Question # 1

What are the linguistic devices used for grabbing the attention of audiences in Mr.
Birla’s speech?

Idioms, phrases and quotations are used in many places to grab attention of the audience & to
make them think and notice his point. & while delivering his speech, the tone and level of
voice was of conversational quality. The speaker has precise control over ideas and language.

“Attention getters are the essentials devices, required to keep the audience focused on topic,
e.g., a story, a question, humour etc”

The linguistic devices used in this speech to grab attention of the audience are...

1) Word picture: as the speaker describes the process in such way that the audience can
imagine the picture & event themselves. E.g., when he talks about the former
chairman of General motors, when he talks about project management.

2) Warm Words: the words used by him are warm and powerful, easy to understand and
impact leaving. The audience can conjure images desires to prosper & trigger
responses.

3) Impact words: You & We are being used in many places to bring the audience’s
direct involvement in the speech. “I” is used in the speech that gives guarantee as to
what he is saying is true and he takes guarantee for the success.

4) Bridge: a bridge is a word that keeps the interest of your audience intact & keeps
them alert. E.g., when asked whether management is a science or arts? He replied, “ in
my opinion management is a science to the basic notes, “BUT” as you climb up the
ladder it turns into an art.”

5) Number items: this expression is used in some places e.g., when he talks about the
suggested management system, “when the decision is taken it is mature and well-
thought. ... it also represents wisdom and commitment of the team.”

6) Internal Summary: internal summary of one or two lines is provided by the speaker
to keep the audience oriented & focused.

7) Internal Preview: as given in the suggested management system. It gives audience the
preview about what and how much benefits they are going to acquire.

8) Supporting material: with the solid ideas, he has used his own general experiences as
well as the quotations to impress his audience & making them notice & accept the
new concepts.

9) Quotations, anecdotes & jokes: speaker has used many of the quotations, phrases &
verses from holy book Gaeta, as well as he has told his audience many different
experiences & events.

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 10) Flashbacks: flashbacks from the past are given in his speech.

11) Rhetorical Questions: e.g., he asks his audience, “ entrepreneurs can dream
but of what use those dreams are if there are no managers or executives to convert
those dreams into reality”

12) Pause: pauses are given while moving from one topic to another.

13) Examples: examples are given by him from his own past experiences as well
as from other companies.

Question # 2
Identify and write down the idiomatic expressions and quotations used in the speech?

Idioms:

1) Prophetic ring

Quotations

1) A) The boss is always right. B) If the boss is wrong, refer to Rule No, 1.

2) “Thy business is with the action only, never with its fruits” Bhagavad Gita

3) “Gain or Loss, Life or Death, Credit or Discredit, they are all in the hands of God”
Ramayana

4) “Industry is a jealous mistress! She requires constant wooing”

5) “In a time of change, it is the learners who inherit the future. The learned find
themselves equipped to live only in a world that no longer exists.” Eric Hoffer

6) “let noble thoughts come to us from all over the universe” Rig Veda

7) “While quality costs, poor quality costs more.” Dr. J. M. Juran

8) “Wherever there is Krishna, the Yogeshwar, the thinker, the visionary and Arjuna, the
archer, the executor, there you have happiness, victory and prosperity.” Shri
Krishna,& Arjuna.

Question # 3
What in your opinion are the main reasons for Stage Fright?

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Stage fright is the phenomenon that one must learn to control. Stage fright may arise,
disappear or diminish, but it usually doesn’t vanish permanently. You must concentrate on
getting the feeling out in the open, into perspective and under control.

Reasons:

1) Lack of confidence

2) Lack of preparation

3) Lack of experience

4) Lack of courage

5) Communication problem

6) Fear of People

7) Fear of Giving out your ideas

8) Fear of Being Rejected

9) Fear of being Laughed at

10) Fear of being possible Failure in the task

11) Uncertainty

12) Fear of being judged.

Symptoms of Stage Fright

Fluttering or pounding heart, tremor in the hands and legs, diarrhoea, facial nerve tics, dry
mouth, tight throat, sweaty hands, cold hands, tremulous hands, nausea, fast pulse,
wobbly knees, or trembling lips. Stage fright may be observed in people of all experience
and background, from beginners to professionals. Some musicians use beta blockers to
avoid stage fright during auditions, and performances.

Question # 4
Recall your Maiden Presentation. Narrate your experience in planning, preparing,
and delivering it?

My Maiden presentation was about the Marketing Strategies used by McDonalds. We

were three group members, Umer, Haseeb & Me.

Planning:

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We planned what and what aspects of McDonalds marketing plan we wanted to put into
the presentation.

Preparing:

We had collected data in the planning process. Now we arranged it according to the
requirement. We put the visual effects, advertisement clips of McDonalds and as well as
statistics.

Delivering:

We divided different parts of presentation among us, and with the help of all the data
collected and arranged we delivered it. Even when it was our first ever presentation, it
was good enough to be satisfactory.

Question # 5
What Pattern is used in this speech to organize the contents?

The most commonly followed pattern is the topical pattern. Here, you divide the topic
into some logical patterns or themes or categories. For example, when you want to present
a proposal on a new timely inventory system, you can divide the major benefits of this
system into three or four categories and present them one by one.

In this speech, divisions or categories are

1) Training

2) Leadership

3) Innovation

4) Productivity: Men

5) Productivity: Machines

6) Quality

7) Project Management

8) Suggested Management System

9) Management: A science or Arts?

10) Entrepreneurship

11) Need for More Executives

Question # 6
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Which part of the Speech in Your opinion is most appealing?

In my opinion the most appealing part of the speech is about training.

