Social Networking started as a place to connect with your friends in an easy and

convenient way (Jackson, 2009). Social networking sites allow the individual in the family to

share their daily lives in a sure but public forums. Family members are able to organize events.

Relatives abroad can communicate and share things every time in their own free time despite the

fact that their geographical distance.

A Social networking site can be a good way to make connections with people with

similar interest and goals (Steve, 2008). Communication is one of the main things why social

networking sites to gather information to broaden their knowledge. Since social networking sites

is a huge place to gather information to what is trending nowadays. Trending topics regards to

celebrities, politics, sciences, technologies, discoveries and amazing facts (Green, 2008). Other

things in the social media are a great chance to gather ideas since those article are specified

(Green, 2008). In showbiz industry Celebrities can now have more contact with their fans,

giving them recent updates to what is currently happening, picture, videos and articles related to

them (Parrack, 2008). Celebrities can easily tell the public on the future events and post

something regarding to other things. With the advent of social networks, social scientist and

media experts have wondered about the benefits of social networking brings to communication

(Jeffrey, 2009). The ability to say in connect with friends allows us to maintain closes ties to our

loved ones across long distances. People are able to update what is currently happening in the

social media. Updating status is the most frequent thing done by people.

Although there positive sides of Social Networking, there are also negative side of it,

such as pornographic sites and nude photos, and other sites can tend people to be addicted in

specific social networking sites and most of this are cyber games. Good sites like Facebook

cannot always be said to good because some people use it badly and worst such as cyber bullying

and any other inappropriate action.

Facebook is said to be the most popular social website where one can share and upload

pictures, videos, message, chat, and many other features (Sales, 2010). Next is the twitter, which

is a social networking site for tweeting posts, sharing ideas, for easy connections of celebrities

and other personality, and for the trending topics (Dorsey, 2009). While Tumblr is a social

networking site for blogging pictures, information, and an easily sharing of pictures and other
stuffs (Martin, 2008). Then Bing is a social networking site that allows people to search

information, pictures, video clips, and files that can be downloaded throughout the Internet

(Tyler, 2006). And lastly is the Myspace known for a good social networking site that allows the

users to view someone’s profile, and picture and comment (Anderson, 2008).

People need to realize that social networking communities are there to stay, considering

the millions of users that they have (Armstrong, 2010). In addition, there are students today have

begun to stay on the accessibility of information that is available on the social media platforms

specifically as well as the web in general in order to get answers and to please themselves

through playing games. Now, high school students, social websites are to help them, giving them

knowledge for thesis, journals, and others. But misusing them could deprive their focus on

studies.

This study mainly tackles about the advantages and disadvantages of social networking

sites. The advantages of social networking sites are advertising communication and research help

to students and the disadvantages of it are cyber bully, cybersex, and short attention span. Social

Networking sites have been a good help to everyone in the community, especially among the

students, businessmen, and other members of the Society. People can enjoy the features of the

social networking sites but misusing or over-using them can be harmful (“Social Networking

Sites”, n.d.).

Social networks such as Twitter, Facebook and Sina Weibo have revolutionized our

social life by allowing everyone to share their knowledge and interests with ease and fun like

never before. Those social media sites have owned billions of users. The recent investigation

shows that Facebook, the most popular social media site, has more than 1 billion users. And,

those users have produced huge information: over 500 million tweets are posted on Twitter[1].

How to manage this huge information will be a key for better business intelligence [2]. Mapping

users from different platforms is an important way to manage internet information (Nie et al.,

2016).

According to Pempek, Yermolayeva, & Calvert (2009) Social networking websites, such

as Facebook, MySpace, Friendster, LiveJournal, and Bebo, are member-based Internet

communities that allow users to post profile information, such as a username and photograph,
and to communicate with others in innovative ways such as sending public or private online

messages or sharing photos online. In the spring of 2006, Nielsen//NetRatings (2006) reported

that the top 10 social networking sites in the U.S. grew in number of users from 46.8 million to

68.8 million during the previous year. These sites reveal important information about how

adolescents and young adults are interacting with one another in the information age. The

purpose of this study was to provide descriptive information about the use of social networking

sites by the students.

Talking of Social Networking Sites, we may define first the 5 most popular Social

networking sites and the bad ones.

Businesses have noticed the value of social networks in our life, and they are using

different techniques to promote their products (Salita, 2008). There are number of customized

applications being made in the social platforms whose main purposes is to promote the products

or brands as social marketing is cost effective and brands have a huge audience, they are shifting

more towards to social marketing.

Since the arrival of the internet and of social networking sites in particular, we have

noticed our attention spans shortening in recent years (Gerald, 2011). There is so much

information to assume that we rarely spend any time explaining any of it, in great depth. Many

studies have shown that the extensive use of social media can actually cause addiction to the

users (Mayer, 2012). Students tend to focus on cyber games that block the focus on their studies.

A person gets lazy of works dues to over usage of social networking sites and online games.