Professional Documents
Culture Documents
Events Management
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Sunway School of
Hospitality, Tourism and
Leisure Management
The service industry is one of the world’s largest and fastest creators of employment. This
sector relies heavily on human resources for its success. It, therefore, depends inextricably
on the quality of education and training of the people who deliver its services.
Sunway University College is an elite Tier 5 member in the 2009 MQA Rating System for
Malaysian Higher Education Institutions (SETARA’09) that measures quality of teaching
and learning at the undergraduate level in universities and university colleges in Malaysia.
It is another way of recognising our excellent academics and graduates.
Why Study at Sunway
School of Hospitality,
Tourism and Leisure Management?
• Experiential-based Education
We provide an integrated broad-based “learning by doing” experience with a career-focused
curriculum to enable our students to gain real-world experience. Our programmes equip our
students with top-notch technical expertise and solid business knowledge. As such, our students
are trained to think critically, communicate effectively and manage professionally.
• Industry Links
We require all our students to undergo hands-on experiential learning in hospitality and tourism
related industries-Internship.
The Internship provides students with the opportunity to put their learning into practice.
Students will be able to develop their technical skills in a work environment and to learn skills
of a supervisory and managerial level. It also prepares them for future subjects and enhances their
employability.
Listed below is a brief list of countries where our students have gained valuable hands-on
learning experience:
• Events management companies in Malaysia, Indonesia and South Korea.
• International Chain Hotels in Malaysia, Australia, Brunei, Cambodia, Hong Kong, India,
Indonesia, Kuwait, Maldives, Mauritius, Qatar, Singapore, Sri Lanka, South Korea, Sultanate of
Oman, Thailand, United States of America and Vietnam.
• International chain restaurants and fast food outlets in Malaysia.
• Airlines, Ministry of Culture, Arts & Tourism, National Tourism Boards, Tour Operators,
Travel Agencies and Theme Parks.
KPT/JPS (KA9327) 09/13, KPT/JPS (KR7536) 10/11, KPT/JPS (KR10498) 06/14, KPT/JPS (KA6948) 05/11
Meet Our Lecturers
EXPERIENCED • DYNAMIC • DEDICATED
Suhaini Ibrahim
Senior Lecturer/
Tourism Course Leader
A Tradition of Success
We have a proud tradition of being the stepping stone to success. Many of our
graduates have successfully moved on to further their studies
at renowned universities or pursue rewarding careers of their choice.
Interaction between lecturers and When I was young, I had a dream My lecturers are extremely
students are excellent. Through to learn how to cook and one dedicated and the programme
practical classes, I have improved day work amongst some of the groomed me to be a
my communication skills by finest chefs in the world. In this professional in planning,
dealing with different individuals programme, that dream has managing and developing the
from different cultures. blossomed into a passion where tourism industry.
my teachers have been my guides
Aw Kam Thim in helping to mould me into what I YAP WEI-NI
1st year student of will become. Final year student of
BSc (Hons) International BSc (Hons) International
Hospitality Management Rebeka Simonian Kordolya Tourism Management
Ist year student of Recipient of Sunway High
Diploma in Hotel Management Achievers Award
The practical assignments in The skills I learnt such as the The person who inspires me
the programme allowed us to computerised room booking system the most is the my lectures F&B
experience the stress and workload and the hands-on experience I gained coodinator who showed me
while equipping us with better through practical classes and my the full picture of what the real
presentation and organising skills internship, serve as great help in my industry looks like.
vital in this industry. pursuit of a career in the hospitality field.
Phuah Ng Kit
Lee Jun Haw Glaries Yee Lee Swan 2nd year student of
Semester 5 student of First Class Honest Graduate of Sunway BSc (Hons) International
Diploma in Events Management School of Hospitality, Tourism and Hospitality Management;
Sunway representative of one-year Leisure Management Diploma in Hotel Management
Cultural Exchange Programme at BSc (Hons) International Recipient of Sunway Scholastic
Hospitality Management
Silla University, South Korea. Recipient of Sin Chew Daily Awards; Silver and Bronze medallist
Full Scholarship Award. of FHM Culinary competition.
Worldwide Connections:
University Partners
Success is a culmination of teamwork and strong partnership.
