M O V I N G A M E R I C A F O R WA R D

WHY WE NEED YOU THIS NOVEMBER

The November elections will decide whether Democrats can continue to move America forward or
whether Republicans will be given the power to move us backward into the failed policies of the past.

We are counting on you to relay to voters what’s at stake this fall, the choice they’ll have to make, and
why it’s crucial they participate.

Our plan, as always, revolves around working hard on the ground all across the country from here
until Election Day. Here’s how:

• FACE TO FACE, NEIGHBOR TO NEIGHBOR. We know that the single most effective
messenger is a friend, a family member, or a neighbor. This kind of face-to-face interaction
from someone familiar is incredibly effective at persuading and getting folks to participate
in our democracy. That’s why we ask OFA supporters to focus on organizing in their
communities.

• TELL YOUR STORY. It’s no surprise that the best messages we have are your personal
reasons for voting this fall. Tell voters you talk to why you care, why you’re involved, and
why you believe it is so important to vote this November. It’s the personal connections to the
issues that resonate. So if you have a health care story that casts light on the importance of
historic health reform, share it. If student loan reform has made it easier for you or someone
you know to pursue higher education, tell the people you talk to why we can’t afford to go
backward.

• IT’S AS SIMPLE AS ASKING. People who are asked to vote are far more likely to do so.
Success on Election Day comes down to turnout—and so much of the battle is simply making
sure each voter is asked. They need to know not just why you’re participating but also why
it’s important they do as well.

• GET OUR KEY SUPPORTERS TO COMMIT TO VOTE. Our job is to ensure as many of the
President’s supporters as possible get out to vote. Studies show that those who make a
written commitment to vote are much more likely to actually cast a ballot—that’s why we’re
collecting commitments at the doors this fall.

• GET FIRST-TIME VOTERS BACK TO THE POLLS. One of the key principles behind Organizing
for America’s Vote 2010 strategy is getting the voters who put President Obama over the
top in 2008 back to the polls. There are more than 15 million people who voted for the first
time in 2008—and these are the very voters who we’re working hard to get back to the polls.

• MAKING THE DIFFERENCE. We’ve done the math, and we believe that getting just a fraction
of these first-time voters back to the polls on November 2nd can change the outcome of
close races across the country.

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