RAMAN AGGARWAL

E-Mail: raman.ggrwls@gmail.com, raman_ggrwl@yahoo.co.in

Contact: +91 7696673837

MID MANAGEMENT PROFESSIONAL: With 7 years of experience

Marketing & Communication | Brand Management

PROFILE SUMMARY
1.
Marketing Business Development Brand Strategy & Management
Campaign/Event Management Planning & Budgeting Promotions and Advertising
Competitor Analysis Account Management ATL/BTL Functions
Market Research Merchandise Digital Marketing
Vendor/ Agency Management Cross-Promotion Tie Ups Negotiation
Media Planning & Buying Collaterals designing & in shop Visuals Loyalty Programs

 Proven track record of conceptualizing & developing strategic brands & enhancing its effectiveness and monitoring
brand health in Retail Industry
 Hands-on experience in charting out marketing strategies & campaigns and contributing towards enhancing
business volumes & growth.
 Recognized for idea generation, operational & process excellence, personal integrity, collaborative work style, and
motivating talented resources
 Demonstrated success in developing & implementing strategic marketing & communications plan to improve
product positioning, customer delight, advertising & capturing competitive market share
 Ability to aggressively create innovative new channel marketing programs that generate results.
 Handled almost all the aspects for marketing vertical from ATL, BTL, Digital and Events to Sales Support.
 Forged and maintained relations with partners from Creative, Digital, and Printer to Media agency.
 Expertise in analyzing, interpreting & simplifying the information along with clearly communicating the information
to the target audience; a keen communicator with honed interpersonal, problem solving and analytical abilities
 Case study & Assignment on Social & Search Media marketing (Google Ad Words, Facebook Ads & You tube Ads)

CORE COMPETENCIES

 Designing communication strategies that promotes and supports the company; interacting with business leaders &
collaborating with marketing leaders to get creative ideas
 Participating in the development of corporate positioning concepts and creating high impact communications tools to
reach internal & external audiences
 Building brand focus in conjunction with operational requirements; ensuring maximum brand visibility and capturing
optimum market shares
 Monitoring corporate communication, building brand image, conducting product awareness campaign and providing
360 degrees’ brand/product related consultation & solutions to the clients
 Organizing various promotional events within budgetary allocations; handling appropriate media selection for
advertising new product launch campaigns
 Collating all the information on product performance, market presence and brand position vis-à-vis competition in
liaison with market research & consulting agencies

WORK EXPERIENCE

Since May’ 13: Future Retail Limited (Big Bazaar) as Cluster Marketing Manager - Marketing, Branding
Communication (Punjab & Jammu)

Role:
 Planning & Supervising the Execution of the BTL/ATL Marketing Plans in North territory of FVRL of 8 stores
located across Punjab, Haryana & Jammu Region. accountable for communicating & executing overall Marketing
elements & activities at stores thereby enhancing the number of store walk-ins and Number of Bills – Mall
Activations, Fashion Shows; Cross promotional Tie Ups, Electronic Media etc.
 Marketing Properties: Successful implementation of National level marketing properties like Mahabachat ke Din, The
Great Exchange Offer etc. across the stores of the cluster. Developing Properties of Regional Significance, Store
Specific and youth connect.
 In Store Visual Merchandising: Ensuring that the right look and feel of the promotions is there inside the store. Offer
communication; POS Displays, Window displays.
 Budget planning for marketing spends in the cluster on annual basis, which amounts to appx. 1.5Cr annually in the
BTL Spends for the annual business plan of appx. 240 Cr. for 8 stores.
 New Store Launch in the region – 3 Hypermarkets Launch in Punjab, Jammu and Himachal.
 Market research to understand the ever changing customer needs and also the competition in the region.
 Agencies/Vendors Management: Vendor Appointment; Management and Development. Working on Commercial
Aspects on SAP for marketing activities like PO's and payments to vendors & agencies.
 Generating additional revenues for the stores through selling branding space within the stores (SOH). Ground
level tie-up’s sub lease business to generate stores other income & also enhance the store Foot falls.
 Coordinating with the Zonal Office for the ATL planning which mainly covers Print Advertisement.
 Involved in concept designing and activation of marketing promotions, activities and campaigns
 Managing media relations, product launches, advertising, sales collateral and tradeshow marketing
 Developing effective vendor relations with Ad, PR, Event, Press & Publication and Print Agencies.
 Managing PR initiatives & coordinating with agency to get maximum benefits from events & CSR initiatives undertaken

Highlights:
 Formulated and developed marketing strategies that helped grow a corporate brand.
 Devised and implemented innovative promotional campaigns to enhance awareness.

