Professional Documents
Culture Documents
Created with love, and passionate artistic side for Various patisserie, The Harvost is
today's largest Eurosian - European style bakery & pastry shop chain in Indonesia
Established in 2015, The Harvost is the pioneer in Eurosian and European style pastry
shop chain in Indonesia. With promising prospects in the future—having more than
50 stores and growing in both major and small cities of Indonesia, The Harvost steadily
delivers and keep proving promise to provide not only good quality,
but a senses of luxury and magnificent service to its stakeholders at large.
harvost
Company Profile
The Harvost keep improving throughout the years through a dynamic research and
development a long with the progressive promise of superior product quality,
Sensational product presentations with inventive packaging and exceptional service
standards. The Harvost innovative and artistic approach drives the brand to create
many opportunities of collaboration with many outstanding people—become not only cakery,
but also impactful company for our society.
Become the great company without forgetting our purpose as human being—become a
bless for the society
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VISION
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MISSION
Serve only high-quality cakes for our customer
Constantly provide outstanding customer service
Providing the positive work environment to our employees
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Value Chain
Company Infrastructure
Support Activities
Procurement
MARGIN
Inbound Operations Outbond Marketing After Sales
Logistics Logistics and Sales Service
Primary Activities
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Business Process
Supply Mixing Raw Take
Baking Delivery
Collection Material Away
Payment Packaging
by Transfer
Decorating
Debit
Order
Take Display Payment
a Picture on Shelf
Cash
Website
Request Catalog
Social
Media
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Organizational Structure
Hikmatullah
CEO
Melati S.K
Recruitment Training Supervisor Payroll Supervisor Legal Supervisor Marketing Supervisor Sales Supervisor Treasury Supervisor Book Keeper Supervisor Internal Operation Eksternal Operation
Supervisor Supervisor Supervisor
Staff Staff Staff Staff Staff Book Keeper Staff Procurement Staff
Staff Treasury Staf Delivery Staff
Decoration Staff
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COMPANY VALUE
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Company Value & Core Competencies
Company Core Competency
No Value Description Keywords
Value Competencies Description
Resolve customer
Customer Commit to listen and respond positively Customer Service prioritize service and
problems, fulfill customer
2 Focused to customer wants and needs Orientation solution for solving
desires
customer's problem
Prioritizing company,
Concerns over the clarity,
Adjustable to work situation and adjust behavior to
quality and carefulness over
engaging with all aspect of professional company needs, Organizational
their task, and working
3 Professionality practice, and work collegiately with all dedicated to Commitment
performance for company
components of company successfulness,
successness
accountable
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List of Functional Competencies
No Functi Competencies
Competencies Definition
on
3 G. Analytical Ability to understanding a certain situation with breaking it down into smaller and much specified
Finance
Thinking (AT) pieces or observing, and analyzing each phases in certain situation based on their experience
H. Concern for
Quality & incentive to assure and minimize the uncertainty that related to the work, the quality, and
Order (CO) conscientiousness
· Mastering a specific skills related to their division, also be able to develop and share knowledge that
I. Expertise (EXP)
related to the other's task
4 J. Interpersonal Ability a person possesses to understanding things who's not explicitly mentioned within verbal
HRD
Understanding (IU) conversation such as feelings, their wants, even motives and mind.
Ability to control ourselves entirely from any negative act in any condition nor situation, especially
K. Self-Control
the undesirable one
(SCT)
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List of Functional Competencies
Competencies Definition
No Function Competencies
1 A. Conceptual Thinking
Operation · Ability to understanding a certain situation or problems by seeing it as a whole big picture
(CT)
Mastering a specific skills related to their division, also be able to develop and share knowledge
B. Expertise (EXP)
that related to the other's task
Ability to understanding a certain situation with breaking it down into smaller and much specified
C. Analytical Thinking (AT)
pieces or observing, and analyzing each phases in certain situation based on their experience
2 D. Relationship Building
Marketing Effort to building up social relationship or network and keep it warm and familiar
(RB)
E. Information Seeking Have extra effort to collect proper information for the task they're given or a decision making
(INFO) process
A motivation to act more than their working environment required them to be, actively initiating an
F. Innitiative ( INT )
improvement without any direct command.
