INDEX

Sr. Title Pg. No.

No.
1. INTRODUCTION 3-60
 Introduction
 History of banking in India
 History of banks
 Introduction of banking
 Banking system in India
 Functions of banking
 Role of banks
 Products and services offered by banks
 Common banking products in India
 Financial transaction in India
 Introduction to ICICI BANK
2. RESEARCH METHODOLOGY 61-64
 Objectives of study
 Type of research
 Scope of study
 Limitations of study
 Findings
3. LITERATURE REVIEW 65-67

4. DATA ANALYSIS 68-87

5. CONCLUSIONS 88

6. SUGGESTIONS 89

7. BIBLIOGRAPHY 89

8. QUESTIONS 90-92

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2|Page
CHAPTER 1
Definition Of Bank:

Banking Means "Accepting Deposits for the purpose of lending or Investment of

deposits of money from the public, repayable on demand or otherwise and withdraw
by cheque, draft or otherwise."
-Banking Companies (Regulation) Act,1949

ORIGIN OF THE WORD “BANK”:-

The origin of the word bank is shrouded in mystery. According to one view point the
Italian business house carrying on crude from of banking were called banchi
bancheri" According to another viewpoint banking is derived from German word
"Branck" which mean heap or mound. In England, the issue of paper money by the
government was referred to as a raising a bank.

ORIGIN OF BANKING :

Its origin in the simplest form can be traced to the origin of authentic history. After
recognizing the benefit of money as a medium of exchange, the importance of
banking was developed as it provides the safer place to store the money. This safe
place ultimately evolved in to financial institutions that accepts deposits and make
loans i.e., modern commercial banks.

Banking system in India

Without a sound and effective banking system in India it cannot have a healthy
economy.The banking system of India should not only be hassle free but it should be

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able to meet new challenges posed by the technology and any other external and
internal factors.
For the past three decades India's banking system has several outstanding
achievements to its credit. The most striking is its extensive reach. It is no longer
confined to only metropolitans or cosmopolitans in India. In fact, Indian banking
system has reached even to the remote corners of the country. This is one of the main
reasons of India's growth process.

 HISTORY OF BANKING IN INDIA

Banking in India has its origin as early or Vedic period. It is believed that the
transitions from many lending to banking must have occurred even before Manu, the
great Hindu furriest, who has devoted a section of his work to deposit and advances
and laid down rules relating to the rate of interest. During the mogul period, the
indigenous banker played a very important role in lending money and financing
foreign trade and commerce.

During the days of the East India Company it was the turn of agency house to carry
on the banking business. The General Bank of India was the first joint stock bank to
be established in the year 1786. The other which followed was the Bank of Hindustan
and Bengal Bank. The Bank of Hindustan is reported to have continued till 1906.
While other two failed in the meantime. In the first half of the 19th century the East
India Company established there banks, The bank of Bengal in 1809, the Bank of
Bombay in 1840 and the Bank of Bombay in1843. These three banks also known as
the Presidency banks were the independent units and functioned well. These three
banks were amalgamated in 1920 and new bank, the Imperial Bank of India was
established on 27th January, 1921.

With the passing of the State Bank of India Act in 1955 the undertaking of the
Imperial Bank of India was taken over by the newly constituted SBI. The Reserve
Bank of India (RBI) which is the Central bank was established in April, 1935 by

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passing Reserve bank of India act 1935. The Central office of RBI is in Mumbai and
it controls all the other banks in the country.

In the wake of Swadeshi Movement, number of banks with the Indian management
were established in the country namely, Punjab National Bank Ltd., Bank of India
Ltd., Bank of Baroda Ltd., Canara Bank. Ltd. on 19th July 1969, 14 major banks of the
country were nationalized and on 15th April 1980, 6 more commercial private sector
banks were taken over by the government.

The first bank in India, though conservative, was established in 1786. From 1786 till
today,the journey of Indian Banking System can be segregated into three distinct
phases. They areas mentioned below:

 Early phase from 1786 to 1969 of Indian Banks

 Nationalization of Indian Banks and up to 1991 prior to Indian banking sector

Reforms.

 New phase of Indian Banking System with the advent of Indian Financial &
Banking Sector Reforms after 1991.
To make this write-up more explanatory, I prefix the scenario as Phase I, Phase II and
Phase III.

Phase I

The General Bank of India was set up in the year 1786. Next came Bank of Hindustan
and Bengal Bank. The East India Company established Bank of Bengal (1809), Bank
of Bombay (1840) and Bank of Madras (1843) as independent units and called it
Presidency Banks.

These three banks were amalgamated in 1920 and Imperial Bank of India was
established which started as private shareholders banks, mostly Europeans
shareholders.

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In 1865 Allahabad Bank was established and first time exclusively by Indians, Punjab
National Bank Ltd. was set up in 1894 with headquarters at Lahore. Between 1906
and 1913, Bank of India, Central Bank of India, Bank of Baroda, Canara Bank, Indian
Bank, and Bank of Mysore were set up. Reserve Bank of India came in 1935.

During the first phase the growth was very slow and banks also experienced periodic
failures between 1913 and 1948. There were approximately 1100 banks, mostly small.
To streamline the functioning and activities of commercial banks, the Government of
India came up with The Banking Companies Act, 1949 which was later changed to
Banking Regulation Act 1949 as per amending Act of 1965 (Act No. 23 of 1965).
Reserve Bank of India was vested with extensive powers for the supervision of
banking in India as the Central Banking Authority.

During those day’s public has lesser confidence in the banks. As an aftermath deposit
mobilization was slow. Abreast of it the savings bank facility provided by the Postal
department was comparatively safer. Moreover, funds were largely given to traders.

Phase II

Government took major steps in this Indian Banking Sector Reform after
independence. In1955, it nationalized Imperial Bank of India with extensive banking
facilities on a large scale especially in rural and semi-urban areas. It formed State
Bank of India to act as the principal agent of RBI and to handle banking transactions
of the Union and State Governments all over the country.

Seven banks forming subsidiary of State Bank of India was nationalized in 1960 on
19th July,1969, major process of nationalization was carried out. It was the effort of
the then Prime Minister of India, Mrs. Indira Gandhi. 14 major commercial banks in
the country was nationalized.

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Second phase of nationalization Indian Banking Sector Reform was carried out in
1980 with seven more banks. This step brought 80% of the banking segment in India
under Government ownership.

The following are the steps taken by the Government of India to Regulate
BankingInstitutions in the Country:

 1949: Enactment of Banking Regulation Act.

 1955: Nationalization of State Bank of India.
 1959: Nationalization of SBI subsidiaries.
 1961: Insurance cover extended to deposits.
 1969: Nationalization of 14 major banks.
 1971: Creation of credit guarantee corporation.
 1975: Creation of regional rural banks.
 1980: Nationalization of seven banks with deposits over 200 crore.

After the nationalization of banks, the branches of the public sector bank India rose to
approximately 800% in deposits and advances took a huge jump by 11,000%.
Banking in the sunshine of Government ownership gave the public implicit faith and
immense confidence about the sustainability of these institutions.

Phase III

This phase has introduced many more products and facilities in the banking sector in
its reforms measure. In 1991, under the chairmanship of M Narasimham, a committee
was set up by his name which worked for the liberalization of banking practices.

The country is flooded with foreign banks and their ATM stations. Efforts are being
put to give a satisfactory service to customers. Phone banking and net banking is
introduced. The entire system became more convenient and swift. Time is given more
importance than money.

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The financial system of India has shown a great deal of resilience. It is sheltered from
any crisis triggered by any external macroeconomics shock as other East Asian
Countries suffered. This is all due to a flexible exchange rate regime, the foreign
reserves are high, the capital account is not yet fully convertible, and banks and their
customers have limited foreign exchange exposure.

BANKS IN INDIA

In India the banks are being segregated in different groups. Each group has their own
benefits and limitations in operating in India. Each has their own dedicated target
market. Few of them only work in rural sector while others in both rural as well as
urban. Many even are only catering in cities. Some are of Indian origin and some are
foreign players.

All these details and many more is discussed over here. The banks and its relation
with the customers, their mode of operation, the names of banks under different
groups and other such useful information’s are talked about.

One more section has been taken note of is the upcoming foreign banks in India. The
RBI has shown certain interest to involve more of foreign banks than the existing one
recently. This step has paved a way for few more foreign banks to start business in
India.

BANKING STRUCTURE IN INDIA

SCHEDULED BANKS IN INDIA

(1) Scheduled Commercial Banks

Public Sector Banks Private Sector Foreign Regional Rural

Banks Banks In Banks

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 India
(26) (25) (29) (95)
 Nationalized  Old Private
Bank Banks
 Other Public  New Private
Sector Banks Banks
(IDBI)
 SBI And Its
Associates

(2) Scheduled Cooperative Banks

Scheduled Urban Cooperative Scheduled State Cooperative Banks

Banks

Public Sector Banks

Public sector banks are those banks which are owned by the Government. The Govt.
runs these Banks. In India 14 banks were nationalized in 1969 & in 1980 another 6
banks were also nationalized. Therefore in 1980 the number of nationalized bank 20.
At present there are total 26 Public Sector Banks in India (As on 26-09-2009). Of
these 19 are nationalised banks, 6(STATE BANK OF INDORE ALSO MERGED
RECENTLY) belong to SBI & associates group and 1 bank (IDBI Bank) is classified
as other public sector bank. Welfare is their primary objective.

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Nationalised banks Other SBI & its Associates
Public
 Allahabad Bank
Sector  State Bank of India
 Andhra Bank
Banks
 Bank Of Baroda
 State Bank of Hyderabad
 Bank Of India
IDBI
 Bank Of Maharastra  State Bank of Mysore
(Industrial
 Canara Bank
Development
 Central Bank Of India  State Bank of Patiala
Bank Of
 Corporation Bank
India)Ltd.
 Dena Bank  State Bank of Travancore
 Indian Bank
 Indian Overseas Bank  State Bank of Bikaner And
 Oriental Bank Of Jaipur
Commerce
 Punjab & Sind Bank
 Punjab National Bank
(State Bank of Saurastra merged with SBI in
 Syndicate Bank
the year 2008 and State Bank of Indore In
 UCO Bank
2010)
 Union Bank Of India
 United Bank Of India
 Vijaya Bank

Private Sector Banks

These banks are owned and run by the private sector. Various banks in the country such as
ICICI Bank, HDFC Bank etc. An individual has control over there banks in preparation to the
share of the banks held by him.

Private banking in India was practiced since the beginning of banking system in India. The
first private bank in India to be set up in Private Sector Banks in India was IndusInd Bank. It
is one of the fastest growing Bank Private Sector Banks in India. IDBI ranks the tenth largest

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development bank in the world as Private Banks in India and has promoted world class
institutions in India.

The first Private Bank in India to receive an in principle approval from the Reserve Bank of
India was Housing Development Finance Corporation Limited, to set up a bank in the private
sector banks in India as part of the RBI's liberalization of the Indian Banking Industry. It was
incorporated in August 1994 as HDFC Bank Limited with registered office in Mumbai and
commenced operations as Scheduled Commercial Bank in January 1995. ING Vysya, yet
another Private Bank of India was incorporated in the year 1930

Private sector banks have been subdivided into following 2 categories:-

Old Private Sector Banks New Private Sector Banks

 Bank of Rajasthan Ltd.

 Bank of Punjab Ltd. (since
 Catholic Syrian Bank Ltd. merged with Centurian Bank)
 City Union Bank Ltd.  Centurian Bank of Punjab (since
 Dhanalakshmi Bank Ltd. merged with HDFC Bank)
 Federal Bank Ltd.  Development Credit Bank Ltd.
 ING Vysya Bank Ltd.  HDFC Bank Ltd.
 Jammu and Kashmir Bank Ltd.  ICICI Bank Ltd.
 Karnataka Bank Ltd.  IndusInd Bank Ltd.
 Karur Vysya Bank Ltd.  Kotak Mahindra Bank Ltd.
 Lakshmi Vilas Bank Ltd.  Axis Bank (earlier UTI Bank)
 Nainital Bank Ltd.  Yes Bank Ltd.
 Ratnakar Bank Ltd.
 SBI Commercial and International
Bank Ltd.
 South Indian Bank Ltd.
 Tamilnad Mercantile Bank Ltd.
 United Western Bank Ltd.

