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25LIT PACK IN IN
HINDUSTHAN COCA COLA BEVERAGES (P) LTD, BENGALURU”
ABSTRACT
The project work has been carried out at HINDUSTAN COCA COLA PVT LTD,
BENGALURU. This report is the outcome of the study conducted on the topic “CONSUMER
BUYING BEHAVIOUR ON 1.25lit PACK IN COCACOLA”. The tools used in the study for
analysing the collected data are Simple percentage analysis and Karl Pearson test test. The study
The aim of the study was to identify the consumer buying behaviour towards 1.25lit pack of soft
drinks in coca cola. Consumer behaviour focuses on how individuals make decisions to spend
their available resources like time, money, effort consumption related items. Consumer
behaviour is defined as the behaviour that consumers display in searching for, purchasing, using,
evaluating and disposing of products and services that they expect will satisfy their needs. In
order to succeed in any business in today’s competitive market, marketers have to know
everything they can, about consumers. They must know what the buyers want, what the buyers
think, how they work, how they spend their leisure time, and so on. They need to also understand
the personal and group influences that affect consumer decisions and how these decisions are
made by consumers.
TABLE OF CONTENTS
CONCLUSION
5.1 Summary of Findings 61
5 5.2 Suggestions & Recommendations 62
5.3 Conclusion 63
APPENDIX
(i) Bibliography A1
(ii) Questionnaire A2
LIST OF TABLES
4.1.1.7 Table showing 1.25lit pack is a better replacement for 1.5lit pack 48
.
4.1.1.8 Table showing the reason for selection 49
.
4.1.1.9 Table showing the availability of 1.25lit pack 50
4.1.1.11 Table showing the awareness of the promotional scheme running on this pack 52
.
4.1.1.7 Chart showing 1.25lit pack is a better replacement for 1.5lit pack 48
.
4.1.1.8 Chart showing the availability of 1.25lit pack 49
.
4.1.1.9 Chart showing the availability of 1.25lit pack 50
4.1.1.11 Chart showing the awareness of the promotional scheme running on this pack 52