Transformational Leader: A case study on Baba

Ramdev

Submitted in partial fulfillment of the requirements

for the award of the degree of

Bachelor of Business Administration (BBA)

Semester-III (Paper Code-BBA 209)

To

Guru Gobind Singh Indraprastha University, Delhi

Guide: Submitted by
Name of Guide Name of Student: Kajal bhatia
Roll No.:04590301716
Batch:2016-2019

Nurturing Excellence

Institute of Innovation in Technology & Management,

New Delhi – 110058
2016-19

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Director/Project Coordinator
 17 of the biggest differences between managers and leaders

The words "leader" and "manager" are often used interchangeably, but they mean two
completely different things.

For instance, a manager tells their employees what to do, while a leader encourages them. A
manager accepts the status quo, while a leader challenges it.

Resourceful Manager, a website that offers information, training, and tools to supervisors trying
to solve management and business problems, put together the following infographic that outlines
17 of the biggest differences between managers and leaders:
It can be a lot of pressure knowing that a team is looking to you to lead the way. When the
burden of leadership starts to feel heavy, leaders can sometimes backslide into bad habits instead
of consciously living the attitudes they'd like employees to emulate.

But it doesn't have to be this way.Simply becoming aware of what employees look for in a leader
can help managers maintain a positive outlook and demonstrate the traits that foster a healthy
and productive team.

The following infographic from Business-Management-Degree.netidentifies six types of leaders:

Authoritative, Affiliative, Democratic, Coaching, Pacesetting, and Coercive. The first four are
good archetypes, and the latter two ... not as much.

Which reigns supreme? According to Harvard Business Review research, Authoritative leaders --
those who "mobilize people toward a vision" -- boast the strongest correlation with a positive
work environment. However, HBR notes that the best leaders become adept in a variety of
different leadership styles.

In addition to reading more about leadership types, dig into the image below to discover what
emotional intelligence has to do with leadership and explore the ROI of employee motivation.
Transformational leadership is a style ofleadership where a leader works with subordinates to
identify needed change, creating a vision to guide the change through inspiration, and executing
the change in tandem with committed members of a group.[1] Transformational leadership
serves to enhance the motivation, morale, and job performance of followers through a variety of
mechanisms; these include connecting the follower's sense of identity and self to aproject and to
the collective identity of the organization; being a role model for followers in order to inspire
them and to raise their interest in the project; challenging followers to take greater ownership for
their work, and understanding the strengths and weaknesses of followers, allowing the leader to
align followers with tasks that enhance their performance.
 9 business management principles of Baba Ramdev

Baba Ramdev is the well-known yoga practitioner (guru) who attracted a zillion people in a short
span of time. And this was only possible through his experience and practice.
The brand Patanjali is blindly trusted by people across the country.Started as a Swadeshi
campaign 20 years ago, Patanjali has now become the country’s most prestigious
brand. The company has a turnover of over 2,000 crore. It clocked Rs 450 crore in revenue in
2012.

Thus, if you are planning to start up, Baba Ramdev’s management principles should definitely be
taken into consideration. These ideas will give you an overview or help your business get bigger
profits.

1. Work on something which you have enough knowledge about and practice

You cannot reach the pinnacle in a single day, so hold strong expertise on the subject before
starting up. However, Baba Ramdev also did not become successful overnight. Behind his
 muscle flexing and knowledge about nature, lie years of practice and building an expertise in
yoga and products of Patanjali. Patanjali is now a well-known brand. Baba Ramdev has enough
knowledge about Ayurveda and this is the main reason behind the success of the brand.

2. Market research is very important

Before starting any business, market research is very important. Patanjali Ayurved Limited is
an Indian FMCG company, which is located in the industrial area of Haridwar. The place has
full-time security cover of 35 armed Central Industrial Security Force (CISF) commandos. And
this was possible because Baba Ramdev did a proper market research and established it
accordingly in Haridwar, where people are into pure herbal products. According
to CLSA and HSBC, Patanjali is the fastest growing FMCG company in India because of the fact
that there were already many mixed impure products, but he made it an advantage by finding the
demand of people and worked accordingly. If you have enough and right information; your catch
in the market will be strong like Patanjali.
3. Save money regarding the brand ambassador

Baba Ramdev focussed more on the quality rather than quantity,that is he increased sales by
advertising through some other channel. He did not waste his money on any brand ambassador,
instead he promoted it himself. Building a brand is not an easy task, but you can do well by
following Ramdev Baba’s mantra of pleasing his audience himself.

