Introduction to project

Employee engagement refers to a condition where the employees are fully engrossed in
their work and are emotionally attached to their organization.

Employee engagement simply refers to engaging the employees in best effective way wherein
they can understand their objectives. This will ultimately lead to organizational performance, at
the same time enhancing their own skillset, knowledge and interests. Engaged employees have
better understanding about their individual outcomes which results in higher productivity as
compared to disengaged employees.

Engaged employees are able to voice their opinions which bring about innovation and hence they
are committed to the organization for a long time. They also genuinely push themselves in order
to fulfill their individual goals thus helping the organization to achieve their set targets.
Employee engagement helps to retain potential employees who are not only assets but they are
also vital for retaining immense knowledge and experience which are useful for any
organization.

Employee engagement is not about your employees being happy or satisfied but committed to
achieving goals of the organization. Unfortunately, you can’t just buy engaged employees and
put them in your workplace. Every company must consider the different personal needs of each
individual so that they can participate and focus on their goals.

If you are not meeting employee expectations, they may feel undervalued by the company. To
address this problem, this research focuses more on the employee expectations for strategizing
employee engagement effectively in the organization.

1
 Research Problem

Pharmacists and pharmaceutical services are among the most important resources and programs
in providing health for a society. Pharmacists as the key players in presenting health services,
greatly impact on the health of a society and if they suffer low job satisfaction, their
dissatisfaction may relatively threaten health in a society

Providing, maintaining and developing public health are the main goals of a health system which
will be obtained by integrating human resources and both national and international programs.
Pharmacists and pharmaceutical services are among the most important resources and programs
in the mentioned subject. This is while the efficiency of each system requires full and effective
cooperation of all components and if any component does not work properly, it will have a
negative impact on the whole system more than its own share. Pharmacists as one of the
producer groups in the health sector and either one of the major components of any health system
are not the exception to this rule

The pharmacy profession has expanded significantly in terms of professional service delivery;
now it is known as an important profession in the multidisciplinary provision of health care

According to all these arguments, pharmacists should be at higher concern about their job
performance and efficiency at work and job satisfaction is one of the major factors influencing
job performance

2
Research Objectives

Research Methodology

3
 Research Design:- Descriptive Research

 Sample area :- Mumbai (Kandivali)

 Sample Size:-The Data has been collected from the employees from middle and top level.
The universe is about 1400 employees working in Ajanta Pharmacy it’s of Head Office
and Research and Development Centre, All of them provided with Questionnaire
However only 86 of them have responded. Thus the sample size of the selection is 86 .

 Data Collection:-

Primary Data – The primary data was obtained by administering survey method, guided
by questionnaire to the employees of APL. The questions were asked in the format of
multiple choices and open ended questions and also by interviewing some employees and
observing the culture of the organization.

Secondary data – Company manuals, database and reports, Internet , Research Papers,
Articles, Websites. Activities related information was obtained from company database
and their intranet websites.

 Sampling Method :- Convenience Sampling

4
 Data Intrepretation and Data Analysis

Employee Engagement Activities In Alembic Pharma

What Kind Of Employee engagement Activities are conducted?

 Annual Picnic

 Outbound Training

 Marathon

 Yoga (Once in a three month)

 Awareness Session

 Blood Donation

 Medical Check Up

 Women’s Day

 Cultural Activities

 Thank God it’s Friday

 Sports and Cricket Tournaments

 Indoor Games

5
 Vadodara Marathon Cultural Activities (Navratri)

Indoor Games (Carrom) Indoor Games (Chess)

How frequently the activities are conducted?

 Activities are conducted once in a month and as per the days and festival activities are
held.