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Foreign Banks In India

 ABN AMRO Bank N.V.  HSBC (Hongkong &

 Abu Dhabi Commercial Shanghai Banking
Bank Ltd Corporation)
 American Express Bank  JPMorgan Chase Bank
 Antwerp Diamond Bank  Krung Thai Bank
 Arab Bangladesh Bank  Mashreq Bank
 Bank International  Mizuho Corporate Bank
Indonesia  Oman International Bank
 Bank of America  Shinhan Bank
 Bank of Bahrain & Kuwait  Société Générale
 Bank of Ceylon  Sonali Bank
 Bank of Nova Scotia  Standard Chartered Bank
 Bank of Tokyo Mitsubishi  State Bank of Mauritius
UFJ
 Barclays Bank
 BNP Paribas
 Calyon Bank
 ChinaTrust Commercial
Bank
 Citibank
 DBS Bank
 Deutsche Bank

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Cooperative banks in India

The Cooperative bank is an important constituent of the Indian Financial System,

judging by the role assigned to co operative, the expectations the co operative is
supposed to fulfil, their number, and the number of offices the cooperative bank
operate. Though the co operative movement originated in the West, but the
importance of such banks have assumed in India is rarely paralleled anywhere else in
the world. The cooperative banks in India plays an important role even today in rural
financing. The businessess of cooperative bank in the urban areas also has increased
phenomenally in recent years due to the sharp increase in the number of primary co-
operative banks.
Co operative Banks in India are registered under the Co-operative Societies Act. The
cooperative bank is also regulated by the RBI. They are governed by the Banking
Regulations Act 1949 and Banking Laws (Co-operative Societies) Act, 1965.

Rural banks in India

Rural banking in India started since the establishment of banking sector in India.
Rural Banks in those days mainly focussed upon the agro sector. Regional rural banks
in India penetrated every corner of the country and extended a helping hand in the
growth process of the country.

SBI has 30 Regional Rural Banks in India known as RRBs. The rural banks of SBI is
spread in 13 states extending from Kashmir to Karnataka and Himachal Pradesh to
North East. The total number of SBIs Regional Rural Banks in India branches is 2349
(16%). Till date in rural banking in India, there are 14,475 rural banks in the country
of which 2126 (91%) are located in remote rural areas.

Apart from SBI, there are other few banks which functions for the development of the
rural areas in India. Few of them are as follows.

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Haryana State Cooperative Apex Bank Limited

The Haryana State Cooperative Apex Bank Ltd. commonly called as HARCOBANK
plays a vital role in rural banking in the economy of Haryana State and has been
providing aids and financing farmers, rural artisans, agricultural labourers,
entrepreneurs, etc. in the state and giving service to its depositors.

NABARD

National Bank for Agriculture and Rural Development (NABARD) is a development

bank in the sector of Regional Rural Banks in India. It provides and regulates credit
and gives service for the promotion and development of rural sectors mainly
agriculture, small scale industries, cottage and village industries, handicrafts. It also
finance rural crafts and other allied rural economic activities to promote integrated
rural development. It helps in securing rural prosperity and its connected matters.

Sindhanur Urban Souharda Co-operative Bank

Sindhanur Urban Souharda Co-operative Bank, popularly known as SUCO BANK is

the first of its kind in rural banks of India. The impressive story of its inception is
interesting and inspiring for all the youth of this country.

United Bank of India

United Bank of India (UBI) also plays an important role in regional rural banks. It has
expanded its branch network in a big way to actively participate in the developmental
of the rural and semi-urban areas in conformity with the objectives of nationalisation.

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Syndicate Bank

Syndicate Bank was firmly rooted in rural India as rural banking and have a clear
vision of future India by understanding the grassroot realities. Its progress has been
abreast of the phase of progressive banking in India especially in rural banks.

 Fact Files of Banks in India

The first Bank in India to be given an ISO certification. Canara Bank

The first Bank in Northern India to get ISO 9002 certification Punjab and
for their selected branches. Sind Bank

The first Indian Bank to have been started solely with Indian capital. Punjab
National Bank

The first among the Private Sector Banks in Kerala to become South Indian
Scheduled Bank in 1946 under the RBI act. Bank

India’s oldest,largest and the most successful commercial bank State Bank of
offering the widest possible rang of domestic,international and NRI India
products and services,through its vast network in India and overseas.

India’s second largest Private Sector Bank and is now the largest The Federal
scheduled commercial bank in India. Bank Limited

Bank which started as Private Shareholders Banks,mostly European Imperial Bank

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shareholders. of India

The first Indian Bank to open a branch outside India in London in Bank of India,
1946 and the first to open a branch in continental Europe at Paris in founded in
1974 1906 in
Mumbai.

The oldest Public Sector Bank in India having branches all over India Allahabad
and serving the customers for the last 132 years. Bank

The first Indian Commercial Bank which was wholly owned and Central Bank
managed by Indians. of India

INDIAN BANKING INDUSTRY

The Indian banking market is growing at an astonishing rate, with Assets expected to
reach US$1 trillion by 2010. An expanding economy, middleclass, and technological
innovations are all contributing to this growth.
The country’s middle class accounts for over 320 million People. In correlation with
the growth of the economy, rising income levels, increased standard of living, and
affordability of banking products are promising factors for continued expansion.

The Indian banking Industry is in the middle of an IT revolution, Focusing on

the expansion of retail and rural banking. Players are becoming increasingly customer
-centric in their approach, which has resulted in innovative methods of offering new
banking products and services. Banks are now realizing the importance of being a big
playerand are beginning to focus their attention on mergers and acquisitions to take
advantage of economies of scale and/or comply with Basel II regulation.“Indian

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banking industry assets are expected to reach US$1 trillion by 2010 and are poised to
receive a greater infusion of foreign capital,” says Prathima Rajan, analyst in Celent's
banking group and author of the report. “The banking industry should focus on having
a small number of large players that can compete globally rather than having a large
number of fragmented players.

Chapter 2

COMPANY’S PROFILE

Type Private
BSE & NSE:ICICI,
NYSE: IBN

Industry Banking
Insurance

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 Capital Markets and allied
industries

Founded 1955 (as Industrial Credit and

Investment Corporation of India)

Headquarters ICICI Bank Ltd.,

ICICI Bank Towers,
Bandra Kurla,
Mumbai, India

K.V. Kamath,Chairman
Chanda Kochhar, Managing
Director & CEO
Key people Sandeep Bakhshi, Deputy
Managing Director
N.S. Kannan, Executive Director
& CFO
K. Ramkumar, Executive Director
Sonjoy Chatterjee, Executive
Director

Products Loans, Credit Cards, Savings,

Investment vehicles, Insurance etc.

Revenue ▲ USD 15.06 billion

Total assets ▲ USD 120.61 billion (at March

31, 2009.)

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Website www.icicibank.com

INTRODUCTION TO ICICI BANK

 History Of ICICI
 1955: The Industrial Credit and Investment Corporation of India Limited (ICICI)
was incorporated at the initiative of World Bank, the Government of India and
representatives of Indian industry, with the objective of creating a development
financial institution for providing medium-term and long-term project financing to
Indian businesses. Mr.A.Ramaswami Mudaliar elected as the first Chairman of
ICICI Limited. ICICI emerges as the major source of foreign currency loans to
Indian industry. Besides funding from the World Bank and other multi-lateral
agencies, ICICI was also among the first Indian companies to raise funds from
international markets.
 1956 : ICICI declared its first dividend of 3.5%.
 1958 : Mr.G.L.Mehta appointed the second Chairman of ICICI Ltd.
 1960 : ICICI building at 163, Backbay Reclamation, inaugurated.
 1961 : The first West German loan of DM 5 million from Kredianstalt obtained.
 1967 : ICICI made its first debenture issue for Rs.6 crore, which was
oversubscribed.
 1969 : The first two regional offices in Calcutta and Madras set up.
 1972 : The second entity in India to set up merchant banking services. : Mr. H. T.
Parekh appointed the third Chairman of ICICI.
 1977 : ICICI sponsored the formation of Housing Development Finance
Corporation. Managed its first equity public issue.
 1978 : Mr. James Raj appointed the fourth Chairman of ICICI.
 1979 : Mr.Siddharth Mehta appointed the fifth Chairman of ICICI.
 1982 : 1982 : ICICI became the first ever Indian borrower to raise European
Currency Units. : ICICI commences leasing business.
 1984 : Mr. S. Nadkarni appointed the sixth Chairman of ICICI.
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 1985 : Mr. N.Vaghul appointed the seventh Chairman and Managing Director of
ICICI.
 1986 : ICICI became the first Indian institution to receive ADB Loans. : ICICI,
along with UTI, set up Credit Rating Information Services of India Limited,
India's first professional credit rating agency. : ICICI promotes Shipping Credit
and Investment Company of India Limited. : The Corporation made a public issue
of Swiss Franc 75 million in Switzerland, the first public issue by any Indian
entity in the Swiss Capital Market.
 1987 : ICICI signed a loan agreement for Sterling Pound 10 million with
Commonwealth Development Corporation (CDC), the first loan by CDC for
financing projects in India.
 1988 : Promoted TDICI - India's first venture capital company.

 1993 : ICICI Securities and Finance Company Limited in joint venture with J. P.
Morgan set up. : ICICI Asset Management Company set up.
 1994: ICICI established Banking Corporation as a banking subsidiary.formerly
Industrial Credit and Investment Corporation of India. Later, ICICI Banking
Corporation was renamed as 'ICICI Bank Limited'. ICICI founded a separate legal
entity, ICICI Bank, to undertake normal banking operations - taking deposits,
credit cards, car loans etc.
 1996 : ICICI Ltd became the first company in the Indian financial sector to raise
GDR. : SCICI merged with ICICI Ltd. : Mr. K.V.Kamath appointed the
Managing Director and CEO of ICICI Ltd

 1997 : ICICI Ltd was the first intermediary to move away from single prime rate
to three-tier prime rates structure and introduced yield-curve based pricing. : The
name The Industrial Credit and Investment Corporation of India Ltd changed to
ICICI Ltd. : ICICI Ltd announced the takeover of ITC Classic Finance.
 1998 : Introduced the new logo symbolizing a common corporate identity for the
ICICI Group. : ICICI announced takeover of Anagram Finance.

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 1999 : ICICI launched retail finance - car loans, house loans and loans for
consumer durables. : ICICI becomes the first Indian Company to list on the NYSE
through an issue of American Depositary Shares.
 2000 : ICICI Bank became the first commercial bank from India to list its stock
on NYSE.
 2001: ICICI acquired Bank of Madura (est. 1943). Bank of Madura was a Chettiar
bank, and had acquired Chettinad Mercantile Bank (est. 1933) and Illanji Bank
(established 1904) in the 1960s. In October 2001, the Boards of Directors of
ICICI and ICICI Bank approved the merger of ICICI and two of its wholly owned
retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI
Capital Services Limited, with ICICI Bank.

 2002 : The merger was approved by shareholders of ICICI and ICICI Bank in
January 2002, by the High Court of Gujarat at Ahmadabad in March 2002, and by
the High Court of Judicature at Mumbai and the Reserve Bank of India in April
2002. Consequent to the merger, the ICICI group's financing and banking
Operations, both wholesale and retail, have been integrated in a single entity. At
the same time, ICICI started its international expansion by opening representative
offices in New York and London. In India, ICICI Bank bought the Shimla and
Darjeeling branches that Standard Chartered Bank had inherited when it acquired
Grindlays Bank.

 2003 : The first Integrated Currency Management Centre launched in Pune. ;

ICICI Bank announced the setting up of its first ever offshore branch in
Singapore. ; The first offshore banking unit (OBU) at Seepz Special Economic
Zone, Mumbai, launched. ; ICICI Bank’s representative office inaugurated in
Dubai. ; Representative office set up in China. : ICICI Bank’s UK subsidiary
launched. ; India’s first ever "Visa Mini Credit Card", a 43% smaller credit card in
dimensions launched. ; ICICI Bank subsidiary set up in Canada. ; Temasek
Holdings acquired 5.2% stake in ICICI Bank. ; ICICI Bank became the market
leader in retail credit in India. In the UK it established an alliance with Lloyds
TSB. It also opened an Offshore Banking Unit (OBU) in Singapore and
representative offices in Dubai and Shanghai.

