Proposal for HGTV Show

Entitled “Scale Down”

The Fantastic Four

Members: Alyssa Holguin, Jayme Cousins, Grace Saiz, and Amy Ruybal
 Introduction
● Housing markets struggling to recover after
housing market crash
○ Luxury properties in prime locations
are vacant

● Proposal: TV show where vacant luxury

homes are scaled down into sustainable,
more affordable living spaces
○ Renewable materials
○ Increased revenue for cities
○ More living opportunities
 Plan
We are proposing a different kind of home improvement show. Making large luxury mansions into smaller, ,more
affordable apartments or townhomes using eco-friendly materials.

● Step 1: Use surveys and focus groups to test the market (May 1-8, 2019)

● Step 2: Gauge the consumer and financial support (May 8-13, 2019)

● Step 3: Fix and Develop the new tv show (May 13-August 2019)
 Audience

● In general, the audience for home

improvement shows tend to be aged 45 to 58
years old
● On HGTV, the audience is 55% millennials,
allowing us to broaden the demographic
● Combined with the general audience, we can
improve view count significantly
● Allow more people to see modern/eco-friendly
materials
 Budget
Area of Cost: Actual Cost:

Host per Episode $30,000

We have decided to keep our
Production in total $180,000
budget as small as possible. To
do this we chose to use Crew $80,000

volunteer labor and foreclosed Meals $20,000

homes from the bank that will Gas $30,000
not cost is anything for
Equipment $30,000
property or labor costs.
Furniture $20,000

Ad Time per Ad $425 → $7650

Sustainable Material per sqft $35

Total: $500,000

*The italicized font represents a further breakdown of all that Production entails with
separate costs.
 Our Volunteers
Our first volunteer group is “Future Vision Remodeling”.
They will be focusing on the renovation inside the homes.
This business’s goals are to have happy customers and build
beautiful homes. Future Vision Remodeling was established
by Founders Shawn and Roy to reflect their creative vision of
bringing all aspects of the home improvement process
together under one roof. Located in San Jose, Future Vision
Remodeling specializes in entire home, kitchen, bathroom
remodels, and room additions. They also take care of
inspections, permits, and paperwork.
Our second volunteer group is “Amador Construction”.
They will be focusing on the renovations on the exterior
structure and landscaping outside the homes. Amador
Construction, LLC was established in 2000 by Johnny
Amador. Amador Construction is dedicated to an efficient,
stress free project with an ultimate goal of delivering the
highest quality product to their clients.
 Conclusion
● With our budget of $500,000, we come in
well below the standard cost of a ten season
show.
○ This allows us to reinvent the
home-improvement genre.
○ Also to focus on the homeowners and
their needs, and perhaps more
importantly, their wants.
● Local businesses benefit from publicity.
● Homeowners learn valuable skills.
● Communities reserves for the rich become
accessible to everyone.