SUMMER PROJECT REPORT

A PROJECT REPORT ON STUDY OF EMPLOYEE

ENGAGEMENT ACTIVITY AT AJANTA PHARMA LTD

Prepared for the Mumbai University in the partial fulfillment of the

Requirement for the award of the degree in
POST GRADUATE DIPLOMA IN MANAGEMENT (AICTE Approved)

Submitted By:
Name: SOPHIA DEVA

Roll No: 55 (Year 2018)

Under the guidance of

Prof. Paul Alukal

SFIMAR

St Francis Institute Of Management and Research, Mt.Poinsur,

S.V.P Road, Borivali (W) Mumbai.

Batch- 2017-2019
 DECLARATION

I hereby declare that the research paper titled ‘A PROJECT REPORT ON STUDY OF
EMPLOYEE ENGAGEMENT ACTIVITY AT AJANTA PHARMA LTD’ is based on
actual and original work carried out be me is being submitted to the University of Mumbai in
partial fulfilment of PGDM Degree.

I further certify that the research paper has not been published or submitted earlier to the
University of Mumbai or to any other affiliated college for the fulfilment of PGDM Degree.

Prof. Paul Alukal Sophia Deva

Guide’s Name & Signature Student’s Name & Signature

 ACKNOWLEDGEMENT

I am extremely grateful to St. Francis Institute of Management and Research for providing me an
opportunity to work on this project.

I would like to express my deepest appreciation to all those who provided me the possibility to
complete this report. A special gratitude to Prof. Paul Alukal (Project Guide), and Mrs.
Sanketa Pednekar (Industry Guide) for their insight and expertise that greatly assisted the
research. Furthermore, I would also like to acknowledge with much appreciation to Mr.
Thampy Jacob (Asso. VP- HR), Mr. Rajesh Panchal (HR Manager), Mr. Rohit Dolas
(Employee Engagement Manager) to provide the necessary materials and Information to
complete the task. Also would like to thank HR departmental staff of Ajanta Pharma Ltd for their
Co-operation.

This project has helped me to understand the employee engagement activities of APL and also its
importance in an organization and suggest them suitable measures which would be effective. It
has helped me to experience a corporate culture and their way of working.

I extend my gratitude to company, Ajanta Pharma Ltd for their assistance and providing fruitful
information required to complete my project.

SOPHIA DEVA

(Student, SFIMAR)
 TABLE OF CONTENTS

Sr.No. Topic Pg.No.

1 Introduction to Pharmaceutical sector 1

2 Introduction to Company Profile 2

3 Introduction to the Department 4
4 Introduction to the Project 7
5 Review of Literature 8

6 Need for the study 10

7 Objectives of the study 11
8 Research Methodology 12
9 Process Mapping 13
10 Data Analysis with Interpretation 14
11 Findings 33
12 Limitations 34
13 Future Scope 35
15 Recommendations 36
16 Conclusion 38
17 Bibliography, References and Websites 39
Annexures 40
 EXECUTIVE SUMMARY

In today’s corporate environment, Employee engagement is often overlooked despite being

significant factor for retention of potential employees. Employee engagement is not all about
your employees being happy or satisfied but committed to achieving goals of organization.
Unfortunately, you can’t just buy engaged employees and put them in your workplace, every
company have to consider the different needs of each employee so that they can participate and
focus on their goals. If you are not meeting employee expectations, they may feel undervalued
by the company.

To address this problem, this research focuses more on the employee expectations to determine
their specific needs related to engagement activities. The survey was therefore formulated by
collection of primary data of activities currently happening in APL and constructing
questionnaire and secondary data through company websites, databases. Based on the Survey
results, the major findings and interpretations were derived such as they are happy about the
ongoing activities and they would also like to have more number of engagement activities in
future which will be beneficial to ensure mental wellbeing of employees.

The Survey was conducted was carried out to understand the expectations and awareness that
employees have regarding engagement activities at Ajanta Pharma Ltd. Suggestions from the
employees with respect to activities will help Ajanta pharma to devise appropriate effective plan
to involve more number of employees.