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 2004 : Max Money, a home loan product that offers the dual benefit of higher
eligibility and affordability to a customer, introduced. : Mobile banking service in
India launched in association with Reliance Infocomm. : India’s first multi-
branded credit card with HPCL and Airtel launched. : Kisan Loan Card and
innovative, low-cost ATMs in rural India launched. : ICICI Bank and CNBC TV
18 announced India’s first ever awards recognizing the achievements of SMEs, a
pioneering initiative to encourage the contribution of Small and Medium
Enterprises to the growth of Indian economy. : ICICI Bank opened its 500th
branch in India. : ICICI Bank introduced partnership model wherein ICICI Bank
would forge an alliance with existing micro finance institutions (MFIs). The MFI
would undertake the promotional role of identifying, training and promoting the
micro-finance clients and ICICI Bank would finance the clients directly on the
recommendation of the MFI. : ICICI Bank introduced 8-8 Banking wherein all the
branches of the Bank would remain open from 8a.m. to 8 p.m. from Monday to
Saturday. : ICICI Bank introduced the concept of floating rate for home loans in
India. At the same time, ICICI opened a representative office in Bangladesh to tap
the extensive trade between that country, India and South Africa.

 2005 : First rural branch and ATM launched in Uttar Pradesh at Delpandarwa,
Hardoi. ; "Free for Life" credit cards launched wherein annual fees of all ICICI
Bank Credit Cards were waived off. ; ICICI Bank and Visa jointly launched
mChq – a revolutionary credit card on the mobile phone. ; Private Banking
Masters 2005, a nationwide Golf tournament for high networth clients of the
private banking division launched. This event is the largest domestic invitation
amateur golf event conducted in India. ; First Indian company to make a
simultaneous equity offering of $1.8 billion in India, the United States and Japan.
; ICICI acquired Investitsionno-Kreditny Bank (IKB), a Russia bank with about
US$4mn in assets, head office in Balabanovo in the Kaluga region, and with a
branch in Moscow. ICICI renamed the bank ICICI Bank Eurasia. Also, ICICI
established a branch in Dubai International Financial Centre and in Hong

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 Kong.ICICI Bank became the largest bank in India in terms of its market
capitalization. ; ICICI Bank became the first private entity in India to offer a
discount to retail investors for its follow-up offer.

 2006 : ICICI Bank became the first Indian bank to issue hybrid Tier-1 perpetual
debt in the international markets. : ICICI Bank subsidiary set up in Russia. ;
Introduced a new product - ‘NRI smart save Deposits’ – a unique fixed deposit
scheme for nonresident Indians. : Representative offices opened in Thailand,
Indonesia and Malaysia. ; ICICI Bank UK opened a branch in Antwerp, in
Belgium ; ICICI Bank became the largest retail player in the market to introduce a
biometric enabled smart card that allow banking transactions to be conducted on
the field. A low-cost solution, this became an effective delivery option for ICICI
Bank’s micro finance institution partners. ; Financial counseling centre Disha
launched. Disha provides free credit counseling, financial planning and debt
management services. ; Bhoomi puja conducted for a regional hub in Hyderabad,
Andhra Pradesh.

 2007 : ICICI Bank‘s USD 2 billion 3-tranche international bond offering was the
largest bond offering by an Indian bank. ; ICICI amalgamated Sangli Bank,
which was headquartered in Sangli, in Maharashtra State, and which had 158
branches in Maharashtra and another 31 in Karnataka State. Sangli Bank had been
founded in 1916 and was particularly strong in rural areas. With respect to the
international sphere, ICICI also received permission from the government of
Qatar to open a branch in Doha. Also, ICICI Bank Eurasia opened a second
branch, this time in St. Petersburg. ; ICICI Bank raised Rs 20,000 crore (approx
$5 billion) from both domestic and international markets through a follow-on
public offer. ; ICICI Bank’s GBP 350 million international bond offering marked
the inaugural deal in the sterling market from an Indian issuer and also the largest
deal in the sterling market from Asia. ; Launched India’s first ever jewellery card
in association with jewelry major Gitanjali Group. ; ICICI Bank became the first
bank in India to launch a premium credit card -- The Visa Signature Credit Card. ;
23 | P a g e
 Foundation stone laid for a regional hub in Gandhinagar, Gujarat. ; Introduced
SME Toolkit, an online resource centre, to help small and medium enterprises
start, finance and grow their business. ; ICICI Bank signed a multi-tranche dual
currency US$ 1.5 billion syndication loan agreement in Singapore. ; ICICI Bank
became the first private bank in India to offer both floating and fixed rate on car
loans, commercial vehicles loans, construction equipment loans and professional
equipment loans. ; In a first of its kind, nation wide initiative to attract bright
graduate students to pursue a career in banking, ICICI Bank launched the
"Probationary Officer Programme". ;Launched Bank@home services for all
savings and current a/c customers residing in India ; ICICI Bank Eurasia LLC
inaugurated its first branch at St Petersburg, Russia

 2008 : ICICI Bank enters US The US Federal Reserve permitted ICICI to convert
its representative office in New York into a branch.; ICICI Bank enters Germany,
opens its first branch in Frankfurt ; ICICI Bank launched iMobile, a breakthrough
innovation in banking where practically all internet banking transactions can now
be simply done on mobile phones. ; ICICI Bank concluded India's largest ever
securitization transaction of a pool of retail loan assets aggregating to Rs. 48.96
billion (equivalent of USD 1.21 billion) in a multi-tranche issue backed by four
different asset categories. It is also the largest deal in Asia (ex-Japan) in 2008 till
date and the second largest deal in Asia (ex-Japan & Australia) since the
beginning of 2007. ; ICICI Bank launches ICICIACTIVE - Banking Interactive
Service - along with DISHTV, which will allow viewers to see information about
the Bank's products and services and contact details on their DISHTV screens. ;
ICICI Bank and British Airways launch co-branded credit card, which is designed
to earn accelerated reward points to the card holders with every British Airways
flight or by spending on everyday purchases.

 2009: ICICI Bank Board appoints Mr K. V. Kamath as non-executive Chairman

and Ms Chanda Kochhar as Managing Director & CEO effective May 1, 2009,
while the existing non-executive Chairman Mr N Vaghul retires after completing
his term on April 30, 2009 ; ICICI bank ties up with BSNL Cell One for bill

24 | P a g e
 payments, it will facilitate bill payment for BSNL Cell One users through
www.icicibank.com across all the 27 circles of BSNL. ; ICICI Bank Limited
acting through its Hong Kong Branch (ICICI Bank) signed an agreement on
Export Credit Line totaling up to US$100 million with the Japan Bank for
International Cooperation (JBIC) which constitutes the international wing of
Japan Finance Corporation. ; ICICI Bank Limited acting through its Hong Kong
Branch (ICICI Bank) signed a loan agreement with the Export-Import Bank of
China (China Exim) for USD 98 million under the Two- step Buyer Credit
(Export Credit) arrangement. ICICI Bank is the first Indian Bank to have entered
into this arrangement with China Exim ; ICICI Bank with Singapore Airlines
launched “ICICI Bank Singapore Airlines Visa Platinum Credit Card”, the Card
has exclusive privileges especially designed for the members. ; ICICI Bank
announced an association with mChek, India’s leading mobile payment solutions
provider, to facilitate mChek services to all ICICI Bank Debit and Credit Card
customers. These are electronic cards issued to the customers with mChek
application on their mobile phone. ; Ms Chanda Kochhar took charge as the
Managing Director & CEO of ICICI Bank from May 1, 2009.

ICICI BANK TODAY

ICICI Bank (BSE: ICICI) (formerly Industrial Credit and Investment
Corporation of India) is India's largest private sector bank by market capitalisation
and second largest overall in terms of assets. Trotal assets of Rs. 3,562.28 billion
(US$ 77 billion) at December 31, 2009 and profit after tax Rs. 30.19 billion (US$
648.8 million) for the nine months ended December 31, 2009. The Bank also has a
network of 1,640+ branches (as on February 11, 2010) and about 4,721 ATMs in
India and presence in 18 countries, as well as some 24 million customers (at the end
of July 2007). ICICI Bank offers a wide range of banking products and financial
services to corporate and retail customers through a variety of delivery channels and
specialised subsidiaries and affiliates in the areas of investment banking, life and non-
life insurance, venture capital and asset management. (These data are dynamic.) ICICI
Bank is also the largest issuer of credit cards in India. ICICI Bank has got its equity
shares listed on the stock exchanges at Kolkata and Vadodara, Mumbai and the

25 | P a g e
National Stock Exchange of India Limited, and its ADRs on the New York Stock
Exchange (NYSE). The Bank is expanding in overseas markets and has the largest
international balance sheet among Indian banks. ICICI Bank now has wholly-owned
subsidiaries, branches and representatives offices in 18 countries, including an
offshore unit in Mumbai. This includes wholly owned subsidiaries in Canada, Russia
and the UK (the subsidiary through which the HiSAVE savings brand is operated),
offshore banking units in Bahrain and Singapore, an advisory branch in Dubai,
branches in Belgium, Hong Kong and Sri Lanka, and representative offices in
Bangladesh, China, Malaysia, Indonesia, South Africa, Thailand, the United Arab
Emirates and USA. Overseas, the Bank is targeting the NRI (Non-Resident Indian)
population in particular.

ICICI reported a net profit of Rs. 3,758 crore (US$ 741 million) for FY2009. The
bank's Current and savings account (CASA) ratio increased to 28.7% at March 31,
2009 from 26.1% at March 31, 2008. Increase of Rs. 5,286 crore in CASA deposits in
quarter ended March 31,2009.
ICICI Bank is one of the Big Four Banks of India with State Bank of India, Axis Bank
and HDFC Bank

ICICI Bank Group

26 | P a g e
  BUSINESS PROFILE

Products & Services

Personal Banking

 Deposits
 Loans
 Cards
 Investments
 Insurance
 Demat Services
 Wealth Management

NRI Banking

 Money Transfer
 Bank Accounts
 Investments
 Property Solutions
 Insurance
 Loans

Business Banking

 Corporate Net Banking

 Cash Management
 Trade Services
 FXOnline
 SME Services
 Online Taxes
 Custodial Services

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 Head Office
ICICI Bank
9th Floor, South Towers
ICICI Towers
Bandra Kurla Complex
Bandra (E)
Mumbai.
Phone: 91-022-653 7914
Website: www.icicibank.com

Capital structure

The Authorized Capital of ICICI Bank is 214.75 Crores. The Issued, Subscribed and Paid Up
Capital is divided into 1113250642 equity shares @ Rs.10/- each.

Board of Directors

 Board Members

Mr. K. V. Kamath, Chairman

....................................................
Mr. Sridar Iyengar
....................................................
Mr. Homi R. Khusrokhan
....................................................
Mr. Lakshmi N. Mittal
................................................
Mr. Narendra Murkumbi
.................................................
Dr. Anup K. Pujari
.................................................

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Mr. Anupam Puri
..................................................
Mr. M.S. Ramachandran
..................................................
Mr. M.K. Sharma
..................................................
Mr. V. Sridar
Prof. Marti G. Subrahmanyam
.........................................................
Mr. V. Prem Watsa
.........................................................
Ms. Chanda D. Kochhar,
Managing Director & CEO
.........................................................
Mr. Sandeep Bakhshi,
Deputy Managing Director
.........................................................
Mr. N. S. Kannan,
Executive Director & CFO
.........................................................
Mr. K. Ramkumar,
Executive Director
.........................................................
Mr. Sonjoy Chatterjee,
Executive Director

29 | P a g e
  Board committee

Board Governance Remuneration &

Audit Committee
Nomination Committee

Mr. Sridar Iyengar, Chairman Mr. M. K. Sharma, Chairman

Mr. M. K. Sharma, Alternate Chairman Mr. K. V. Kamath
Mr. Narendra Murkumbi Mr. Anupam Puri
Mr. V. Sridar Prof. Marti G. Subrahmanyam

Corporate Social Responsibility

Customer Service Committee
Committee

Mr. M. K. Sharma, Chairman Mr. K. V. Kamath, Chairman

Dr. Anup K. Pujari Mr. Narendra Murkumbi
Ms. Chanda D. Kochhar Dr. Anup K. Pujari
Mr. M. S. Ramachandran
Mr. M.K. Sharma
Ms. Chanda D. Kochhar

Credit Committee Fraud Monitoring Committee

Mr. K. V. Kamath, Chairman Mr. M. K. Sharma, Chairman

Mr. Narendra Murkumbi Mr. K. V. Kamath
Mr. M. S. Ramachandran Mr. M .K. Mr. Narendra Murkumbi
Sharma Ms. Chanda D. Kochhar
Ms. Chanda D. Kochhar Mr. Sandeep Bakhshi

Risk Committee Share Transfer & Shareholders'/

Investors' Grievance Committee

Mr. K. V. Kamath, Chairman Mr. M. K. Sharma, Chairman

Mr. Sridar Iyengar Mr. Narendra Murkumbi

30 | P a g e
Dr. Anup K. Pujari Mr. N. S. Kannan
Prof. Marti G. Subrahmanyam
Mr. V. Prem Watsa
Ms. Chanda D. Kochhar
Committee of Executive Directors
Ms. Chanda D. Kochhar, Chairperson
Mr. Sandeep BakhshiMr. N. S. Kannan
Mr. K. Ramkumar
Mr. Sonjoy Chatterjee

BUSINESS OBJECTIVE

 Vision

To be the leading provider of financial services in India and a major global bank.

