Professional Documents
Culture Documents
SD-WAN
STRATEGIES
SURVEY REPORT
Sponsors
“WHILE PRICING
WILL CERTAINLY BE A
PART OF THE MIX IN
GAINING CUSTOMERS,
OPERATORS BELIEVE
THAT AUTOMATION WILL
BE ONE OF THE KEYS
TO DIFFERENTIATION.
ANOTHER KEY WILL
COME THROUGH
VIRTUALIZATION,
THOUGH CHALLENGES
REMAIN.”
are excited to share the results of our first providers represent 24% of the group.
A much smaller percentage – just 13%
joint global SD-WAN services survey, which – work for fixed-only providers. Cable
is also Light Reading's largest and most and satellite providers make up 8% of
respondents, while remainder identified
comprehensive operator survey on SD-WAN themselves as "other."
ever. Thanks to our five sponsors, we can deliver For the respondents individually, technical
the full results to the industry to help network roles dominate. The largest percentage
operators make the best decisions for their own (30%) are in engineering or R&D roles,
followed by network operations (22%) and
SD-WAN strategies moving forward. network planning/design (21%). Sales
and marketing employees and corporate
management each account for 9% of
T
he study focuses specifically on these operators have either launched or respondents, while 3% are in IT.
managed software-defined wide- plan to launch managed SD-WANs.
area network (SD-WAN) services The individual sections in this report
offered by network operators to enterprise Our survey group represents a broad mix will detail the current state and likely
customers. Working closely with our of geographies. The largest percentage, future trajectory of SD-WANs, based
sponsors, we carved the survey into five at 46%, are based in North America on operators' understanding and
main sections: (primarily the U.S.). The second-largest expectations. At a high level, contrary to
percentage comes from the EMEA region, what the news and hype would indicate,
• Operator business strategies for SD-WAN at 27%, and represented primarily by it's still early days for network operators in
• Enterprise requirements for SD-WAN Europe. Asia/Pacific operators constitute managed SD-WAN services. Most of our
managed services 17% of respondents, and the remaining survey group has not launched SD-WANs
• Application-oriented service assurance 10% come from Central/South America, commercially, but they have big plans and
in SD-WAN services which also includes Mexico. high expectations for the future.
• SD-WAN performance management
and application intelligence A broad mix of company sizes is also While pricing will certainly be a part of
• Security strategies for SD-WANs represented in the survey group. Roughly the mix in gaining customers, operators
one third of respondents (31%) come believe that automation will be one of
We conducted the survey in September from Tier 1 operators generating $5 billion the keys to differentiation. Another key
2018 and solicited responses by email or more in annual revenue. Another third will come through virtualization, though
invitations to Light Reading's database of respondents (33%) work for operators challenges remain. Other issues that
of network operators worldwide. After that generate $200 million to $1 billion in loom large for operators are meeting
removing incomplete surveys and revenue. Finally, 36% of respondents were customer demands and expectations
verifying respondents as working for from operators earning less than $200 on security and service assurance. The
network operators, we ended up with the million annually. road ahead will not be easy, but for
111 qualified respondents that make up operators that get it right, the results will
the final survey group. All the survey data Just over half of respondents work for be worthwhile. Our goal in this survey
detailed in this report comes from these converged communications service is to provide valuable insights to help
111 network operator employees. All providers that have both fixed and operators navigate that road. n
Report Authors
SD-WANs have been high in the hype cycle for some time, but managed SD-WANs are an
early-stage market with little road behind and many miles of road ahead. Most operators
have yet to launch managed SD-WANs, and those that have made initial launches are
still trying to understand the market dynamics and their customers' real needs. Making
the right technology decisions is important, but if operators don't also make the right
business decisions, they are on a road to failure. This section of the survey focuses on
operator business strategies for managed SD-WAN services and explores questions
around how to turn technology into revenue.
KEY TAKEAWAYS
By Year 3 of deployment, 58% of respondents see a significant boost in SD-WAN
and expect the new service to account for 10-30% of total enterprise revenue.
Furthermore, by Year 5 of deployment, nearly a third of operators surveyed believe
SD-WAN will account for at least half of their total enterprise services revenue.