It is clear that employee engagement is very important for an organization and it is under more
focused due to increased attrition rates. An engaged employee will always be productive,
profitable and be useful component or member for the organization.
 INTRODUCTION TO PHARMACEUTICAL SECTOR

Pharma Industry ranks first among India’s science based industries with wide range of
competence in the complex field of drug and technology. The Industry is estimated to be worth
$4.5 billion, which is growing at 8-9% annually. It is one of the leading and highly organized
sectors. The sector specializes in terms of Technology, Quality and range of medicines
manufactured. The product of the Industry ranges from simple headache pills to advanced
antibiotics and also complex cardiac compounds.
India is the largest contributor of generic drugs worldwide which constitutes about 20% of
global exports in terms of volume. It is expected to rise to USD 55 billion by 2020, and USD 100
billion by 2025, thereby arising as sixth largest pharmaceutical market globally by absolute size.
It is anticipated that this sector alone would generate employment by providing 58,000 additional
job opportunities by the year 2025.
Indian companies received 304 abbreviated New Drug Application (ANDA) approvals from US
Food and Drug Administration (USFDA) in 2017. The Union Cabinet has agreed for the
Revision in the existing Foreign Direct Investment (FDI) policy in the pharmaceutical sector in
order to allow FDI up to 100% under the automatic route for manufacturing of medical devices
subject to certain conditions.
The Drug Controller General of India (DCGI) revealed its plans to start a single window system
to provide consents, approvals, and other information which will be beneficial for international
trade as well. The move is aimed at giving push to Make in India Initiative. The Government of
India is planning to structure an electronic platform to regulate online pharmacies under a new
policy, in order to stop any misuse of drugs and their easy availability. The Government of India
introduced ‘PHARM VISION 2020’ which directs at objective of making India a Global Leader
in End-to-End Drug manufacture.

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 INTRODUCTION TO COMPANY PROFILE

Ajanta operates seven state-of-the-art manufacturing facilities. Ajanta Pharma is at

the fore-front of Pharma industry involved in process of developing, manufacturing and retailing
of quality finished dosages. Committed to ‘Serve Health Care Needs Worldwide’, they produce a
comprehensive range of specialty products targeting different therapeutic segments for treatment
of patients, customized to each market they are present in. They focus on customers’ needs and
use cutting edge technology to present innovative solutions. Their business includes Branded
Generics in emerging markets of Asia and Africa, Generics in the developed markets of USA
and Institution sales.
Its branded Generics business is widely expanded in India and outspread in more than
30 emerging countries across Africa, CIS, the Middle East and South-East Asia. In India, they
are well distinguished in high growth segments such as cardiology, dermatology and pain
management where they have been capable of producing consistently innovative products, most
of which have been first to the market for patient benefit and compliance.
They provide wide range of therapeutic segments like Antibiotics, Antimalarial, Anti-
diabetic, Cardiology, Gynecology, etc. They have designed modified basket of products in all
markets and also have general health products facilities in India and Mauritius. Two of these
facilities in India have been approved by US FDA. Their R&D center has a team of over 850
scientists working on innovative products for various markets across the globe. They employ
over 6500+ people worldwide and their products are sold in over 30 countries.

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 ORGANIZATIONAL CHART OF THE COMPANY

Chairman

Managing Director Joint Managing Director

R&D Domestic Sales &

Marketing

Global Marketing
Field HR

Operations
Distribution
Production

Medical Services
Projects

Quality

IT

Finance

HR

Exports

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 INTRODUCTION TO THE DEPARTMENT

The HR department consists of 45-46 people. There are several departments under HR i.e. Field
HR, Corporate HR, Travel Desk, Dispatch, HEAD HR. Recruitment HR Function Is to Hire the
Employees for R&D Centers.
In Corporate HR team, employees at the ground level report to Corporate HR who themselves
report to Head HR who then reports to Managing Director. The process of their functions are
mostly decentralized which are undertaken by Site HR. Only appraisals are centralized which is
approved by head HR of Mumbai.
Marketing of drugs are done globally as well as in domestic markets. In global marketing, the
drugs are marketed region wise. But in domestic, it is done on basis of segmentation such as
cardiology, ophthalmology, gynecology etc.
There are about 7-8 R&D Centers which are located nearby which consists of Analytical
Development Laboratory (ADL) and Formulation and Development (F&D). They prepare the
drugs and dosages which are in demand in appropriate markets. Scientists and researchers focus
on regulated, semi regulated markets and domestic markets by evaluating current market analysis
and they accordingly start the production of the drugs and medicines.

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 DEPARTMENTAL CHART - HUMAN RESOURCE
HR Department is extensively divided into Corporate HR, plant HR and field HR respectively.

Human Resource

Corporate HR Plant HR Field HR

Human Resource

Corporate HR

Induction Employee
Talent Travel Dispatch
& Payroll Engagement Admin
Acquisition Desk
Training

Executive AGM Dy.

