Professional Documents
Culture Documents
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We would start with one restaurant in a zone of restaurants and bars called
“The 93 Park” situated in a zone of high class people
Target:
- Middle High and High Class
- From 16 to 50´s years old
- Meal from 20 USD (main course, beverage and cheesecake)
Menu
- Original menu in States have around 200 items, included 40 varieties of
cheesecakes
- In Colombia we would keep this important quantity of choices included
some local products as “coffee cheesecake”, “costeña burger”, etc…
Colombia Legal considerations
Franchising is a private legal contract between the franchisor and the franchisee
Is a normal process of creating an enterprise
Regular taxes for an enterprise in Colombia
No additional taxes for being a franchise
Panama Overview
Values
- Food prepared fresh daily
- Generous portions
- “Good” prices
Unique and contemporary design and decor that creates a high-energy ambiance in a
casual setting (the same as at USA – American environment)
Due to Cheesecake Factory reputation among the trendy youth and young adults we
suggest to open the first restaurant inside or around the area of ¨Multiplaza Mall´´
whose third and fourth phase of development guarantees an steady influx of wealthy
families , youngsters and adults with disposable income.
The target age for the franchise would go from 15 years to 35 years old. Both males and
women , social class A, AB, B. Specially for the women target the restaurant would hold
special activities.
Pricing: For a regular meal (main course, beverage and a dessert) the price will be along
the $22.00 USD.
Menu: The menu will be downsized, panamenians tastes are almost the same as
americans so for the moment there is no need to have regional dishes in mind.
Panama Legal considerations
Panamanian legislation does not deal with the basic requirements of a user
license contract by which a franchise is established. It only indicates that it is
to be considered a franchise when technical know-how is transmitted or
when technical assistance is provided in order to develop the business in the
Republic of Panama while complying with certain quality standards.
This means that under Panamanian legislation both the franchiser and the
franchisee shall only have the obligations and the rights contained in the user
license contract, which is submitted to the Directorate General of Industrial
Property of the Ministry of Commerce and Industries (DIGERPI) for its
registration.
Thank you!