We have long been in alliance with some of the most accomplished
institution of higher learning to ensure that our students get the
best in education.
E
PL
M
Established by Royal Charter in 1964, Lancaster University enjoys a world-class reputation
SA
as a centre for excellence in teaching, scholarship and research. The institution is
currently ranked as a top 10 UK university in the Times Good University Guide 2011, 8th
in the Independent’s Complete University Guide 2011, 6th in the Guardian University
Guide 2011 and 124th in THE World University Rankings 2010 – 2011. International Hospitality Management
E
PL
international centre of excellence for research in information and communication
M
SA
technologies and has a successful history of working with Microsoft, BT Labs, Orange,
Cisco, Nokia and Ford. Additionally, the Lancaster University Management School
(LUMS) is a triple-accredited, world-ranked management school, consistently among
the UK’s top five.
International Hospitality Management
The degree programme developed and conducted at Sunway University College
validated by Lancaster University, UK. Our students who successfully complete this
undergraduate programmes will be awarded two certificates, making them graduates
of both Sunway University College and Lancaster University.
Sunway Foundation
Diploma in Hotel Management in Arts
Diploma in Culinary Arts A-Level/
Australian Matriculation/
Diploma in Tourism Management Canadian Matriculation/
Monash University
Diploma in Events Management Foundation Year/STPM/
UEC or equivalent
(2 years and 20 weeks of Internship) (1 year)
SPM/O-Level/Equivalent
Entry Requirements
Applicants are evaluated for admission based on the following entry requirements:
Teaching &
Academic Requirements Assessments
Diploma Programmes Assessment is geared towards
the subject matter in a way that
SPM/O-Level/UEC or equivalent Pass with minimum three (3) credits encourages clear understanding
and skills development. It takes
Degree Programme many forms but it is normally
STPM Average C+ or CGPA 2.33 (Minimum 2 principals) determined by a mixture of
A-Levels CD/DDE (Minimum 10 points) continuous assessment and an
Australian Matriculation ATAR 60 end-of-semester examination.
Canadian Matriculation 60% Students are expected to
MUFY 220 undertake 20 weeks of
Sunway Foundation in Arts 60% Internship during their course
UEC Maximum 24 points on 5 subjects, of studies.
(excluding Chinese & non-academic subjects)
Other Qualifications
Sunway University College Diploma in Hotel Management, Diploma in Tourism Management, Diploma in Events Management and
Diploma in Culinary Arts students may enrol into Year 2 of the BSc (Hons) International Hospitality Management, subject to meeting
entry requirements.
Applicants who possess other qualifications will be considered on a case-by-case basis.
Pathway
to a Degree
Foundation in Arts
The Foundation in Arts is an exclusive pre-university programme at Sunway University College. It is an ideal
programme to prepare post-secondary school students to go directly into Sunway’s own undergraduate
programmes which are validated by Lancaster University, UK.
This foundation programme emphasises the development of well-rounded students in both numerical and
communication skills through structured subjects in Mathematics and English throughout every semester.
In order to have a good basic grasp of the academic rigour of undergraduate life, a range of electives is available from
business subjects to computing, from finance to psychology. Enrichment electives such as Culture and Ideas, Culture
and Performance, and Critical Thinking Skills, are avenues for students to explore ideas beyond their academic courses
and develop into independent thinkers.
Academic Calendar
Academic Advisor
Intakes
Each student is assigned an Advisor who will provide academic guidance
and monitor the student’s progress. A progress report will be sent every January, March, July
semester to the parents/guardian to ensure that they are up-to-date with
the student’s development in the programme. Duration
1 Year
Entry requirements
Minimum five (5) credits in SPM, O-Level or equivalent. EXAMINATIONS
Conditional offers will be made to students with forecast results. End of November, February, June
As per Malaysian Qualifications Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies (non-Muslims)/Islamic
Studies (Muslims) and Bahasa Kebangsaan (exempted if a credit in Bahasa Melayu has been obtained at SPM level).
