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Synopsis
Topic
A study on Assessing the Effects Of Advertising in Southern Railways with special
reference to Palakkad.
Secondary Objectives
Research Methodology
Research Design
The descriptive research is used for this study. The main objective of using descriptive
research is to describe the state of affairs as it exists at present. It mainly involves surveys and fact
finding enquiries of different kinds.
Synopsis 1
Synopsis Project 2019
Work
Sampling plan
Sampling plan is a definite plan for obtaining a sample from a given population. It covers the
following areas:
Population
Passengers of Southern Railways.
Sampling Unit
The respondents are from Southern Railways, Palakakd Junction.
Sampling Size
Sampling Method
Sources of Data
Primary Data
The data those are collected as fresh for the first time and happen to be original in character
are called as primary data .Primary data collected through questionnaire, (i.e.) structural
questionnaires.
Synopsis 2
Synopsis Project 2019
Work
Secondary data
- Company records
- Books
- Company Website
- Internet
Synopsis 3