Operators see VNFs as a major differentiator for their SD-WAN services, but they
want the freedom to select best-of-breed VNFs among multiple suppliers. Nearly
half of the survey group said they prefer separate VNFs for common functions
including routing, firewalls and WAN optimization.
T
he constant flow of SD-WAN need to be in place before the services We asked operators which features they
press releases would indicate can launch. Nearly half (45%) said they will use to differentiate from competitors.
that SD-WAN has been rolled out have selected an initial SD-WAN vendor Lower cost is critical but not the most
nearly everywhere, but our survey results but are also looking to add at least one significant differentiator, according to
show that this is not the case. Just 18% more supplier. Another 23% of operators our respondents. Topping the list was
of operators surveyed reported that they reported that they already have multiple integration of functions (selected by 66%),
have already implemented SD-WAN SD-WAN vendors. Multiple SD-WAN followed closely by quicker deployment
commercially. Another 25% reported vendors is the clear trend, with just 4% (65%) and lower costs (59%). After this,
that they are currently building their indicating that they are satisfied with feature priorities dropped off sharply.
SD-WAN, so deployment rates should a single vendor. Many operators are
rise significantly by year's end. Within the still deciding on vendor selection: 28% Results indicate that, while most early
next year, 23% more operators surveyed reported that they have not made any SD- SD-WAN deployments are standalone,
expect commercial launches. All told, WAN vendor decisions yet. network functions virtualization (NFV)
within the next 24 months, more than combined with universal customer
80% of operators will have commercial In a crowded market, differentiation will premises equipment (CPE) will be key to
SD-WANs in place, based on our results. be critical to success and profitability. operators' success strategies. >
services revenue.
Regarding SD-WAN vendor selection, We plan to implement a commercial SD-WAN solution but have not yet defined the timeline 18.0%
operators are further along – not
surprising, since vendor selections
Lower cost 58.6% Quicker deployment Tunnel-free/bandwidth Integrated functions Fast failovers 36.9% Other 6.3%
64% savings 35.1% 65.8%
Operators report that pricing models from x86-based. Another 29% said they Operators see virtualized network
their SD-WAN vendors are widely varied preferred to buy their SD-WAN hardware functions (VNFs) as a major differentiator
at this early stage, and no clear model independent from SD-WAN vendors, with for their SD-WAN services, but they want
emerged in our survey. The major models the flexibility to use any software vendor the freedom to select best-of-breed VNFs
in play are: of their choice. Still, flexibility did not among multiple suppliers. Nearly half of
completely dominate the results: Nearly the survey group said they prefer separate
• One-time costs for hardware (non- one third (30%) prefer either COTS/x86 VNFs for common functions, including
recurring) and recurring license fees for hardware tied to a single vendor or a routing, firewalls and WAN optimization.
software usage, feature licenses and customized hardware appliance locked One quarter of respondents prefer to
support per device, selected by 25% of to a SD-WAN vendor. integrate these common functions into
respondents
a single VNF, and another quarter will let Multi-cloud is another hot topic in
What percentage of your
customers choose integrated functions or enterprise services. We asked operators
SD-WAN customers will
separate VNFs for their SD-WANs. what percentage of their SD-WAN
require connectivity to
customers will require connectivity to
multiple clouds?
Impacts on MPLS services remains a hot multiple clouds. Results indicate a wide
topic in SD-WAN, since the answer won't range of connectivity options. Just over
really be known until SD-WANs scale half of respondents expect that fewer
beyond their initial, limited deployments. In than 40% of their customers will connect
several surveys, we've polled operators on to multiple clouds, but 41% of the survey
their expectations for MPLS cannibalization, group expects that more than 40% of their
and the results from this latest poll show customers will connect to multiple clouds.