 Mission

 We will leverage our people, technology, speed and financial capital to: be
the banker of first choice for our customers by delivering high quality, world-
class service.
 Expand the frontiers of our business globally.
 Play a proactive role in the full realisation of India’s potential.
 Maintain a healthy financial profile and diversify our earnings across
businesses and geographies.
 Maintain high standards of governance and ethics.
 Contribute positively to the various countries and markets in which we
operate.
 Create value for our stakeholders.

31 | P a g e
 TECHNOLOGY Used In ICICI Bank

ICICI use many type of advance technological software like Pinnacle 7.0 and
Pinnacle7.016.Among from this software ICICI bank uses the e-banking, core
banking,
mobile banking electronic display sy ICICI Bank was using Teradata for its data
warehouse. However, due to its proprietary hardware, the cost of procurement,
upgrades and administration was soaring. The closed box architecture of Teradata
imposed restrictions on scalability. Secondly, querying and loading could not happen
simultaneously. Queries could only be run during business hours because the loading
of data had to take place during off business hours. This meant that the refresh rate of
EDW was delayed, so queries may not reflect the most current data. ICICI Bank was
also dependent on Teradata for support and other activities: The bank was completely
tied down to that solution.
These issues compelled ICICI Bank to look for more efficient and flexible solutions.
The solution would have to address not only current issues, but accommodate future
growth expectations and business requirements. ICICI Bank evaluated numerous data
warehousing solutions in the pursuit of solving its issues, and developed a shortlist of
alternatives for its migration proof-of-concept: Sybase, SAS and Netezza. The
primary criteria for evaluation was the price-to-performance ratio where Sybase IQ
emerged the clear winner. During this rigorous testing, Sybase IQ delivered faster
results on independent hardware and operating systems with minimum infrastructure.
Commending the improvements achieved, Amit Sethi, Joint General Manager, ICICI
bank says, "What impressed us wasthat even with overall lower costs, we could
achieve significantly better query performanceafter implementing the Sybase
enterprise warehouse solution." ICICI Infotech today launched an enterprise
resourceplanning (ERP) solution for the small and medium enterprises.
The ERP package - Orion Advantage - comes bundled with an HP dual processor
Xeon
server, Oracle 9i database, Windows 2003 server and costs about Rs 9.90 lakh and has
a 15-user license.

32 | P a g e
An ERP package helps a manufacturer or any other business implementing it to
manage all the important parts in the company such as product planning, parts
purchasing, maintaining inventory and interacting with suppliers and customers.
ICICI Infotech officials told a press conference here today that Orion Advantage
offered a set of business practice solutions for industry segments such as engineering,
auto ancillary, pharmaceuticals, chemicals and IT distribution. Besides the cost
advantage, the ERP package also came pre-configured. ICICI Infotech had mapped
the processes specific to each industry segment into the package.

Mr. Manoj Kunkalienkar, Executive Director and President, ICICI Infotech, said that
smalland medium enterprises (SMEs) offered a good market and ICICI Infotech
hoped to become a leading solution provider to this segment.

Mr. R.K. Kanthi, Deputy General Manager, ICICI Infotech, said there was no ERP
packagefor the SMEs that bundled the server, database and operating system right
now. That was the advantage ICICI Infotech offered to SMEs as Orion Advantage
came bundled and preconfigured. Besides the high cost of generic ERP packages,
their implementation time as far as SMEs were concerned was also long. Orion
Advantage could be installed in 45 days.
ICICI Infotech had signed up six customers so far for the package and hoped to garner
a 15 per cent market share of the SME segment, whose number in the country was
estimated at 2.30 lakh.
Mr. K.S. Natarajan, Managing Director, Trident Pneumatics Pvt Ltd of Coimbatore,
one of the companies that had installed Orion Advantage, said that the company had
tried three other ERP packages, all of which had failed, before settling on Orion
Advantage.

Mr Kunkalienkar said that ICICI Infotech planned to move the two development
centers in Chennai into a single location and double the staff strength from 300 now
in the next two years.
The Chennai centers were involved in research and development of Orion ERP
solutions and Premia, an insurance package.

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We can see that the how technology gives the best results in the below diagram. There
are drastically changes seen in the use of Internet banking, in a year 2001 (2%) and in
the year 2008 (25%).
These type of technology gives the freedom to retail customers.

Centralized Processing Units  Derived Economies Of Scale

Electronic Straight through Processing  Reduced Transaction Cost

Data Warehousing,CRM  Improve Cost Efficiency,Cross Sell

Innovative Technology Application  Provide New Or Superior Products

The country’s middle class accounts for over 320 million people. In correlation with
thegrowth of the economy, rising income levels, increased standard of living, and
affordability of banking products are promising factors for continued expansion.

PRODUCTS AND SERVICES

 PERSONAL BANKING

Loan Product Deposit Product Investment &

Insurance
 Auto loan  Savings A/C  Mutual Funds
 Loan against  Current A/C  Bonds
security  Fixed Deposits  Knowledge Centre
 Loan against  Demat A/C  Insurance
property  Safe Deposit  General And
 Personal loan Lockers Health Insurance

34 | P a g e
  Credit card  Equity And
 2- wheeler loan Derivatives
 Commercial  Mudra Gold Bar
vehicles finance
 Home loans
 Retail business
banking
 Tractor loan
 Working capital
finance
 Construction
 Equipment finance
 Health care finance
 Education loan
 Gold loan
Cards Payment Services Access To Bank
 Credit Card  Net Safe  Net Banking
 Debit Card  Merchant  One View
 Prepaid Card  Prepaid Refill  InstaAlert Mobile
 Bill Pay Banking
--------------------------------  Visa Bill Pay  ATM
Forex services  InstaPay  Phone Banking
--------------------------------  Direct Pay  Email Statements
 Product And  VisaMoney  Branch Network
Services Transfers
 Trade Services  E-Monies
 Forex Service Electronic Funds
Branch Locater Transfer
 RBI Guidelines  Online Payment Of
Direct Tax

 WHOLESALE BANKING

35 | P a g e
Corporate Small and Medium Financial Institutions and
Enterprises Trusts

 Funded Services  Funded Services BANKS

 Non Funded  Non Funded
Services Services  Clearing Sub-Membership
 Value Added  Specialized Services
 RTGS Sub-Membership
Services  Value Added  Fund Transfer
 Internet Banking Services
 ATM Tie- Ups
 Internet Banking
 Corporate Salary A/C
 Tax Collection

Financial Institutions

Mutual Funds

Stock Brockers

Insurance Companies

Commodities Business

Trusts

36 | P a g e
  NRI SERVICES

Accounts & Deposits Remittances

 Rupee Saving A/C  North America

 Rupee Current A/C  Uk
 Rupee Fixed Deposits  Europe
 Foreign Currency Deposits  South East Asia
 Accounts For Returning Indians  Middle East
 Africa
 Others
Quick Remit
India Link
Check Lock Box
Telegraphic/ Wire Transfer
Fund Transfer Cheques/Dds/Tcs

Investment & Insurances Loans

 Mutual Funds  Home Loans

 Insurance  Loans Against Securities
 Private Banking  Loans Against Deposits
 Portfolio Investment Scheme  Gold Card Credit

Payment Services Access To Bank

 Net Safe  Net Banking

 Bill Pay  One View
 InstaPay  InstaAlert

37 | P a g e
  DirectPay  ATM
 VisaMoney  Phone Banking
 Online Donation  Email Statements
 Branch Networks

 PRODUCTS

ICICI Bank offers wide variety of Deposit Products to suit your requirements.
Coupled with convenience of networked branches/ ATMs and facility of E-channels
like Internet and Mobile Banking, ICICI Bank brings banking at your doorstep. Select
any of its deposit products and provide your details online and their representative
will contact you for Account Opening.

SAVING ACCOUNTS

ICICI Bank offers customers a power packed Savings Account with a

host of convenient features and banking channels to transact through.
So now customers can bank at their convenience, without the stress of
waiting in queues.

Special Savings Account:

The Special Savings Account has been designed keeping in mind the specific needs of
organizations such as Trusts, Associations, Societies, Councils, Clubs etc. It provides
organizations solutions with added value and is ideal for tax exempted entities.

“LIFE PLUS”Senior citizens savings account

LIFE PLUS,a special savings account for senior

citizens from ICICI Bank is packed with a host of
benefits,designed keeping your unique financial

38 | P a g e
 requirements in mind.
 Special senior citizens desk to cater to all banking transactions, so that you don’t
wait in queues.
 Higher interest rate on FD/RD:avail the combined benefits of safety,felexibility
and attractive returns with ICICI Bank Fixed Deposit and Recurring Deposit.
 Free special senior citizen LIFE PLUS debit card.
 Money multiplies facility.
 Extended banking hours allows you to visit our branches,as per your
convenience.
 Anywhere banking access to various services,ICICI Bank has to offer –
anytime,anywhere and from any place,including branches,ATMs and phone
banking.
 Nomination facility available.
 Quarterly average balance(QAB) requirement of Rs.5000.
 Quarterly physical statements are delivered to your doorstep to absolutely free of
cost.
 Passbook on request.

Young Stars Account:

Young Stars is a banking service for children, aged 1day

-18 years, brought to you by ICICI Bank to help the
parents meet the present and future aspirations that they
hold for their child. It offers various savings and
investment options to the parent along with teaching the child to manage his/her personal
finance in a more responsible and independent manner.Young Stars will guide your child
through the world of banking -through checking the account balance, fun zones and special
pages on the internet. It makes banking a pleasure and of course teaches your child to manage
their personal finances.With the pocket money that you transfer to your child's account, you
can even shop with him / her at Young Stars very own shopping page. You can even open a
recurring deposit in your child's name.

39 | P a g e
Once you are done with your 'banking', you can access your child's account with all the fun
links to special zones designed to suit your child's area of interests and also impart knowledge
on the current events of the world.

Advantage woman savings account

The ICICI Bank Advantage Woman Account enables today’s

independent women to enjoy hassle-free banking services.
Besides the core ICICI Bank advantage, the Advantage
Woman Savings Account is packed with special benefits for
our women customers. Enjoy your present and plan for the future with ICICI Bank’s
Advantage Woman Savings Account.Advantage Woman offers a specially designed woman's
debit card which helps you shop and save simultaneously, manages your household
expenditures and comes with a bag full of offers attached to it.

 Special International Woman’s Debit Card with lots of offers.

 Free unlimited access to any bank’s ATM.
 Bill Pay facility & Multi Channel Access.
 Payable-at-par cheque book.
 Nomination facility available.
 Zero balance facility with an RD of Rs.2000 or Quarterly Average Balance (QAB)
requirement of Rs. 10,000.

Current Accounts:

Every business requires efficient banking facilities to support its business activities. ICICI
Bank offers premium quality service, unfolding a wide array of class products. With
technology leadership and service the bank is able to meet some of the most challenging
financial needs of clients.A Current Account is one that is required by Businessman, Joint
stock companies, Institutions, Public authorities, public corporations etc.
Any business that has numerous banking tranactions need a current account
as it

 Allows running account supporting unlimited withdrawals and deposits.

 Is meant for convenience and not to save money.

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 Roaming Current Account

Only Roaming Current Account from ICICI Bank travels the distance with customers
business. With advanced technological features such as MCC and LCC, banking needs
are well taken care of, customers can access their accounts at over 500 networked
branches across the country. So while customers take care of their business, ICICI Bank’s
Roaming Current Account simplifies banking for them.

Salary Accounts

Salary Account is a feature rich corporate payroll account with benefits for both corporates
and its employees.

