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INTRODUCTION
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INTRODUCTION
The project is all about measuring the customer satisfaction in Hero Maestro .For the past
few years every company is trying to satisfy its customers .The emphasis is on ways of
retaining customers ,then on attracting new customers .It is easy to attract new customers
then to retain old customers .So, companies are trying to focus on this aspect of customer’s
satisfaction.
The sale of a product does not end with the sale transaction but it is the point at which the
original marketing concept starts .The marketer has to see that whether the customer satisfied
with that particular product/service or not .The post purchase behavior is important for a
marketer .If there is any cognitive dissonance in the minds of the customers then that is
enough to lose a customer .Keeping this in mind the companies are giving more importance
to customer satisfaction.
This project work has been done to find out whether a customer is satisfied or dissatisfied
,also to measure the level of the customer satisfaction and provide this feedback to the
company .The first phase of the project involves the collection of information from the
customers for interpreting the characteristics based on which the customer feels satisfied or
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The collated information through the questionnaire is analyzed and presented in a statistical
form .The findings are listed and suggestions to solve problems faced have been given in the
suggestion part.
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INDUSTRY PROFILE
The Indian automobile industry, the seventh largest in the world, has demonstrated
a phenomenal growth. The industry has grown significantly over the last ten years,
during which industry volumes have increased by 3.2 times, from a level of 4.7
virtue of its deep connects with several key segments of the economy, occupies a
effect and has the ability to be the key driver of economic growth. A robust
transportation system plays a key role in a country's rapid economic and industrial
cars, light, medium and heavy commercial vehicles, multi-utility vehicles such as
The Indian two-wheeler industry is the largest in the world with domestic annual
sales of nearly 14.8 million units in FY2014. The industry is a mix of home grown
companies and foreign players predominantly from Japan, like Honda Motor
Company, Suzuki Motor Corporation and Yamaha Motor Company. Till 1993, the
industry was dominated by scooters and mopeds with contributions of 47% and
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28% respectively. Bajaj Auto was the market leader with a strong presence in both
these segments. With fuel efficiency becoming a key consideration for purchase,
the industry moved towards the motorcycle segment. Hero Honda Motors(now
Hero MotoCorp) took the market with strong brands like Splendor and Passion . In
FY2007, the contribution of scooters had dipped to 12.3% and that of motorcycles
had risen to 83% for the industry. Scooters made a comeback of sorts with the
advent of Honda Motor Company’s Activa and have been the fastest growing
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COMPANY PROFILE
producer in the world and has retained this title for the past nine years. Over the
extensive sales and service network spanning over 6,000 customer touch points
and dealer-appointed outlets across the country. The company enjoy 41.3% market
share in the domestic two-wheeler segment, largely on the back of its two popular
brands, Splendor and Passion .The Splendor launched two decades ago remains the
single largest selling two-wheeler brand in the country .In the 1980's the Company
motorcycles in the country. It became the first company to launch the Fuel
Injection (FI) technology in Indian motorcycles, with the launch of the Glamour FI
in June 2006.Its plants use world class equipment and processes and have become
facilities. Two of these are based at Gurgaon and Dharuhera which are located in
the state of Haryana in northern India. The third and the latest manufacturing plant
are based at Haridwar, in the hill state of Uttrakhand .Product range Hero
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MotoCorp offers wide range of two wheeler products that include motorcycles and
scooters, and has set the industry standards across all the market segments.
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RESEARCH PROBLEM
customers for satisfying them . Today customers prefer branded products. This
study analyses the things that make big differences to customer’s satisfaction
Hero Two-Wheeler-Maestro .
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OBJECTIVE OF THE STUDY
To know the customer perception about features , low maintenance cost and looks
of Maestro.
To know the customer satisfaction about the safety and comfort provided by
Maestro .
To know the customer satisfaction towards the after sales service offers by Race
motors.
