Dream Custom

Custom Shirts

“You Dream
It,
We Make It”

Anniella Carrillo (14 yrs old) and Litzy Flores (15 yrs old), 2019 Discover High School, 4th period
Mission Statement
● “ To ensure that teens creativity become an art come
true in this world”

Opportunity
● Increases creativity
● Self Expression
● Teens are given a way to express
themselves
 Type of Business
Business Profile Dream Custom is a T-Shirt
business selling custom shirts to
teenagers of ages 13-18 years old
as well as shirt for apparel.

Legal Structure
Dream Custom is a Limited
Liability Corporation (LLC). We
chose this structure because
liability is limited and protects us
and our personal assets.
 Market Analysis
Industry name: DECORATED GARMENT
Industry Size: Estimated to be worth $6.9 billion in the US Total Population:
2,676
Target Market:
Teens age 13-18
Total Population- Population of 2,800 Students in discovery High School

Target Market- Residents who are between the age of 13-18 with an average Potential Market:
household income of $35,000-$75,000 32% of Students
would buy our T-shirt
Potential Market- Based on survey, 44.7% of 38 residents
in the target market would buy a customized shirt at least (Survey was given)
once a year.
 Demographics Psychographics

● Like to be

Target
● Students age 13-18 creative
● Gender :Both male ● Like to be in
and female control
● Income -Household ● Are laid back
making and loose
$15,000-25,000

Market
(Shirt fit )

● Location ● Typically buy once or

-Lawrenceville twice a month

Segment
GA (Discovery
High school)

Geographics Buying Patterns

 Big Frog
Instant Dream
Competitive Advantages
Custom
Imprints Custom
T-Shirts
Varies Varies Varies

FACTORS Good quality Very good & Customized to

but bad professional preference
customer service
service review
Price
Lawrenceville, Snellville,GA Lawrenceville,
Quality of GA GA
Product/Service
Well 4.8 Ratings on New to market
Location established google reviews
and we'll
known for
Reputations/Brands customer
service

Understand Variety of Local & allows

Unique Factors/ Knowledge
customer custom print for teen
wants & good services creativity
quality.
 People who Prices vary on
feel that they age (adult,
need to youth,toddler)

Marketing express
themselves

Custom T-shirt
and on t-shirt
type

for customers
to express their
feelings and
thoughts

Mix Website,
Social Media,
@ Discovery Lawrenceville,
HS, Family and GA area in
Friends, Word customer
of Mouth homes
 Pro m ot i on a l M ix

Promotional Expense Monthly Amount

ADVERTISING Social media, word of mouth, website $0

PUBLICITY Posters $15

PERSONAL
For safety no personal selling $0
SELLING
SALES
Giveaways & Coupons $100
PROMOTION

OTHER $0

TOTAL MONTHLY PROMOTIONAL EXPENSE $115

 Cost Of Material
and Labor

ADULT COG
(Per Unit):
Short Sleeve:
$2.13
Long Sleeve:
$3.89

Material Cost Amount Total

Adult Short 6.63 30 $198.90

Adult Short 7.63 20 $152.60

at Adult Long $8.39 15 $125.85

r e tre eat
p retr
TH p
WI UT
wit
h O Adult Long 9.39 10 $93.90
 Cost Of Material
and Labor

YOUTH
COG (Per Unit):
Short Sleeve:
$1.88
Long sleeve:
$4.06

Material Cost Amount Total

Youth Short $6.38 20 $127.60

Youth Short $7.38 10 $73.80

at
tre eat Youth Long $8.56 5 $42.80
r e
p retr
TH p
WI UT
h O Youth Long $9.56 5 $47.80
wit
 **Economics of One Unit *

Selling Price (per unit):$12, $13, $15, $16,$15, $16, $18, $19

COGS (per unit): $1.88, $4.06, $2.13, $3.89

Other Variable
Expenses (per unit):$4.50 (without pretreat), $5.50 (with pretreat)

Total Variable
Expenses (per unit):$6.38, $7.38, $8.56, $9.56, $6.63, $7.63, $8.39, $9.39

Contribution Margin
(Gross Profit Per Unit):$5.62, $6.44, $8.37, $9.61
Adult
 Average Monthly Fixed Expenses
FIXED EXPENSES AVERAGE MONTHLY EXPENSE*

INSURANCE $100

SALARIES OF EMPLOYEES $200

ADVERTISING $115

INTEREST $0

DEPRECIATION $0

UTILITIES (GAS, ELECTRIC, TELEPHONE) $0

RENT $0

OTHER FIXED EXPENSES $0

TOTAL AVERAGE MONTHLY FIXED EXPENSES $415

 21
15 hrs &
HOMEWORK FREE TIME 45
hrs
mins

21
hrs & FAMILY TIME WORK 10
45 hrs
mins

49
5 hrs CHURCH SLEEP
hrs

10
35
SCHOOL EATING hrs &
30
hrs
Time-Management Plan mins
Monthly Sales Projections

Month January February March April May June July August September October November December

Units 10 8 7 6 10 17 18 9 8 7 6 9
Sold

Uni f o s : 115 s i t
 Monthly Break-Even Units
350
5.62 62.2 63
Youth no pretreat

350 350 350

6.44 54.3 55 8.37 41.8 42 9.61
36.4 37
Youth with pretreat Adult no pretreat Adult with pretreat

In an average month, the company will begin to make a profit after selling 63
youth no pretreat, 55 youth with pretreat, 42 adult no pretreat and 37 adult
with pretreat units.
Projected Yearly Income Statement
SELLING PRICE PER UNIT $12, $13, $15,
$16,$15, $16, $18,
$19

NUMBER OF UNITS SOLD 30 Y-short, 10 Y-long,

50 A-short 25 A-Long

TOTAL SALES $1755.00

VARIABLE EXPENSES $863.25

CONTRIBUTION MARGIN ($168.60, $64.40,

$418.50, $240.25)
$891.75

PER- TAX PROFIT $891.75

TAXES @ 15% $133.76

NET PROFIT $757.99

 Start Up Investment
START-UP EXPENDITURES
ITEM WHERE WILL I BUY? COST

T-Shirts Alpha Broder $1.88, $4.06, $2.13, $3.89

Customizing Discovery Design $4.50, $5.50

TOTAL START-UP EXPENDITURES $863.25

CASH RESERVES
EMERGENCY FUND $150

RESERVED FOR FIXED EXPENSES N/A

TOTAL START -UP INVESTMENT $1,013.25

 ROS: RETURN IN SALES
ANNUAL NET PROFIT
FORMULA ANNUAL SALES
757.99
FOR MY BUSINESS Dollar Equivalent=
1755
$0.43
ROS
&
ROI: RETURN ON INVESTMENT
ROI
FORMULA ANNUAL NET PROFIT
Start-Up Investment 100%=ROI%

FOR MY BUSINESS Dollar Equivalent=

757.99
100% = 74.80% $0.75
1,013.25
Financing Strategy
TOTAL STARTUP INVESTMENT $1,013.25

SOURCES AMOUNT DEBT EQUITY GIFT

Litzy’s Personal $338 N/A

Savings

Anniella’s $338 N/A

Personal Savings

Family Funds $338 N/A GIFT

Total Investment:$1,013.25
 Business Responsibility
Business and Philanthropy ● Give soft, loose, comfortable T-shirts
● Give strong designed shirts that is
durable

Philanthropy
● Contribute
And to support
● 1% of yearly get profit (after 3 years of business) to St. Jude Research
Hospital
Business Goals
Personal Goals
 Dream Custom
Custom Shirts

“You Dream It,

We Make It”

Thank You For Your Consideration