 The process of drawing cheques for salaries is replaced by

sending a single ASCII file to the bank and the amount is
directly credited into t he employees salar y account
 Cuts down payroll processing wor kload
 Salary Account can be opened with mini mum 10 employees
 Instant credit of sal ari es

ICICI Bank Salary Account is a benefit-rich payroll account for Employers and
Employees.As an organization, you can opt for our Salary Accounts to enable easy
disbursements of salaries and enjoy numerous other benefits too.With ICICI Bank Salary
Accounts your employees will enjoy the convenience of :

• Having the largest network of ATMs at their command,

• Free 24 hour Phone Banking,

• Free Internet Banking.

All that the organization would require to do is to send ICICI Bank an advice (in form of a
cheque/debit instruction, ecs, etc) for the total salary amount along with the salary details of
the designated employees in a soft and hard copy format and we will credit the respective
employees' accounts as per your statement of advice.ICICI Bank Salary Accounts benefits
you in more than one ways:-

• Reduces paperwork.

41 | P a g e
• Saves remittance costs.

Employees receive instant credit of salaries. More convenient than ECS. Besides all of the
above, employees automatically become ICICI Bank account holders with special benefits
and privileges of 8-8 banking, Investment advisory and much more...

Fixed deposits:

Fixed deposits are options which help you grow your

money thus creating wealth in a safer and secure way.
ICICI provides its customers with various kinds of Fixed
deposit facilities that are flexible and cater to customers
who have different needs and wants in their fixed
deposits.
ICICI provides a Fixed Deposit that allows customers to deposit their money for just as long
as you wish.

 Wide range of tenures – 15 days to 10 years.

 Choice of investment plan – traditional and cumulative deposits.
 Partial withdrawal allowed.
 Loan facility available – you can avail loan up to 90% of principal and accrued
interest.
 Auto renewal facility – you can choose this option so that the deposit can be renewed
on maturity.
 Interest compounded quarterly.
 Additional interest rate of 0.5% for senior citizens.

Recurring Deposits:

ICICI Bank Recurring Deposits are an ideal way to

invest small amounts of money every month and end up
with a large kitty on maturity.High recurring billing and
recurring payments can be a drain on your finances and
hence large investments may seem a plan away.

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Recurring deposits aims to encourage savings without putting any stress on customers
finances by making them to put a lump sum amount in fixed deposit in one go.The recurring
deposit also attracts high rate of return that are identical to the fixed deposit rates and most
importantly no TDS is applicable in it .the minimum balance of deposit is of Rs.500 and
thereafter in multiples of Rs.100 the minimum period is 6 months and thereafter in multiples
of 3 months,nomination facility is also available.

Security Deposits:

A few Corporates stipulate to their new employees to

provide Security Deposit to reduce attrition. ICICI Bank’s
proposal for the employee is to keep the Security Deposit
in the form of a Fixed Deposit (FD) with the Bank. The
employee cannot withdraw such FDs without the consent
of the company and the company has the right to withdraw the FD in the event of employee
leaving the organization before a certain stipulated period.

ICICI Bank Tax-Saver Fixed Deposit

ICICI Bank’s Tax-Saver Fixed Deposit enables you to save tax and earn high returns. A dual
benefit option structured to maximise your advantage. ICICI Bank’s Tax Saver FD is the
perfect solution for your investment needs.

EEFC Account

Indian exports have surged over the last decade owing to an unprecedented boom in sectors
like software, biotechnology, gems, jewellery, textiles etc. As a result of this, the volume of
inward remittances has also increased significantly. To shield the firms engaged in regular
export and import from the exchange rate fluctuations RBI has allowed parking of foreign
currency by exporters in an account designated as Exchange Earners Foreign Currency
Account (EEFC). EEFC accounts are Current Accounts held in foreign currency with
authorized dealers of foreign exchange in the country.

Resident Foreign Currency (Domestic) Account

Do you want to save money while buying foreign currency for travelling abroad? You can
buy traveller’s cheques, foreign currency in cash and foreign currency demand draft for your

43 | P a g e
expenses overseas. If you are a frequent traveller, you may not want to go through the hassles
of buying foreign currency every time you travel abroad.

The Reserve Bank of India has now made it easier for you to access foreign currency by
permitting a foreign currency account (domestic) for resident Indians. In line with RBI
guidelines, ICICI Bank has come up with a scheme that helps you get rid of all your forex
worries. You can park your foreign currency in ICICI Bank under RFC (D) account. Non-
interest bearing Resident Foreign Currency (D) (RFC (D)) with ICICI Bank can be
maintained in four major currencies (USD, EURO, GBP and Japanese Yen)

PRIVILEGE BANKING:

Privilege banking service ensures preferential treatment to its customers.

Silver privilege A/c

 Waiver of multi-city cheque book usage up to Rs. 1,00,000 per month.

 Waiver of DD/PO charges for upto Rs.50,000 per day.
 Preferential rates of gold coins,deposits lockesr &foreign exchange.
 Quarterly average balance requirement of Rs.25000.

Gold privilege A/c

 Priority processing at all ICICI Bank branches and customer care.

 Free usage of payable -at-par chequebook.
 Free international gold debit card with higher daily withdrawal and spend limit.
 Waiver of DD/PO charges for up to Rs.100,000 per day.
 Free anywhere banking facility.
 Prefrential rates for gold coins,deposit lockers and foreign exchange.
 Quarterly Average Balance(QAB) requirement of Rs.50000.

Titanium privilege A/c

 Branch relationship manager supported with phone banking relationship

manager.
 Priority processing at ICICI Bank brancghes and customer care.
 Free international titanium debit card with higher daily withdrawal and spend
limit.

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  Free anywhere banking facility.
 Free usage of multy-city cheque book.
 Free physical monthly account statement.
 Complete waiver on DD/PO charges.
 Preferential rates for gol coins,deposit lockers and foreign exchange.
 Quarterly average balance (QAB)requirement of Rs.75000 and Total
Relationship Value(TRV)of Rs. 5,00,000.

Family banking:

Superior product benefits of privilige banking,wealth management and

global private client(GPC) available to all the members of your family
while the required minimum balance can be maintained in any of the
accounts.

 Access to superior benefits for the entire family.

 Flexibility to maintain balances across account.
 Lower minimum balance requirement at individual customer level.
 Single family bank – convenience for the entire family and easier funds management.

Outward Remittance:

Send money to your loved ones abroad

ICICI Bank offers you a simple way to send money outside India. Our Outward Remittance
facilities make remitting money abroad quick, and reliable. ICICI Bank’s Outward
Remittance is the solution for your all your needs. Be it money for education, gift money or
maintenance for loved ones or donation for a cause. Our extensive network gives us reach to
most parts of the world.

Advantage Deposit

Advantage Deposit is a combination of fixed deposit and mutual fund investment, offering
you the safety of a fixed deposit and the returns of an equity fund. Advantage Deposit
counters equity-market fluctuations through Systematic Investment Plans.

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  Combination of a Fixed Deposit (with monthly interest payout) and Systematic
Investment Plan (SIP) of a Mutual Fund.
 Re-investment of monthly interest payout of Fixed Deposit into systematic
investment plan of Mutual Fund.
 Automatic debits to account through Standing Instruction / ECS debit mandate.

New Pension System of Government of India

ICICI Bank with 49 branches is a Point of Presence (POP) for the NEW PENSION SYSTEM
launched on May 1, 2009 by the Government of India. The scheme, promoted by the PFRDA
(Pension Fund Regulatory and Development Authority, Government of India), is a first of its
kind in India and is being launched pan-India by 22 other POP's as well.

The purpose of this pension scheme is to promote security of income to its subscribers in their
old age. The scheme will empower a subscriber to plan his own retirement and pension. It not
only will help him save for life after retirement but also is a good investment tool as the
returns are market-driven. For optimum returns, the Government has appointed six fund
managers for subscribers to choose from.

 LOANS

HOME LOAN

Interest rates on home loans have come down considerably in the

last few years. Individuals who opted for housing loans in the
years gone by, are still servicing them at 17% to 21% per annum.
Quite a price to pay, since one can get a loan today for around
12% per annum. In such a case, you can opt for a balance
transfer. Under this scheme, customers can replace their existing
old high interest loan by a cheaper (equal to applicable current rates) loan. ICICI Home
Finance will not only finance the balance amount of outstanding loan but also your
prepayment charges to the old housing finance company. The result:

 A lower EMI with the same tenure .

 A reduced tenure with the same EMI.

 A reduced tenure and EMI .
 The same EMI and tenure but an additional amount as a loan.

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 PERSONAL LOANS

ICICI Bank Personal Loans are easy to get and absolutely

hassle free. With
minimum documentation you can now secure a loan for an
amount up to Rs.
15 lakhs.

 Loans for salaried & self employed individuals.

 Loans are available from Rs. 20,000 to Rs. 15 Lakhs.
 Repayment tenures from 12 - 60 months.
 No Security,Collateral or Guarantors required.
 Loans can be used for any purpose with no questions asked regarding the end use of
the loan.
 A balance transfer facility available for those who want to retire any higher debt.
 All loan repayments are done via equated monthly instalments (EMI).

CAR LOAN

The NO. 1 financier for car loans in the country. Network of

more than 1500 channel partners in over 780 locations. Tie-ups
with all leading automobile manufacturers to ensure the best
deals. Flexible schemes & quick processing. Hassle-free
application process on the click of a mouse.

COMMERCIAL VEHICLE LOAN

 Reaches you through more than 700 locations

across the country.
 Range of products under one umbrella.
 Funding of various products like HCVs,
Buses, MCVs, LCVs, 3 wheelers & used vehicle.

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  Range of services on existing loans & extended products like funding of new
vehicles, refinance on used vehicles, balance transfer on high cost loans, top up on
existing loans, Xtend product, working capital loans & other banking products..
 Preferred financier status with most of the leading manufacturers.
 Simple documentation.
 Quick turn around time.
 Flexible financing solutions to meet the individual requirement.
TWO WHEELER LOANS:

"Zoom" away in your favourite two wheeler. ICICI provides

attractive schemes at competitive interest rates.

 Finance facility available for all two wheelers ranging from

mopeds to motor bikes.
 Now avail Finance upto 90%* of the On Road Cost of the vehicle, repayable in
convenient tenure options ranging from 6 months to 36 months*.
 Ride Easy Pay Easy with ICICI Bank Two Wheeler Loans.
 In an unlikely case of your not meeting our norms NO PROBLEM - you can still
avail our loan, any blood relative can be your co-applicant.
 Existing ICICI Bank Customers ride away on your favourite Two Wheeler by
availing Loan On Phone*-- a facility to get an instant loan over the phone!! Apply for
loan online, call or through sms.

FARM EQUIPMENT LOANS:

 ICICI is the preferred financier for almost all leading

tractor manufacturers in the country.
 ICICI finances farm equipments in over 381 locations
spread across the country.
 Provides fast processing of files with easy
documentation.
 Flexible repayment options in tandem with the farmer's seasonal liquidity.
 Monthly, Quarterly and Half-yearly repayment patterns to choose from. Comfortable
repayment tenures from 1 year to 6 years.

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  CONSTRUCTION EQUIPMENT LOAN
Having funded infrastructure for over 4 decades, ICICI understands
the need of the customers better. ICICI Bank offers attractive
financial packages through their excellent distribution network.
The products are customised for new entrepreneur to large business
houses. ICICI has tie-up with leading construction equipment manufacturers for wide
range of products. The Bank take over existing high cost loans at competitive terms
resulting in huge savings and is quick in processing due to easy formalities and one time
sanction of loans for disbursement over a period of time.

OFFICE EQUIPMENT LOAN:

► Minimum documentation required . ► Doorstep Service. ►Competitive Interest rates.

►Flexible repayment structure. ►Hassle-free application process with the click of a
mouse.
►Details on your application status online.
MEDICAL EQUIPMENT LOAN:

Professional doctors are aware of the distinct advantages that the latest medical
equipment can give their patients. ICICI Bank Medical Equipment Loans supports
professionals in their effort to give the best to their patients. It's our humble way of being
involved in a noble profession.
Loans are offered for:

 Purchase of New equipments.

 Takeover of Existing loans.

Our Key features are:

 Doorstep Service.
 Funding in more than 150 locations across the country.
 The bank provides Competitive interest rates.
 ICICI also offers flexible repayment structure.

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LOAN AGAINST SECURITIES
Loans against Securities enables customers to obtain loans against their securities. So they get
instant liquidity without having to sell their securities.