Sr. Manager Executive
AGM (02) (01) Manager
Manager (01) (01)
(01) (01)
(01)
Executive Officer
Sr. Officer (01) Sr. Officer
Sr. (02) (01) (02)
Sr.
Manager
Officer
(01) Officer Assistant
(01)
(02) (02)
Asst.
Asst. Officer
Manager Assistant (01)
(01) (02)
Executive
(3) Office
Attendants (07)

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DEPARTMENTAL CHART - HUMAN RESOURCE

Human Resource

Field HR
Plant HR

AGM (01)
AGM (01)

Dy. Manager
Asst. Manager (01)
(01)

Executive (02)
Executive (02)

Sr. Officer (02)

Officer (02)

Assistant (03) Officer (04)

Assistant (02)

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 INTRODUCTION TO THE PROJECT

Employee engagement simply refers to engaging the employees in best effective way wherein
they can understand their objectives. This will ultimately lead to organizational performance, at
the same time enhancing their own skillset, knowledge and interests. Engaged employees have
better understanding about their individual outcomes which results in higher productivity as
compared to disengaged employees.

Engaged employees are able to voice their opinions which bring about innovation and hence they
are committed to the organization for a long time. They also genuinely push themselves in order
to fulfill their individual goals thus helping the organization to achieve their set targets.
Employee engagement helps to retain potential employees who are not only assets but they are
also vital for retaining immense knowledge and experience which are useful for any
organization.

Employee engagement is not about your employees being happy or satisfied but committed to
achieving goals of the organization. Unfortunately, you can’t just buy engaged employees and
put them in your workplace. Every company must consider the different personal needs of each
individual so that they can participate and focus on their goals.

If you are not meeting employee expectations, they may feel undervalued by the company. To
address this problem, this research focuses more on the employee expectations for strategizing
employee engagement effectively in the organization.

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 REVIEW OF LITERATURE

Mone and London (2010) defined employee engagement as “when Employee feels involved,
committed, passionate and reciprocates those feelings in work behavior”. It thus deals with
commitment and involvement an employee has towards their organization and its ethical values.
The organization must strive on developing ideal environment which would contribute to nurture
engagement, which would maintain strong relationship between employer and employee.

An engaged employee extends himself/herself to meet the organization’s requirements, takes

initiative independently and reinforce themselves to align with their organization’s culture and
values, they stay focused and are willing to push themselves beyond their limits, and also believe
that they can make a difference. (Macey, 2006)

Employees are an asset to an organization. Managing the organization’s intellectual capital

influences performance as well as gives competitive edge over several other companies in
appropriate sector. (Artu, 1994; Becker and Huslid, 2000; Buckingham and Vosburgh; 2001).

One of the ways in which Organizations can successfully utilize their intellectual capital is by
encouraging employee engagement in their work premises. Engaged employees are energized
and passionate about the work and this in turn increases organizational commitment, productivity
as well as retention rate. (Kroth and Boverie, 2003).

Gallup (2006) studied nearly about 24,000 organizations and differentiated the top quartile and
bottom quartile financial performance in consideration to their engagement scores. The
Organizations in the lowest quartile with lesser engaged employees averaged 31-51 % more
employee turnover, 51 % additional inventory shrinkage (loss) & 62 % more employee
accidents. On the other hand, organizations in the highest quartile with the more engaged
employees have achieved 12 % higher customer-focused service, 18 % higher efficiency and 12
% higher profitability.

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Robinson (2006) suggests most employees are underutilized in the workplace due to lack of
involvement in the decision making process wherein employee engagement can help such
clusters of employees to be more participative which will be beneficial to both parties. This
could help employer in a way to retain productive employees as well as it will be return on
investment.

One of the main drivers of employee engagement is for employees to have the opportunity to
share their opinions and views which must reach the top management. Currently most of the
Organizations do not have such practice and therefore many employees felt they are not involved
in decision making. Thereafter surveys are a measure of employee voice which helps in finding
better ways to engage employees in several programs.

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 NEED FOR THE STUDY

Employee engagement is the degree to which employees feel passionate about their jobs, devote
themselves to their work and committed to the organization. An engaged employee has an
emotional connect with his/her organization which reinforces him/her to achieve individual goals
and gives a greater amount of voluntary effort to their work.

If the members of the team are engaged and feel appreciated, they are less inclined to look for
other employment opportunities. By cultivating and maintaining these relationships, the chances
that the employees will quit, reduce. Implementing certain Action plan which will ensure that
your staff feel connected, involved and engaged which is the key to optimize their productivity
and to monitor whether the workforce is collectively working towards the company’s goals.

This study will help Ajanta Pharma to strategize the activities according to employee’s
expectations which would motivate them to be perform efficiently as well as lead to increased
productivity and reduce turnover within the organization.

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 OBJECTIVES OF THE STUDY

 To get understanding of various Employee Engagement activities happening in Ajanta

Pharma Ltd.
 To understand awareness and participation of employees related to employee engagement
activities.
 To study expectations of employees associated with engagement activities.
 To provide suitable suggestions for improving employee engagement in organization.