KP/JPS (KA 6381/A6381) 03/11
Pyramid Tower Hotel Lobby
With courtesy from Sunway Resort Hotel & SPA
Diploma in Hotel Management
(Validated by Le Cordon Bleu)
Programme Structure
DAC 2014 Principles of Accounting DCA 1064 Culinary and Kitchen Operations I
DEC 3013 Introduction to Economics DCA 1074 Culinary and Kitchen Operations II
DEN 1013 Business English I DCA 1103 Baking and Pastry
DEN 1023 Business English II DEV 1014 Introduction to Events Management
DIT 1013 Introduction to Information DHS 1013 Beverage Studies
Technology DHS 1023 Understanding Hospitality and
DLW 3013 Hospitality and Tourism Law Tourism Industry
DMK 2013 Principles of Marketing DHS 1034 Food and Beverage Service I
DMG 2013 Fundamentals in Management DHS 1044 Food and Beverage Service II
DMG 2023 Human Resource Management DHS 2024 Rooms Division Operations I
UCS 1000 Study Skills DHS 2034 Rooms Division Operations II
DMG 2043 Purchasing and Cost Control
DRS 3014 Industry Research Work
Elective Subjects
All students are required to undergo 20 weeks of Internship during the programme.
As per Malaysian Qualifications Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies
(non-Muslims)/Islamic Studies (Muslims) and Bahasa Kebangsaan (exempted if a credit in Bahasa Melayu has been obtained at SPM level).
KPT/JPS(KA7536/A7536)10/11
Diploma in Culinary Arts
(Validated by Le Cordon Bleu)
(Pending MQA approval)
Duration
2 years and 20 weeks of Internship
Programme Structure
Elective Subjects
All students are required to undergo 20 weeks of Internship during their programme.
As per Malaysian Qualifications Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies
(non-Muslims)/Islamic Studies (Muslims) and Bahasa Kebangsaan (exempted if a credit in Bahasa Melayu has been obtained at SPM level).
Grand Lagoon Ballroom
With courtesy from Sunway Resort Hotel & SPA
Diploma in Events Management
(Validated by Le Cordon Bleu)
Duration
2 years and 20 weeks of Internship
Programme Structure
All students are required to undergo 20 weeks of Internship during the programme.
As per Malaysian Qualifications Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies
(non-Muslims)/Islamic Studies (Muslims) and Bahasa Kebangsaan (exempted if a credit in Bahasa Melayu has been obtained at SPM level).
KPT/JPS(KR10498/A4749)06/14
Overview of The Villas
With courtesy from Sunway Resort Hotel & SPA
Diploma in Tourism Management
Programme Structure
All students are required to undergo 20 weeks of Internship during the programme.
As per Malaysian Qualifications Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies
(non-Muslims)/Islamic Studies (Muslims) and Bahasa Kebangsaan (exempted if a credit in Bahasa Melayu has been obtained at SPM level).
KPT/JPS(KA9327/PA9327)09/13
Atrium Cafe at Pyramid Tower Hotel
With courtesy from Sunway Resort Hotel & SPA
BSc (Hons) International
Hospitality Management
(Validated by Lancaster University)
Academic Calendar
You will be an industry professional:
Intakes
• who can apply business and management practices in the
March, August
international hospitality industry.
• with good communication skills who can work independently or in
a team. Duration
• with in-depth knowledge of the industry to execute studies and 3 years (inclusive of 20 weeks of Internship)
evaluate influence that impact international hospitality business.
Programme Structure
ACC 1014 Principles of Accounting BUS 2014 Entrepreneurship MGT 3014 Managing People in the
ECN 1014 Introductory Economics FDB 2014 Food and Beverage Tourism and Hospitality
FDB 1014 Food and Beverage Management Industry
Operations HSP 2014 Hotel Accommodation MGT 3024 Quality Management
FDB 1024 Food Production Management MGT 3034 Strategic Management
Operations HSP 2024 Hospitality Operations in the Tourism and
FDB 1034 Beverage Studies Management Hospitality Industry
HSP 1014 Introduction to the IFS 2014 Management Information PRJ 3036 Research Project
Tourism and Hospitality Systems UCS 3001 Leadership
Industry INT 2016 Internship
HSP 1024 Hotel Accommodation LAW 2024 Business Law
Operations MGT 2014 Revenue and Profit
MGT 1014 Principles and Practice of Management
Management MKT 2024 Marketing Management
MKT 1014 Principles of Marketing for Tourism and
UCS 1000 Study Skills Hospitality
UCS 1002 English for the Tourism RSM 2014 Research Methods for
Service Industry Tourism and Hospitality
STA 2014 Business Statistics
UCS 2001 Communication Skills
All students are required to undergo 20 weeks of Internship during the programme.
