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1. Determine the population of individuals, or items or cases where to find the data needed
2. Determine the kind of sample you want to have: Identify the basic units of the population, (sampling element) or
the feature of the population where you can get your sampling element (sampling unit)
3. Make a listing of all the sampling units, or directly, of all sampling elements (sampling frame)
4. Find out what is the appropriate size of the sample by using the Slovin formula as follows:
n= N
1 + Ne2
where: n = sample size
N = population size
e = desired margin of error
Error is the percentage allowable for non-precision since a sample is used instead of a population
5. Get the sample size, get the samples from the sampling frame, based on the sampling method that you want to use
Sample sizes as small as 30 are generally adequate to ensure that the sampling distribution of the mean will
approximate the normal curve (Shott, 1990).
1. Probability sampling:
Each of the units in the target population has the same chance of being included in the sample; greater
possibility of representative sample of the population;
conclusion derived from data gathered can be generalized for the whole population
2. Non-probability sampling:
No way that each of the units in the target population has the same chance of being included in the
sample; no assurance that every unit has some chance of being included;
conclusion derived from data gathered is limited only to the sample itself
1. Simple Random Sampling : every unit of the population has an equal chance and non-zero probability of being
included in the sample; lottery and use of table of random numbers
2. Systematic Sampling: used when there is a ready list of the total universe or population; obtained by dividing the
population by the desired sample size to get the sampling interval
3. Stratified Sampling; used to ensure that different groups of a population are adequately represented in the sample by
determining the different groups according to criteria
4. Cluster Sampling: used for large –scale surveys
5. Multi – stage Sampling: used for national, regional , provincial or country level studies.
Types of Non-probability sampling
1. Accidental or Convenience
Using most convenient available people as study participants
Ex. Stopping students at a hallway for interview
2. Purposive or Judgmental Sampling
“deliberate sample”
based on the belief that researcher’s knowledge about the population can be used to hand-pick sample
members
Researcher purposely decide to select a subject that is a typical of the population or particularly
knowledgeable on the issues under study
Ex. A sample of experts
3. Quota Sampling
often used for infinite population frames
The researcher identifies population strata and determines how many participants are needed from
each stratum
4. Snowball / Chain Sampling / Network Sampling / Referral Sampling
a type of accidental or convenience sampling
a.k.a. network sampling or chain sampling. Sampling process gains momentum and “snowballs down a
hill”
Begins with few participants and then continues on the basis of referrals until the desired sample has
been obtained
Ex. Vulnerable People who are claustrophobic; homosexuals; addicts; rapists; transexual; women who
had abortion
Convenience sampling
sample is called volunteer sample
Ex. Recruiting sample by placing a notice on a bulletin board
Snowball Sampling
Asking early informants to make referrals
A.k.a. nominated sampling
Weakness: sample might be restricted to small group of acquaintances
Purposive sampling
Hand-picking cases that will most benefit the study
Maximum variation sampling- ex. Men and women; rich and poor
Homogenous-reduces variation; more focused inquiry; used for group interview
Extreme ( deviant) case sampling- most unusual and extreme informants ex. Outstanding Success and failure and
notable failure
Inclusion and exclusion criteria
Sampling in Ethnography
“Big net” approach- mingling with many members of the culture under study as possible
Key informants- smaller number who are highly knowledgeable with the culture; main link to the inside; chosen
puposively by the ethnographer; help ethnographer what to sample ( events, activities, records , artifacts)
1. When the universe or population is more or less homogenous and typical, normal or average is desired to be known, a
smaller sample is enough; if difference is desired to be known, a larger sample is needed
2. When the population is more or less heterogeneous and only the typical, normal or average is desired to be known, a
larger sample is needed; if only their differences are desired to be known, a smaller sample is sufficient
3. The size of a sample varies inversely as the size of the population; a larger proportion is required of a smaller
population and a smaller proportion may do for a bigger population
4. For greater accuracy, and reliability of results, a greater sample is desirable
Descriptive- 10 percent of the population for a large population and 20 percent for a small population
Correlational- around 30 subjects ex post facto or causal
Comparative- 15 subjects experimental of at least 15 per group
Subject
the people who are being studied in a quantitative research
also called study participants
Respondents
those who provide information to the researchers by answering questions directly
Researcher or investigator
the person who undertakes the research project director or principal investigator- the person directing the
investigation in a collaborative research
Elements
objects, entities, or non-human subjects
Parameter
numeric characteristic of a population
Static
numeric characteristic of a sample