6
 Activities which employees like are as follows:-

 Outbound Training
 Cultural Activities
 Awareness Session
 Sports and Cricket Tournaments

Percentage of Response from Employees

Percentage 10 % to 50% 60% to 100%

Response from Employees NA 70%

Changes in Employee Performance:-

 Motivated
 Confidence
 Good bonding
 Improving communication
 Reducing stress

Budget:-

 Expenses are calculated on the basis of revenue generated from each department with
selective of percentage

For Example:-

7
 EEA Budget
0.09
0.08
0.08
0.07
0.06
0.06
0.05 0.05 Total
0.05
0.04
0.03
0.02
0.01
0
Finance IT Marketing Operation

Reduction in Attrition Level:-

 With help of Employee Engagement Activities employees are hassle free towards work
environment with new upcoming activities which result in low attrition in an
organization.
 The main function which Alembic pharma introduce to reduce attrition and connect with
their employees is EDGE which stands Employee Develop Growth Excellence.

Employees Review on Employee Engagement Activities:-

 Employees are satisfied with the activities which are held during the month and they give
100% efforts and interest in the activities.
 As employees looking forward for new upcoming activities with more enthusiastic.
 Overall the company got positive feedback from all employees.

8
 Employee Engagement Activities in Reliance pharma

 Family Day

 Bring your Family to your work

 Music Instrument Play classes

9
  Sports And Cricket Tournament

 Cultural Activity

 Management Games

 Gymnasium

 Women’s Day Celebration

 R-Aadhya Program For Women

 Yoga,Heath,Fitness Classes

 Self Defence Classes For Girls

How frequently the activities are conducted?

 EEA’s are Conducted Quarterly, Annually, and as per the days and festivals activities are
held.

Percentage:-

Percentage 10% to 50% 60% to 100%

Response from Employees N 80

10 A %
Activities which employees like are as follows:-

 Family Day
 Reliance got talent
 R-Aadhya programs for women
 Outbound trainings
 Music Instrument Classes
 Self defence classes for women

Changes in Employee Performance:-

 Improvement in self confidence and team bonding

 Encourage innovation
 Employees are feeling stress feeling
 Comfortable Environment

Budget:-

 There is an Annual Budget for all these activities which is pre-planned and approved by
management.

Reduction in Attrition level:-

 Yes it reflect the attrition level in reducing value.

 Here, an important activity which makes an employee to connect with company as in all
are treat as family like we live, we care, which means all employee family are invited to
see the work environment and how their son/daughter are happy with the company

11
  One more vital activity makes an women employee to work with company that is R-
Aadhya Programme For Women.

Employees Review on Employee Engagement Activities:-

 It creates a supportive environment, even trigger different responses in the brain

 Lead to better collaboration and problem solving
 Its an impactful and cost-effective way to make employees free true value
 It allows them to feel comfortable with their true selves is especially important when it to
develop a more open and candid environment
 It improves diversity and company culture.

Employee Engagement Activities in Ajanta Pharmacy

 Motorbike Excursion(OBT)

 Christmas Dress Day

 Lose to Win

 Bhagwat Geeta Session on

“Modern Life”

 ABCL (Ajanta Box Cricket League)

 Trekking (OBT)

12
  Women’s Day Celebration

 Thank God It’s Friday Poetry, Painting, Photography Competition

 Annual Picnic

 Ajanta Idol

 Dance Ajanta Dance

 Master Chef

 Guitar Classes

 Continuous Learning Program

AJANTA INDOOR CHAMPIONSHIP – Indoor championship took place in R& D centre with
sports activities on Saturday, 14th April 2018 full of sportsmanship of Ajantaites. The day saw 3
Indoor tournaments, 130+ Participants, 50+ Matches and 18 Winners. Matches of all the 3 events
i.e. Chess, Carom, and Table Tennis took place simultaneously

13
AJANTA BOX CRICKET LEAGUE –Ajanta Box Cricket League (ABCL), was first ever under
arm cricket league tournament in APL which had started with great excitement on Friday, 12 th
January, 2018 Scheduled from 6:30 pm to 9:30 pm at Strikes Arena, Borivali. The response to the
event was overwhelming with participation from
264 Ajantaites who were grouped in 22 teams,
with 2 teams exclusively of women Ajantaites.

