Subject Code: MB922/R09

MBA II Semester [R09] Regular/Supplementary Examinations, July-2011

Marketing Management

Time: 3 Hours Max Marks: 60

Answer any FIVE questions .All questions carry EQUAL marks

Question No: 8 is compulsory

1. What do you understand by the “Modern concept of marketing”?. Discuss its significance in
the context of present day business scenario in the country.

2. Discuss the factors that led to the increasing importance of marketing research in India.

3. (A). what is market segmentation.

(B). Suggest suitable basis to segment markets for the following products:

(1). Toilet Soaps, and (2). Washing machines.

4. (A). Explain the product mix strategies.

(B). what is brand management? Explain various branding decisions.

5. Describe the various pricing strategies and programme.

6. Describe the various aspects involved in managing sales force.

7. “The Indian market is in a growth phase, yet the profit margins are declining but costs to serve
a customer are increasing every day” Given this situation many retail stores seem to be closing
their shops in the malls of your town. If you were to advise pizza hut, which is one such retail
outlet, what advice will you give? What advice, will you give to mall management?

8. Case Study (Compulsory)

Many companies in the past used a single channel to sell to a single market. IBM sold computers
only through its own sales force. However, the market for computers and information technology
has now exploded into a profusion of products and services for dozens of segments ranging from
large corporate buyers to small business. In the given circumstances, what channel management
should IBM go for?
Subject Code: MA202/R07/R05

MBA II Semester [R07, R05] Supplementary Examinations, July-2011

Financial Management

Time: 3 Hours Max Marks: 60

Answer any FIVE questions .All questions carry EQUAL marks

1. “The goal of profit maximisation does not provide us with an operationally useful criterion”.
Comment.

2. Outline the various techniques in evaluating the investment proposals.

3. A). what are the steps involved in calculating a firm’s weighted average cost of capital.

B). A Company has earnings available to ordinary shareholders Rs. 5,00,000. It has

capital Rs.50,00,000 face value of Rs. 100 each. The company’s share is selling at Rs.

200. Compute cost of equity(Assuming 100% diyidencj pay out ratio).

4. Define capita structure? Discuss the important factors that should be considered while
determining capital structure.

5. What are the basic assumptions of Gorden’s model of dividend policy and valuation of a firm?
Does dividend policy affect the value of the firm under this model?

6. A).Write a brief note on operating cycle.

B). Distinguish between Fixed assets and current Assets

7. Venkatrama Industries (New Company) requested to prepare a cash budget for the period of 6
months from January to June 2011. They have provided the following information. (Rs. In lakhs)

Particulars Jan Feb March April May June

sales 80.00 100.00 120.00 120.00 120.00 120.00
purchases 2.00 3.00 4.00 4.00 4.00 2.00
wages 12.00 14.00 16.00 16.00 16.00 12.00
Manufacturing
Expenses 26.00 27.00 28.00 28.00 28.00 26.00
Administrative
Expenses 4.00 4.00 4.00 4.00 4.00 4.00
Distribution Expenses 4.00 6.00 8.00 8.00 8.00 4.00
Subject Code: MA202/R07/R05

Additional information:

1. Receipt of interest Rs. 2 lakhs each in the months of Jan and May.

2. Receipt of dividend Rs. 3 Lakhs each in the months of March and June.

3. Sales of securities in themonthofJuneforRs:3Cro’r&

4. Payment of interest during January for Rs. 50,000

5. Payment of loan in the month of June for Rs. 1,50,00,000

6. Interim dividend payment of Rs. 10,00,000 in the month of April

7. Installment of machine in the month of June for Rs. 42 lakhs.

You may assume: 10 per cent of each month’s sales for cash; customers are

allowed a credit period of one month; creditors are allowing a credit of two months; wages are
paid on the 1St of the next month

8. What is inventory management? Discuss in detail the objectives of inventory management.