in demand.
Subscription Ecommerce
One of the most popular and successful pure ecommerce brands is the Dollar
Shave Club. Other examples of subscription services include Stitch Fix, Blue
Apron, and Nature Box. On the local level, community-supported agriculture
boxes are popular.
These ecommerce companies rely on a subscription model that delivers
customers a box of products at regular, scheduled intervals. Subscription
companies have relatively reliable income streams and can easily incentivize
customers to purchase additional subscriptions or encourage their contacts to
subscribe.
Picking the right products and niches can be difficult. Successful subscription
boxes tend to fall into a small handful of product categories: health and
grooming, beauty, fashion, and food. Outside of these areas, few subscription
companies thrive.
Product Models
Once you’ve identified who you are selling to and where, you need to think
about what you want to sell. Some businesses sell a single white-label product,
while others offer a full selection of niche-specific products. Yet another model
depends on affiliate programs across a wide swath of categories. Before opening
your store, you need to decide the type and number of products. Depending on
your niche, you may also need to evaluate production practices and regulations
regarding what you can and can’t say (organic, for instance). But first, what IS
ecommerce?
This is a good model if you know you have a solid product with high demand and
limited competition. Otherwise, tread carefully. Remember the adage about putting all
your eggs in one basket…
Single Category
When you want to test the waters in an ecommerce niche, a single category site can be
a smart choice. By offering a small selection of carefully chosen products, you can
build your reputation and credibility without overspending. Several retailers started
with a model like this, and many continue to use it today.
Keep in mind that you can always make subcategories – take books, for example. If
you open a bookstore, your category is books. But what kind? Textbooks? Ok. What
area? Defining single category ecommerce is challenging when you really start to
think about it. Avoid overdoing it, and stay focused. The key to success with a site
like this is to focus on a specific customer avatar and their interests, then pull a subset
of those interests that seems most likely to turn a profit.
Multiple Category
Multiple category ecommerce sites are a good choice for established brick and mortar
stores. Retailers who have tried a single category site successfully and are ready to
expand their offerings might be ready for multiple category sites, too.
Product selection is one of the most difficult parts of managing this type of site. One
bad product can ruin your reputation, and if you are sourcing from multiple suppliers,
the larger your store is, the more difficult logistics become. Examples of multiple
category ecommerce stores include Target, Cultures for Health, and REI.
Affiliate
Amazon.com, DoTerra Essential Oils, and dozens of other companies are boosting
their sales with the help of affiliates. Often through blogs, but sometimes through
dedicated ecommerce stores, affiliate sales benefit the original seller by providing
additional visibility and the affiliate by providing an opportunity to monetize product
reviews, a personal blog, or other site.
Most affiliate sites aren’t big money makers, but they can provide an additional
income stream for sites that predominantly rely on other income streams. If you’re
interested in affiliate sales and ecommerce, JVZoo is a good place to connect with
vendors and other affiliates.
If you found this article useful, please give it a share. Keep reading the Ecommerce
CEO blog for tips to help you succeed in ecommerce, from choosing your platform
to marketing your products and site. If there’s a topic you would like to see covered
that you don’t see in our archives, leave a comment below.
ERP is most frequently used in the context of software, with many large
applications having been developed to help companies implement ERP.
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The ERP software functions like a central nervous system for a business. It
collects information about the activity and state of different divisions,
making this information available to other parts, where it can be used
productively. Information on the ERP is added in real time by users.
ERP resembles the human central nervous system in that its capacity
transcends the collective ability of the individual parts to form what is
known as consciousness. It helps a corporation become more self-aware
by linking information about production, finance, distribution and human
resources together. ERP connects different technologies used by each
individual part of a business, eliminating duplicate and incompatible
technology that is costly to the corporation. This involves
integrating accounts payable, stock-control systems, order-monitoring
systems and customer databases into one system.
The first ERP system was developed by SAP, a software firm created in
1972 by three software engineers based in Mannheim, Germany. SAP's
goal was to link different parts of a business by sharing information
gathered from those parts to help the company operate more efficiently.
Supply Chain
A supply chain is the connected network of individuals, organizations,
resources, activities, and technologies involved in the manufacture and
sale of a product or service. A supply chain starts with the delivery of raw
materials from a supplier to a manufacturer and ends with the delivery of
the finished product or service to the end consumer. SCM oversees each
touch point of a company's product or service, from initial creation to the
final sale. With so many places along the supply chain that can add value
through efficiencies or lose value through increased expenses, proper SCM
can increase revenues, decrease costs, and impact a company's bottom
line.
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IT strategy (information
technology strategy)
IT strategy (information technology strategy) is a comprehensive plan
that outlines how technology should be used to meet IT and business
goals. An IT strategy, also called a technology strategy or IT/technology
strategic plan, is a written document that details the multiple factors that
affect the organization's investment in and use of technology.
Basics of an IT strategy
The trend of BYOD (Bring Your Own Device) is on the rise owing to
increased employee satisfaction. As many as 74% of the
organizations are already utilizing this trend or plan on doing so in
the future. In fact, the BYOD market is estimated to reach $181.39
billion by 2017.
Mobile technology takes business communication to a whole new
level. A mobile team can improve the workplace productivity
considerably. There are numerous ways to integrate mobile
technology in the workplace. In fact, chances are, your employees
are already using it.
User environment management software pulls out the policies, data and
settings from the operating system and applications from a centrally
managed location, and stores them to an individual user profile. This
process creates a personalized environment for each user when they
access their desktops -- whether the desktop is virtual or not. It even
allows for personalization in nonpersistent deployments.
IT administrators can also use the data from user environment analytics
to better adapt desktops to fit users' needs.
BPM is not a one-time task, but rather an ongoing activity that involves
persistent process re-engineering.
BPM often involves automating tasks within any given business process,
although BPM is not a technology, and process improvements can
happen outside of automation and without technology.