As per Malaysian Qualifications Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies
(non-Muslims)/Islamic Studies (Muslims) and Bahasa Kebangsaan (exempted if a credit in Bahasa Melayu has been obtained at SPM level).
KPT/JPS(KA6948/A6948)05/11
Career Prospects
The tourism and hospitality industry encompasses a wide range of career opportunities
covering a diverse market environment and geographical locations:
Students
Employers
Alumni
The Entrance Scholarship is offered to all new students; SPM leavers entering into Pre-University
Tan Sri Dato’ programmes and Pre-University graduates entering into undergraduate programmes, in
Seri Dr. Jeffrey recognition of their excellent academic achievements prior to admission into a new programme in
Cheah Entrance Sunway University College.
Scholarship
& Continuing The Continuing Scholarship is only offered to students continuing their studies (at diploma or
Scholarship undergraduate level) with Sunway University College upon graduating from their
Pre- University/Foundation/Diploma Programme here with us or from Sunway Group of Colleges.
The Scholarship is offered in the name of Tan Sri Dato’ Seri Dr. Jeffrey Cheah, Foundation
Chancellor of Sunway University College, and Sir Chris Bonington, Chancellor of Lancaster
University. It commemorates the affiliation between Sunway University College and Lancaster
University in Joint Degree Programmes in Business, Computer Technology, Hospitality and The Chancellors
Psychology. Scholarship
Applicants are required to achieve outstanding academic results for entry into the BSc (Hons) of Sunway
International Hospitality Management, and possess leadership qualities, self-motivation and University College
positive attitude. and Lancaster
University
Scholarship rewards students with:
• Full Reduction in Tuition Fees
• Two Weeks Study Visit to Lancaster University during their final/third year of studies
Financial Aid
Students can also seek other financial aid from PTPTN or EPF as below.
Kindly refer to our Scholarship Brochure for more details or seek further information from our Admission and
Counselling Unit located on the Ground Floor of Sunway University College.
Campus Facilities
On-Campus Accommodation
On-campus living makes it easy to get up and
about to and from classes every day. It is a home
away from home where students get to meet new
friends, learn new cultures and experience living
independently. Everything is within walking distance
from our campus - hospital, shopping mall, theme
park, restaurants and banks. Choose between the
communal living of the Sun-U Apartment or the
condominium lifestyle of Sun-U Residence. A caring
hostel master is on hand to oversee the welfare of
every occupant.
Field trip:
Ele-Friendly Event Day
A fundraising event at Kuala Gandah
Elephant sanctuary, planned and
executed by Events Management
students for campus-wide participation.
Bar Flairing
Competition
The Bar Flairtending
Competition 2010,
organised by SHTLM’s
very own Bar Flairing Club,
showcased acrobatic and
aerial skills with classroom
knowledge of Mixology.
Core Subjects
DAC 2014 Principles of Accounting
This subject introduces students to the basic concepts
underlying the recording of financial transactions, preparation
of financial statements, evaluation of performance and
financial status in business. Students will learn by engaging in
a variety of activities including group work, case studies and
an analytical project.
DFD 1013 Food Safety and Sanitation DHS 1044 Food and Beverage Service II
This subject is an introduction to the food safety and sanitation As a follow up to Food and Beverage Service II, this subject
issues in the foodservice industry. It is designed to provide emphasises on the acquisition of skills on silver service, gueridon
students with the theoretical knowledge and practical skills to service, buffet service, carving service and wine service; and
prevent food contamination during the food preparation and management aspect of food and beverage operations i.e. legal
production, distribution and service processes. considerations, revenue control, performance measures, sales
promotion, staff organisation and training, leadership and basic
DFD 2013 Kitchen Design and Ergonomics management skills.