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SCOPE OF THE STUDY
The study is aimed at finding out the customer’s opinion towards Hero Maestro. The
researcher has taken up 50 samples for the study , in Thrissur city . The study would
reveal the Intensity of gap between company’s deliverance and the company’s
deliverance and the customer’s expectation .The revelation of the study would keep
the company informed about the customer’s perception towards the bike and various
aspects concerned .
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LIMITATION OF THE STUDY
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RESEARCH METHODOLOGY
The Research Methodology is the process used to collect information and data for
publication research, interviews, surveys, and other research techniques, and could
include both present and historical information. The research methodology is used
TYPE OF RESEARCH
There are different types of research but for conducting this study the Descriptive
research is taken.
or situation.
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DATA COLLECTION METHOD
In this study the survey research method is used and the data is collected through
the sample
part of universe or population which we select for the purpose of investigation. The
selected respondents constitute sample and the selection process is called sampling
SOURCES OF DATA
PRIMARY DATA
Primary data has been collected directly from sample respondents through
SECONDARY DATA
Secondary data information has been collected from standard books, official
SAMPLING METHOD
The study used the convenience sampling method for collecting necessary primary
method. Questionnaires were used to gather the primary data from Customers only.
SAMPLE SIZE :A total of 50 samples have been selected for the study.
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CHAPTER 2
REVIEW OF LITERATURE
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LITERATURE REVIEW
The study is conducted to know the consumer satisfaction of two wheelers with special
references to Hero Maestro. The information is taken from customers and from journals and
periodicals. The internet provides a good source of information of this study. The Scooter
segment has been growing really fast these days in India with a 26.1% for April 2014 when
compared to an 8.1% growth in the motorcycle segment. The Hero Maestro is a scooter
designed for men for their everyday use. It is sturdy, stylish and comes with a host of
attractive features. In fact, it is seen that this bike is more stylish than the Pleasure scooter
meant for women. It is convenient to go for scooter; the reason being storage is better and
spacious.The fuel efficiency on this model is also good with 60 kmph and an engine, which
gives brilliant performance. The top speed on this scooter is 91 kmph and is ideal for even
long distance rides. Though you cannot compare the performance of scooters with that of
bikes in terms of speed, mileage of both scooters and bikes are almost similar. Adding up
mileage, stylish features, performance and durability is of course a reason why many opt for
scooters in place of bikes.According to one customer reviewing his newly purchased Hero
Maestro on Bike Dekho, the scooter is expected to offer a relatively low mileage till the third
service post which the mileage should shoot to 55-60 kmpl. As a new customer though, he
reports a mileage of 41.7 kmpl in city conditions. On Vicky.in, a customer of two months
has again reported a mileage of between 40 – 41 kmpl .These reported mileages are for city
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conditions. On highways, the mileage could be closer to the officially claimed consumption
levels. That is exactly what MaxAbout is reporting. In their test drive, they report a mileage
of 42 kmpl under city conditions and a much better 60 kmpl on the highways. That’s very
similar to what the folks at Iama Bikernote,at least in the city conditions. In their review,
they write that the reported mileage on city roads is 43 kmpl although on the highways, the
fuel consumption is not very high at 47 kmpl. Auto Empyrean too report a mileage of
between 40-45 kmpl in their test drive. Hero is calling the Maestro a men’s scooter and by
no means is that marketing jargon. Seat’s height is low, so shorter riders can place feet
firmly on the ground. Handlebars are placed upright to add to the already comfortable riding
position. The seat is wide enough to accommodate even XL-size posteriors (both yours
and/or your pillion’s) without any overhang. On longer rides, the Maestro feels comfortable
thanks to the riding position and adequate seat cushioning .The 109cc motor is borrowed
from Honda as well. Hero has pretty much kept the entire motor intact. It pumps out the
same 8bhp and 9Nm of torque, which is enough for puttering down to the grocery store and
back. Which reminds us, the Maestro also comes with a larger boot to stow some of those
shopping bags in.Schiffman. G. Leon and kanuklazare Leslie - Study of the customer
behaviour is the study of how individuals make decisions to spend their available resources
(Time, Money and Efforts) on consumption related items. It includes the study what they
buy, whey they buy it, when they buy it, where they buy it, how often they buy it and how
often they use it. The primary purpose for the study consumer behaviour as apart of
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marketing curriculum is to understand how and how customers make their purchase
decisions. There insights enable marketers to design more effective marketing strategies.
individuals decide what, when, where, how and from whom to purchase goods and
interacts with his environment for the purpose of making market decision on products
and services.