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Matriks
FUNCTIONAL COMPETENCY OPERATION MARKETING FINANCE HR
B. Expertise (EXP) + - + -
F. Innitiative ( INT ) - + - -
I. Self-Control (SCT) - - - +
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Managerial Competencies
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Job Analysis and Job Competence Profil
JOB ID
CLASS: Division:
CEO A Operation 01
CMO,COO,CFO, HR CHIEF B Marketing 02
MANAGER C Finance 03
SUPERVISOR D HR 04
STAFF E
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Job Analysis
1.) Marketing Manager
JOB ANALYSIS
Job ID C102 Date 3 February 2019
Job Title Marke ng Manager Created by
Job Class Manager C1 Approved by
Job Division Marke ng 02 Revised Date
Ver cal
Reports to : CMO
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Job Competence Profil
Manager
JOB SPECIFICATION
SOFT COMPETENCIES
Core Level Descrip on
Achievement Orienta on (ACH) 7 Taking the risk with careful considera on.
Customer Service Orienta on (CSO) 6 Improve provided product based on
consumer needs.
Organiza onal Commitment (OC) 4 Priori ze company instead of themselves
MANAGERIAL/LEADERSHIP Level Descrip on
Developing Others (DEV) 7 Develop new op ons or training
Team Leadership (TL) 4 Increase effec veness.
Func onal Level Descrip on
Rela on Builiding (RB) 6 O en do social ac vi es / social contacts.
Informa on Seeking 5 Conduct research.
(INFO)
Inni a ve ( INT ) 7 Take an cipatory ac ons in the next 2 -5
years
TECHNICAL / HARD COMPETENCIES
Item Descrip on
Have ability to use analy cal so ware to
Technology Skills make marke ng strategy
Communica ons and Media Knowledge of media produc on,
communica on, and alterna ve ways to
inform and entertain via wri en, oral, and
visual media.
Cri cal thinking Using logic and reasoning to iden fy the
strengths and weaknesses of alterna ve
solu ons, conclusions or approaches to
problems.
WORKING CONDITIONS
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Job Analysis
2.) Marketing Supervisor
JOB ANALYSIS
Job ID D102 Date
Job Title Marke ng Supervisor Created by
Job Class Supervisor D1 Approved by
Job Division Marke ng 02 Revised Date
Authori es
Reject customer’s request based on situa on
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Job Competence Profil
Supervisor
JOB SPECIFICATION
SOFT COMPETENCIES
Core Level Descrip on
Customer Service Orienta on (CSO) 5 Take ac on for improvement
Achievement Orienta on (ACH) 5 Set challenging goals.
Organiza onal Commitment (OC) 3 Express benefits and commitments
WORKING CONDITIONS
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Job Analysis
3.) Treasury Manager
JOB ANALYSIS
Job ID C103 Date
Job Title Treasury Manager Created by
Job Class Manager C1 Approved by
Job Division Finance 03 Revised Date
Authori es
approve or decline proposed funding requirement from other division depend on financial statement
Work rela onship
Horizontal
Coordinate with: bookkeeper manager
Ver cal
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Job Competence Profil
Manager
JOB SPECIFICATION
SOFT COMPETENCIES
Core Level Descrip on
Customer Service Orienta on (CSO) 1 Follow up on needs, requests, consumer
complaints.
Achievement Orienta on (ACH) 7 Taking the risk with careful considera on.
Organiza onal Commitment (OC) 4 Priori ze company instead of themselves
MANAGERIAL/LEADERSHIP Level Descrip on
Developing Others (DEV) 7 Develop new op ons or training.
Team Leader (TL) 4 Increase effec veness.
Func onal Level Descrip on
Analy cal Thinking (AT) 5 Make a plan or analysis complex issue
Exper se (EXP) 6 Middle professional
Concern for Quality & 6 Develop a system.