This subject will provide an introduction to the key issues
involved in the design and management of foodservice facilities, DHS 1053 Food and Beverage Operations I
illustrated with examples drawn from the industry. Its presents This subject provides knowledge and skills to students on all
the basics of foodservice, concept development, equipment aspects of food & beverage operations. Emphasis is placed on
selection and installation and facilities maintenance in the the understanding and practice of hygiene and cleanliness;
foodservice facilities. The subject will also provide students acquisition of skills on types of restaurant services and
with the necessary fundamentals of ergonomics in foodservice organisation; and selling techniques for food and beverages.
facilities.
DHS 1063 Food and Beverage Operations II
DFL 2013 Foreign Language – Elementary French As a follow up to Food and Beverage Operations I, this subject
This subject introduces students to the vocabulary, greetings, emphasises on the acquisition of skills on silver service, gueridon
culinary terminologies, basic conversation, phonetics, sentence service and carving service; development of understanding and
forming, grammar, salutations and translations used in the practice of teamwork; and handling of staff and customers.
hospitality and tourism industry.
DHS 1073 Food and Beverage Operations III
DFL 2023 Foreign Language – Elementary Japanese As a follow up to Food and Beverage Operations II, this
This subject will introduce students to the Japanese characters subject emphasises the management aspects of food and
(Elementary Kanji and Kana), basic pronunciation and vocabulary, beverage operations i.e. legal considerations, revenue control,
daily greetings and expressions, numerals, phonetics, grammar performance measures, sales promotion, staff organisation
and sentence forming that will lead to basic conversation used and training, leadership and basic management skills. In terms
in everyday life. of technical aspect, emphasis is placed on buffet operation,
gueridon service and wine service; more importantly up-selling
DHS 1013 Beverage Studies skill as well as exposure to table d’hote menu with choices.
This subject aims to provide an in-depth knowledge of wine,
spirits, liquors, bar products and coffee beverages; and to DHS 2014 Restaurant Business Operations
provide a practical environment for wine tasting, setting up the This subject covers the aspect of concept development,
bar, mixology, bar flairing and coffee preparation. selection of restaurant location and layout, menu planning,
marketing, human resource management, purchasing, food
DHS 1023 Understanding Hospitality and production, quality control, service and etc. of running a
Tourism Industry restaurant business. Students will be required to run a “real life”
This subject introduces students to the different sectors that restaurant as part of their practical.
make up the hospitality and tourism industry namely the
lodging, travel and tours, food and beverage, gaming, recreation,
theme parks, meetings, conventions, exhibitions, events and
retailing. It will show how these different sectors are related and
dependent on one another and how they are important to an
economy. It will also explore each of these sectors individually
and their respective career paths.
DHS 2024 Rooms Division Operations I DMG 2013 Fundamentals of Management
This subject will provide students of accommodation services This subject covers theories of management and is a core
with the necessary knowledge of technical matters relevant to subject that exposes students to key functions, principles,
the various services, with the necessary practical details relevant concepts and skills of effective management. Often these
to each service, with knowledge of the factors determining responsibilities come to the students even before they are
the types and standard of service to be provided and with ready to take up managerial roles. Therefore, this subject
a knowledge of particular supervisory and management enables them to gain necessary knowledge and confidence in
techniques relevant to accommodation services. the art of management.
DHS 2034 Rooms Division Operations II DMG 2023 Human Resource Management
This subject will set the path for the introduction of Front Office This subject sets the path to the introduction of managing
Operation & Management in the hotel industry. The students human resource in the hospitality, tourism and events industries.
will be able to obtain basic knowledge and skills in Front The students will get an overall view of current practices in the
Office. industry.
DMG 2043 Purchasing and Cost Control DMG 2033 Supervisory Skills
This subject is an introduction to the concept of cost control This subject is an introduction to novice leader especially
and its relation to purchasing in the food and beverage industry. the front line supervisor. It provides a basic understanding
It is designed to provide students with the understanding of leading; knowledge about the different elements of a
of how, when and where cost is created, and how could supervisor’s job; basic awareness and appreciation of the skills,
an establishment controls its cost in the different phases of attitudes and abilities needed to supervise and lead employees
purchasing and operations. successfully.