Nair Suja. R. - The success of the firm will be determined by how effective it has been
in meeting the diverse customer needs and wants by treating each customer as unique
Oliver (1981) The definition offered by Hunt (1977) put forward a definition as, “the
expectations is coupled with the consumers’ prior feelings about the consumption
experience”.
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CHAPTER 3&4
DATA ANALYSIS AND
INTTERPRETATION
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TABLE 3.1
CHART- 3.1
No.of Respondents
4%
12% 18%
18-25
25-35
34% 32%
35-45
45-55
55 Above
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INTERPRETATION
Above diagram shows that 18% of customers are aged between 18-25.32% of customers lie
between 25-35 age group. 34% of customer belongs to age group of 35-45.12% and 4% of
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TABLE 3.2
CHART-3.2
No. of Respondents
46%
54%
Male
Female
INTERPRETATION
Data shows 54% of customer are Male and 46% of customer are Female.
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TABLE 3.3
CUSTOMER USAGE
0 0-3 months 15
3-6 months 13
6-9 months 12
9-12 months 6
Above 12 months 4
Total 50
CHART – 3.3
No. of Respondents
16
14
12
10
8
No. of Respondents
6
4
2
0
0-3months 3-6months 6-9months 9-12months Above 12
months
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INTERPRETATION
Data shows 30% of customers are using for 0-3 months .26% of customers are using 3-6
months and 24% of customers are using for 6-9 months.12% of customers are using for 9-12
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TABLE 3.4
CHART-3.4
Others
Friends
Social Media
Newspaper
0 5 10 15 20
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INTERPRETATION
36% of customers knew about Maestro from Television Ads and 20% from Newspaper.12%
of customers knew about Maestro from Social media .About 16% of customers knew about
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TABLE 3.5
MODE OF PURCHASE
CHART- 3.5
No.of Respondents
35
30
25
20
15
10
5 No.of Respondents
0
INTERPRETATION
About 70% of customers purchased the vehicle from Retailer and 30% of customers
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TABLE 3.6
PERFOMANCE OF MAESTRO
Performance No.of Respondents
Satisfied 43
Dissatisfied 7
Total 50
CHART – 3.6
No.of Respondents
7%
Satisfied
Dissatisfied
93%
INTERPRETATION
About 93% of customers are satisfied with the Performance of vehicle and 7% of customers
Features 15
Low Maintenance 7
Looks 9
After Sales 13
Price 6
Total 50
CHART – 3.7
No.of Respondents
16
14
12
10
8
6
4 No.of Respondents
2
0
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INTERPRETATION
About 30% of customers are influenced by the features of the vehicle whereas 26% of
customers are influenced by the After Sale Service. 18% of customers are influenced by its
looks. 14% of customers are influenced by the Low Maintenance cost whereas 12% of
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TABLE 3.8
PRICE OF MAESTRO
Pricing No.of Respondents
Satisfied 18
Neutral 27
Dissatisfied 5
Total 50
CHART – 3.8
30
25
20
No.of Respondents
15
10
0
Satisfied Neutral Dissatisfied
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INTERPRETATION
About 54% of customers have a neutral opinion about the Price of Maestro whereas 36% of
customers are Satisfied with the Price.10% of customers are not satisfied with the Price.