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 RESEARCH METHODOLOGY

 Research design: Descriptive research

 Sample area: Mumbai (Kandivali)

 Sampling Size: The sample size was 86 respondents comprised of Head office and R&D
employees.
 Data Collection:

Primary data - The primary data was obtained by administering survey method, guided by
questionnaire to the employees of APL. The questions were asked in the format of multiple
choice and open-ended questions.
Secondary data - Company manuals and databases, Internet, Research papers. Activities
related information was obtained from company databases and their intranet websites.
Questionnaire was also formulated from the data received from the list of engagement activities
at APL.
 Sampling method: Convenience Sampling

 Statistical Tool used: Chi-Square test

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 PROCESS MAPPING OF IDENTIFYING ENGAGEMENT ACTIVITY

HR create 1 week 15 days

Management Employee complete
measuring methods approves methods survey

1 week

1 week 1 week Cascading of

HR collects survey Analysis is survey results and
(census) conducted Repository

1 week
Implementation
1 week New interventions 1 week
Creating Action ths
and monitoring
Plan created of AP

1 week

1 week Pulse/dipstick 1 week Analyze pulse

Periodical reviews results
of AP implemented survey (sample)

Results If not Appropriate

Appropriate

Push people to take

Follow up initiatives for employee
contribution
Census survey

Continuous
Improvement

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 DATA ANALYSIS WITH INTERPRETATION

Employee Engagement Activities At APL

Monthly wise Events/Activities Plan are given below in table format:

DEC 2017 TO FEB 2018 -

Sr.No. Name of the Event/Activity

Motorbike Excursion for HO, R&D & Dahej

1
Christmas Dress Day
2
3 months Weight Loss Program “ Lose to Win Contest”
3
Zumba & Aerofit Classes ( HO & R&D)
4
Talks on Bhagwad Gita
5
Ajanta Box Cricket League (ABCL)
6
Thank God It’s Friday – TGIF
7
Trekking at Sanjay Gandhi National Park
8

MARCH 2018 -

Sr.No. Date/s Events/Activities

2nd March to 4th March OBT for SM3 & above at Atmantan,Pune
1
08-Mar-18 Women’s day celebration
2
10-Mar-18 Talk on Bhagvad Gita by Acharya Shivender Nagar
3
16-Mar-18 Thank God It’s Friday – TGIF
4
17th March to 18th OBT for SM1 & SM2 at Retreat Hotel, Malad
5 March (Training by Sideways)
OBT for M5 & M6 at Golden Valley Resorts, Thane
6 24-Mar-18 ( Training by Ideas Unlimited)

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APRIL 2018

Sr.No. Date/s Events/Activities

14-Apr-18 Indoor Games for employees

1

20-Apr-18 Thank God It’s Friday – Ice Cream

2

21-Apr-18 Talk on Bhagvad Gita by Acharya Shivender Nagar

3

MAY 2018

Sr.No. Date/s Events/Activities

Talk on Bhagvad Gita by Acharya Shivender
12- May-18
1 Nagar

1 & half months program Ajanta’s Idol

2

18- May-18 Thank God It’s Friday – TGIF

3

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AJANTA INDOOR CHAMPIONSHIP – Indoor championship took place in R& D

centre with sports activities on Saturday, 14th April 2018 full of sportsmanship of Ajantaites.
The day saw 3 Indoor tournaments, 130+ Participants, 50+ Matches and 18 Winners. Matches of
all the 3 events i.e. Chess, Carom, and Table Tennis took place simultaneously.

WOMEN’S DAY – 8th March was Women’s Day, which was celebrated to recognize the
achievements of women in Society. At Ajanta, they made it special day for all women Ajantaites,
placing on record their invaluable contribution to the society. HR arranged engaging programs at
different locations to celebrate day by cake cutting, health talk, magic show, roses and chocolate
distribution, etc. The day became memorable especially because women from all departments
got a chance to spend time with each other and build a good networking.

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AJANTA BOX CRICKET LEAGUE –Ajanta Box Cricket League (ABCL), was

first ever under arm cricket league tournament in APL which had started with great excitement
on Friday, 12th January, 2018 Scheduled from 6:30 pm to 9:30 pm at Strikes Arena, Borivali.
The response to the event was overwhelming with participation from 264 Ajantaites who were
grouped in 22 teams, with 2 teams exclusively of women Ajantaites.

BHAGWAD GITA – The session was conducted in R&D on Relevance of Bhagwad Gita
in Modern Life which was held on 13th December 2017. Some of the topics covered were Karma
yoga – Actions, Bhakti yoga- Emotions, Gyan yoga- Knowledge. There were several sessions
based on Bhagwad Gita teachings which can be inculcated in one’s life. The best part of these
sessions were that you could register and attend these sessions with your spouse.