4. Company of skilled people

For building a business, you will require people with knowledge and skill sets a bunch of
qualified people is required to execute the plan. Baba Ramdev build a successful brand
by selecting qualified people (two lakh currently working), especially in the field of science and
biology or the ones with PhD, who are dedicated towards work and production of the product.
Even for yoga, the instructors who are under him are all flexible and well-versed in it. No cutting
corners for this one.

5. Direct connectivity

Generally, people are not sure about whether the brand ambassadors are themselves consuming
the product or not. But is his case, people are sure that he being the ambassador uses the product
every day. He teaches yoga to people every day. Via these sessions, the audience get a direct
connection with Baba Ramdev. Since he is directly connected to people through his yoga
sessions, it is easier for him to build trust.

6. Clever promotion

No one knows better about your production yourself. Keep this in mind and move forward
confidently meeting new people with high-level contacts. In case of yoga, Baba Ramdev met a
lot of people including Prime Minister Narendra Modi. He directly spoke to people, which
 increased his credibility. For example, he met Lalu Prasad Yadav and made him as a model for
his special cream and energy bars.

Pic courtesy – YouTube

7. Try to keep the product cheap

The biggest mantra to success is best quality product with cheap prices. According to the
company, all the products manufactured by Patanjali are made from Ayurveda and natural
components,which are cheaper than other alternatives in the market due to lesser production and
marketing costs. The quality of Patanjali is better and comparatively cheaper than other products
in the market. To stay ahead of the competition, you should always keep in mind the price,
quality, and quantity produced.

8. Easy availability
For any business, it is important for the company’s product to be easily available anywhere at a
reasonable market price. Patanjali Ayurveda sells through nearly 4,700 retail outlets as of May
2016. It also sells its products online and is planning to open outlets at railway stations and
airports. It tied up with Pittie Group and Kishore Biyani‘s Future Group on October 9, 2015.The
company manufactures 444 products including 45 types of cosmetic products and 30 types of
food products, which are all easily available. The plus factor of Patanjali is that whether you buy
it from a mall or a retail shop, the price for the product is always same and easily available.
9. Timing
Get complete information about the other brands that are going to compete with you at the time
of launch. For example, when there was a controversy related to Maggie, Ramdev Baba
launched instant noodles on November 15, 2015. You should launch your product as per the
demand of the consumers in the market.
You may love him, you may hate him, but you cannot ignore him.
Baba Ramdev has repeatedly demonstrated, he has the courage and guile to counter his enemies.
Most importantly, his perch atop the moral high ground has created a unique shield around him.
Those attacking him end up with self-inflicted wounds. Politicians and their media cohorts alike
would end up seriously damaging their own interests if any scurrilous attack is made on Baba
Ramdev.

Most importantly Baba Ramdev has the single greatest weapon in modern political warfare –
access to and control of electronic media especially given vast section of mediais is largely
pliant and subserviant to the ruling establishment. Astha channel, run by Baba Ramdev’s well-
wishers, is one of the most watched media outlets in India and amongst NRIs. His DVDs and
YouTube videos have expanded his reach beyond his target audience. Moreover, Ramdev is a
consummate communicator, with a knack to explain complex economic theories in terms that are
easily palatable to everyday Indians. Ramdevji has added advantage of being a son-of-the-soil

Clarion call to Ramdev to don the mantle of anti-corruption crusader is not a retrograde
advocacy of ‘Hindu’ equivalent of Khomeinism.Its not a cynical call to combine the secular and
sacred to further a political agenda. Its merely placing hoping on a thriving tradition of a middle
India’s receptiveness to earthy spiritualists. Like how millions of Indians have internalised
meditation lesson from Baba Ramdev as part of their daily existencce,they need to imbibe
intolerance to corruption as part of their pysche.

In a nutshell, Baba Ramdev is a warrior blessed with a talent to triumph in this war against
corruption. So how will this war unfold, how should it unfold and who would be its winners and
losers in its wake will have to be closely watched.