DIT 1023 Events Project Work DRS 3014 Industry Research Project
This subject introduces students to fundamentals of project This subject provides students with a fundamental series of
management. It will cover the whole process of project steps in planning and conducting a research. The subject
management, including project initiation, project planning, equips students with skills, ideas and confidence to undertake
project implementation and project closure. Students will also a small piece of primary research. The research projects
be taught how to draw up a Gantt chart to track their events. can be conducted in the context of tourism, hospitality or
events. Students will be required to collaborate with industry
DLW 3013 Hospitality and Tourism Law organisations to gain an insight into the issues identified for
The primary focus of this subject is limited to the study of research.
contract law, the law of tort, the basic laws that govern a
business enterprise as well as the laws that govern the duties
of an inn-keeper. These are areas that are fundamental in the
hospitality, tourism and leisure management environment
which have an impact on the provision of goods and services
that may involve a variety of rights, duties and obligations.
Emphasis for the course will be placed on the study of the
Malaysian aspects of law. Where appropriate, references will be
made to international practices.
DTR 1013 International Cultural Studies DTR 1044 Basic Airfares and Ticketing
This subject emphasises the importance of cultural elements The subject provides the fundamentals of fare construction
that are critical to the attractiveness of a tourist destination. formula and units that train students to use more advanced
The subject examines cultural diversity in relation to tourism principles of international fare construction. Simulated travel
management. It seeks to develop an awareness of and respect routings will be used as learning tools in problem solving.
for one’s own and other cultures in order to provide culturally The process of fare construction is taught according to IATA
sensitive visitor experiences. The subject aspires to teach standards.
students to identify characteristics, expectations and barriers
of diverse cultural groups, for the development of effective DTR 1054 Advanced Airfares and Ticketing
cross-cultural interaction. It also seeks to formulate students The purpose of this subject is to train students to use a
to be able to think critically and laterally through discussions computer reservation systems (CRS). The CRS section covers
and observations of specified cultural issues in the tourism and the five key components required by the travel industry,
hospitality industry. i.e. Airline Reservations, Automated Fares and Ticketing, Car
Rental Reservations, Hotel Reservations and Tour Reservations.
DTR 1023 Tourism Impact Studies Students will be provided with the online CRS component and
This subject is specially designed to equip students with a can access to the web-based e-learning from home, in a library
thorough understanding of tourism and the environmental or anywhere else provided they have a computer with Internet
impacts caused by tourism development. Issues in eco-tourism access to commence self-practice.
and sustainable tourism will be among the major focus. The
student will be able to see the different perspectives of the host DTR 2013 Tour Operations I
communities, destination planning committees and regulatory The aim of the subject is to develop students’ understanding
bodies. of the scale and scope of the tour-operating sector of the
tourism industry, and to give them an opportunity to study the
DTR 1033 Geography of Tourism role of the tour planner, selling to groups and individuals, and
This subject is concerned with the spatial distribution of planning itineraries. Students will research all components of a
tourism, focusing on the definition and description of tourist tour package, tour costing, advertising and promotion, travel
places and tourist mobility. It introduces a number of key group dynamics for a simulated tour project. The subject will
geographic concepts, such as generating regions, tourism develop their skills in office operations, including promotions,
flows, destination places and geographic resources for tourism. tour planning and costing.
These concepts are then applied in each of the world’s tourism
regions as defined by the World Tourism Organisation, so that DTR 2024 Tour Operations II
a more practical sense of global geography for tourism is The subject has been designed to encourage students to
reinforced. develop skills, knowledge and attitudes required to work in the
leisure, cruise and corporate travel sector. Students undertake
the development of a major tour operating project and
implement the project as a field activity that may comprise ‘live’
tours in intra- regional and inter-regional destinations. The field
trip requires the ability to coordinate the physical movement
of groups.
OUR PROGRAMMES
PRE-UNIVERSITY STUDIES
• Australian Matriculation
• Cambridge GCE A Level
• Canadian International Matriculation Programme
• Monash University Foundation Year
• Sunway Foundation in Arts
POSTGRADUATE PROGRAMMES
• Masters in Management
• Masters in Money, Banking & Finance
• MSc in Computer Science (by research)