QUESTIONNAIRE

“ THE RELATIONSHIP OF ADVERTISEMENT AND COSMETIC BUYING BEHAVIOUR

OF WOMEN : A STUDY WITH SPECIAL REFERENCE TO KONGAD GRAMA
PANCHAYATH ”

Dear Sir/Madam,
I am a BBA student of VTB college Mannampatta, Sreekrishnapuram, conducting a
study on “THE RELATIONSHIP OF ADVERTISEMENT AND COSMETIC BUYING
BEHAVIOUR OF WOMEN” as a part of my academic studies. It would be greatful if you kindly
spare some time to answer my questions, assure you that the information collected will be only for
academic purpose and kept confidential.

PART A

1. Name:

2. Age:

Below 20 21-30

31-40 Above 40

3. Occupation:

Student Employment

Business Others(House wife,etc)

4. Income:

Below 10,000 10,000-20,000

20,000-30,000 Above 30,000 No Income

5. Education:

Up to 8 Std 8-SSLC

Plus Two Graduate Others

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 PART B

6. Do you buy cosmetics?

Yes No

7. Among the following products which may you mostly use?

Skin-care product Make-up products

Hair-care products Perfumes

8. How important is a beautiful youthful skin for you?

Extremely important Very Important

Moderately Important Slightly Important Not at all

9. How often do you buy cosmetic products?

Rarely Frequently

Very frequently Do not shop

10. How much do you spend on cosmetic products monthly?

Below 250 250-500

500-750 Above 750

11. In your opinion, what is the most effective media for cosmetic advertising?

TV ads Radio Internet

Outdoor billboard Newspaper Magazine

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12. What is your opinion on cosmetic advertising?

Misleading Truthful

Persuasive Objective

13. How does an advertisement affect you?

To recall Interest creation

Positive impression Desire to purchase

14. What is the most influencing factor on advertisement that go into your decision to purchase
cosmetic?

Reputation of brand name Good packaging

Less expensive Natural ingredients

Recommendation of magazines Others

15. What do you look first when you buy a product?

Price Features Advertisement

Packaging Brand

16. Do you refer to your friends and family before trying a new brand?

Yes No

17. Do you share your shopping experience with your friends and family?

Always Sometimes

Occasionally Never

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18. Does an advertisement urge you to try a new brand?

Yes No

Do you agree with the following statements?

Strongly Agree Nerutral Disagree Strongly

agree disagree

19 The claims made in the ads of cosmetic

products are believable.

20 Good packaging may improve the

attractiveness.

21 Celebrities in the T.V ads will be a

motivation to purchase.

22 I'm very cautious in trying new cosmetic

products.

Are you satisfied with the following statements?

Highly Satisfi Neutral Dissatisfi Highly

satisfied ed ed Dissatisfi
ed
23 Instant results yield by cosmetics.

24 Quality of products claimed in

advertisements after purchase.
25 Package and stylish design of cosmetic
products.
26 Guaranty given by recognisable brand.

27 Attractive offers provided in addition to

the original product.
28 Scratch and win offers.