14
 AJANTA IDOL –Ajanta’s, 1st ever music
reality show Ajanta Idol similar to Indian Idol
which provides larger platform for employees
to showcase their singing talent under
guidance of an expert. It was a 1 and half
month program and this platform was
exclusively for Ajantaites at R & D and HO.
They had to register before given date i.e.
Thursday, 28th April, 2018. Auditions round
for registered participants were held on Saturday, 5th May, 2018 from 10:00 am onwards. The
Best 20 selected participants from auditions had undergone series of training sessions under the
guidance of Mahaguru – Mr. Dhananjay Mhaskar. The Grand finale was held on Friday, 15th
June, 2018 wherein winners were declared at the end of event

15
MOTORBIKE EXCURSION – 18 enthusiastic Ajantaites from Grade M5& above, relieved their
nostalgic college days with an exciting motorbike ride on powerful 350 cc and 500 cc Royal
Enfield bikes. The bikers cruised through Ahmedabad highway in a disciplined manner. The
energised team halted at Vandri Lake in Vasai for a short break.

The serene environment at the lake became more beautiful, with a guitarist playing melodious
retro songs for the group. Continuing their highway ride, by noon, the bikers reached their
destination near Dahanu. The bikers shared their individual experiences and learnings over
delicious meal.

After some rest, the bikers headed back to Mumbai with greater enthusiasm. The entire event
was seamlessly executes by a professional agency including arranging bikes, providing initial
safety instructions, supervising the 250 kms, To and from journey etc.

16
OUTBOUND TRAINING – OBT is learning and development program for enhancing
Individual, team and organizational performance through different methods. Such programs are
held for functional heads but this time it was for middle management (AGMs & DGMs) that
were part of Outbound Training Programme. It was held in a sea side resort, The Retreat,
Mumbai, on 17th & 18th March, 2018. It was a whole new world of learnings as participants were
pleasantly surprised with new methods of development. Seating on mattresses, performing in
theatre, visual Arts, etc. was completely a new experience in learning. The engaging training
session broke the monotony with powerful messages, touching upon leadership skills, business
simulations, behavioral skills, interpersonal relationships, competencies tasks, ability to work
together effectively, etc. After a power packed day and unforgettable experience, the team were
thrilled to explore untapped hidden potential in themselves.

How frequently the activities are conducted

 Calendar is prepared and as per that scheduled activities are conducted.

 Activities are conducted monthly, quarterly, annually.
 And as per the festival cultural activities are conducted.

Activities which employees like are as follows:-

 ABCL
 Ajanta Idol
 Lose to Win
 Bhagwat Geeta session
 Annual Picnic

17
Percentage of response from Employees:-

Number Of Responses
600 500
500
400 300
300
200
100 75 75 60 50 50 45 40 40
0
ni
c CL ta
wi
n ts es ol he
f e T
c AB ee or m id rc tr
id OB
Pi at
G
et
o sp rg
a ta lle
al s an ste
nu a gw lo do
o
aj m
a bu
An Bh in

There are total 1400 employees in which 1235 employees are responded to EEA’s.
Therefore the average percentage of response from all the employees is 88%

Budget:-

On the basis of activities cost budget been controlled. There is selective budget for EEA’s

18
Changes in Employees Performance:-

 It creates team bonding among all employees which build trust between them.
 Comfortable Environment
 Proficiency in Work and employees are target oriented with the help of Continuous
Learning Program.
 Improvement in self-confidence and Team bonding
 Employees are feeling stress free.
 Encourage and identify innovation.

Reduction in attrition level:-

 Yes , on the basis of employees responses on EEA’s leads to low in attrition.

 EEA’s makes an employees to fulfill their needs and wants where they find comfort and
be with company.

19
  Wherever the company finds that employees lacks in their work efficiency gives them
training and development which known as Continuous Learning Program at Ajanta
Pharma Limited.

