.

Polo R Cup - Overview

 Polo R Cup in India as part of the JK National Racing
Championship.

 1st racing series by Volkswagen in India bringing

the European racing experience.

 6 rounds of national races around Indian circuits

with additional races each year.

 Targetting young drivers between the age group

16 to 26 years.

 20 Polo R cars would run in each race with all the

Cars of same configuration and performance.

.
Mihir Barve/ Ph No. 9545453634
 Car Configuration
 4 door right hand drive production cars body shell.

 1.4l / 180 ps TSI, 6 speed paddle gear shifter.

 17“ racing alloys, SACHS racing Suspension.

 Data logging system and onboard cameras.

 Safety and security system as per the FIA standards

. Mihir Barve/ Ph No. 9545453634

 Race circuits for 2012

Buddh International Circuit

Track Length: 5.14 Km.
Corners: 16

New Delhi

Madras Motor Race Track

Track Length: 3.71 Km.
Kari Motor Speedway Corners: 14
Track Length: 2.1 Km.
Corners: 13
Coimbatore

Chennai

.
 Race Schedule - Polo R Cup 2012

Sr. No. Activity Month* Venue*

1 Driver Selection 07/08 April Coimbatore

2 Launch of Race Polo 2012 17/18 May Delhi
3 Fitness Camp 15/17 June Delhi
4 Round 1 07/08 July Coimbatore
5 Round 2 28/29 July Coimbatore
6 Round 3 25/26 Aug Chennai
7 Round 4 15/16 Sept Chennai
8 Round 5 13/14 Oct Chennai
9 Champion der Champions 23/24 Nov Pune
10 Round 6 30 Nov - 2 Dec Chennai
11 Night Street Race 15/16 Dec Sri Lanka

.
 Joint Efforts & Benefit of Collaboration
Brand Awareness Media Exposure &
Publicity
Motorsport Culture VW India • TV Broadcast
• All major newspaper coverage
Innovation
• 10 car magazine coverages

Technology • Road shows in major city

• Display at dealerships
Trendsetting • Special customer drive events
• Polo R Cup website
Sporty

Sponsor Dealers

.
 Broadcast Media

 Telecast on Star Sports & ESPN after every race

 ‘Speed’ on Ten Sports

 ‘World of Motorsport’ on DD National

 News channels like CNBC TV-18 or Times Now cover

the activities of Polo R Cup on a regular basis

 Polo R Cup Street Race in Sri Lanka: The night race in

Sri Lanka was telecast live on CSN

.
 Print Media
 Major national dailies like Times of India, Deccan
Chronicle, Hindu etc.

 Regional dailies like Sakal, NavBharat Times

 Major Auto Magazines like Overdrive, Auto Bild,

Autocar, Car India etc.

 Major Business Magazines like BS Motoring

 Major Lifestyle Magazines like Hi Blitz

.
 Radio Plan

 Introduction about the Series

 Polo R Cup Series Exclusive Contests

 Polo R Cup Series Official Jingles

 Celebrity and Polo R Cup driver Interviews

Radio Station Frequency Seconds

Radio Mirchi 98.3 20,000

.
 Social and Digital Media

 Photographs and Videos (Highlights & Interviews)

Racing Forums
 Race Standings and Post Race Analysis

 Race cast: Live Tweets from the venue

 Exclusive Contests

.
 OOH Marketing
 Billboards, Unipole, Hoardings at Multiplexes,
showrooms etc.

 Banners, Standees, Flexes etc.

 6x2 feet standees at Hotels, Woodland showrooms, VW

dealerships

.
 Marketing Plan

.
 Awards
 CNBC TV 18 Overdrive Awards 2011
Motorsport Award of the year

 Business Standard Motoring Awards 2011

Motorsport Excellence Award

 Zig Wheels Awards 2011

Motorsport Award of the year

 Auto Track Awards 2011

Motorsport Award of the year

. Mihir Barve/ Ph No. 9545453634

 VIP Hospitality on Race Day

.
 Stunt Show at Coimbatore

.
 Celebrity Quotient & Media Interaction

.
 Support Races

.
 Media Coverage Report – 2012
 Major national dailies like Times of India Deccan Chronicle, Hindu etc.
 Regional dailies like Sakal, NavBharat Times etc.
 Major Auto Magazines like Overdrive, Auto Bild, Autocar, Car India etc.
 Major Online Portals have also covered Polo R Cup 2012

Description Figures 2010 Figures 2011 Figures 2012 *

Total no. of articles

591 1531 313
(Print + Online + Electronic)

Total no. of articles mentioning

336 1350 225
Volkswagen/Polo R Cup in the headline

Total Visibility Index Rs. 51.6 crores / Rs. 88.45 crores / Rs. 22.71 crores /
(Print + Online + Electronic) 8.2 Million Euros 14.04 Million Euros 4.5 Million Euros

* Figure represents the coverage until Round 3 only

.
 Coverage – Print Media

.
 Coverage – Online Portals

.
 Deliverables by Volkswagen
 Branding on the Cup Cars & hospitality area

 Branding on the Service truck, Safety car, race tracks *

 TV commercial time slot on Star Sport & ESPN*

 Live Webcast of all race events

 Taxi rides for guests

 Car branded with logo for their events *

 VIP passes for the ‘Race Weekends’

.
* Conditions apply
 Deliverables by Puma
 Office shirt & Trouser
 Travel shirt & Trouser
 Track shirt & Trouser
 Work shirt(Polo & Round neck)
 Shorts(Summer issue)
 Shoes(Work, Travel, Track)
 Belts & cuff links
 Wind, Winter, Rain jacket
 Gloves, Umbrella
 Caps & winter head gear
 Pens, Diary(pocket +meeting), Wallet, Cups, Mugs,
Mouse pad
 Travel bag, office bag, shoulder bag, lap top bag
 Key rings, key chains
 Flags
 Table cloth and Service Truck dressing material
 Eye wear
 Giveaways(as per persons designation & involvement)

.
 Sponsor areas on a Race Polo

.
 Sponsor areas on a Race Polo

.
 Contact

Anand Iyer Mihir Barve

Team Manager Marketing Manager
Volkswagen Motorsport India Volkswagen Motorsport India
anand.iyer@volkswagen.co.in extern.mihir.barve@volkswagen.co.in