AMARA'S PROPOSED ADVERTISING COST ON MAGAZINES FOR BANQUET PROMOTION (FROM Late APR to JUNE, 2007)

Insertion Frequencies
Press Unit
Total cost Negotiated Extra
Agency's Ads' Size Cost Target Audience Comment
US$ Benefit
Name US$
5 6

Weekly. On board int'

Government officials
(10%); CEO (30%);
Managers (20%);
Saigon Times
1/4- Pg A4 Researchers (10%);
Weekly support, 3 copies FOC
Travelers (20%);
Student & others
(10%)
1 208 2x (24, 31) 4x (7, 14, 21, 28) 1248
Mag a z I n es
flight: Cathay Pacific,
Pacific Airlines, Singapore
Airlines, Vietnam Airlines,
5%discount, PR
Ana, United, China
Airlines, Royal Brunei,
Eva Air, Garuda
Indonesia, Lufthansa, Air
France
Weekly. On board int'

Government
flight: Vietnam Airlines,
officials,
10%discount, PR Cathay Pacific, Lufthansa,
Diplomatists, CEO,
Vietnam support, 5 copies FOC, Air France, Pacific
Managers;
Economic 1/4- Pg A4 free banner on website, Airlines. To MoT and its
Researchers;
News free flyer distributions Dept, Consulates General,
Businessmen,
with publications Embassies, Foreign
Travelers Student &
Enterprises and
2 99 2x ( 23, 30) 2x (6, 13, 28) 495 others
Institutions in VN
to

70% discount, plus F

SGGP The Available for tourists's
1/8- Pg A3 Tourists ree membership
a d v e r t I s e on

3 Guide 62.5 x (26) 62.5 area

priority
Weekly. On board int'
Government officials flight: Cathay Pacific,
(10%); CEO (30%); Pacific Airlines, Singapore
Managers (20%); Airlines, Vietnam Airlines,
Saigon Times 5%discount, PR
1/8- Pg A3 Researchers (10%); Ana, United, China
Daily support, 3 copies FOC
Travelers (20%); Airlines, Royal Brunei,
Student & others Eva Air, Garuda
(10%) Indonesia, Lufthansa, Air
4 268 4x ( 21,24, 28,29)
3x (4, 18, 25) 1876 France
Mass media
(Enterprises, offices,
Tuoi Tre mostly in one of the most popular
9x 12.7 cm 5% discount
Newspaper intellectuals’ houses newspaper in VN
and in all newspaper
5 425 3x (21,22,23) x(9) 1,700 booths.)
 Tiep Thi Gia
Female magazines, Monthly. Housewife's
Dinh 10 cm x 13 5% discount, 3 copies
especially for magazine (promotion for
(Marketing cm FOC
6 and Family) 1,282 x(5) 1,282 housewives banquet)
Mass media
(Enterprises, offices,
Thanh nien 8.75x12.5 mostly in 5% discount, PR one of the most popular
Newspaper cm intellectuals’ houses support websites in VN
and in all newspaper
7 394 3x (28, 29, 30) 2x(11, 19) 1,970 booths.)
Total Amount 8633.5
 Website

saigontimes.com.vn

ven.org.vn

none

saigontimes.com.vn

tuoitre.com.vn
none

thanhnien.com.vn