SARASWATI VIDYA NIKETEN

DIVALI TERM 2013 END OF TERM

FORM 4 TIME: 2 HR

NAME OF STUDENT: ......................................................................

CHOOSE ANY THREE QUESTIONS.

1. (a) Define the term ‘business plan’ (2 marks)

(b) Describe the following elements of a business plan:
- Business Identification
- Product or Service Description
- Market Strategy
- Organization or Management (8 marks)
( c) Identify FOUR elements which the Executive Summary should contain. (4 marks)
(d) State THREE reasons why a business plan is necessary. (6 marks)
TOTAL 20 MARKS

2. Mrs. Greenwood is the owner of Refreshing Water, a bottled water business. In the last month, she has
been having mechanical problems at the factory and as a result has not been able to meet time or quantity
demands.

(a) Define the term ‘entrepreneurship’ (2 marks)

(b) Explain ONE way in which Mrs. Greenwood could use her entrepreneurial skills to solve the problem at
Refreshing Water. (3 marks)
(c) Outline THREE reasons why Mrs. Greenwood may have decided to open her own business. (6 marks)
(d) Identify THREE unethical practises in which Mrs. Greenwood could engage to ensure that she does not
lose business. (3 marks)
(e) Outline THREE consequences of unethical practises in business. (6 marks)
TOTAL 20 MARKS

3. (a) (i) Explain what is meant by the term ‘market research’. (2 marks)
(ii) Outline THREE reasons why businesses should conduct market research. (6 marks)

(b) State TWO ways by which hotels may promote sales during the off-season. (4 marks)

( c) Outline FOUR factors that may influence consumer behaviour in purchasing a cell phone. (8 marks)
TOTAL 20 MARKS

4. Discuss your knowledge on the sources of capital for new businesses. (20 marks)
THE END
 SARASWATI VIDYA NIKETEN

DIVALI TERM END OF TERM

FORM 4 TIME: 1 HR

NAME OF STUDENT: ......................................................................

ANSWER ALL QUESTIONS.

1. Which is an example of a tertiary sector?

(a) Babysitting (b) Gardening (c) Carpentry

2. The state whereby all basic and mental needs have been met and the individual reaches full potential
is?
(a) Independence (b) Self- actualization (c) Leadership skills

3. The department that carries out the marketing functions of a business is?
(a) Marketing Department (b) Legal Department (c) Market Research Department

4. One role of the production department is?

(a) Taking designs produced by the research (c) paying wages and salaries
(b) Making payments (d) Writing contracts for employment

5. Which person created the hierarchy of human needs?

(a) Herzberg (b) Maslow ( c) Abraham

6. Which kind of research is known to be very expensive?

(a) Market Research (b) Primary Research ( c) Secondary Research

7. ‘Thinking ahead and preparing the business for future events that occur’ is known as?
(a) Planning (b) Secondary Research ( C) Conducting Research

8. One challenge faced by organizations is?

(a) Legal controls over business activity (b) Trade Fairs ( c) International Trade

9. All of the following are sources of financing a new business EXCEPT?

(a) Angel Investors (b) Money Pool ( c) Land and buildings

10. Something used by existing businesses that plan to go ahead with new projects is called?
(a) Business Plans (b) Collateral ( c) Inventory

11. Stocks of materials or unsold finished goods are known as?

(a) Inventory (b) Capital Goods (c ) Natural Resources
12. Which part of the business plan act as a ‘bench mark’ to assess the success of the business?
(a) Executive Summary (b) Clear Objectives ( c) Potential Market

13. What is the main purpose of the Executive Summary?

(a) Long report of business plan (b) plans and intentions of business (c ) first thing investors read

14. Which question should a Feasibility Study answer?

(a) Is it worth going ahead with? (b) What are the plans? (c ) Is it likely to be unprofitable?

15. Something that is against the law of the country is?

(a) A moral code of conduct (b) illegal activity (c) unethical activity

16. An assessment of expected costs, revenues, and profit is known as?

(a) Feasibility Study (b) Operational Plans (c) Financial Needs

17. What do you understand by the term ‘redundancy’?

(a) Worker sacked without any reason (b) worker being fired (c) worker migrated.

18. Which is a benefit of keeping within the law?

(a) Involved in no offence (b) make unsafe goods (c) accept bribery

19. Which trait would help an entrepreneur be successful?

(a) Perseverance (b) Willingness to stay home (c) very stern

20. Which of the following is one of Herzberg’s motivational factors?

(a) Higher pay (b) recognition for work well done (c) more hygienic working conditions

THE END.