7 Metric To Audit Your Youtu E Channel: Don'T Miss This

1/26/2019 7 Metrics to Audit Your YouTube Channel : Social Media Examiner
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7 Metric to Audit Your YouTue Channel
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mathead)DECEMBER 21, 2017 /
(http://www.ocialmediaexaminer.com/categor/howto/)Do ou
know if ou’re reaching our goal on YouTue?
Wondering how to analze the e ectivene of our YouTue content
and trateg?
In thi article, ou’ll dicover even metric to watch when aeing the
performance of our YouTue channel.
https://www.socialmediaexaminer.com/7-metrics-audit-youtube-channel/ 1/17
7 Metric to Audit Your YouTue Channel  Jerem Vet on ocial Media xaminer.
What I a YouTue Audit?
Audit ma not e the exiet thing on the planet, ut all of the optimization in the world would e for
nothing if ou can’t meaure the ucce of our YouTue preence. Mot people think it’ enough to
jut mentall keep track of thing like ucrier and view, ut the real mater of the platform
perform deep audit on a regular ai.
Deep audit have a wa of revealing hidden trick and detail in the YouTue algorithm. You never
know when ou might nd a pattern ou can emulate in the future to give our YouTue channel an
edge. Audit alo give ou an opportunit to tep ack from our content and take an ojective look
at what’ working and what’ not.
To egin, tart tracking our YouTue metric over time. After ou collect enough data to detect
trend, ee if ou can nd pattern that point out wh our metric went up or down. Over time,
ou can adjut our channel optimization and content to grow our YouTue channel
(http://www.ocialmediaexaminer.com/howtogrowauineuingoutueunnlenarduzzi/).
#1: Determine How Man ucrier Are Watching Your
Content
Whether ou have a million ucrier or a hundred, ou need to know what content interet and
engage them. Mot people are laerfocued on getting more ucrier, ut what’ the point of
growing our ucrier ae if people aren’t watching and engaging with our content?
Your numerone priorit hould e creating content that connect with our audience and provide
value to them. The ucriertoview ratio can help ou determine how well our content meet
that goal.
(http://www.ocialmediaexaminer.com/mmworld/?meite=world19iteMike970x250)
Thi ratio alo oot our channel from an algorithmic perpective. Video that receive 20% of their
ucrier count in view in the rt 48 hour will continue to perform well throughout their lifetime
(which i alo a good reaon to pot on a regular chedule).
To nd the ucriertoview ratio in Creator tudio (http://www.outue.com/dahoard), go
into the dahoard and make ure it’ et for the lat 28 da. Then compare the numer of view
againt the numer of ucrier to calculate the ucriertoview ratio. Thi ratio will give ou
an idea of how active our ucrier ae i.
Tip: You can alo calculate thee ratio a percentage. If ou’re not a math whiz, the free online
percentage calculator (http://percentagecalculator.net/) can help.
#2: Find Out What Content Generate the Mot
ngagement
Now that ou have an idea of how man ucrier are actuall watching our video, ou can analze
engagement (http://www.ocialmediaexaminer.com/meaureoutueperformance/), which i the
numer of like, dilike, comment, and hare.
ngagement factor into the algorithm ecaue YouTue i all aout what interet people. If a video
generate a lot of comment, that’ proal ecaue people nd it intriguing. Frequentl hared
video are clearl content that people enjo and want to pread around. Like and dilike indicate
emotional engagement ecaue, if nood care, nood click either one.
If ou can get a ene of what topic, tle, and deliver generate engagement, ou can repeat
thoe factor to get more engagement in the future and perform etter in the algorithm.
To determine the viewtoengagement ratio, elect Overview under the Analtic ta in Creator
tudio.
Add up the tat for like, dilike, hare, and comment. Then calculate the ratio of engagement
to view.
You can alo calculate thi percentage for individual video to ee which one pur the mot
engagement. aed on our nding, ou might create video on imilar topic for increaed
engagement in the future.
#3: Meaure Organic View
Organic view are video view that weren’t generated via paid advertiing. If ou haven’t run an paid
advertiing on YouTue, thi metric i imple to gure out: all of our view are organic view.
ut if ou’re a rand or mall uine or even an amitiou YouTuer who ha run ome preroll ad or
other advertiing (http://www.ocialmediaexaminer.com/outueprerolladhowtoacquire
cutomerwithvideoillgenehaw/) to promote a video, it’ important to gure out how much of
our tra c ha come from organic view. Thi metric indicate how well our channel i performing in
the algorithm.
If ou’ve done ome advertiing, eeing our organic view i till prett ea. In Creator tudio, elect
Tra c ource under Analtic.
(http://www.ocialmediaexaminer.com/
mmworld/?meite=world19ite
midpageadMari)
xperience 3 da with the et ocial marketer. Dicover the latet tactic and