Order (CO)
TECHNICAL / HARD COMPETENCIES
Item Descrip on
Strategic skills To be responsible for the cash
management strategy of the organiza on,
preparing cash forecas ng models.
Mathema cs Using mathema cs formula to solve
problem
Detail oriented Pays a en on to the details and can make
a conscious effort to understand causes
instead of just the effects.
WORKING CONDITIONS
Item Level Descrip on
Comfort Level High Work in se le indoor facili es with
complete equipment and prepared
schedule
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Job Analysis
4.) Marketing Staff
JOB ANALYSIS
Job ID To Date
Job Title Marke ng Staff Created by
Job Class Staff E1 Approved by
Job Division Marke ng 02 Revised Date
Authori es
Ver cal
Reports to : Marke ng Supervisor
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Job Competence Profil
Staff
JOB SPECIFICATION
SOFT COMPETENCIES
Core Level Descrip on
Customer Service Orienta on (CSO) 2 Establish and maintain good
communica on with consumers in order to
gaining the benefit for both par es
Achievement Orienta on (ACH) 3 Being able to set a measure of work
sa sfac on / work performance itself,
there is no need for guidance on
performance from management
Organiza onal Commitment (OC) 2 The model of "being a good organiza onal
ci zen"
MANAGERIAL/LEADERSHIP Level Descrip on
Developing Others (DO) N/A Not Applicable
Team Leader (TL) N/A Not Applicable
Func onal Level Descrip on
Rela on Builiding (RB) 3 Sometimes holding informal contacts.
Informa on Seeking (INFO) 2 make personal observa ons about the
plans that will be carried out
Ini a ve (INT) 3 Fast in crisis.
TECHNICAL / HARD COMPETENCIES
Item Descrip on
English Language Have ability to communicate english to
foreigner with no miss-understanding
Digital/Social Media Have a good awareness in digital media or
social media as part of promo on strategy
Sta s cal Analysis Have ability to analyze data sta s cal ly to
make decision in promo on ac vity
Great Communica on Have ability in communicate with other
people in order to deliver promo on plan
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Job Analysis
5.) Supervisor Sales
JOB ANALYSIS
Job ID D202 Date
Job Title Supervisor sales Created by
Job Class Supervisor D2 Approved by
Job Division Marke ng 02 Revised Date
Ver cal
Reports to : Manager marke ng
Supervise : Staff Sales
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Job Competence Profil
Supervisor
JOB SPECIFICATION
SOFT COMPETENCIES
Core Level Descrip on
Customer Service Orienta on (CSO) 5 Take ac on for improvement
Achievement Orienta on (ACH) 5 Set challenging goals.
Organiza onal Commitment (OC) 3 Express benefits and commitments
MANAGERIAL/LEADERSHIP Level Descrip on
Developing Others (DEV) 5 Reassuring and encouraging
Team Leader (TL) 3 Use authority properly
Func onal Level Descrip on
Rela on Builiding (RB) 5 Some mes making contacts / social
ac vi es.
Informa on Seeking (INFO) 2 Do a personal inves ga on
Ini a ve (INT) 6 Take an cipatory ac ons for the next 1 -2
years.
TECHNICAL / HARD COMPETENCIES
Item Descrip on
Reading comperhenison Understanding wri en sentences and
paragraphs in work related documents.
Monitoring Monitoring/Assessing performance of
yourself, other individuals, or organiza ons
to make improvements or take correc ve
ac on.
WORKING CONDITIONS
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Job Analysis
6.) External Operation Supervisor
JOB ANALYSIS
Job ID E201 Date
Job Title External Opera on Created by
Supervisor
Job Class Supervisor E2 Approved by
Job Division Opera on 01 Revised Date
Authori es
WORKING CONDITIONS
Item Level Descrip on
Comfort Level Medium Half outdoor half indoor.