“The most important lesson in management is that major investments should be in the
training and building of people. Reposing full trust and confidence in your people will
lead them to loyalty. They will be as loyal as you are to them. Ordinary people can give
extraordinary results, given an opportunity. You have to train people by delegating
authority to them. When you delegate authority, people will make mistakes, but it’s
through mistake that you build up people. You must have the patience, forbearance,
fortitude and large heart to bear the losses in the training of people. Opportunity must be
given to people to perform. Don’t hesitate in giving authority.”

This is the most appealing part to me and i think it would be the most appealing part to
any fresh graduate as this is what we need from employers. We all need a chance, an
opportunity and option to learn, to be trained, which unfortunately we don’t get most of
the times. In most of the organizations in our country they have the demand of
experienced persons, but let’s think about it, if you don’t give chance to fresh people, how
will they get experience and utilize their talents.

Question # 7
What are the main points of Mr. Birla’s Speech?

1) Investment should be made in the selection, training & building up of people.

2) Employer must have the forbearance, fortitude, patience, and large heart to bear the
losses in the training of people.

3) Your men will be as loyal to you, as you are to them.

4) Hard work and commitment is the most common route towards leadership.

5) Your business is with the action only, never with its fruit.

6) Gain or loss, life or death, credit or discredit they are all in the hands of God.

7) One has to innovate to survive and to excel.

8) Established norms and methods of doing business must be questioned, if we want to

progress.

9) We have to improve our existing systems, however good they may be. The norms that
are excellent today will become outdated tomorrow. What seems unachievable today,
becomes a matter of fact tomorrow and the day after, becomes obsolete.

10) Those who innovate, those who constantly strive for higher productivity, will survive
and prosper.

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11) Industry is a jealous mistress! She requires constant wooing.

12) We build, most of the times, our own mental barriers, which are the most difficult to
overcome, than the actual problem of increasing productivity.

13) In a time of change, it is the learners who inherit the future. The learned find
themselves equipped to live only in a world that no longer exists.

14) There is nothing that can’t be achieved, provided you have an open mind, the
will, the devotion, determination, enthusiasm, and vision to achieve the seemingly
impossible.

15) While quality costs, poor quality costs more.

16) Through participative management by consensus, when finally a decision is

reached, it is mature, balanced and well thought out.

17) You have to develop your own art of dealing with each situation.

Question # 8
Prepare the outline for a business presentation on your company’s expansion plans
to your banker?

Introduction

• ABC toys supplies toys to a large number of customers in Lahore and

Karachi, who appreciate our unique designs, security, comfort and
functionality of toys.

• We need the loan of 1,00,00,000 in order to expand our business in

other cities of Pakistan as well.

Contact Details:
Name: Mr. ABC
Position: CEO
Business: ABC toys Co.
Address: Ofc# 000, Main Gulberg Plaza, Lahore
Web site: www.abctoys.com
Email: abc@abctoys.co.pk

Strategic Plan

ABC toys main strategies and plans are as follows:

• ABC toys designs, produces and markets a range of toys affordable by

the middle class & upper class market areas to meet the needs of those
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 customers. Our toys soft, playful and durable features make them unique &
special for children. We plan to expand our business in other cities of Pakistan
such as Islamabad, Faisalabad, Sialkot, Gujranwala by sellng through a
network of local outlets.

• Main focus is on outlets present at catchment areas of the city.

• Establishing the network of national distributors.

• Venture capital needed is 1,00,00,000.

• Product range will be extended as well by producing babies garments

& accessories.

Back ground & Status

The following is a brief review of ABC toys Co. development and current status:

• ABC toys was formed in 1990 by Mr ABC and Mrs ABC

• For past 19 years ABC’s main emphasis has been on children toys.

• Sales in year 2008 to end 2009 were 90,00,000 and profits were
50,00,000.

• Currently the new product we are going to launch is Babies Garments

& accessories.

• Mr XYZ to join as sales director next month.

• Market research and business plan completed for our next product.

Target Markets

Following is a summary of ABC toys target markets, customers and main competitors:

• Target market is city catchment area.

• Typical customers will be upper class seeking high-quality, superb

designs, & convenience in purchasing and selecting accessories for their kids.

• This line of range will expand in size from 1,00,00,000 to 5,00,00,000

over the next five years.

• Number of potential up-market customers will increase by 50%.

• Our main competitor is XYZ company.

Marketing & Sales Plan

ABC toys Co. proposed marketing strategies and sales plans are as follows:

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 • Initial focus will be on the expansion of business of toys to the other
cities while bringing in the range of garments and accessories in Lahore,
Karachi & Islamabad.

• Opening sales offices in Karachi, Lahore and Islamabad within 1 year.

• Secure reference sites in key cities.

• Recruitment of 5 sales agents within a year and support with extensive

web- and print-based promotion.

• Marketing expanse for one year will be up to 10, 00,000.

• Overall sales will be 1,00,00,000 in first 2 years.

Financials & Funding

ABC toys Co. financial projections and prospects are summarized below:

• Projections include 1, 00,00,000 for the development of sales network

market entry cost of over next 1 year.

• In 2nd year: 10% next profit margin and 10% return on total assets will
be given to our creditors (i.e., banker).

• Prospected sales of 1, 00,00,000 will be reached by 2011.

• In "worst" case, Prospected sales will be reached in 2012.

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 Assignment
Business Communication

Submitted to: Prof. Mumtaz M. Khan

Submitted by: Taqqadsa Jahan
2072040 (BBA) (evening)

Dated: 6th Jan, 009

National College of Business Administration

&
Economics