Jan’ 13 – May’ 13: CE Info Systems Private Limited, (Map My India) Delhi - NCR as Senior Marketing Executive
- Marketing & Branding Communication

Role:
 Spearheaded complete marketing, branding and promotional activities for the North-East India
 Executed various field marketing programs including lead generation and awareness-building campaigns
 Handled dealer engagement activities like shop branding, product trainings, dealer meets, etc.
 Liaison with Ad, PR, Event, Press & Publication & Print Agencies for increased brand presence
 Maintaining, implementing and developing Marketing & Sales support systems.
 Ensured proper execution of POSM (Point of sale Merchandise)
 Entrusted with role of organizing various events and exhibitions including Auto Shows, Trade Fairs and Conferences.

Highlights:
 Successfully created and executed consumer focused programs and other marketing campaigns.

Oct’ 10 – Jan’ 13: Denave India Private Limited, Delhi as Team Leader - Marketing

Role:
 Administered marketing and brand management activities across Delhi-NCR, M.P, Maharashtra, Gujarat and Rajasthan
 Developed marketing plan within agreed budget and coordinated with media and advertising
 Designing BTL media plans and projects for new and existing products
 Conducted extensive market research and tracked competitor information to modify plan as per current trend
 Handled vendor and logistics management for timely delivery of marketing material

EDUCATION

2017 Digital Marketing Master Certificate from Vskill Certification.

2016 Digital Marketing Course (CDMM) From Digital Vidya, Course Includes: - SMM, Email Marketing, Google
Analytics, SEM, SEO, and Word Press.

2010 MBA (Marketing) from Dr. D Y Patil School of Business Management, Tilak Maharashtra University

2007 B.A. from Government P.G. College of Narnaul, Maharishi Dayanand University, Rohtak

IT SKILLS

 Well versed with MS Office, Coral & Photoshop

PERSONAL DETAILS

Date of Birth : 17th September, 1987

Languages Known : English, Hindi and Punjabi
Passport Number : G 1295507
Address : House No. 18/19, First Floor, Diamond Avenue, Urban Estate Phase -1, Jalandhar –
144001, Punjab
Please refer to the annexure for the details
ANNEXURE
KEY PROJECTS EXECUTED

Easy Day (Bharti Retail)

Key Role: Activity Planning, Vendor management and Client interaction

Activities: Road show, Canopy activity, Manpower handling, Merchandise Handling, POP material, RWA’s, In-store
activities, school & college connect programs, News paper Insertion, Postman activity, etc.

Bharti Retail Store Launch

Key Role: Market Research, Branding and BTL/ATL Planning, Vendor management and Client interaction.
Activities: Printing, Set-up, Co-ordination with team and manpower, Dance Troop, Fashion show, Wall Painting and Glow
sigh boards

Intel
Key Role: Vendor management and Client interaction.
Activities: Super Store activity, RWA, Mall activity & Set-up, Reliance Store activity, Outstation Conference, Meets.

TomTom
Key Role: Corporate permissions, Setup, Vendor management and Client interaction
Activities: Corporate Activity, Market Activity, Road show

Nokia
Key Role: Vendor management.
Activities: Mall activation, Step-up installation, Nokia Locator

HP
Role: Production, Event Setup, Vendor management and Client interaction
Activities: rolled out promotional schemes, mall & sales driven activity

Carrefour
Key Role: Vendor management and Client interaction.
Activities: Scheme Promotion & launches, Market Research, Branding (Metro, Auto, Bus stand)

NDTV Good Times

Key Role: Identified around 252 restaurants and dhaba’s for NDTV Good Times show “Highway on My Plate” by travelling
PAN India for collecting information and photos using GPS