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TABLE 3.9
MAINTENANCE COST
Level of Satisfaction No.of Respondents
Satisfied 13
Neutral 28
Dissatisfied 9
Total 50
CHART – 3.9
No.of Respondents
3%
31%
Satisfied
Neutral
Dissatisfied
66%
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INTERPRETATION
About 66% of customers have a neutral opinion about the Maintenance cost of Maestro
whereas 31% of customers are Satisfied with the Maintenance cost.3% of customers are not
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TABLE 3.10
FUEL CONSUMPTION
Level of Satisfaction No.of Respondents
Highly Satisfied 7
Satisfied 23
Neutral 15
Dissatisfied 5
Highly Dissatisfied 0
Total 50
CHART- 3.10
No.of Respondents
10% 0% 14%
Highly Satisfied
Satisfied
30% Neutral
Dissatisfied
46% Highly Dissatisfied
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INTERPRETATION
14% of customers are Highly Satisfied with the Fuel Consumption of Maestro.About30% of
customers have a neutral opinion about the Fuel Consumption whereas 46 % of customers
are Satisfied with the Fuel Consumption.10% of customers are not satisfied with the Fuel
Consumption.
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TABLE 3.11
SAFETY AND COMFORT
Satisfaction for Safety and Comfort No.of Respondents
Extremely Satisfied 11
Satisfied 21
Neutral 9
Dissatisfied 9
Highly Dissatisfied 0
Total 50
CHART – 3.11
No.of Respondents
25
20
15
10
5 No.of Respondents
0
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INTERPRETATION
22% of customers are Extremely Satisfied with the Safety and Comfort of Maestro .About
18% of customers have a neutral opinion about the Safety and Comfort whereas 42% of
customers are Satisfied with the Safety and Comfort.18 % of customers are not satisfied with
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TABLE 3.12
PRODUCT DESIGN
Level of Satisfaction No.of Respondents
Satisfied 19
Neutral 24
Dissatisfied 7
Total 50
CHART – 3.12
No.of Respondents
Dissatisfied
Neutral
No.of Respondents
Satisfied
0 10 20 30
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INTERPRETATION
About 48% of customers have a neutral opinion about the Product Design of Maestro
whereas 38% of customers are Satisfied with the Product Design . 7% of customers are not
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TABLE 3.13
PERCEPTION ABOUT MAESTRO
Perception Level No.of Respondents
Very Good 13
Good 18
Average 14
Bad 5
Total 50
CHART – 3.13
No.of Respondents
Bad
Average
No.of Respondents
Good
Very Good
0 5 10 15 20
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INTERPRETATION
26% of customers have Very good Perception about Maestro .About 36% of customers have
good Perception whereas 28% of customers have an Average Perception. 10% of customers
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TABLE 3.14
FEATURE ON SATISFACTION
Satisfaction for Feature No.of Respondents
Fuel Efficiency 9
Pick Up 4
Resale Value 14
Driving Comfort 12
Outlooks 11
Total 50
CHART – 3.14
No.of Respondents
22% 18%
Fuel Effieciency
8%
Pick Up
24% Resale Value
28% Driving Comfort
Outlooks
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INTERPRETATION
Almost 23% of customers are satisfied with the Resale value of Maestro whereas 12%
of customers are satisfied with the Driving Comfort .Data shows that 42% of customers
are satisfied with the Outlook of Maestro.32% of customers are satisfied with the Fuel
Efficiency and 12% of customers are satisfied with the Pick up of the Vehicle.
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TABLE 3.15
PRODUCT INNOVATION
Innovation Number of Respondents
Yes 36
No 14
Total 50
CHART – 3.15
No.of Respondents
8%
Yes
No
92%
INTERPRETATION
Data shows 92% of customer needs Innovation on the Product whereas 4% of customer does
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TABLE 3.16
PRODUCT DEVELOPMENT
Response for Development No.of Respondents
Comfort 16
Design 17
Mileage 7
Other 10
Total 50
CHART – 3.16
No.of Respondents
Other
Mileage
No.of Respondents
Design
Comfort
0 5 10 15 20
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INTERPRETATION
Data shows 23% of customers needs development in the Comfort of the Vehicle
whereas 56% of customers need development in the Design .About 26% of customers
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TABLE 3.17
UNIQUENESS
Factors No.of Respondents
User Friendly 11
Total 50
CHART – 3.17
No.of Respondents
4%
29%
Style and Design
User Friendly
Aftersale Service
67%
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INTERPRETATION
About 67% of customers needs Uniquesness in the Style and Design of Maestro. By
data 4% of customers needs uniqueness in the After sale service whereas 29%
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CHAPTER 5
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FINDINGS
Both Male and Female are almost equally attracted to Hero Maestro.
