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BRAND AWARENESS & BRAND EXTENSION RESEARCH

Example questionnaire/ market research

1. What is your gender?


o Male
o Female

2. What is your age? _____________ year.

3. What are the data of your zip code? _______________

4. Do you know brand A?


o Yes
o No

5. Do you know brand B?


o Yes
o No

If you answered yes at question 5, the questionnaire ends here.


Thank you for your cooperation.

The following questions are all about brand A. Can you please give your opinion about the following
theses?

6. I can mention a couple of features of brand A.


o totally agree
o agree
o neutral
o disagree
o totally disagree

7. I think I know brand A well.


o totally agree
o agree
o neutral
o disagree
o totally disagree

8. Brand A is obvious different then others……


o totally agree
o agree
o neutral
o disagree
o totally disagree

9. I consider myself as loyal to brand A.


o totally agree
o agree
o neutral
o disagree
o totally disagree

10. My first choice is Brand A..


o Yes
o No
If no, what is your first choice for this type of product? Answer:…………………………….
11. I buy brand A, if brand A is available.
o totally agree
o agree
o neutral
o disagree
o totally disagree

12. I appreciate brand A.


o totally agree
o agree
o neutral
o disagree
o totally disagree

13. Brand A stands for good quality.


o totally agree
o agree
o neutral
o disagree
o totally disagree

14. I can rely on brand A.


o totally agree
o agree
o neutral
o disagree
o totally disagree

15. When I think of brand A, I think………


o totally agree
o agree
o neutral
o disagree
o totally disagree

16. Brand A has an old fashioned look.


o totally agree
o agree
o neutral
o disagree
o totally disagree

17. I think the……of brand A is tough.


o totally agree
o agree
o neutral
o disagree
o totally disagree

18. Brand A is less original.


o totally agree
o agree
o neutral
o disagree
o totally disagree
19. It becomes ………. brand A.
o totally agree
o agree
o neutral
o disagree
o totally disagree

20. Brand A gets my …………...


o totally agree
o agree
o neutral
o disagree
o totally disagree

21. Buyers of brand A are real……….


o totally agree
o agree
o neutral
o disagree
o totally disagree

22. I am interested in brand A.


o totally agree
o agree
o neutral
o disagree
o totally disagree

23. I can talk a lot about brand A.


o totally agree
o agree
o neutral
o disagree
o totally disagree

24. I think the use of a product like brand A is very important.


o totally agree
o agree
o neutral
o disagree
o totally disagree

25. I use brand A daily.


o totally agree
o agree
o neutral
o disagree
o totally disagree

26. I use brand A mainly::


o At work
o At home
o In the car
o Different, that is……

27. On average I use brand A about…..per…….


Since a couple of years brand A and brand B are cooperating. There is a possibility that both brands
get the same name. In the next question we presume that brand A will get a new name.

28. I think it is a good idea to chance the name.


o totally agree
o agree
o neutral
o disagree
o totally disagree

In the next questions we presume that the new name of both brands will be the name of brand B.

29. I think it is a nice name.


o totally agree
o agree
o neutral
o disagree
o totally disagree

30. The name fits brand A.


o totally agree
o agree
o neutral
o disagree
o totally disagree

31. I agree with the decision to change the name.


o totally agree
o agree
o neutral
o disagree
o totally disagree

Space for rebrands


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If you need more demographic information about the respondent or the


organisation, go to:

www.justdoiteasy.com/united-kingdom/questionnaire/demographic-data.html

Here you can find organization example questions about demographic


information.

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