expectations remain consistent. 35% of
operators surveyed expect a moderate Finally, we asked operators to identify the
negative impact on their existing MPLS network attributes for which they currently
business as SD-WAN increases. Nearly offer service-level agreements (SLAs)
one quarter expect a neutral impact, as to their customers. Topping the list of
they believe their SD-WAN and MPLS attributes was reliability or uptime (selected
applications will remain largely separate. by 66% of respondents) followed by end-
Interestingly, 18% foresee some benefits, to-end quality-of-service (QoS) monitoring Less than 20%....................................19.1%
20% to 40%.........................................32.7%
as SD-WAN will help them to preserve or (55%) and security (54%). At the lower end 40% to 60%.........................................24.6%
win MPLS business moving forward. And of the group were performance (46%), 60% to 80%............................................10%
More than 80%.....................................5.5%
significantly, just 7% of operators surveyed scalability (39%) and VoIP performance/ Don't know / Not sure.........................8.2%
said they do not offer MPLS services. mean opinion scores (36%). n
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Strong enterprise demand for SD-WAN is driving a promising new managed SD-WAN
services opportunity for network operators. While fear of MPLS cannibalization looms large
for many, the risks of inaction – losing business and customers to their competitors – are
unacceptable. The key to success for operators will be to go beyond simply mimicking
enterprise DIY SD-WANs to package compelling SD-WAN services that are differentiated
from both enterprise DIY and other operators' managed SD-WAN services. To build the
right service, operators need to understand what their enterprise customers want and don't
want when they turn to operators for SD-WAN. This section of the survey explores what
operators are learning from their enterprise customers about SD-WAN requirements and
how operators are responding to meet those needs with differentiated services.
KEY TAKEAWAYS:
One third of operators in our survey reported that 40% or more of their
enterprise RFPs are calling for SD-WAN managed services today. Another
27% of operators said that 20-40% of RFPs are calling for SD-WAN.
Technology and financial services industries are leading the charge when it
comes to enterprise interest in managed SD-WANs. In our survey, 55% of
operators rated technology industry interest as "high," followed closely by
the financial services sector, in which customer interest was rated "high" by
exactly half of respondents.
N
etwork operators report that Enterprise customers are looking for (46%) are important secondary customer
enterprise requests for proposal managed SD-WANs to address two key requirements for managed SD-WANs.
(RFPs) are increasingly calling challenges: Two thirds of operators surveyed
for SD-WAN managed services. said their customers are asking for SD-WANs .Roughly one third of operators reported that
One third of operators in our survey to increase WAN agility/adaptability to meet 40% or more of their enterprise customers
reported that 40% or more of their their dynamic business environments, while expect SD-WAN managed services to
enterprise RFPs are calling for SD-WAN nearly as many (64%) said that enterprises provide seamless interworking to existing
managed services today. Another 27% are asking for SD-WANs to automate managed VPN services, including Layer
of operators said that 20-40% of RFPs processes around moves, adds and 3 IP VPNs and Layer 2 Ethernet VPNs.
are calling for SD-WAN. Still, for some, changes in the WAN. Reducing complexity/ A significantly greater number (56% of
it's still early days: In our survey, 27% the number of network appliances at operators surveyed) expect less than 40% of
reported that less than 20% of RFPs ask their branches (cited by 49% of operators) their customers to require such interworking
for managed SD-WAN. and reducing the costs of WAN services to existing managed VPN services. >
Which of the following network challenges are enterprise customers asking your company to address with
SD-WAN managed services? (choose all that apply)
Reduce complexity/number of network appliances at their branches 48.7%
Automate processes around moves, adds and changes on the WAN 64%
Improve auditing and compliance efforts to meet government or industry regulations information security policies (e.g., SOX, HIPAA, PCI) 18.9%
Other 0.9%
Enterprise digital transformation is putting a strain on the What’s evident is that enterprises want to procure their SD-
traditional networking islands enterprises rely on to deliver the WAN as a managed service (SD-WANaaS), with respondents
connectivity between their business applications and business reporting that over 40% of RFPs are asking for a managed SD-
application users, forcing an enterprise-wide rethink about WAN service, and a high percentage requesting the bundling
application delivery. of SD-WAN with connectivity. Enterprise procurement has
transitioned to as-a-service models, so it’s natural that the
The use of SDN technologies to bridge the gap between same models are being requested for WAN refreshes.
the application, regardless of its location (traditional data
center, private or public cloud) and the business users of the SD-WAN fits this model, and a number of leading service
application at remote branches has seen SD-WAN emerge providers are taking a market-leading position with their SD-
as the go-to technology for enterprises to refresh their IT WANaaS propositions. This foundation enables enterprises to
environments for today’s application-centric world. grow their business as demand increases for enterprises to
leverage their managed SD-WAN service to deploy and manage
As such, there is heightened market attention on SD-WAN to value-added services including next-generation firewall, IoT,
deliver seamless networking as enterprises move towards and WiFi.
digital transformation. This includes connectivity not only
to the branch, but also to their private data centers, SaaS Find out more on Nuage Networks' SD-WAN solutions at
providers and multi-cloud – all within a unified security and http://www.nuagenetworks.net/enterprise/software-defined-wan/
governance model.
