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RAMESHWARAM INSTITUTE OF TECHNOLOGY & MANAGEMENT RAMESHWARAM INSTITUTE OF TECHNOLOGY & MANAGEMENT

B. Pharm. SESSIONAL EXAMINATION (2018-2019) B. Pharm. SESSIONAL EXAMINATION (2018-2019)


SUBJECT- Pharmaceutical Marketing & Management (BOP483) SUBJECT- Pharmaceutical Marketing & Management (BOP483)

BRANCH- Pharmacy SEM.-8th BRANCH- Pharmacy SEM.-8th


TIME-1:00 Hrs. MAX. MARKS-20 TIME-1:00 Hrs. MAX. MARKS-20

Q.1-All questions are compulsory (2×2=4) Q.1-All questions are compulsory (2×2=4)
a) What is Administrative Management? Also give its importance. a) What is Administrative Management? Also give its importance.
b) Difference between Pharmaceutical marketing and General b) Difference between Pharmaceutical marketing and General
Marketing?? Marketing??

Q.2-Attempt any two questions out of three (2×4=8) Q.2-Attempt any two questions out of three (2×4=8)
a) Explain E-Commerce and its process and types also elaborate it by a) Explain E-Commerce and its process and types also elaborate it by
giving current example? giving current example?

b) Explain various functions of Pharmaceutical marketing with b) Explain various functions of Pharmaceutical marketing with
suitable example? suitable example?

c) Explain various functions of Management with suitable examples? c) Explain various functions of Management with suitable examples?

Q.3-Attempt any one out of two questions (1×8=8) Q.3-Attempt any one out of two questions (1×8=8)
a) What is production Management also explains various activities a) What is production Management also explains various activities
involve in Production management system? involve in Production management system?

b) Explain in detail various principles of Management given by b) Explain in detail various principles of Management given by
Henry Fayol with Example? Henry Fayol with Example?

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