Professional Documents
Culture Documents
No part of this publication may be reproduced or transmitted in any form or by any means without permission in writing
from the German Marshall Fund of the United States (GMF). Please direct inquiries to:
About GMF
The German Marshall Fund of the United States (GMF) is a non-partisan American public policy and grantmaking institu-
tion dedicated to promoting better understanding and cooperation between North America and Europe on transatlantic
and global issues.
GMF does this by supporting individuals and institutions working in the transatlantic sphere, by convening leaders and
members of the policy and business communities, by contributing research and analysis on transatlantic topics, and by pro-
viding exchange opportunities to foster renewed commitment to the transatlantic relationship. In addition, GMF supports a
number of initiatives to strengthen democracies.
Founded in 1972 through a gift from Germany as a permanent memorial to Marshall Plan assistance, GMF maintains a
strong presence on both sides of the Atlantic. In addition to its headquarters in Washington, DC, GMF has six offices in
Europe: Berlin, Paris, Brussels, Belgrade, Ankara, and Bucharest. GMF also has smaller representations in Bratislava, Turin,
and Stockholm.
October 2010
Tomohiko Taniguchi1
1
Tomohiko Taniguchi, previously a member of the print press, worked as deputy press secretary at Japan’s Ministry of
Foreign Affairs between 2005 and 2008. He holds professorships at Keio and Meiji universities, both in Tokyo, where he
teaches international political economy and media studies. He is also a senior guest fellow with the Defense and Security
Team at the Sojitz Research Institute.
The views of the author do not necessarily reflect those of the German Marshall Fund of the United States.
F
rom 2006 to 2008, the leaders of the Liberal Aso willingly acted as its announcer-in-chief.
Democratic Party (LDP) in Japan staked out Starting with a speech in December 2005 titled
an expansive vision for Japanese cooperation “Asian Strategy as I See It: Japan as the ‘Thought
with fellow democracies in a geopolitical arc Leader’ of Asia,” the foreign minister made a total
stretching from Southeast Asia to Central Europe. of 24 major speeches during his 22-month term
In their vision, deepening strategic relationships in office.1 These speeches covered a wide range of
with like-minded partners beyond the United States issues and areas, spanning East, Southeast, South
would expand Japan’s diplomatic and strategic and Central Asia; the Middle East; and Latin
horizons in a more competitive international America. No Japanese foreign minister before or The AFP policy was
system. However, the ascent to power of the since has spoken on as many issues or areas. Tokyo’s “branding”
Democratic Party of Japan (DPJ) in 2009 called exercise. Its central aim
into question the values-oriented approach that Two factors were important. Firstly, MOFA was at was to establish Japan’s
animated this concept – the “Arc of Freedom and that time under the leadership of Vice Minister for democratic identity and
Prosperity” (AFP) – as an emerging component of Foreign Affairs Shotaro Yachi, who acted as its chief
cement its credentials
Japanese grand strategy. operating officer. As one of Japan’s most strategy-
as a reliable partner for
savvy diplomats, he wanted the direction of Japan’s
What is the future of Japan’s policy of promoting diplomatic efforts to be understood more broadly
the United States and
the Arc of Freedom and Prosperity? With Japan both domestically and internationally, and it was he other peer democracies,
now under the rule of the DPJ, there is little who asked Aso to speak publicly on these matters. thereby widening its
chance that any policy promoted by the former Secondly, by the time Aso assumed the foreign strategic position.
governing party will resurface, at least for the ministership, Yachi had already hired a professional
time being. Yet the concept has staying power: as journalist to write all of Aso’s speeches for a lay
this paper will attest, the AFP policy was Tokyo’s audience, with as little jargon as possible. This
“branding” exercise from the outset. Its central aim act was itself an anomaly in Japan’s bureaucratic
was to establish Japan’s democratic identity and culture.
cement its credentials as a reliable partner for the
United States and other peer democracies, thereby Aso delivered the AFP speech on November
widening its strategic position. Indeed, Japan 30, 2006.2 For the first time in Japan’s post-war
attempted at the same time to reach out to new diplomacy, a Japanese leader characterized the
allies like Australia and India in ways that indirectly country as a qualified torchbearer for the universal
strengthened the U.S.-Japan alliance. Today the values of democracy, human rights, freedom, and
policy may have lost its logo, but its content still the rule of law. The AFP speech echoed his earlier
lingers. In fact, underneath the surface, more one on Japan as an Asian thought-leader, in which
remains than meets the eye. It is to be hoped that a he had described Japan as “a been-there, done-that”
more domestically stable government in Tokyo will nation whose past failures and successes could
emerge to reemphasize the AFP in coming years. enlighten the region’s late developers. This time,
1
Delivered in both Japanese and English on December 7. Avail-
Japan’s Embrace of Universal Values able at http://www.mofa.go.jp/announce/fm/aso/speech0512.
html.
With the appointment of Taro Aso as foreign
2
The speech was delivered at a gathering hosted by the
minister in October 2005, Japan’s Ministry of Japan Institute of International Affairs, a semi-governmental
Foreign Affairs (MOFA) embarked on a rare think tank of which Aso’s grandfather, Shigeru Yoshida, was a
campaign of broadcasting a new strategic direction. founder. Available at http://www.mofa.go.jp/announce/fm/aso/
speech0611.html
8
Available: http://www.mofa.go.jp/region/asia-paci/india/
pmv0912/action.html.