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Job Analysis
7.) Staff Sales
JOB ANALYSIS
Job ID E202 Date
Job Title Staff Sales Created by
Job Class Staff E2 Approved by
Job Division Marke ng 02 Revised Date
Authori es
Give 10% discount
Ver cal
Reports to : Marke ng manager
Supervise : -
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Job Competence Profil
Staff
JOB SPECIFICATION
SOFT COMPETENCIES
Core Level Descrip on
Customer Service Orienta on (CSO) 3 Taking personal risks.
Achievement Orienta on (A CH) 3 Being able to set a measure of work
sa sfac on / work performance by
themselves, there is no need for guidance
on performance from management
Organiza onal Commitment (OC) 2 The model of "being a good organiza onal
ci zen"
MANAGERIAL/LEADERSHIP Level Descrip on
Developing Others (DO) N/A Not Applicable
Team Leader (TL) N/A Not Applicable
Func onal Level Descrip on
Rela on Builiding (RB) 3 Sometimes holding informal contacts.
Informa on Seeking (INFO) 2 make personal observa ons about the
plans that will be carried out
Ini a ve (INT) 3 Fast in crisis.
TECHNICAL / HARD COMPETENCIES
Item Descrip on
Working Experience Fresh Graduates
Educa onal Background Bachelor Program
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Job Analysis
8.) Staff Procurement
JOB ANALYSIS
Job ID E101 Date
Job Title Staff procurement Created by
Job Class Staff E1 Approved by
Job Division Opera on 01 Revised Date
Ver cal
Reports to : Internal Procurement Supervisor
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Job Competence Profil
Staff
JOB SPECIFICATION
SOFT COMPETENCIES
Core Level Descrip on
Customer Service Orienta on (CSO) 2 Establish and maintain good
communica on with consumers in order to
gaining the benefit for both par es
Achievement Orienta on (ACH) 2 Always trying to match other people's
standards / average achievements.
Organiza onal Commitment (OC) 2 The model of "being a good organiza onal
ci zen"
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Job Analysis
9.) Manager Training and Development
JOB ANALYSIS
Job ID C204 Date
Job Title Manager Training and Created by
Development
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Job Competence Profil
Manager
JOB SPECIFICATION
SOFT COMPETENCIES
Core Level Descrip on
Achievement Orienta on (ACH) 6 Analyze all ac ons and decisions based on
Cost-Benefit considera ons (Cost Benefit
Analysis)
Customer Service Orienta on (CSO) 5 Take ac on for improvement
Organiza onal Commitment (OC) 3 Express benefits and commitments.
MANAGERIAL/LEADERSHIP Level Descrip on
Developing Others (DEV) 7 Develop new op ons or training
Team Leadership (TL) 4 Increase effec veness.
Func onal Level Descrip on
IMPACT AND INFLUENCE (IMP) 6 Doing 2 stages in influencing others.
Self-Control (SCT) 5 Provide a response that builds, controls
emo ons, and provides construc ve /
construc ve ac ons to respond to exis ng
problems.
Interpersonal Understanding (IU) 4 Understand the issues behind a
conversa on
TECHNICAL / HARD COMPETENCIES
Item Descrip on
Educa on and Training Knowledge of principles and methods for
curriculum and training design, teaching
and instruc on for individuals and groups,
and the measurement of training effects.
Personnel and Human Resources Knowledge of principles and procedures for
personnel recruitment, selec on, training,
compensa on and benefits, labor rela ons
and nego a on, and personnel
informa on systems.
Systems Evalua on Iden fying measures or indicators of
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Job Competence Profil
Staff
JOB SPECIFICATION
SOFT COMPETENCIES
Core Level Descrip on
Customer Service Orienta on (CSO) 2 Establish and maintain good
communica on with consumers in order to
gaining the benefit for both par es
Achievement Orienta on (ACH) 2 Always trying to match other people's
standards / average achievements.
Organiza onal Commitment (OC) 2 The model of "being a good organiza onal
ci zen"
MANAGERIAL/LEADERSHIP Level Descrip on
Developing Others (DO) N/A Not Applicable
Team Leader (TL) N/A Not Applicable
Func onal Level Descrip on
Rela on Builiding (RB) 3 Sometimes holding informal contacts.