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AJANTA IDOL –Ajanta’s, 1st ever music reality show Ajanta Idol similar to Indian Idol
which provides larger platform for employees to showcase their singing talent under guidance of
an expert. It was a 1 and half month program and this platform was exclusively for Ajantaites at
R & D and HO. They had to register before given date i.e. Thursday, 28th April, 2018. Auditions
round for registered participants were held on Saturday, 5th May, 2018 from 10:00 am onwards.
The Best 20 selected participants from auditions had undergone series of training sessions under
the guidance of Mahaguru – Mr. Dhananjay Mhaskar. The Grand finale was held on Friday, 15th
June, 2018 wherein winners were declared at the end of event.

MOTORBIKE EXCURSION – 18 enthusiastic Ajantaites from Grade M5& above, relieved

their nostalgic college days with an exciting motorbike ride on powerful 350 cc and 500 cc Royal
Enfield bikes. The bikers cruised through Ahmedabad highway in a disciplined manner. The
energised team halted at Vandri Lake in Vasai for a short break.

The serene environment at the lake became more beautiful, with a guitarist playing melodious
retro songs for the group. Continuing their highway ride, by noon, the bikers reached their
destination near Dahanu. The bikers shared their individual experiences and learnings over
delicious meal.

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After some rest, the bikers headed back to Mumbai with greater enthusiasm. The entire event
was seamlessly executes by a professional agency including arranging bikes, providing initial
safety instructions, supervising the 250 kms, To and fro journey, etc.

OUTBOUND TRAINING – OBT is learning and development program for enhancing

Individual, team and organizational performance through different methods. Such programs are
held for functional heads but this time it was for middle management (AGMs & DGMs) that
were part of Outbound Training Programme. It was held in a sea side resort, The Retreat,
Mumbai, on 17th & 18th March, 2018. It was a whole new world of learnings as participants were
pleasantly surprised with new methods of development. Seating on mattresses, performing in
theatre, visual Arts, etc. was completely a new experience in learning. The engaging training
session broke the monotony with powerful messages, touching upon leadership skills, business
simulations, behavioral skills, interpersonal relationships, competencies tasks, ability to work
together effectively, etc. After a power packed day and unforgettable experience, the team were
thrilled to explore untapped hidden potential in themselves.

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Analysis of Questionnaire

Out of 84 respondents, 49 of them belongs to 25-35, 27 of them belongs to 36-45, 7 of them

belongs to 46-55, 1 of them belongs to Above 55 Age groups Respectively.

The above pie chart represents percentage of number of people corresponding to their gender i.e.
53.6% (45) of them are male, 46.4% (39) of them are female.

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3

The above pie chart shows the percentage of number of people related to their organizational
tenure i.e. 15.5% (13) of them fall in less than 1 year, 36.9%(31) of them in 1-3 years,23.8%(20)
in 3-6 years, 8.3%(7) of them in 6-10 years and 15.5%(13) of which are in more than 10 years
respectively.

Out of 84 respondents, 51.2% (43) of them belong from head office location whereas 48.8% (41)
of them from R&D site.

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5 List some of the Employee Engagement Activities/Events conducted at APL

Engagement Activities No of Responses

Ajanta Idol 60
Ajanta Box Cricket League 46
Lose to Win Contest (Weight Reduction) 39
Indoor Games 30
Women's Day 26
Bhagwad Gita Sessions 21
Warli Painting 14
Retro Day 13
Monsoon photo competition 13
Poetry competition 13
Annual Picnic 13
TGIF 12
Ajanta Sports day 10
OBT (Outbound training) 6
Blood Donation camp 5
Yoga 4
Festivals Celebration 4
Ajanta premier league 4
Zumba 3
CLP Sessions 3
MotorBike Excursion 3
Trekking 3
Drawing competition 2
Exhibitions/Seminars 2
Fashion show 1
Environmental visits 1

Majority of the employees were able to recollect the first five activities listed above in table i.e.
Ajanta Idol, ABCL, Lose to Win Contest, Indoor Games, Women’s day.

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6 How many Activities/Events have you participated in?

Engagement Activities No of Responses

Women's day 8
Lose to win 8
Bhagwad Gita Sessions 7
ABCL 7
Ajanta Idol 5
TGIF 5
Indoor Games 4
Yoga /Zumba/Aerobics Classes 3
Annual sports day 2
CLP 2
Warli Painting 2
OBT 1
Exhibitions/Seminars 1
Retro Day 1
Blood Donation Camp 1
None 12
All 3

Very few (3) employees participated in engagement activities while most of the employees
participated in first five listed activities i.e. Women’s day, Lose to Win, Bhagwad Gita Sessions,
ABCL, Ajanta Idol.

