Professional Documents
Culture Documents
Medium Large
ACV ACV
1 Best Case 100,000 1 Best Case
2 Moderate Case 85,000 2 Moderate Case
3 Worst Case 70,000 3 Worst Case
Created by TexasMarker
Instructions on TexasMarker.io
Make this your own, nothing in the workbook is protected or locked!
Huge Behemoth
ACV ACV
140,000 1 Best Case 180,000
120,000 2 Moderate Case 160,000
110,000 3 Worst Case 140,000
Revenue Structure
1 1=MRR | 2=ARR
ACV
1 Best Case 600,000
2 Moderate Case 300,000
3 Worst Case 200,000
Implementation Revenue
1 Best Case 10,000
2 Moderate Case 5,000
3 Worst Case -
Customer Acqusition
Customer Drivers
Medium Customers
1 Licenses/Customer metric being tracke 200
1 ACV 100,000
1 Sales Commission (% of ACV) 9.0%
1 Implementation Revenue 5,000
1 Operational Costs (% of ACV) 7%
1 Renewal Commission (% of ACV) 5%
Year 1 Unit Economics
ACV 100,000
MRR 8,333
Implementation Revenue 5,000
Commission to Rep 9,000
Operations Costs 7,000
Year 1 Net Revenue 89,000
Large Customers
Huge Customers
Behemoth Customers
Commission to Rep
Medium Customers - - - -
Large Customers - - - -
Huge Customers - - - -
Behemoth Customers - - - -
Operational Costs
Medium Customers - - - -
Large Customers - - - -
Huge Customers - - - -
Behemoth Customers - - - -
Renewal Commission
Medium Customers - - - -
Large Customers - - - -
Huge Customers - - - -
Behemoth Customers - - - -
Gross Revenue
Medium Customers - - - -
Large Customers - - - -
Huge Customers - - - -
Behemoth Customers - - - -
Total - - - -
Gross Costs
Medium Customers - - - -
Large Customers - - - -
Huge Customers - - - -
Behemoth Customers - - - -
Total - - - -
Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
Jun-16 Jul-16 Aug-16
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
Jun-16 Jul-16 Aug-16
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
Early Stage SaaS Financial Model
Operations Salaries
Customer Success I $ 65,000 11 2015 1 11/30/2015
- $ - 1 2020 1 1/31/2020
- $ - 1 2200 1 1/31/2200
- $ - 1 2200 1 1/31/2200
- $ - 1 2200 1 1/31/2200
- $ - 1 2200 1 1/31/2200
- $ - 1 2200 1 1/31/2200
- $ - 1 2200 1 1/31/2200
Engineering Salaries
Lead Dev $ 80,000 8 2015 1 8/31/2015
Dev I $ 65,000 8 2015 1 8/31/2015
Dev II $ 65,000 10 2015 1 10/31/2015
Dev III $ 55,000 2 2016 1 2/29/2016
- $ - 1 2200 1 1/31/2200
- $ - 1 2200 1 1/31/2200
- $ - 1 2200 1 1/31/2200
- $ - 1 2200 1 1/31/2200
Sales Salaries
Sales Exec $ 120,000 8 2015 1 8/31/2015
Sales I $ 60,000 12 2015 1 12/31/2015
Sales II $ 50,000 3 2016 1 3/31/2016
- $ - 1 2200 1 1/31/2200
- $ - 1 2200 1 1/31/2200
- $ - 1 2200 1 1/31/2200
- $ - 1 2200 1 1/31/2200
- $ - 1 2200 1 1/31/2200
Operations Salaries
Customer Success I - - - -
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
Total Operations Salaries - - - -
Engineering Salaries
Lead Dev - - 6,667 6,667
Dev I - - 5,417 5,417
Dev II - - - -
Dev III - - - -
- - - - -
- - - - -
- - - - -
- - - - -
Total Engineering Salaries - - 12,083 12,083
Sales Salaries
Sales Exec - - 10,000 10,000
Sales I - - - -
Sales II - - - -
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
Total Sales Salaries - - 10,000 10,000
11/1/2015
1/1/2020
1/1/2200
1/1/2200
1/1/2200
1/1/2200
1/1/2200
1/1/2200
8/1/2015
8/1/2015
10/1/2015
2/1/2016
1/1/2200
1/1/2200
1/1/2200
1/1/2200
8/1/2015
12/1/2015
3/1/2016
1/1/2200
1/1/2200
1/1/2200
1/1/2200
1/1/2200
Income Statement
Gross Revenue
Software - - - -
Implementation - - - -
Total - - - -
COGS
CC processing (fixed) 0.10 - - - -
CC processing fee 0.1% - - - -
Operating Costs - - - -
Total - - - -
Gross Profit - - - -
Gross Margin #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Operating Expenses
Engineering
Engineering Salaries - - 12,083 12,083
Total - - 12,083 12,083
% of Revenue #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Product
Tools - - - - -
Licenses 500 500 500 500 500
Total 500 500 500 500
% of Revenue #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Miscellaneous
Legal Fees - - - -
Insurance 200 200 200 200 200
Travel 600 600 600 600 600
Accounting 150 150 150 150 150
Other 500 500 500 500 500
Total 1,450 1,450 1,450 1,450
% of Revenue #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Cash Flow
Operating Activities
Net Income - 7,450 - 12,450 - 44,533 - 44,533
Depreciation - - - -
Amortization - - - -
Total - 7,450 - 12,450 - 44,533 - 44,533
Changes in Working Capital
Accounts Receivable - - - -
Inventory - - - -
Prepaid Expenses - - - -
Accounts Payable - - - -
Accrued Expenses - - - -
Total - - - -
Investment - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - - - - - - -
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
- - - - - - - -
200 200 200 200 200 200 200 200
600 600 600 600 600 600 600 600
150 150 150 150 150 150 150 150
500 500 500 500 500 500 500 500
1,450 1,450 1,450 1,450 1,450 1,450 1,450 1,450
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
- - - - - - - -
- - - - - - - -
- - - - - - - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
#DIV/0! #DIV/0! #DIV/0!
- - -
200 200 200
600 600 600
150 150 150
500 500 500
1,450 1,450 1,450
#DIV/0! #DIV/0! #DIV/0!
- - -
- - -
- - -