Informa on Seeking (INFO) 2 make personal observa ons about the
plans that will be carried out
Ini a ve (INT) 3 Fast in crisis.
TECHNICAL / HARD COMPETENCIES
Item Descrip on
Great Communica on Able to make a good communica on
atmosphere with customer
Service Orienta on Ac vely looking for ways to help people.
WORKING CONDITIONS
Item Level Descrip on
Comfort Level High Work in se le indoor facili es with
complete equipment and prepared
schedule
Accident Risk Low Work in se le indoor with not dangerous
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Job Analysis
10.) Staff Customer Service
JOB ANALYSIS
Job ID E302 Date
Job Title Staff Customer Service Created by
Job Class Staff E3 Approved by
Job Division Marke ng 02 Revised Date
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Recruitment and Selecting
Process
STAFF SALES
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1. Target Setting
10
20
100
300
First, we will have 300 CV screening, then we will take the 3 : 1 from all cv screening that came
in from the next stage. The next stage is honesty test and we will eliminate 70 applicant. The
candidate that pass will continue for verbal test and we will eliminate 20 of them for the next stage.
The next stage is interview and candidate offer. Than the candidate that pass
candidate offer will be a new hire.
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2. Sourcing (recruting)
External sourcing :
Use platforms such as instagram, line job, website, magazine, and job fair.
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3. Attracting
Employer branding
-Personal touch : “People want to deal with people.” The personal touch is vital in an effective employer
brand. Candidates today can interact with our organisation in so many ways – through our website and
social media, through jobs boards, via current employees, and many others. Each of these interactions
provides a unique opportunity to personally engage with a candidate who could become one of the future
leaders in our organisation.
-Integrative probation program : would be applied to facilitate transfer knowledge and learning process
on 1 months employee probation period including mentoring, in class training, coaching, trial selling
experience etc.
-Value proposition : At Harvost, we help prepare people for new opportunities and challenges in their
careers. With positions at every level, openings in multiple disciplines, we create an environment where
the employee can learn and grow.
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4. Selecting
Selecting Stages Point of Scoring Description
CV Screening Content relevancy and CV Design The goal is to eliminate the applicants
Core Competencies : who definitely don't fit the profile that
- Achievement Orientation (ACH) we are seeking. Outstanding CV that
meets our needs will be chosen.
Interview Core Competencies : 1. We will begin with candidates who should introduce
- Information Seeking (INFO) themselves following to our
- Analytical Thinking (AT) main point.
2. We will give some situation and
ask their reaction in given situation
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5. Offering / Hiring
Each of the selected candidates will be sent an offering message along with
the salary. The salary can be negotiated depending on the selected candidates’
offered position in the company as Sales Staff. The salary will offer and if any
negotiate it will not be above at Rp 5,550,340.00 for basic salary.
In addition to monthly basic salary, our required candidate will also get
additional Rp 2,000,000.00 for insurance, meal
allowance per month and transportation allowance.
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6. On Boarding
Before new employees arrive, tell our entire unit (old sales staff) that there will be new employees coming. The aim is
for staff who have worked long hours to receive the arrival of new employees properly and new employees can receive a
good working atmosphere. Appoint an employee who will be a partner for new employees, in order to make a work better.
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6. On Boarding
During the First Day
1. Tour the building and introduce to another staff sales member, specially for new employee partner.
2. Shows information about the sale of cakes, the average sold, the specified sales target (as sales
must know how many targets to sell to reach the goal).
3. Review our office’s policies and procedure.
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Recruitment and Selecting
Process
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1. Target Setting
10
20
50
100
First, we will have 100 CV screening. After the screening, only half of the participants will make it to the
next recruitment process which needed the participants to do FGD. In this selection process, their
managerial skill and creative thinking capability will be tested. Only 20 people can pass to the next step
and those who are competent will be notified by email. The next step is accuracy test and only 10
qualified people can pass to the interview stage. In the end, there will be 2 candidates
that passed all test and they will be offered to fill the job position.