All customers have to do is pledge your securities in favour of ICICI Bank The Bank will
then grant them an overdraft facility upto a value determined on the basis of the securities
pledged by them. A current account will be opened and customer can withdraw money as and
when they require. Interest will be charged only on the amount withdrawn and for the time
span utilised.
ICICI offer loans against:

 Demat Shares
 RBI Relief Bonds
 Mutual Funds Units
 India Millennium Deposits (IMDs)
 ICICI Bank Bonds
 Life Insurance Policies (Single Premium)

CREDIT CARDS:

ICICI Bank Credit Cards give you the facility of cash,

convenience and a range of benefits, anywhere in the world.
These benefits range from life timefree cards, Insurance benefits,
global emergency assistance service,discounts, utility payments,
travel discounts and much more.

DEBIT CARDS:

The ICICI Bank Debit Card is a revolutionary form of cash that

allows customers to access their bank account around the
clock, around the world.The ICICI Bank Debit Card can be
used for shopping at more than 100,000 merchants in India and
13 million merchants worldwide.

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TRAVEL CARD:
Presenting ICICI Bank Travel Card. The Hassle Free way to
Travel the world. Traveling with US Dollar, Euro, Pound
Sterling or Swiss Francs; Looking for security and convenience;
take ICICI Bank Travel Card. Issued in duplicate. Offers the Pin
based security. Has the convenience of usage of Credit or Debit
card.

PRE PAID CARDS:

ICICI Bank brings to you a complete bouquet of pre-paid cards

providing payment solutions at your fingertips. ICICI Bank
pre-paid cards are a safe &convenient way for associate
payments, disbursements, gifting & small ticket transactions.
Pre-paid cards are available on a VISA platform thus
providing accessibility to over one lakh merchant establishments & cash withdrawal from all
VISA ATMs in India.

 INVESTMENTS
ICICI Bank cares about all
needs. Along with Deposit
products and Loan offerings,
ICICI Bank assists people to
manage their finances by providing various investment options ranging from ICICI Bank
Tax Saving Bonds to Equity Investments through Initial Public Offers and Investment in
Pure Gold. ICICI Bank facilitates following investment products:

 ICICI Bank Tax Saving Bonds

 Government of India Bonds
 Investment in Mutual Funds
 Initial Public Offers by Corporate
 Investment in "Pure Gold"
 Foreign Exchange Services
 Senior Citizens Savings Scheme, 2004

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Customers can invest in above products through any of ICICI bank branches. For select
products ICICI Bank also provides the ease of investing through electronic channels like
ATMs and Internet (ICICIdirect.com)

ICICI BANK BONDS

 All ICICI Bank Bonds have been rated "AAA" by CARE and "LAAA" by ICRA
indicating the highest degree of safety for your money.
 Investment in ICICI Bank Bonds are eligible for tax rebate under Sec 88 to the full
extent possible.
 Bonds are listed on BSE, NSE.

GOI BONDS

 8% Savings Bonds (Taxable), 2003.

 Low risk.
 Reasonable investment tenure.
 Nomination facility available.
 Cannot be traded in secondary market.
 Interest income taxable.

Mutual Funds
Mutual Funds pool money of various investors to purchase a wide variety of securities while
pursuing a specific goal. Selection of Securities for the purpose is done by specialists from the
field. Returns generated are distributed to the Investors.
Mutual Fund Companies offer various schemes. Investors can choose any particular
Fund/Scheme or mix of Funds/Schemes depending upon their perception towards risk.
Investment is done on the basis of prevailing Net Asset Values of various schemes. Mutual
Funds Investments are subject to Market Risks.

Types of Funds Sold

ICICI Bank helps investor determine which types of funds you need to meet your investment
goals. This may include the following types of funds:

Debt: Liquid schemes, Income schemes, G-sec schemes, Monthly Income Schemes
etc.

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Equity: Diversified Equity Schemes, Sector Schemes, Index Schemes etc.

Hybrid Funds: Balanced Schemes, Special Schemes - Pension Schemes, Child

education Schemes etc.

ICICI Bank helps investors identify an appropriate mix of Mutual Fund schemes for their
portfolio using asset allocation strategies.

Through ICICI Bank investor can invest in various schemes of multiple mutual funds with
decent performance record. investor can take the aid of ICICI Bank’s various research reports
on mutual funds and their schemes before choosing a scheme for investment. ICICI Bank
offers investment in Mutual Funds through Multiple Channels. With ICICI Bank, investor can
invest in Mutual Funds through following channels.
 ICICI Bank Branches
 ICICI Bank ATM’S
 ICICIdirect.com

And provide a Dedicated workforce to serve clients.

 Before being deputed, our officers complete a comprehensive training program and,
once deputed, they receive thorough instructions in financial planning skills and
techniques

 Throughout their careers officers also attend programs to update their skills. All
officers in charge of Mutual Funds are certified professionals by AMFI (Association
of Mutual Funds in India)
 Many of these officers also hold professional degrees like - MBA, CA, ICWA, and
CFA etc.

ICICI keeps the investors updated on the latest happenings in the Mutual Fund industry and
the various financial markets through regular electronic updates (daily & weekly) through
Emails. ICICI also send out a monthly magazine on investments to their customers.

Initial public offerings (IPO)

Investor can invest in IPOs online through www.icicidirect.com with same convenience of
investing in equities - hassle-free and with zero paper work. Also, get in-depth analyses of

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new IPOs issues (Initial Public Offerings) which are about to hit the market. IPO calendar,
recent IPO listings, prospectus/offer documents and live prices will help you keep on top of
the IPO markets.

ICICI Bank Pure Gold

Gold has been traditionally the most favored form of investment for Indians. In fact, India,
even today is amongst the highest consumers of Gold in the world. However, the Gold market
remains largely unorganized with reliability and convenience remaining the key issues for
gold buyers in the country.ICICI Bank with its `Pure Gold' offer attempts to bridge the gap
between the need of the customers for buying gold and availability of an organized avenue to
satisfy that need, by taking care of the two key components:-

Reliability and Convenience.

Reliability 24 Carat ICICI Bank Pure Gold is imported from Switzerland. This Gold carries a
99.99% Assay Certification, signifying highest level of purity, as per international standards.
Convenience
ICICI Bank Pure Gold is competitively priced based on daily prices in the international
bullion market. Currently, gold is available in 2.5g, 5g, 8g, 20g and 50g categories.

PRIVATE BANKING

Benefits:

Comprehensive range of products and services

-Savings Account, Fixed Deposits, Recurring Deposits, Quantum Optima, Current

Accounts,
-Resident Foreign Currency (Domestic) Accounts etc.
-Asset Products- Home Loans, Car & Personal Loans, Loan Against Securities etc.
-Investments- Government of India Bonds, Mutual Funds, Capital Gain Bond etc.
-Insurance
-Web Trade and Demat Accounts
-Gold Coins & Bureau de Change

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 -International Debit and Credit cards
-And many more....

Exclusivity and Convenience

-Dedicated Officer
-Separate interaction area in the branch
-Anywhere Banking facility
-Exclusive Phone Banking service
-Competitive Pricing
-Reduced rates for products and services
-Several Complimentary Offers
-Value-linked benefits

Competitive Pricing

-Reduced rates for products and services

-Several Complimentary Offers

-Value-linked benefits

 SERVICES

INVESTMENT SERVICES

 DematServices
A Demat Account allows employees transact in shares instantaneously in a safe and
secure manner.
 ReliefBonds/MutualFunds/Insurance
Salary Account customers can now invest in Government of India relief and savings
bonds, a basket of mutual funds, foreign exchange facilities and Insurance products
through ICICI Bank.
 GoldCoin
Employees can buy 24 karats Pure Gold, which ICICI Bank brings to you. Each coin
comes to you straight from Switzerland. Refined to 99.99% fine gold and sealed with
a unique Certificate of Authencity- guaranteeing you its purity.

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FOREX SERVICES

ICICI Bank's Foreign Exchange Services will help you organize your foreign exchange in the
most hassle free manner. Whether its Foreign Currency, Travelers Cheques or Travel Card,
ICICI Bank Foreign Exchange Services is a one-stop solution to your foreign exchange
requirement.

NRI SERVICES

Wherever people may be, in India or abroad, ICICI Bank has created a wide range of products
and services that provide customers complete financial solutions. Helping them to make the
right decisions at the right time and can be rest assured that they are in the safe and
trustworthy hands of ICICI bank.

Deposit Products:

1. NRE Account: An NRI can open a Non-Resident External Account(NRE Account)with

any bank in India. The account not only lets customers manage their money that they earn in
India (as permitted by FEMA Regulations) but also of the money earned abroad. The money
in the account and the interest earned on it can be sent back outside India without any
authorization from RBI. The Account can be opened and funded in any permissible currency,
and is later converted into Indian Rupees. This Account offers dual benefits of high returns as
offered by the fixed deposits and liquidity as offered by the savings account. The Account
helps customers take care of all their financial needs, quickly and conveniently. In addition to
attractive rupee interest rates customers get free money transfers, easy access for the customer
as well as for his/her family back in India, and a free mandate card for the loved ones in India.

2 . NRO Account: The Non-Resident Ordinary Account (NRO Account) allows customers to
hold the money they have earned in India such as rent, dividends, pensions etc. They can open
the account and can fund it in any permissible currency and is later converted into Indian
Rupees. NRO account offers attractive exchange rates upon conversion of foreign currency
into Indian Rupees. This account to offers high returns and liquidity. However, the interest
earned on the principal amount in the account can be sent back after the deductions of tax in
India.

3. FCNR Account:A Foreign Currency Non Resident Account (FCNR Account) allows
customers to maintain funds as Term Deposits in various foreign currencies, thereby guarding

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customers against fluctuating exchange rates. Under this account both the principal amount
and the interest can be sent back fully, and are taxable in India. The tenures range from 12 to
36 month

4. RFC Account: By opening a Resident Foreign Currency Account (RFC Account)

customers can maintain funds as Term deposits in various foreign currencies even after they
have returned to India. Both the principal and the interest can be remitted outside India. The
tenures range from 1month to 36months.

Advisory Services
Private Equity Placement
ICICI Bank's Small Enterprises Group's (SEG) Investment Banking team is dedicated to
provide you niche and exclusive investment banking services.

The ICICI Bank Edge

 Capital Raising
At times for a growing company, the amount of capital that a promoter can infuse in
the business becomes limited. Businesses can be self sufficient for capital needs in
their nascent and initial growth phases. However to meet expansion and growth plans,
external capital is imperative. We at ICICI Bank, with our lending experience, fully
understand this and help clients raise equity to fund growth. We have developed a
strong network of domestic and international investors who are keen to partner with
such success stories in India and these players solicit our advice for investing into
such companies. .
 Buy And Sell Side Advisory
Inorganically adding growth to a business or hiving off non-core activities or
opportunity to realize right value for the business created or an instance of taking a
company on a bigger scale are the ways to strategize today. We at ICICI Bank
provide assistance on both buy side and sell side transaction. With a large client
franchise built, more than 10,000 asset clients and international linkages in developed
economies, ICICI Bank can bring in the best synergy partner to conclude a sell side
or buy side advisory assignment.
 Special Situation Solutions
Backed by institutional legacy, in-depth understanding and linkages with key
stakeholders in the process of turnaround, ICICI Bank's Investment Banking team can

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 design solutions for special situations like CDR, BIFR, OTS, etc. Count on us to turn
around the capital structure of your company and bring in additional capital for
growth.

Online Services
ICICI Bank provides a variety of online services.now these is no need of walking up to the
bank branch, every time you need to do your banking. As you can do a lot of it online. From
paying your bills to transferring funds, booking your rail/air tickets, shopping, sending a
money order and doing lots more.

 AWARDS & RECOGNITION 

For the third year in a row ICICI Bank has won The Asset Triple A Country Awards for Best Domestic Bank
in India.

ICICI Bank won the Most Admired Knowledge Enterprises (MAKE) India 2009 Award. ICICI Bank won the
first place in "Maximizing Enterprise Intellectual Capital" category, October 28, 2009.

Ms Chanda Kochhar, MD and CEO was awarded with the Indian Business Women Leadership Award at
NDTV Profit Business Leadership Awards , October 26, 2009.

ICICI Bank received two awards in CNBC Awaaz Consumer Awards; one for the most preferred auto loan
and the other for most preferred credit Card, on September 30, 2009.

Ms. Chanda Kochhar, Managing Director & CEO ranked in the top 20 of the World's 100 Most Powerful
Women list compiled by Forbes, August 2009.

Financial Express at its FE India's Best Banks Awards, honoured Mr. K.V. Kamath, Chairman with the
Lifetime Achievement Award , July 25, 2009.