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7 Name the Activities/Events which you felt was the best

Engagement Activities No of Responses

ABCL 28
Ajanta Idol 21
Lose To Win 20
Women's Day 10
Bhagwad Gita 9
Indoor Games 7
Annual picnic 5
Ajanta Sports Day 3
Zumba 3
OBT 3
Yoga 3
Blood Donation Camp 2
Trekking 1
Aerobics 1
Diet Sessions 1
Bike Excursion 1
TGIF 1
CLP sessions 1
Retro Day 1
Cultural Activity 1

Majority of the employees feel that first five listed activities i.e. ABCL, Ajanta Idol, Lose to
Win, Women's Day, Bhagwad Gita were the best as compared to other engagement activities.

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8

Out of 84 respondents, 72.5% (58) of employees feel that they found significant changes after
participating in Engagement activities whereas 27.5% (22) were neutral about the same and 2 of
them did not wish to answer the above question.

9 Are you aware of Upcoming Activities in APL?

Engagement Activities No of Responses

Ajanta Idol 7
Dance Ajanta Dance 2
Ajanta MasterChef 1
Blood Donation Camp 1
Not Aware 57

Most of the Employees (57) are not alert about upcoming engagement activities whereas 7 of
them are aware about Ajanta Idol, 2 of them about Dance Ajanta Dance and 1 each of Ajanta
MasterChef, Blood Donation Camp respectively.

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10 Of these upcoming activities, which ones are you planning to participate in?

Engagement Activities No of Responses

ABCL 5
Dance Ajanta Dance 4
Ajanta Master Chef 2
Ajanta Sports Day 3
Annual picnic 2
All 3
Not aware 5
None 25

Very less number of employees are planning to participate in all upcoming events while some of
the employees are looking forward to first five activities such as ABCL, Dance Ajanta Dance,
Ajanta MasterChef, Annual Sports Day, and Annual Picnic. Majority of the employees are not
aware and therefore not willing to participate in future events.

11

The above pie chart shows that 96.4% (80) are motivated through such activities whereas 3.6%
(3) do not feel motivated.

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 12

Out of 84 respondents, 98.8% (83) of which feel that these engagement activities are beneficial
for them whereas 1.2% (1) feel that they are not beneficial.

13

The above pie chart represents 96.4 % (80) of them desire to have more employee engagement
Activities in future whereas 3.6% (3) of them are satisfied with current happening activities and
1 of them does not wish to answer the question.

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14

The above pie chart represents the satisfaction level measure. 45.2% (38) of them are very
satisfied with engagement activities, 46.4% (39) of them are satisfied and 8.3% (7) are neutral
about the same.

15 What are your suggestions for new engagement activities/events at APL?

Suggestions No of Responses
Sports Games and tournament including females 11
Family Oriented Sessions and Activities 10
Health Related Activities 7
Talent Hunt Shows and Extravagant Programmes 7
Festival celebration 6
Employee related Activities 6
Fun games every week (Friday) 5

Majority of the Employees suggested that they would like to have more of first five Listed
Activities in future such as Sports and tournaments exclusively for females too also family
oriented Sessions and Activities, Heath Related Activities, Live Shows and Extravagant
Programmes and festival celebrations with different themes and competitions.

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 Method of analyzing data

Data collected was analyzed by observation of statistical graphs such as pie chart obtained from
questionnaire. Chi-Square test is also used to test hypothesis to bring definite conclusion.
Hypothesis formulated is stated as follows:

HYPOTHESIS – I

Ho: There is no relationship between Age and Satisfaction Level regarding Employee
engagement activities.
H1: There is relationship between Age and Satisfaction Level regarding Employee engagement
activities.

Observed values
Very Very
Age/Satisfaction level Satisfied Neutral Dissatisfied Total
Satisfied dissatisfied
25-35 years 25 21 3 0 0 49
36-45 years 10 13 4 0 0 27
46-55 years 3 4 0 0 0 7
Above 55 years 0 1 0 0 0 1
Total 38 39 7 0 0 84

Expected values
Very Very
Age/Satisfaction level Satisfied Neutral Dissatisfied Total
Satisfied dissatisfied
25-35 years 22.17 22.75 4.08 0 0 49
36-45 years 12.21 12.54 2.25 0 0 27
46-55 years 3.17 3.25 0.58 0 0 7
Above 55 years 0.45 0.46 0.08 0 0 1
Total 38 39 7 0 0 84

