67

Business Research Methods

ALAN BRYMAN, Department of Social Sciences, University of Leicester, and EMMA BELL, Queen Mary,
University of London

RESEARCH METHODS
This near-encyclopaedic treatment will prove invaluable to students of research methods and to those
seeking practical help with a business research project. The volume is packed with useful examples and it
offers a balanced consideration of the array of available methods.
John Storey, Professor of Management, The Open University Business School

■ Excellent breadth of coverage of both quantitative and Contents:

qualitative research methods.
■ Contains topical case study material and a wealth of student
learning features.
■ Advises students on how to carry out their own research
projects.
■ Colourful and easy to navigate text design.
Business Research Methods provides a comprehensive introduction to
the area of business research methods.
It gives students an assessment of the contexts within which
different methods may be used and how they should be
implemented. The book covers both quantitative and qualitative
research and assesses the significance of this distinction. In addition
to giving a thorough introduction to the practice of business
research, the book relates issues of research method to wider issues
within the business and management field, such as the links
between theoretical traditions and the research approach. In an
accessible and student friendly manner, the book shows students
how to carry out their own research projects and how to write up
their research. It contains up-to-date empirical research examples,
providing a text that carefully mixes theoretical issues with practical
applications.
PART ONE: RESEARCH STRATEGIES: Research designs; PART TWO: THE NATURE
OF QUANTITATIVE RESEARCH: Sampling; Structured interviewing; Self-
completion questionnaires; Asking questions; Structured observation; Content
analysis; Secondary analysis and official statistics; Quantitative data analysis;
Using SPSS for Windows; PART THREE: THE NATURE OF QUALITATIVE
RESEARCH: Ethnography and participant observation; Interviewing in
qualitative research; Focus groups; Language in qualitative research;
Documents as sources of data; Qualitative data analysis; Computer-assisted
qualitative data analysis: Using NVivo; PART FOUR: BREAKING DOWN THE
QUANTITATIVE/QUALITATIVE DIVIDE: Combining quantitative and qualitative
research; E- research: the Internet as object and method of data collection;
Writing up business research; Ethics in business research; Doing a research
project
ONLINE RESOURCE CENTRE
■ For lecturers: lecturer’s guide, PowerPoint slides.
■ For students: research project guide, multiple choice
questions, web links.
■ www.oxfordtextbooks.co.uk/orc/brymanbrm/
624pp 2003 0-19-925938-0
978-0-19-925938-0 £29.99 Paperback

Advanced Excel for Scientific Data

Analysis
ROBERT DE LEVIE, Visiting Scholar, Bowdoin College
Excel is the leading spreadsheet both in its widespread distribution and in its computational features. In scientific research,
spreadsheets are often used to organize and plot experimental results for reports and papers. Spreadsheets are also much-
used tools in teaching some of the more quantitative aspects of science. This guidebook is different from the majority of
existing Excel books in that it emphasizes the design of solutions to unique problems, rather than simply the mechanics of
spreadsheet use. Its focus is on the use of Excel to analyze numerical experimental data usually encountered in the physical
sciences. The core of the book discusses the two primary approaches to scientific data analysis, least squares and Fourier
transformation. Other cases in which experiments must be compared with the results of numerical simulations are also briefly discussed. Macros are presented
as examples that readers can modify for their own purposes. The text is illustrated throughout with practical examples.
629pp 2004 0-19-515275-1
978-0-19-515275-3 £32.99 Paperback (OUP USA)

www.oxfordtextbooks.co.uk
 68
Critical NEW
NEW
NEW
Management
Studies
RESEARCH METHODS
A Reader
EDITED BY CHRISTOPHER GREY, Reader in
Organizational Theory, the Judge Institute of Management, University of
Cambridge, and HUGH WILLMOTT, Diageo Professor of Management
Studies, the Judge Institute of Management, University of Cambridge
■ 17 key readings show the development and vibrancy of Critical
Management Studies.
■ Each reading and its significance is discussed.
■ Christopher Grey and Hugh Willmott's introduction reflects broadly
on the nature of Critical Management Studies.
'Critical Management Studies', or 'CMS', has emerged over the last ten years
as the term to describe a diverse group of work that has adopted a critical or
questioning approach to the traditional concerns of Management Studies. In
this time, CMS has come to exert an increasing influence in Management and
Management Studies, and while it has prompted fierce debate about its
validity and use, there is no doubt that the rapidly growing interest in CMS
has produced a vibrant and exciting body of work.
As an assessment of CMS, the Reader will be of interest to academics,
researchers, and students of Management Studies. As an introduction to
CMS, the book will prove invaluable to students taking courses requiring
familiarity with the CMS literature.
450pp 2005 0-19-928608-6
978-0-19-928608-9 £24.99 Paperback
Approaches to Qualitative
Research
A Reader on Theory and Practice
EDITED BY SHARLENE NAGY HESSE-BIBER, Professor of Sociology,
Boston College, and PATRICIA LEAVY, Assistant Professor, Stonehill College
■ Provides a comprehensive set of classical and contemporary readings
on social research.
■ In-depth introductions to each section and theoretical articles
illustrated by practical research examples.
■ Interdisciplinary applications make it relevant across the social
sciences.
Approaches to Qualitative Research couples theoretical articles with practical
research examples in order to help students of varying degrees develop a
holistic understanding of the process of qualitative research. The book covers
a wide range of traditional and emergent research methods as well as
techniques of analysis and writing. Approaches to Qualitative Research also
makes the critical link between theory and method explicit through carefully
selected articles and in-depth introductory essays.
528pp 2003 0-19-515775-3
978-0-19-515775-8 £22.99 Paperback (OUP USA)
www.oxfordtextbooks.co.uk
Feminist Perspective on Social
Research
EDITED BY SHARLENE NAGY HESSE-BIBER, Boston College, and
MICHELLE YAISER, New England Institute of Art and Communication
As feminist scholarship has developed, it has become increasingly evident
that the practice of feminist research is interdisciplinary. Yet there are very
few books that address the methodological and theoretical issues raised in
doing feminist research from an interdisciplinary standpoint. Feminist
Perspectives on Social Research addresses this need by focussing on the
theory and research methods that feminist scholars use to study women and
gender from the humanities and social and behavioural science perspectives.
448pp 2003 0-19-515811-3
978-0-19-515811-3 £22.99 Paperback (OUP USA)
Making Sense in the Social
Sciences
Student’s Guide to Research, Writing and Style
Second Edition
MARGOT NORTHEY, Queens University, Canada, LORNE TEPPERMAN,
University of Toronto, Canada, and JAMES RUSSEL, University of Toronto,
Canada
Designed specifically for students of the social sciences, Making Sense in the
Social Sciences, is an accessible and useful research guide which outlines
the general principles of style, grammar, and usage, as well as discussing
research design, theory, measurement, and argument. It also has chapters
on how to write essays and exams.
280pp 2004 0-19-542100-0
978-0-19-542100-2 £13.99 Paperback (OUP Canada)
Approaches to Social
Research
Fourth Edition
ROYCE A. SINGLETON, JR., Professor of
Sociology, College of the Holy Cross, and BRUCE C.
STRAITS, Associate Professor of Sociology,
University of California, Santa Barbara
A sophisticated introduction to social research methods, this text provides a
comprehensive, balanced treatment of four major research approaches:
experimentation, survey research, field research, and the use of available
data.
630pp 2004 0-19-514794-4
978-0-19-514794-0 £46.00 Hardback (OUP USA)