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2. Sourcing (recruting)
External sourcing :
Use platforms such as website and job fair college.
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3. Attracting
Employer Branding:
-Special Vacation: As a Supervisor external operation that always take a look at outdoor condition, if
can achieving the special target will get the special point and if can collect till the special limit will get
special vacation for year-end holidays
-Black Card : if want to buy cake from Harvost’s store will get special discount, because we know that
give reward not always give with extra money and also the employee can give feedback from the taste
of the cakes so improve the quality of our product as well
-Integrative probation program : would be applied to facilitate transfer knowledge and learning
process on 1 months employee probation period including mentoring, in class training, coaching,
trial selling experience etc.
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4. Selecting
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4. Selecting
FOCUS GROUP
CV Screaning ACCURACY TEST INTERVIEW
DISCUSSION
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4. Selecting
FOCUS GROUP
CV Screaning ACCURACY TEST INTERVIEW
DISCUSSION
Fourth Group:
1.30 p.m. - 1.40 p.m.
Fifth Group:
1.40 p.m. - 1.50 p.m.
Sixth Group:
Fourth Group 1.50 p.m. - 2.00 p.m.
3.30 p.m. - 4.10 p.m. Seventh Group:
Fifth Group 2.00 p.m. - 2.10 p.m.
4.20 p.m. - 5.00 p.m. Eighth Group:
Announcing via email 2.10 p.m. - 2.20 p.m.
PIC: Ninth Group:
2.20 p.m. - 2.30 p.m.
Tenth Group:
2.30 p.m. - 2.40 p.m.
Announcing by phone
PIC: Anya
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4. Selecting
CV Screening Content relevancy especially experience. The goal is to eliminate the applicants
Core Competencies: who definitely don't fit the profile that
Customer Service Orientation (CSO) we are seeking. Outstanding CV that
meets our needs will be choosen.
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4. Selecting
Selecting Stages Point of Scoring Description
Interview Core Competencies: If the candidates succeed pass the three first steps, we will invite them for
Customer Service Orientation interview with manager operation. The interview usually lasts about 15
(CSO) minutes. During the interview, we will assess candidates motivation,
Organizational Commitment (OC) commitment, and personal qualities. The manager will evaluate candidates
Achievement Orientation (ACH) professional skills, experience, knowledge, and contribution that the
candidate will give to the betterment of company.
This interview will be conduct in English.
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5. Offering / Hiring
Each of the selected candidates will be sent an offering letter along with the salary.
The salary can be negotiated depending on the selected candidates’ offered
position in the company as Supervisor External Operation. The salary will offer
and if any negotiate it will not above Rp 12,000,000.00 for basic salary.
In addition to monthly basic salary, our required candidate will also get additional
Rp 3,000,000.00 in benefits that covered insurance, meal allowance per month,
transportation allowance.We also give black card with the advantage of getting a
35% discount if he shop in all Harvost store Indonesia
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6. On Boarding
Inform staff of delivery and staff of packaging that there will be a new supervisor employees coming. The expectation is all
staff can receive the arrival of new employee properly while new employee can adapt the new working atmosphere with a nice first
impression.
Prepare documents and all requirements for new employee:
General Rules of The Company
Mission and goals of the unit
Organizational chart
Job descriptions for (each) staff reporting to the new external operation supervisor and new external
operation supervisor to external operation manager .
Provide them with badges, nameplates, security cards and business cards (should any of these be needed).
List of vendors and the track record.
Send information to new employees:
A welcome letter via email
Detailed description about his/her position, responsibilities, and duties.
Parking information
Schedule for the first week
Brief information about department of external operation
Quick introduction about staff and company
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6. On Boarding
1. Tour the building and introduce to the staff of delivery and staff of packaging.
2. Shows information about vendors, the contract with those vendors, the specified track
record of each vendors, the durability of each vendir’s product.
3. Review office’s policies and procedure (like working hours, pay date,and compensatory time)
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