Brief Business Plan Model

‘’Vegan Sausage’’

Brief Business Plan

2017

EXECUTIVE SUMMARY

‘’Vegan Sausage’’ presents a very remarlable opportunity in my local market with Vegetarian
people. ‘’Vegan Sausage’’ will give customers healthier and nutritive producto than the
competition. Revenues are expected to go up from $63,000 to $91,000 in three years.

BUSINESS DESCRIPTION

Product

‘Vegan Sausages’ is a processed food made out of black and red beans that will help vegetarian
people get no animal protein, with high level of vitamin and iron.

MANAGEMENT AND OPERATIONS

‘’Vegan Sausage’’ will have 1 managers and 2 employees. ‘’Vegan Sausage’’ will produce the
sausages, identify possible clients, and delivery the different orders.

MARKETING

 Market research

‘’Vegan Sausage’ does present an opportunity in the local market with both men and women

according to the following data (This survey was made to a sample of 10 participants divide
between 5 men and 5 women with different ranges of age.)

1. Are you interested in buying healthy ‘Vegan Sausage’?

Respondents are interested in buying healthy ‘Vegan Sausage’.

90% (4 men, 8 women) responded “yes” however, 10% responded “No” (1)

2.Do you ever try vegan sausage?”

The majority of respondents tried already vegan sausage, but just a minority responded the
opposite.

80% of respondents (3 men, 5 women) responded “yes”, In contrast, 20% responded “No” (2 Men)

3.Do you ever eat vegetarian products?

All respondents eat vegetarian products.

100% (5 men, 5 women) responded “yes”

4.Would you like to change your feedings habits?

The most of respondents would like to change your common feedings habits.

90% (4 men, 5 women) are very interested in eating healthy food especially vegetarian products.

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COMPETITIVE ANALYSIS

‘’Vegan Sausage’’ has 1 direct competitor and undertermined indirect competitors in my local
market.

 Direct competition average price for similar product: $8 per paket of 6 sausage
 Indirect competition is no vegan sausage which exists in the local market.

Marketing Mix

The following marketing mix will create the biggest sales for ‘’Vegan Sausage’’ because it is
especially enfocus to attract vrgrtarian people and people who want to change their habits
feedindg busy people who buy or sell local products by free simples, personal relation and
advertisement campaign.

Product

[Need to Consider (Goods): Sizes, Colors, Features]

[Need to Consider (Services): Sizes, Styles, Features]

‘’Vegan Sausage’’ (Goods)

 A packet of 6 ‘’Vegan Sausage’’ per 300 g

 Recyclable green and blue packet
 Distributed to the most number local markets possible.

Price

[Need to Consider: Profit, Profit margin, Competitor Prices]

‘’Vegan Sausage’’

 $7 per packet in cash. ($1 less than the competition)

Place

[Need to Consider: Where the target market shops for this product, Costs of Selling: Directly or

through other business]

‘’Vegan Sausage’’:
  It Will have a factory near to local market.
 ‘’Vegan Sausage’’ Will be sold through other businesses.

Promotion

[Need to Consider: How will people learn about the product, Advertising, Special Pricing]

‘’Vegan Sausage’’:

 Advertise: advertisemet campaign and Social media.

 Personal Relation.

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FINANCIALS

Figure 8.1: Startup Costs

 Sausage machine - $1600

 Supplies to start - $550
 Office supplies - $1000
 Rent factory first month - $700

Total, Startup Costs - $3850

Total startup costs will be $3850.

Figure 8.2: Sales & Revenue projections

Expected Sales Year 1: 9000 unit Year 2: 11000 unit Year 3: 13000 unit

Price per product Year 1: $7 Year 2: $7 Year 3: $7

Expected Revenue Year 1: $63,000 Year 2: $77,000 Year 3: $91,000

Revenues are expected to grow from $63,000 to $91,000 in three years.

Figure 8.3: Cost projections

Startup Costs Year 1: $3850 Year 2: <None> Year 3: <None>

Operating Costs Year 1: $60,380 Year 2: 62,380 Year 3: 63,900

Expected Costs Year 1: $64,280 Year 2: 62,380 Year 3: 63,900

Operating Costs will increase for Years 2, and 3.

Figure 8.4: Income Statement

Expected Revenue Year 1: $63,000 Year 2: $77,000 Year 3: $: 91,000

Expected Costs Year 1: $64,280 Year 2: 62,380 Year 3: : 63,900

Expected Income Year 1: -$1,280 Year 2: $14,620 Year 3: $27,100

Income is expected to grow from a loss of $-1,280 to a profit of $27,100 in three years