ICICI Bank won Asset Triple A Investment Awards for the Best Derivative House, India. In addition ICICI

58 | P a g e
Bank were Highly commended , Local Currency Structured product, India for 1.5 year ADR GDR linked
Range Accrual Note., July 2009.

ICICI bank won in three categories at World finance Banking awards on June 16, 2009
• Best NRI Services bank
• Excellence in Private Banking, APAC Region
• Excellence in Remittance Business, APAC Region.

ICICI Bank Mobile Banking was adjudged "Best Bank Award for Initiatives in Mobile Payments and
Banking" by IDRBT, on May 18, 2009 in Hyderabad.

ICICI Bank's b2 branchfree banking was adjudged "Best E-Banking Project Implementation Award 2008"
by The Asian Banker, on May 11, 2009 at the China World Hotel in Beijing.

ICICI Bank bags the “Best bank in SME financing (Private Sector)” at the Dun & Bradstreet Banking awards
2009.
ICICI Bank NRI services wins the “Excellence in Business Model Innovation Award” in the eighth Asian
Banker Excellence in Retail Financial Services Awards Programme.

ICICI Bank's Rural Micro Banking and Agri-Business Group wins WOW Event & Experiential Marketing
Award in two categories - “Rural Marketing programme of the year” and “Small Budget On Ground
Promotion of the Year”. These awards were given for Cattle Loan 'Kamdhenu Campaign' and 'Talkies on the
move campaign' respectively.

ICICI Bank's Germany Branch has been certified by “Stiftung Warrentest”. ICICI Bank is ranked 2nd amongst
57 savings products across 19 banks

ICICI Bank Germany won the yearly banking test of the investor magazine €uro in the “call money”category.

59 | P a g e
The ICICI Bank was awarded the runner's up position in Gartner Business Intelligence and Excellence Award
for Asia Pacific for its Business Intelligence functions.

ICICI Bank's Organisational Excellence Group was recently awarded ISO 9001:2008 certification by TUV
Nord. The scope of certification comprised processes around consulting and capability building on methods of
quality & improvements.

ICICI Bank has been awarded the following titles under The Asset Triple A Country Awards for 2009:
• Best Transaction Bank in India
• Best Trade Finance Bank in India
• Best Cash Management Bank in India
• Best Domestic Custodian in India

ICICI Bank has bagged the Best Cash Management Bank in India award for the second year in a row. The
other awards have been bagged for the third year in a row.

ICICI Bank Canada received the prestigious Canadian Helen Keller Award at the Canadian Helen Keller
Centre's Fifth Annual Luncheon in Toronto. The award was given to ICICI Bank its long-standing support to
this unique training centre for people who are deaf-blind.

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 CHAPTER 2

RESEARCH METHODLOGY

INTRODUCTION
Research in common parlance refers to a search for knowledge. One can also define
research as a scientific and systematic search for pertinent information on a specific
topic. In fact, research is an art of scientific investigation. “Research is a
systematized effort to gain new knowledge”

Research is an original contribution to the existing knowledge for its advancement. It

is the pursuit of truth with the help of study, observation, comparison and experiment.
In short knowledge through objective and systematic method of finding solution to a
problem is research. Research refers to the systematic method consisting of
enunciating the problem, formulating the hypothesis, collection of the facts.

Title of the Study

“A Study on ICICI Bank”

Objective of the Study

Each research study has its own specific purpose. It is like to discover to Question
through the application of scientific procedure. But the main aim of our research to
find out the truth that is hidden and which has not been discovered as yet. My
research study has following objectives:

 To Measure The Level of Satisfaction of Retail Banking Customers.

 To identify the factors which affect the customer satisfaction level in retail
banks.
 To study about the competitive position of ICICI Bank in Competitive Market.
 To Study the customers attitude towards the financial products of the ICICI
Bank.
 To Study the customers opinion towards the services provided by the ICICI
Bank.
 To study about the effectiveness & efficiency of ICICI Bank in relation to its
competitors.

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  To study about whether people are satisfied with ICICI Bank Services &
Management System or not.

Type of Research:-

Descriptive Research: Descriptive research includes fact finding enquiries of

different kinds. The major purpose of descriptive research is description of the state of
affairs as it exists at present. Researcher has no control over the variables of this type
of research. The methodology of the study is based on primary &secondary data.

Data Collection:
Primary Data: Data is collected primarily through personal contact, meeting,
interview and questionnaire with the concerned authority of the ICICI Bank and
respondents.
Secondary Data:
Secondary data was collected by gathering information from concerned personnel at
these firms and the rest was collected from the various journals and websites.

Sample Size & Method Of Selecting Sample:-

The sampling method so as to obtain a representative sample is the Non-probability
sampling methods. Under Non-probability sampling, the question addressed the
basic questions relating to the level of satisfaction with in customers.
A random sample of 50 people was taken. I selected the respondents to the survey on
the basis of judgment sampling with convenience taken into account.

Scope of the study:-

 The study is specific only to retail banking in India.
 Understand different facilities provided by the bank to the customers.
 To do the careful study of steps which bank takes to attract the customers.
 To study how bank are working for the development of the population and the
economy.
 The study is also useful to the bank to formulate a systematic structure for providing
facilities to the customers.

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 It informs customers about banks progressive attitude towards customers.
 Understand the overall performance and progress of the bank.
 The study also relates To Customer Satisfaction and Its Related Factors. The factors
studied are:
 Service provided by the bank.
 The Image or Personality of the Bank.
 Convenience Provided To The Customers.
 Pricing policies of the bank.
 Maintenance Of Relationship With The Customers

Limitations of the Study:-

 The overall data collected through one branch of the bank that is Bhayander Branch
Mumbai. Therefore it makes some limitations to collect the data and analyze.
 A customer‘s satisfaction towards the Branch is considered for study, hence the
structure; other concepts of the banks are excluded for the detail study.
 The study is on the information collected from bank, during very short period of the
case study work. So only limited data is collected and no detailed study about case is
carried out.
 The study considered only the customers satisfaction, so other concepts of the banks
are excluded.

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 FINDINGS

From the details of the study, we can enumerate the observation of the project report i.
e.-customers satisfaction towards the ICICI Bank, Jaipur in the form of finding as
below.

1. It was found from the study that bank believes in quality service rather than
quantity of service.
2. The officials employed are very much enthusiastic about their job.
3. The officials try to make best relation with the customers.
4. There is separate counter for NRI services.
5. The registers and files are maintained on a daily basis.
6. The registers are maintained in a well organized manner.
7. The marketing strategy of the bank is very attractive.
8. The bank always tries to attract customers with innovative offers.
9. Both the bank investment deposit ratio is on the declining trend
10. Both the banks has shown better utilization of cash portfolio
11. ICICI bank Interest expenses to interest earned remains the same Over 2 Years
whereas SBI shows reduction.
12. Other Income ratio remains fluctuation in both the banks.

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 CHAPTER 3

LITERTAURE REVIEW

CONSUMER RESEARCH IN DIFFERENT DISCIPLINES

A considerable body of literature exists on consumption, consumer behaviour and
consumer decision making process.
Most of the consumer research focused on adopter categories, habits, attitudes and
intentions rather that on actually measuring the satisfaction level with the service.

CONSUMER SATISFACTION PROCESS

The paramount goal of marketing is to understand the customer and to influence
buying behaviour.

The process can be depicted as follows:-

 Need recognition- realization of the difference between the desired and the
current situation that serves as a trigger for entire process.
 Search for information.
 Pre purchase alternative evaluation.
 Consumption(utilization of the procured option)
 Post purchase alternative re-evaluation.
 Divestment(disposal of the unconsumed product and it’s remnants)

COMPANY’S EFFORT TO ENSURE SATISFACTION OF CUSTOMERS:

Objectives of ICICI

Promote good and fair banking practices by setting minimum standards

in dealing with you

Increase transparency so that you can have a better understanding of

what you can reasonably expect of the services;

Encourage market forces, through competition, to achieve higher

operating standards;

Promote a fair and cordial relationship between you and your bank;

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 Foster confidence in the banking system

To Help You To Understand How Our Financial Products And Services Work By:

Giving you information about them in any one or more of the following
languages: Hindi, English or the appropriate local language.
Ensuring that our advertising and promotional literature is clear and not
misleading
Ensuring that you are given clear information about our products and services,
the terms and conditions and the interest rates/service charges, which apply to
them.
Giving you information on what are the benefits to you, how you can avail of
the benefits, what are their financial implications and whom you can contact
for addressing you queries.
To Help You Use Your Account Or Service By:
Providing you regular appropriate updates.
Keeping you informed about changes in the interest rates, charges or terms
and conditions.

Information

You can get information on interest rates, common fees and charges through any one
of the following:

Looking at the notices in our branches ;

Phoning our branches or help-lines;
Looking on our website;
Asking our designated staff/help desk ;or
Referring to the service guide/Tariff Schedule.

Before You Become a Customer we will:

give you clear information explaining the key features of the services and
products you tell us you are interested in;

give you information on any type of products and services which we offer and
that may suit your needs;

tell you if we offer products and services in more than one way [for example,
through

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 ATMs, on the Internet, over the phone, in branches and so on] and tell you
how to find out more about them;

tell you what information we need from you to prove your identity and
address, for us to comply with legal, regulatory and internal policy
requirements

Advertising, Marketing and Sales

We will make sure that all advertising and promotional material is clear, and
not misleading.

In any advertising in any media and promotional literature that draws attention
to banking service or product and includes a reference to an interest rate, we
will also indicate whether other fees and charges will apply and that full
details of the relevant terms and conditions are available on request.

If we avail of the services of third parties for providing support services, we

will require that such third parties handle your personal information (if any
available to such third parties) with the same degree of confidentiality and
securityas we would.

We may, from time to time, communicate to you various features of our

products availed by you. Information about our other products or promotional
offers in respect of our products/services, will be conveyed to you only if you
have given your consent to receive such information/ service either by mail or
by registering for the same on our website or on our phone banking/customer
service number.

We have prescribed a code of conduct for our Direct Selling Agencies (DSAs)
whose services we may avail to market our products/ services which amongst
other matters requires them to identify themselves when they approach you for
selling our products personally or through phone.

In the event of receipt of any complaint from you that our

representative/courier or DSA has engaged in any improper conduct or acted
in violation of this Code, we shall take appropriate steps to investigate and to
handle the complaint and to make good the loss.

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 CHAPTER 4
Data Analysis & Interpretation

Chart 1 AGE OF RESPONDENTS:-

TABLE

Age groups Percentages Respondents

56% 28
19-28
18% 9
29-38
12% 6
39-48
12% 6
49-58
0% 0
59-68
2% 1
69-78
100% 50
total

Percentage Of Respondent
19 – 28 29 – 38 39 – 48 49 – 58 59 – 68 69 – 78
2%
0%

12%

12%

56%

18%

CONCLUSION:-In this pie chart,option 5 is selected by most of the people.

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Chart 2 DIFFERENCIATION OF THE RESPONDENTS INTO MALE AND
FEMALE:-
TABLE

GENDER PERCENTAGES Respondents

74% 37
MALE
26% 13
FEMALE
100% 50
Total

PERCENTAGE OF RESPONDENTS

MALE RESPONDENTS FEMALE RESPONDENTS

26%

74%

CONCLUSION:-In this pie chart, most of the respondents are male.

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Chart 3DIFFERENCIATION OF RESPONDENTS BASED ON THEIR
OCCUPATION
TABLE:
RESPONDENTS PERCENTAGES Respondents

10% 5
STUDENTS
75% 38
EMPLOYEES
15% 7
RETIRED PERSONS
100% 50
Total

PERCENTAGE OF RESPONDENTS
STUDENTS EMPLOYEES RETIRED PERSONS

10%
15%

75%

CONCLUSION;-In this pie chart, mostly employees are there.

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Chart 4What the Peoples think about the banks
TABLE
THINKING OF PEOPLE PERCENTAGES Respondents
ABOUT BANK
30% 15
SECURITY
40% 20
SAVING

A 10% 5
IMPOSITION OF
BURDEN OF EXPENSES
20% 10
OTHERS
100% 50
Total

People Think About The Bank

Security Saving Imposition Of A Burden Of Expenses Others

20%
30%

10%

40%

Conclusion:- In this pie chart, we have seen that saving option is selected.