One of the key benefits of implementing SD-WAN is that it enables operators to deliver
more innovative services by applying advanced software-programmable techniques.
This same approach is also important in a service assurance (SA) context. Accordingly,
SA is a vital SD-WAN implementation consideration. This section of the survey
documents the relationship between SD-WAN and SA and assesses the service and
transformational impacts of an emerging SA approach referred to as application-
oriented service assurance, which implements advanced techniques that support
monitoring network performance, failure protection and provisioning success on a per-
application basis.
KEY TAKEAWAYS:
83% of operators surveyed believe that SD-WAN represents either a critical or an
important consideration in their ongoing digital transformation.
Operators believe that applying some traditional and new SA capabilities to their
SD-WAN implementations will be critical in successfully executing their SD-WAN
strategies. The top three capabilities were security (46%), processes to minimize
service disruption and outages (41%) and QoS monitoring (39%).
But SD-WAN SA will continue to evolve. The most notable change in the
survey is the shift to application-oriented SA enhanced with automated
processes.
S
Operators perceive a D-WAN has achieved strong market Given this shift, operators must
strong value proposition momentum, but it will not enable the reconsider how they measure and
delivery of programmable high-value enforce SA in the cloud. To understand
associated with services unless it also provides the flexibility the impacts of cloud as a starting
implementing SD-WAN. to drive successful transformational point, we first asked operators which
These values include outcomes. This relationship was validated SA capabilities they had already
when operators were asked to what extent implemented. When looking at a standard
enabling their digital SD-WAN implementation was linked to their list of all the capabilities that constitute
transformation, as well company's overall digital transformation a balanced SA strategy, the top three
as enhancing security, strategy. 21% of respondents felt that implemented capabilities are service
SD-WAN was a critical part of the digital provisioning (34%), processes to minimize
QoS monitoring and
transformation journey, while 62% felt it was service disruption and outages (33%) and
service disruption and an important part of the equation. This left security-related capabilities (32%).
outages in a service just 13% that saw only marginal impacts
assurance context. But and 4% that perceived no value at all. Looking ahead to the SD-WAN world
we are now entering, it is comforting to
operators also realize This strong level of transformational support note that these same attributes are still
that the future of SA for SD-WAN makes sense, since operators valid. This was confirmed when we asked
will be further reshaped are now in the process of migrating services operators to assess which of these SA
to the cloud. When asked to benchmark attributes would enable them to achieve
by the adoption of how much of their traffic was cloud- or business differentiation for their SD-WAN
application-aware SaaS-based, 40% indicated that cloud offerings. Based on critical responses, the
SA, enhanced with traffic already fell in the 25-50% range, while top three were security (46%), processes
another 40% pegged the traffic at less to minimize service disruption and
integrated automation
than 25%. The two remaining groups were outages (41%) and QoS monitoring (39%).
capabilities. considerably more advanced, with 17%
indicating that 50-75% had already been Even more encouraging is confirmation
migrated to the cloud and 3% indicating that that these attributes are also considered
75-100% of traffic had been migrated. critical factors in the successful execution
of their SD-WAN strategies, with security
scoring at 44%, processes to minimize
service disruption and outages at 42%,
and QoS monitoring at 39%.