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Observed Expected |O-E| (O-E)2 (O-E)2/E
25 22.17 2.83 8.0089 0.361249
21 22.75 -1.75 3.0625 0.134615
3 4.08 -1.08 1.1664 0.285882
0 0 0 0 0
0 0 0 0 0
10 12.21 -2.21 4.8841 0.400008
13 12.54 0.46 0.2116 0.016874
4 2.25 1.75 3.0625 1.361111
0 0 0 0 0
0 0 0 0 0
3 3.17 -0.17 0.0289 0.009116
4 3.25 0.75 0.5625 0.173076
0 0.58 -0.58 0.3364 0.58
0 0 0 0 0
0 0 0 0 0
0 0.45 -0.45 0.2025 0.45
1 0.46 0.54 0.2916 0.633913
0 0.08 -0.08 0.0064 0.08
0 0 0 0 0
0 0 0 0 0
Total 4.485844

Figure: Chi-Square

Degree of freedom = (no. of rows – 1) x (no. of columns – 1) = (4-1) x (5-1) = 3 x 4 = 12

Value on the Chi square table with 5% (0.05) level of significance is 21.026
Since, X2 < 21.026 i.e. 4.485844

Therefore, we Reject H1 and accept Ho, that is, there is no relationship between Age and
Satisfaction level regarding Employee engagement activities.

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 Hypothesis Testing with Chi Square Test

HYPOTHESIS - II

Ho: There is no relationship between Gender and Satisfaction Level regarding Employee
engagement activities.
H1: There is relationship between Gender and Satisfaction Level regarding Employee
engagement activities.

Observed values
Gender/Satisfaction Very Very
Satisfied Neutral Dissatisfied Total
level Satisfied dissatisfied
Male 24 18 3 0 0 45
Female 14 21 4 0 0 39

Total 38 39 7 0 0 84

Expected values
Very Very
Gender/Satisfaction level Satisfied Neutral Dissatisfied Total
Satisfied dissatisfied

Male 20.36 20.89 3.75 0 0 45

Female 17.64 18.11 3.25 0 0 39
Total 38 39 7 0 0 84

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 Observed Expected |O-E| (O-E)2 (O-E)2/E
24 20.36 3.64 13.2496 0.650766
18 20.89 -2.89 8.3521 0.399813
3 3.75 -0.75 0.5625 0.15
0 0 0 0 0
0 0 0 0 0
14 17.64 -3.64 13.2496 0.751111
21 18.11 2.89 8.3521 0.461187
4 3.25 0.75 0.5625 0.173077
0 0 0 0 0
0 0 0 0 0
Total 2.585955

Figure: Chi-Square

Degree of freedom = (no. of rows – 1) x (no. of columns – 1) = (2-1) x (5-1) = 1 x 4 = 4

Value on the Chi square table with 5% (0.05) level of significance is 9.488
Since, X2 < 9.488 i.e.2.5859

Therefore, we Reject H1 and accept Ho, that is, there is no relationship between Gender
and Satisfaction level regarding Employee engagement activities.

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 FINDINGS

 Majority of the employees (96.4%) desires to have more engagement activities in their
workplace.

 They feel more motivated and enthusiastic when they participate in such activities.

 Most of the employees are in range of 25-35 age group and have tenure of 1-3 years.

 Majority of the employees (72.5%) experienced significant changes after participating in

Engagement activities whereas (27.5%) of them were neutral about the same.

 45.2% of the employees are very satisfied with current engagement activities while
46.4% of them are moderately satisfied and 8.3% are neutral about the same.

 Majority of the employees were able to recollect activities such as Ajanta Idol (60),
ABCL (46), Lose to Win Contest (39), Indoor Games (30), and Women’s day (26).

 Most of the Employees (57) are not alert about upcoming engagement activities whereas
(11) of them are aware about few activities such as Ajanta Idol, Dance Ajanta Dance,
Ajanta MasterChef, Blood Donation Camp.

 43 out of 84 respondents suggested that they would like to have more of Activities Sports
and tournaments exclusively for females too, family oriented Sessions and Activities,
Heath Related Activities, Live Shows and Extravagant Programmes and festival
celebrations with different themes and competitions.

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 LIMITATIONS OF STUDY

Like any other research, this study also has few limitations:

 Since, Employee engagement is a vast process there was a time constraint for data
collection and to understand their organizational practices.

 The sample size was restricted to Particular department i.e.HR and location i.e. HO and
R&D.

 Though the result of the study undertaken is unbiased, there may exist some biased
responses that may affect the results of the study.

 The sample includes 84 respondents. This may not give the exact opinion of the entire
population.

 This study assumes the sample chosen to be as whole representative of the population.

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 FUTURE SCOPE

A further research can be done on the impact that the new suggested employee engagement
activities will have on the employees.

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 RECOMMENDATIONS

 Periodic Surveys to gauge the needs of the employees–

After understanding the process of employee engagement in APL, one of the drawbacks is that
no survey is conducted in their workplace. Survey is important to know individual expectations
and needs of employees working in an organization to devise a flexible structure of Employee
Engagement Activities which would keep them satisfied and most significantly it would build
strong relationship between employee and organization.