71 | P a g e
Chart-5Customer have Account with ICICI Bank

TABLE

CUSTOMERS WITH ICICI BANK PERCENTAGES Respondents

A/C

CURRENT 25% 13

SAVING 50% 25

LOAN 20% 10

OTHERS 5% 2

Total 100% 50

5%

25%
20% CURRENT
SAVING
LOAN
OTHERS

50%

Conclusion:-As the above graph shows that most of the customers i.e. 50%
having saving account in ICICI Bank & 25% customers having current
account, 20% loan account & 5% having other account in ICICI bank.

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Chart-6Attributes compelled by the customers to open saving account in any
bank

TABLE

BY PERCENTAGES Respondents
ATTRIBUTES COMPELLED
CUSTOMERS TO OPEN SAVING
A/C IN ANY BANK

ATM 37% 19

CHEQUE BOOK
17% 9

INTERNET BANKING 15% 7

WORKING HOUR 21% 10

VALUE ADDED SERVICES 10% 5

Total 100% 50

People Like To Open an A/c

10%

ATM
37%
21% CHEQUE BOOK
Internet Banking
working Hour
Value added Services
15%
17%

Conclusion:-As with above analysis, it is found that 37% customers give more
preference to ATM facilities provided by bank at the time of opening a saving account
in a bank and rest of the 63% customers give preference to working hours, Cheque
book, Internet banking & value added services.

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Chart-7Customers having Bank Account With ICICI Bank From how many
years

TABLE

CUSTOMERS HAVING BANK A/C PERCENTAGES Respondents

WITH ICICI BANK FROM HOW
MANY YEARS

0-1 YEARS 20% 10

2-5 YEARS 70% 35

6-10 YEARS 10% 5

total 100% 50

Customer Having Bank Alc

0 - 1 Years 2 - 5 Years 6 - 10 Years

10%
20%

70%

Conclusion:-

As with above analysis, it is found that most of the customers having bank account in
ICICI bank since last 1 to 5 years.

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Chart-8Reason for preference of ICICI Bank

TABLE

REASON FOR PREFERENCE OF PERCENTAGES Respondents

ICICI BANK

SUPPORT TO CUSTOMER 30% 15

UCIK TRANSACTION 20% 10

UALITY AND SERVICES 50% 25

Total 100% 50

ICICI BANK

Support To
Customer
30%

Quality &
Services
50%
Quick
Transaction
20%

Conclusion:-As with above analysis, it is found that most of the customers prefer the
ICICI bank because of it’s better quality & services and 30% customer prefer for
quick transaction and 20% customers prefer for more support to customers.

75 | P a g e
Chart-9Medium for customer awareness about the services provided by ICICI
Bank

TABLE

AWARENESS PERCENTAGE Respondent

ADVERTISEMENT 36% 18

FRIENDS & RELATIVE 28% 14

SELING AGENT 21% 11

OTHERS 14% 14

TOTAL 100% 50

Awareness

Others
14%

Adtiesment
Selling agent 36%
21%

Friends & Relative

29%

Conclusion:-The above chart shows that 36% customers know about the services
provided by the bank through advertisement and 29% customers through friends &
relatives, 21% customers through selling agent and 14% customers through other
sources.

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Chart-10Thinking of the people about the Banks

TABLE

PEOPLE THINK ABOUT BANK PERCENTAGES RESPONDENTS

SECURITY 49% 24

SAVING 33% 16

IMPOSITION OF A BURDEN OF 7% 4
EXPENSES

OTHERS 11% 6

TOTAL 100% 50

People Think About Bank

Security Saving Imposition of a burden of expenses Others

11%

7%

49%

33%

CONCLUSION:- THE CHART SHOWS THAT SECURITY OPTION IS

MOSTLY SELECTED.

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Chart-11Suitability of processing of loan for the customers

TABLE

CUSTOMERS USING SERVICES PERCENTAGES Respondents

OFFERED BY THEIR BANK

YES 60% 30

NO 30% 15

CANNOT SAY 10% 5

Total 100% 50

Customer Using Services Offered By

Their Bank
Yes NO Can Not Say

10%

30%

60%

Conclusion:-With the above analysis, it is found that 60% customers feel suitability
with the processing of loan and 30% customers feel unsuitability & 10% can’t say
about this.

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Chart-12 Do you access internet banking through your mobile phone?

TABLE

Do you access internet banking PERCENTAGES Respondents

through your mobile phone

YES 70% 35

NO 30% 15

Total 100% 50

NO
30%

YES
70%

Conclusion:-The above chart shows that 50% customers says that processing charges
of loan are medium and 30% customers says that processing charges of loan are high
& 20% customers says low.

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Chart-13Type of loan Preferred by the customers of ICICI Bank

TABLE
TYPE OF LOAN PREFERRED BY PERCENTAGES Respondents

THE CUSTOMERS OF ICICI BANK

HOUSING LOAN 70% 35
PERSONAL 2% 1
CAR LOAN 20% 10
EDUCATION 8% 4
Total 100% 50

HOUSING LOAN
PERSONAL
CAR LOAN
8%
EDUCATION

20%
2%

70%

Conclusion:-The above chart shows that 70% customers prefer housing loan and 20%
customers prefer car loan, 8% customers prefer education loan and 2% customers
prefer personal loan.

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Chart-14Customers Opinion about the interest rate charged on loan by the
ICICI bank

TABLE

CUSTOMERS OPINION ABOUT PERCENTAGES Respondents

THE INTEREST RATE CAHRGED
ON LAON BY THE ICICI BANK

HIGH 30% 15

LOW 30% 15

AVERAGE 40% 20

Total 100% 50

HIGH LOW
30% 30%

AVERAGE
40%

Conclusion:-The above chart shows that 40% customers say that interest rate charged
on loan by ICICI bank is average and 30% customers say high, 30% customers say
low with compare to another banks.

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Chart-15Internet banking Services availed by the customers of ICICI Bank
TABLE
INTERNET BANKING PERCENTAGES Respondents

YES 30% 15

NO 70% 35

Total 100% 50

internet banking

Yes
30%

No
70%

Conclusion:-As with above analysis, it is found that most of the customers doesn’t
use internet banking services due to lack of awareness, connectivity problems & more
complexity and only 30% customers using internet banking services of ICICI bank.

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Chart-16Reasons for not using Internet banking Service by the customers
TABLE
SERVICES(REASONS FOR NOT PERCENTAGES Respondents
USING)

LACK OF AWARENESS 40% 20

CONNECTIVITY PROBLEM 35% 18

MORE COMPLEX 25% 12

Total 100% 50

Services
LACK OF AWARENESS
CONNECTIVITY PROBLEM
MORE COMPLEX

25%
40%

35%

Conclusion:-As with above analysis, it is found that those customers who doesn’t use
internet banking services most of them doesn’t know about internet banking services
and 35% doesn’t use due to connectivity problem & 25% customers doesn’t use
internet banking services due to more complexity.

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Chart-17Customer opinion towards the financial services provided by the ICICI
Bank

TABLE

CUSTOMERS OPINION TOWARDS PERCENTAGES Respondents

THE FINANCIAL SERVICES
PROVIDED BY ICICI BANK

EXCELLENT 20% 10

VERY GOOD 30% 15

GOOD 40% 20

AVERAGE 10% 5

Total 100% 50

EXCELLENT
VERY GOOD
GOOD
AVERAGE
10%
20%

40%
30%

Conclusion:-The above chart shows that 40% customers give good to the financial
services provided by the ICICI bank and 30% customers give very good, 20%
customers give excellent & 10% customers give average to the financial services
provided by the ICICI bank.

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Chart-18Level of Customer satisfaction towards the services provided by ICICI
Bank

TABLE
CUSTOMERS SATISFACTION PERCENTAGES Respondents

EXTREME SATISFACTION 12% 6

SATISFACTION 34% 17

MODERATE 20% 10

DISSATISFACTION 26% 13

EXTREMELY DISSATISFACTION 8% 4

Total 100% 50

Extremely
Dissatisfaction Satisfaction Extremely
8%
Satisfaction
12%

Dissatisfaction
26%
Satisfaction
34%

Moderate
20%

Conclusion:-As with above analysis, it is found that 34% customers are satisfied with
the services provided by the ICICI bank and 12% customers are extremely satisfied,
20% customers at moderate level, 20% customers are dissatisfied and 8% customers
are extremely dissatisfied with the services provided by the ICICI bank.

85 | P a g e
Chart 19What is your opinion about the processing charges of loan

TABLE
PROCESSING CHARGES OF LOAN PERCENTAGES Respondents

HIGH 25% 12

LOW 20% 10

MEDIUM 55% 28

Total 100% 50

ICICI Bank Processing Charges Of Loan

Low
High 20%
25%

Medium
55%

Conclusion:-In this pie chart, mostly option medium is selected(55%).

86 | P a g e
CHART20The process of loan is suitable to you
TABLE

PROCESS OF LOAN IS SUITABLE PERCENTAGES Respondents

YES 70% 35

NO 30% 15

Total 100% 50

Process Of Loan Is Suitable

No
30%

Yes
70%

Conclusion:-In this pie chart, mostly option yes is selected(70%).

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 CHAPTER 5
CONCLUSION

Thus, ICICI has been able to use technology to provide value-added service to its
customers during the last few years. For ICICI, technology is an integral part of their
business. However, their overall progress could have been smoother but for certain
internal and extraneous factors and also a pressure on spread due to a competitive
market (Annual report, 2010 –11). E-banking has become a necessary survival
weapon and is fundamentally changing the banking industry worldwide. Today, the
click of the mouse offers customers banking services at a much lower cost and also
empowers them with unprecedented freedom in choosing vendors for their financial
service needs. No country today has a choice- whether to implement E-banking or not
given the global and competitive nature of the economy. ICICI have top grade and
constantly think of new innovative customized packages and services to remain
competitive. The invasion of banking by technology has created an information age
and commoditization of banking services. ICICI have come to realize that survival in
the new e-economy depends on delivering some or all of their banking services on the
Internet while continuing to support their traditional infrastructure. The rise of E-
banking is redefining business relationships and the most successful banks will be
those that can truly strengthen their relationship with their customers. Without any
doubt, theinternational scope of E-banking provides new growth perspectives and
Internet business is a catalyst for new technologies and new business processes.

88 | P a g e
 SUGGESTIONS

1. The company should adopt best marketing strategy to expansion the market.
2. To increases its branches.
3. To increases more activity rather than banking system.
4. To make good relationship with its customer.
5. To make effort for increasing the awareness about the internet banking among the
customers
6. To reduces the interest rate of loan process.
7. To reduces the minimum amount of maintaining the account.

BILIOGRAPHY

 www.Scribd.com
 www.google.com
 www.wikipedia.com
 Amandeeep(1983),Profit and profitability of commercial banks,
DEEP AND DEEP PUBLICATIONS.
 Gupta S. P.(2007),statistical methods, S. CHAND AND SONS.

RESEARCH PAPERS AND ARTICLES

 Arora U. and R. Verma

89 | P a g e
Questionnaire

1. NAME

2. AGE

3. OCCUPATION

4. SEX
MALE FEMALE

5. What the people think about the bank?

Security saving Imposition Of A Burden OF Expenses
Others

6. Customer have Account with ICICI Bank?

Current Saving Loan Others

7. Customers having Bank Account With ICICI Bank From how

many Years?
0 -1 Years 2 - 5 Years 6 - 10 Years

8. Reason for preference of ICICI Bank?

Quality & Services Support To Customer
Quick Transaction

9. Medium for customer awareness about the services provided by

ICICI Bank?
Adtiesment Friends& Relatives Selling agent Others

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10. Thinking of the people about the Banks?
Security Saving Imposition of a burden of expenses Others

11.Suitability of processing of loan for the customer?

Yes no can not say

12. Do you access internet banking through your mobile phone?

YES NO

13.Type of loan Preferred by the customer of ICICI Bank?

Housing loan personal Car loan Education

14.Customer Opinion about the interest rate charged on loan by the

ICICI Bank?
High Low Average

15.Internet banking Services availed by the customer of ICICI Bank?

Yes no

16.Reason for not using Internet banking Services by the customers?

Lack of Awareness Connectivity Problem More complex

17.Customer Opinion towards the financial services provided by the

ICICI Bank?
Excellent Very Good Good Average

18.Level of Customer satisfaction towards the Services provided by

ICICI Bank?
Moderate Dissatisfaction Satisfaction Extremely Satisfaction
Extremely dissatisfaction

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19.What is your opinion about the processing charges of loan ?
High Low Medium

20.The process of loan is suitable to you?

No YES

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