Application-oriented SA
QoS monitoring
SLA monitoring
Service provisioning
Multi-cloud connectivity
Security
Reduced TCO
Application-oriented SA
QoS monitoring
38.9%
39.8% 16.7% 4.6%
SLA monitoring
Service provisioning
Multi-cloud connectivity
Security
Reduced TCO
Application-oriented SA
QoS monitoring
SLA monitoring
Service provisioning
Multi-cloud connectivity
Security
Reduced TCO
Aryaka’s SD-WAN as a Service is the only solution for • Enhanced real-time communications for collaboration
global enterprises that enhances the performance of all services, providing a better experience for collaboration
mission-critical on-premises and cloud/SaaS applications services from anywhere in the world
for end users anywhere in the world. This combines a • Multi-layered security to protect the expanding attack
software-defined Layer 2 network, with WAN optimization, surface at the edge, core and cloud for your enterprise
multi-cloud connectivity, and visibility in a single solution
• MPLS alternative to augment or replace legacy connections
delivered as a service.
for better flexibility, performance, security, and cost savings
Unlike MPLS, which takes months to deploy, Aryaka’s SD-WAN • Fully managed service that eliminates network management
can be deployed in hours and comes with an end-to-end SLA of hassles with a single solution and significant cost savings
99.99% uptime.
Trusted by hundreds of enterprises worldwide, Aryaka is
Some of the key benefits to Aryaka’s SD-WAN as a transforming how global businesses connect sites and users
Service include: with mission-critical applications to support modern business
• Improved and accelerated performance for all mission- execution demands. Aryaka is consistently ranked number one
and business-critical applications: on-premises, cloud, among pure-play SD-WAN providers in terms of market share
and SaaS and revenues, and was recently named “Company of the Year
(Private)” as part of Light Reading’s 2018 Leading Lights Awards.
• Multi-Cloud connectivity to and between all enterprise
private, public, and hybrid clouds: AWS, Azure, Google Cloud, For more information, visit www.aryaka.com
Oracle, O365, Salesforce, and more
To date, network operators' focus in managed SD-WAN services has been on launching
initial services to get a foothold and gain "mindshare" in what will ultimately become a
major new enterprise revenue stream. Early services are often simple, appliance-based
implementations, but the endgame is more complex. Ultimately, operators will need to
support multiple SD-WAN vendors while also integrating SD-WANs into their greater NFV
strategies (as VNFs). In this more complex environment, operators will need to be able
to meet key performance requirements for applications as well as provide visibility and
reporting data to demanding end customers. This section of the survey looks at SD-WAN
performance management and application intelligence, with a focus on which features
operators need most and how operators hope to implement features in their SD-WANs.
KEY TAKEAWAYS:
Service assurance is critical to operators offering SD-WAN services. 41% of
operators surveyed believe that SLA monitoring per site is needed for their
SD-WAN services, while 36% believe SLA monitoring per SD-WAN service is
needed, and 13% want SLA monitoring per application.
S
ervice assurance is critical to a plurality of operators said they plan
Does your company require
operators offering SD-WAN to use the native SD-WAN monitoring
a service assurance solution
services. In our survey, the features from each of their SD-WAN
to provide customers with
overwhelming response was that vendors. Another large group (28%)
SD-WAN SLA monitoring?
operators need SA to provide their plan to develop or enhance their current
customers with SD-WAN SLA monitoring. monitoring solutions to meet multi-vendor
Just 10% of respondents did not see this performance visibility requirements.
as important. Within the "yes" group, 41% Few respondents plan to buy a single
believe that SLA monitoring per site is commercial management system (just
needed, 36% believe SLA monitoring per 10%), and fewer still intend to develop a
SD-WAN service is needed, and 13% want new single-pane-of-glass system in-house
SLA monitoring per application. (just 8%). Finally, for 18% of operators
surveyed, multi-vendor performance
More than half of operators also plan to visibility is a non-issue because they plan
provide customers with SA that offers to stick with a single SD-WAN supplier.
customers reporting over traditional
connectivity services, and with a single Using a single automated SA solution
No.........................................................10.2% management view between traditional and across multiple SD-WAN vendors is a
Yes, with SLAs being SD-WAN. In our survey, 56% of operators means to reduce opex as SD-WAN services
monitored per site.............................40.7%
Yes, with SLAs being said that they plan to offer this "single pane scale, and as new SD-WAN vendors are
monitored per SD-WAN service......36.1% of glass" reporting ability between service brought in. A single, automated service
Yes, with SLAs being
types. Just 16% of operators said that this solution is at least "important" to 81%
monitored per application..................13%
reporting ability is not important. But many of operators surveyed, while a single SA
operators (29% of respondents) said that their solution is "critical" for 28%.
organizations are still deciding on this issue.
