Professional Documents
Culture Documents
Date:16.12.2009
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Contents
Contents..........................................................................................................................2
1.Introduciton.................................................................................................................3
1.1 General information about the company..............................................................3
Overview........................................................................................................................4
1.2 Project description................................................................................................4
1 .2.1 Accidents in the branch................................................................................4
1.2.2 Goals and expectations..................................................................................4
1.2.3.Description of production and services.........................................................4
Type of investment.................................................................................................4
1.2.5 Financial structure.........................................................................................5
1.2.6 New work place.............................................................................................5
General Data...................................................................................................................5
Marketing plan ..............................................................................................................6
1.1 Product description :............................................................................................6
1.2 Comparing the product with the competition.......................................................6
1.3Location.................................................................................................................6
1.4 Market segment....................................................................................................6
1.5 Major customers...................................................................................................6
1.6 Total demand........................................................................................................6
1.7 Participation in the market..................................................................................6
1.8 Sale price .............................................................................................................6
1.9 Measures to promote............................................................................................7
1.10 Marketing Strategy.............................................................................................7
1.11 Cost of marketing...............................................................................................7
2. Plan Services..............................................................................................................7
2.1 Office space – Building........................................................................................7
2.2 Selling process .....................................................................................................7
2.3 Required labor......................................................................................................7
3. Organization and Management..................................................................................8
3.1Organizational chart..............................................................................................8
3.2 Qualifications of the manager..............................................................................8
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1.Introduciton
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Overview
1.2 Project description
1 .2.1 Accidents in the branch
Linhid and Harmony company was founded as a limited liability company that deals
with the sale of souvenirs and natural cosmetics. To initiate activities founders
provide their own investment of 300.000 den. Lihnid and Harmony DOO was created
in December and represents one of the first market of virtual companies in a company
that exists today updated successfully. Lihnid and Harmony offers an wide
assortment of souvenirs famous Ohrid and natural cosmetics.
Type of investment
The idea of Lihnid & Harmony is to expand the range of sales with new kinds of
souvenirs and products. For this is necessary:
investments in permanent assets: 105.000den
Investment in working capital: 2.500 000
Total: 2.605.000
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1.2.5 Financial structure
Own funds 1.105.000 den
Foreign funds 1.500 000 den
General Data
Decision on establishment of the company brought founders who have previously
conducted market research to sales. Estimates of the market that were made we have
shown that there is a shortage of companies from our branch who at any time offering
high quality pearls.
Organization structure is consist of:
1. Menager
2. Lawyer
3. Web Designer
4. Commercial officer for purchase
5. Commercial officer for sale
6. Accountant
7. Treasurer
“Lihnid and Harmony” and the team that works in the sale of pearls in the next period
planned:
• To increase the volume of sales for each subsequent year by 10%,
• To increase annual profits by 10%,
• To procure new trade goods and to enrich assortment,
• To find new channels of distribution,
• To carry out market research to sales to achieve the goals,
• to perform specialized education and training of professional staff plan
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Marketing plan
1.1 Product description :
Copmany deals with sale of souvenirs and natural cosmetics. We will will be oriented
to the sale of individual souvenirs(asthray,dolls,plates,birds…etc) and also cosmetics
( face cream, cream against wrinkles cellulite cream).
1.3Location
We have an office on the street “Mite Bogoeski” in the center of Ohrid. The facility
is located near the municipal building.
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1.9 Measures to promote
In the beginning we will apply propaganda activity using the promotional mix.
Advertise on local television, print promotional materials (catalogs, flyers, pens, etc.),
personal selling, fast and courteous service by employees. Periodically, we plan to
approve discounts during the holidays and when we need to release of unnecessary
inventory.
2. Plan Services
2.1 Office space – Building
“Lihnid and Harmony” perform activities in their own office space of 100 on street
Mite Bogoeski. The office space consists of a sales facility, warehouse and offices.
All these objects are in our possession and no further costs for them.
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commercial officer, accountant. In idnisna plan to vrabotime 3 more new faces.
Employees engage in throughout the year with an approved annual leave.
MANAGER
MARKETING DEPARTMENT
ADMINISTRATIVE LEGAL
FINANCAL ACCOUNTING
RETAIL SECTOR
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Swot-Analys
Srenghts Weaknesses