Most of the customers who are using Maestro is in a period of 0-3 months.
It is found that most of the customers are Satisfied with the Performance of
Maestro.
It is found that most of the customers have a Neutral Opinion about the Price of
Maestro.
It is found that most of the customers have a Neutral Opinion about the
Large number of customers are Satisfied with the Fuel Consumption of Maestro.
Large number of customers are Satisfied with the Safety and Comfort of Maestro.
Majority of the customers have a Neutral Opinion about the Design of Maestro.
It is found that most of the customers have a good Perception about Maestro.
Majority of the customers are satisfied with its Feature of Resole tube.
It is found that most of customers need development mainly in the Design and
Mileage of Maestro.
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SUGGESTIONS
The most important media for consumer durables is Television. So, they should go for
influences more on the people .They should spend some expenditure for T.V
advertisements.
Being the price of the Hero ,they should try to reduce price because there are many
More features should be added to the bikes according to the needs of the customer
,because their competitors are coming with new models .According to the competitors
Company should give some incentives to the dealers for promoting the Maestro.
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CONCLUSION
Customer satisfaction is a marketing tool and a definite value added benefit .It is
organization offers . For making a better relationship with customer they always
use genuine parts in their product . And after selling they have the services and
two wheeler service and maintenance through their vast network of more than
2100 committed dealers and service outlets spread across the country.
Apart from that hero MotoCorp Ltd focused on cleanliness and other aesthetics of
the service stations and add such air conditioned waiting area ,internet surfing
,coffee shops etc to enhance the in house experience of the customers at those
“customer touch point .To ensure that millions of customers in the rural area are
not left waiting for adequate service as it is impossible for the company to
introduce service station at every nook and corner of the country ,mobile service
stations are regularly arranged with prior inimation to public about the rout that the
mobile workshop would take when passing through that region so that customers
can come and get their two wheelers serviced .All these activities are aimed to
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APPENDIX
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QUESTIONNAIRE
CUSTOMER SATISFACTION
1. Name : ………………….
2. Gender :
Male
Female
3. Age :
18 – 25
25 – 35
35 – 45
45 – 55
55 Above
Business
Profession
Employee
Student
Others
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5. Educational Qualification?
SSLC
Plus Two
Degree
PG
0 – 3 months
3 – 6 months
6 – 9 months
9 – 12 months
< 12 months
Newspaper
Social Media
Television Ads
Friends
Others
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8. From where did you buy the Vehicle?
Wholesaler
Retailer
Sales Representative
Yes
No
Satisfied
Neutral
Dissatisfied
Yes
No
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12. If “Yes” ,which feature you consider the most influencial ?
Feature
Low Maintenance
Bookings
Extremely Satisfied
Satisfied
Neutral
Dissatisfied
14. Are you satisfied with the safety and comfort of Maestro?
Extremely Satisfied
Satisfied
Neutral
Dissatisfied
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15. Are you satisfied with the Product Design?
Extremely Satisfied
Satisfied
Neutral
Dissatisfied
Very Good
Good
Average
Bad
Fuel Efficiency
Pick Up
Resale Value
Driving Comfort
Outlook
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18. Should the company go for Innovation/Modification in context for
further development ?
Yes
No
Comfort
Mileage
Design
Others
competitors brands?
User Friendly
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21. Your overall rating about Hero Maestro is?
Good
Satisfied
Not satisfied
Bad
______________________________________
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BIBLIOGRAPHY
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BIBLIOGRAPHY
Books
Websites
www.enwikipedia.org
www.heroauto.com
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