Correlating SD-WAN overlay with the
Most operators plan to have at least two supporting underlay infrastructure can
SD-WAN suppliers over the next two yield important data for understanding
years, and many enterprise customers – and assuring – an end-to-end SD-WAN
will insist on some degree of choice service. In our survey, 84% of respondents
among suppliers. But how do operators reported that such correlation is at least
plan to provide SLA and performance "important," with 27% reporting that
visibility for the different services? At 36%, overlay/underlay correlation is "critical." >
Critical..................................................28.4% Yes........................................................20.6%
Important............................................53.2% Not yet, but we are working on it...50.5%
Marginal..............................................16.5% No, but we will have to be able to do
Not important.......................................1.8% this........................................................25.2%
No, and we won't need to do this.....3.7%
Throughput 64.8%
Latency 65.7%
Jitter 44.4%
Bandwidth and path utilization (between sites across several WANs) 43.5%
Monetary costs of application performance (e.g., using fixed vs. per volume or per connection time WANs) 27.8%
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Like any software-based application, SD-WAN services must be secure. This section
of the survey analyzes the steps operators are taking to address security, examines
which service delivery models they will support, and details their timelines for the
implementation of key features.
KEY TAKEAWAYS:
Operators believe that only 6% of their customers don't expect SD-WAN
to support integrated security services. In contrast, 94% believe that their
customers do expect there will be some measure of security support.
Already a third (33%) of operators believe that the adoption of automated policy
tools and processes will significantly enhance the performance of SD-WAN
security services, while a plurality (41%) also see positive impacts.
S
D-WAN first started to gain of customers (more than 70%) and the 18% adopt managed SD-WAN security for three
momentum because it represented that indicated a majority of customers (50- key reasons. Based on critical responses,
a flexible and low-cost WAN option. 70%) preferred outsourcing responsibility these include enhanced security
However, not long into the gestation for implementing and managing security performance and lower administrative
period, it became abundantly clear that SD- enforcement. Together, this translates cost (both 39%), as well as access to
WAN must also integrate some measure into a 48% level of support. However, there centralized network security policies.
of security features. This push has only is also quantifiable support for the SaaS
intensified, and today SD-WAN with option, in which the customer purchases Extending the discussion of these
integrated security is considered a high cloud software but assumes responsibility critical business drivers to the SaaS
priority by many operators and customers. for security enforcement. Using the same model showed that the drivers are
categories of vast majority and majority, somewhat similar, in that they focus
This point was strongly reinforced when 31% fell into the first category and 7% fell on cost optimization and enhancing
we asked operators if they thought their into the second, for a total of 38%. security performance. Consequently,
enterprise customers expected security 42% of operators indicated that lower
feature integration. Nearly half of operators Given the formidable level of support administrative cost was the most
(49%) indicated that their customers for the managed security service model, critical consideration, followed closely
expected some level of security feature both the business and technical drivers by preventing network disruption
support, while 45% felt that most but not were investigated. On the business side, (40%) and driving down total cost of
all customers expected it. Perhaps most operators are seeing their customers ownership (32%). >
tellingly, only 6% of operators felt that their
customers expected specific SD-WAN
security features in addition to the generic
network security provisions they had
Do your company's customers expect SD-WAN to support integrated
already deployed.
security features?
In response to this market demand, many
operators have implemented a managed
SD-WAN security model that simplifies
security for their customers. Not surprisingly,
SD-WAN managed security services have
been adopted by many enterprises utilizing
either an outsourced or software-as-a-
service (SaaS) model. The adoption trend for
both options points to a generally stronger
demand for the managed service model.
Yes, all our customers expect Most but not all customers Only a few customers expect
some level of security feature expect some level of security some level of security feature
This trend is validated by the 30% of support 49.1% feature support 45.4% support 5.6%
operators that indicated the vast majority
Which statement best How much customer demand has your company seen for the
describes enterprise following SD-WAN managed security service capabilities?
customers' preferred
Very high Somewhat high Somewhat low Very low
approach to securing SD-
WAN deployments?
Programmable enforcement policy support
Web filtering
IPsec-enabled VPNs
MODEL."