Employees Review on Employee Engagement Activities:-

 Employees are satisfied with the activities which are held during the month and they give
100% efforts and interest in the activities.
 As employees looking forward for new upcoming activities with more enthusiastic.
 Activities is one of the effective tools of employee engagement. It promotes the
involvement of employees, Empower them Which result in high morale.
 Employees are very happy with the such initiatives and want more and more innovative
activities at work
 Overall the company got positive feedback from all employees.

Analysis of questionnaire:-

Out of 84 respondents, 49 of them belongs to 25-35, 27 of them belongs to 36-45, 7 of them

belongs to 46-55, 1 of them belongs to Above 55 Age groups Respectively.

20
The above pie chart represents percentage of number of people corresponding to their gender i.e.
53.6% (45) of them are male, 46.4% (39) of them are female.

The above pie chart shows the percentage of number of people related to their organizational
tenure i.e. 15.5% (13) of them fall in less than 1 year, 36.9%(31) of them in 1-3 years,23.8%(20)

21
in 3-6 years, 8.3%(7) of them in 6-10 years and 15.5%(13) of which are in more than 10 years
respectively.

Out of 84 respondents, 51.2% (43) of them belong from head office location whereas 48.8% (41)
of them from R&D site

22
Majority of the employees were able to recollect the first five activities listed above in table i.e.
Ajanta Idol, ABCL, Lose to Win Contest, Indoor Games, Women’s day.

23
Very few (3) employees participated in engagement activities while most of the employees
participated in first five listed activities i.e. Women’s day, Lose to Win, Bhagwad Gita Sessions,
ABCL, Ajanta Idol.

24
Majority of the employees feel that first five listed activities i.e. ABCL, Ajanta Idol, Lose to Win,
Women's Day, Bhagwad Gita were the best as compared to other engagement activities.

25
Out of 84 respondents, 72.5% (58) of employees feel that they found significant changes after
participating in Engagement activities whereas 27.5% (22) were neutral about the same and 2 of
them did not wish to answer the above question.

26
Are you aware of Upcoming Activities in APL?

Engagement Activities No of Responses

Ajanta Idol 7

Dance Ajanta Dance 2

Ajanta MasterChef 1

Blood Donation Camp 1

Not Aware 57

Most of the Employees (57) are not alert about upcoming engagement activities whereas 7 of
them are aware about Ajanta Idol, 2 of them about Dance Ajanta Dance and 1 each of
AjantaMasterChef, Blood Donation Camp respectively.

27
Of these upcoming activities, which ones are you planning to participate in

Engagement Activities No of Responses

ABCL 5

Dance Ajanta Dance 4

Ajanta Master Chef 2

Ajanta Sports Day 3

Annual picnic 2

All 3

Not aware 5

None 25

Very less number of employees are planning to participate in all upcoming events while some of
the employees are looking forward to first five activities such as ABCL, Dance Ajanta Dance,
Ajanta MasterChef, Annual Sports Day, and Annual Picnic. Majority of the employees are not
aware and therefore not willing to participate in future events.

28
The above pie chart represents 96.4 % (80) are motivated through such activities whereas 3.6%
(3) do not feel motivated.

Out of 84 respondents, 98.8% (83) of which feel that these engagement activities are beneficial
for them whereas 1.2% (1) feel that they are not beneficial.

29
The above
pie chart

represents 96.4 % (80) of them desire to have more employe engagement activities in future.
Whereas 3.6% (3) of them are satisfied with current happening activities and one of them does
not wish to answer the question.

The above pie chart represents the satisfaction level measure. 45.2% (38) of them are very
satisfied with engagement activities, 46.4% (39) of them are satisfied and 8.3% (7) are neutral
about the same.

30
Majority of the Employees suggested that they would like to have more of first five Listed
Activities in future such as Sports and tournaments exclusively for females too also family
oriented Sessions and Activitiess, Heath Related Activities, Live Shows and Extravagant
Programmes and festival celebrations with different themes and competitions

31
 Gap Analysis

 Lack of Family engaged activities.

 Repetitive activities are held in Ajanta Pharma in comparison with other Pharma
Company.