 Gamification (Naming and Shaming game) –

Some better steps can be taken such as Gamification which would push employees to complete
their tasks and not delaying it thereafter by considering it not necessary. In this game, daily
which unit is leading in their action plan Implementation Is displayed on notice board in form of
point based system. The dashboard is seen by company s owner and CEO. The unit which wins
receives an award for their accomplishments. So in this way employees who are inactive, work
together as team to complete their tasks faster so as to receive regards and compliments.

 Global Benchmarking –

They should check their engagement scores as compared to global benchmarking scores by third
party consultant which would help them recognize their loop holes as per set standards and
market analysis will assist them in better planning and in constructing innovative ideas. Also
they should keep track of scores of previous and current year to have better comparison to devise
appropriate plans in future.

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 Addition of New Activities –

Employee Expectations are important aspect for an organization to keep them satisfied and fulfill
their goals. Survey has helped in a way to capture their needs related to what activities they need
to be conducted in their organization. Many of the employees feel that there should be more of
sports and tournaments including females and family members to keep them motivated and
sports events such as Badminton, Kabaddi and football etc should take place. Family oriented
Activities and Sessions such as Heath checkup, Family day celebration, also Sessions on General
topics such as Weight management, Family and Relationship Issues which can be applied in life.

Talent Hunt Shows and extravagant Programmes Such as Drama and Mimicry, laughter
challenge, Extempore on Current Affairs and Debates, Annual Day Celebrations can be executed
so as to give employees platform for showcasing talent and thereby motivating them and also
Office Marathon for a Social Cause.

Festival Celebrations with new themes and competitions for all festivals such as in Diwali they
can have Rangoli competition, Diya making and also Department decoration competition for all
festivals which will not only involve all departments but also give them chance to network and
bond among themselves.

Employee Related Activities such as Break-Out sessions on Performance Management, Career

Development, Team Building etc, Personality development sessions, Outbound training for all
levels, CLP Sessions, Recognition Programs etc. can be done in order to improve skills required
to do tasks more efficiently at organizational level. ‘Fun Friday’ can be implemented which
would happen every Friday in a week which will include exciting games such as scavenger hunt,
minute to win it, paint your boss, Quiz Competition, twins day, Bollywood theme day etc which
will create delightful environment in workplace and more employees will look forward to such
events to relax themselves.

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 CONCLUSION

Employee Engagement is something which is required in any sector and Ajanta being one of the
frontrunners in their particular sector, it is highly essential for Ajanta pharma to ensure that
employees are engaged especially since the workforce is very huge.

Ajanta Pharma as an organization is currently conducting lot of employee engagement activities

which have been received well by the employees. The employees are happy with the activities
happening here but they would also like to have few more activities because they feel it will
always be beneficial for employees to have engagement activities.

Few Suggestions are given by the employees regarding the type of activities they require and as
an organization Ajanta pharma is taking Employee Engagement seriously. It is a good thing for
the company because it will surely pay rich dividends in future and if they keep doing this and
continuing this practice of focusing on the workforce or employees who are the real assets of the
organization, they will surely take the company forward in the years to come.

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 BIBLIOGRAPHY, REFERENCES, WEBSITES

http://eprints.kingston.ac.uk/4192/1/19wempen.pdf
https://www.proclinical.com/blogs/2017-7/why-is-employee-engagement-so-important-to-your-
business
http://www.indianmirror.com/indianindustries/pharmaceutical.html
https://www.ibef.org/archives/detail/b3ZlcnZpZXcmMzc5MzImOTA=

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 ANNEXURE

EMPLOYEE ENGAGEMENT ACTIVITY SURVEY AT APL

1. Name:

2. Age
o 25-35 years
o 36-45 years
o 46-55 years
o Above 55 years

3. Gender
o Female
o Male

4. How long have you been working for this Organization?

o Less than 1 year
o 1-3 years
o 3-6 years
o 6-10 years
o More than 10 years

5. Location
o R& D
o HO

6. List some of the Employee Engagement Activities/Events conducted At APL:

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7. How many Activities/Events have you participated in?

8. Name the Activities/Events which you felt was the best

9. Did you find any changes after participating in the activities?

o Yes
o No

10. Are you aware of upcoming activities in APL?

11. Of these upcoming activities, which ones are you planning to participate in?

12. Do you think Employee engagement activities are beneficial?

o Yes
o No

13. Do you feel more motivated?

o Yes
o No

14. Do you wish to have more no of Employee engagement activities?

o Yes
o No

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15. How satisfied are you with the employee engagement activities at APL?
o Very Satisfied
o Satisfied
o Neutral
o Dissatisfied
o Very dissatisfied

16. What are your suggestions for new engagement activities/events at APL?

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