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Next, elect the Tra c ource checkox (o that all ource are elected) and then clear the YouTue
Advertiing checkox. What’ left over i our organic view count.
#4: Track How Long Viewer Are Watching Your Video
Watch time i among the mot important metric (http://www.ocialmediaexaminer.com/4wato
increaeoutuewatchtime/) for our YouTue video. The algorithm look at watch time to gauge
how well our video utain people’ interet. Hopefull, the watch time of our video i increaing.
Of coure, ou have to know our watch time to improve it.
To nd thi metric in Creator tudio, go to Analtic > Watch Time Report > Watch Time.
You’ll then ee a graph that how the general trend in watch time. If watch time i going down, ou
might change our content to get people to tick around to the end of our video or experiment
with longer video.
elect other option to ee di erent chart a well.
#5: Find Out How Often Your Video Are uggeted
Getting our video uggeted next to video with large view count from large YouTue channel i a
wa to accelerate the growth of our channel. A part of our auditing proce, keep track of which
video in our topic area are often uggeted o ou can tr to match their ucce.
You alo need to keep track of how often our video appear a uggeted video. In Creator tudio,
go to Analtic > Tra c ource > uggeted Video.
#6: Dicover Which Video Have the Highet Audience
Retention
We’ve alread talked aout the importance of watch time, ut part of that i the percentage of the
video that our audience watche efore the click awa. Thi metric i known a audience retention
(http://upport.google.com/outue/anwer/1715160?hl=en).
To nd it in Creator tudio, go to Analtic > Watch Time Report > Audience Retention. elow the
graph that how our overall channel’ audience retention, ou can ee the audience retention for
individual video including the percentage watched for each video on the far right.
 tuding the video that attain the highet audience retention, ou can gauge which topic and
tle perform et and repeat thoe in the future.
#7: Meaure View via YouTue earch
YouTue i the econdlarget earch engine in the world. peciall in the earl tage of our YouTue
channel (when ou don’t have an audience to provide a lot of the metric that oot the video in the
algorithm), earch tra c i reall all ou can get. o it’ important to optimize our YouTue channel
for earch (http://www.ocialmediaexaminer.com/howtogetourvideotoperformin
earchamchmittauer/) and track the e ectivene of our e ort in our audit.
In Creator tudio, go to Analtic > Tra c ource > YouTue earch.
If a video perform epeciall well in earch, the algorithm ma rank our channel highl for that earch
term o creating more video on that uject might e a good idea.
Want more like thi? xplore YouTue for uine!
(http://www.ocialmediaexaminer.com/outueforuinetheultimate
outuemarketingguide/)
.
Concluion
When ou audit YouTue channel metric on a regular ai, ome idea for improving performance will
reveal themelve immediatel. Other metric and trend ma take ome time to interpret. And
ometime ou ma nd thing ou were never looking for. You never know until ou look.
What do ou think? How have ou tracked the performance of our YouTue channel o far? Do
ou plan to change how ou meaure the ucce of our channel going forward? Pleae hare our
thought in the comment.
(http://www.ocialmediaexaminer.com/
mmworld/?meite=world19ite
midpageadCrowd)
There are 17 track of content availale to ou at ocial Media Marketing World. Don't
mi thi event!
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AOUT TH AUTHOR
Jerem Vet (http://vidpow.com/)
Jerem i one of the top YouTue for uine (http://vidpow.com/ociet/) expert and i YouTue Certi ed. He
ha over 1 illion view to hi credit.
Other pot  Jerem Vet » (http://www.ocialmediaexaminer.com/author/jeremvet/)
Get ocial Media xaminer’ Future Article in Your Inox!
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Marketing Indutr Report (44 page, 70+ chart)!
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6 Comments Social Media Examiner 

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Dane Golden • a year ago
Excellent analysis and great tips Jeremy and Joe, thanks!
4△ ▽ • Share ›
Jeremy Vest > Dane Golden • a year ago

thanks the one and only @Dane Golden
△ ▽ • Share ›
Karen Clark • a year ago

Excellent! I've gotten lazy about YouTube and plan to focus on it more in the next year. It
was great to be able to see my starting point for 2018!
4△ ▽ • Share ›
Jeremy Vest > Karen Clark • a year ago

Awesome @Karen Clark glad we could help!
△ ▽ • Share ›
Simon Mikail • a year ago

Excellent article and a great way to look into YouTube analytics for your videos.
1△ ▽ • Share ›
Jeremy Vest > Simon Mikail • a year ago

Thanks Simon!
△ ▽ • Share ›
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6 Comments Social Media Examiner 

Jeremy Vest > Dane Golden • a year ago

Karen Clark • a year ago

Jeremy Vest > Karen Clark • a year ago

Simon Mikail • a year ago

Jeremy Vest > Simon Mikail • a year ago

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