 Maximum Activities held in Ajanta Pharma as compared to other pharma companies.

 It’s Cost effective in terms of Budget.

32
 Findings

 Majority of the employees (96.4%) desires to have more engagement activities in their
workplace.

 They feel more motivated and enthusiastic when they participate in such activities.

 Most of the employees are in range of 25-35 age group and have tenure of 1-3 years.

 Majority of the employees (72.5%) experienced significant changes after participating in

Engagement activities whereas (27.5%) of them were neutral about the same.

 45.2% of the employees are very satisfied with current engagement activities while
46.4% of them are moderately satisfied and 8.3% are neutral about the same.

 Majority of the employees were able to recollect activities such as Ajanta Idol (60),
ABCL (46), Lose to Win Contest (39), Indoor Games (30), and Women’s day (26).

 Most of the Employees (57) are not alert about upcoming engagement activities whereas
(11) of them are aware about few activities such as Ajanta Idol, Dance Ajanta Dance,
Ajanta MasterChef, Blood Donation Camp.

33
 43 out of 84 respondents suggested that they would like to have more of Activities Sports
and tournaments exclusively for females too, family oriented Sessions and Activities,
Heath Related Activities, Live Shows and Extravagant Programmes and festival
celebrations with different themes and competitions.

 Lack of family engaged activities in APL compare to Reliance Pharma.

 Maximum employee engagement activities are held in APL compare to Reliance Pharma
and Alembic Pharma

 Repetitive activities are held in Ajanta Pharma in comparison with other Pharma
Company.

 It’s Cost effective in terms of Budget.

34
 Conclusion

 Ajanta Pharma as an organization is currently conducting lot of employee engagement

activities which have been received well by the employees. The employees are happy
with the activities happening here but they would also like to have few more activities
because they feel it will always be beneficial for employees to have engagement
activities.

 The role of senior management is really important in employee engagement programs as

they have to act as the sponsor of the scheme and ensure that the commitment level
remains high throughout the organization towards these scheme

 Employee Engagement is all about making employees feel involved and valued
 As such, if the company does not provide its employee a fair chance to grow and
their suggestions and opinions are not encouraged, then the company is bound to lose its
market share heavily

35
 Reccomadations

 Create Awareness about EEA’s to Employees.

 Suggestion from employees on upcoming EEA’s.
 Activities not conducted on Percentage criteria.

ANNEXURE

EMPLOYEE ENGAGEMENT ACTIVITY SURVEY AT APL

36
1. Name:

2. Age

o 25-35 years
o 36-45 years
o 46-55 years
o Above 55 years

3. Gender

o Female

o Male

4. How long have you been working for this Organization?

o Less than 1 year

o 1-3 years

o 3-6 years

o 6-10 years

o More than 10 years

5. Location

o R& D

o HO

37
6. List some of the Employee Engagement Activities/Events conducted At APL:

7. How many Activities/Events have you participated in?

8. Name the Activities/Events which you felt was the best

9. Did you find any changes after participating in the activities?

o Yes

o No

10. Are you aware of upcoming activities in APL?

11. Of these upcoming activities, which ones are you planning to participate in?

12. Do you think Employee engagement activities are beneficial?

o Yes

o No

38
13. Do you feel more motivated?

o Yes

o No

14. Do you wish to have more no of Employee engagement activities?

o Yes

o No

15. How satisfied are you with the employee engagement activities at APL?

o Very Satisfied

o Satisfied

o Neutral

o Dissatisfied

o Very dissatisfied

16. What are your suggestions for new engagement activities/events at APL?

39
Employee Engagement Activity Survey on Other Pharmaceutical Industry:

 What kind of employee engagement activities are conducted in your organization?

 How frequently the activities are conducted?

 What types of activities employees like?

 Percentage of response you receive from employees?

 Is there any change in employee’s performance after conducting such activities?

 Is there any reduction in attrition level of the employees?

 What is the employees’ feedback about the activities?

40